Connect with us

Business

Booster Juice Partners with Canadian Developer to Create Video Games Exclusively Available at The Fit & Fun Zone in Toronto Pearson International Airport

Published

7 minute read

Booster Juice Partners with Canadian Developer to Create Video Games Exclusively Available at The Fit & Fun Zone in Toronto Pearson International Airport

4

Raoul Bhatt CEO | Bhatt.ca (Left) Dale Wishewan CEO | BoosterJuice.ca

EDMONTON, Alberta – Dale Wishewan, President and CEO of Booster Juice, announced the launch of Booster Juice Game Studios at the Fit & Fun Zone Grand Opening in Toronto. He confirmed the newly formed studio will feature several new and highly anticipated games, consisting of mind challenges, 2D retro games and an interactive Microsoft Kinetic body motion detection games, developed by Bhatt.ca Game Studio. These titles will be made available exclusively at Toronto Pearson International Airport in the Booster Juice Fit & Fun Zone, which opened in October 2016.

This Grand Opening event launched a new store concept for Booster Juice, who transformed a passenger waiting area into a vibrant and interactive destination for commuters. The Fit & Fun Zone was designed to embrace the Booster Juice lifestyle; offering nutritious and delicious smoothies, freshly squeezes juices, grilled food and grab n’ go items, in addition to a dynamic concept that extends beyond the store to feature interactive large format games. The games were created to offer travelers the opportunity to stay active while on the go.

2

“We are truly excited about the Grand Opening of our fourth location at the Pearson Airport” said Dale Wishewan. “Our team is dedicated to pushing the envelope when it comes to store design, so working with the GTAA on the concept and Raoul Bhatt on the launch of Booster Juice Game Studios has been fantastic. These games can be enjoyed by individuals of all ages and skill levels, so we hope people enjoy them as much as we do.”

Bhatt.ca Game Studio CEO, Raoul Bhatt, commented “Millions of customers have come to expect the best in innovation and compelling content from Booster Juice, and Bhatt.ca Studios is proud to partner on these phenomenal titles. Partnering with Booster Juice creates a complementary blend of talents, a massive audience base and a shared passion to create something incredible for their customers and beyond.”

3

Game Descriptions
The motion game immerses players in an intense and cinematic world, enabling players to use their body for the hyper-realistic, dynamic and interactive environments. Booster Juice Surf places the “cool” you in board shorts riding a branded surf board in the centre of a giant wave. Points accumulate as you avoid dolphins and buoys while trying to keep your balance.

Juice Bar Jumper is a 2D running style game and closely resembles the recognizable Booster Juice stores. With incredibly cute illustrations and a suspenseful storyline, a strawberry speedily whisks across counter tops, earning extra points upon collecting yummy blueberries. As time passes, the difficulty increases.

In another 2D game, the same superstar character—a strawberry with a dashing smile—rides a Booster Juice cup like a rocket, fruits firing out instead flames. He flies through the skies avoiding evil candy, collecting tasty fruit and racking up the points.

The third game unravels a darker, more riveting plot involving the destiny of the strawberry. This is a uniquely-styled, intense game, with challenges above and below, where the player has to double tap to slip in between terrifying blenders. In these vibrantly drawn worlds, players must use a variety of skills to survive and gain points.

Additional games were also designed to challenge your mind. These puzzles are formulated to make you think as you match fruit and test your reflexes. Certainly the game play experience is enhanced while sipping one of Booster Juice’s delicious smoothies.

5

(Left to Right: Giovanna Verilli | Associate Director for retail Food and Beverage GTAA, Scott Collier VP Customer and Terminal Services, Raoul Bhatt CEO Bhatt.ca Inc, Dale Wishewan CEO Booster Juice, Suzanne Merell Senior Manager Food and Beverage GTAA)

About Booster Juice
The first Booster Juice was opened in Sherwood Park, Alberta in November 1999 by Dale Wishewan, Booster Juice President & CEO, a guy who thought it would be a good idea to sell smoothies in the middle of a Canadian winter. Turns out, taste trumps temperature, and 17 years later there are over 300 locations worldwide. Booster Juice serves its intensely loyal customers a delicious, convenient and healthy alternative to fast food. In addition to their signature smoothies, their menu offers fresh-squeezed juices, grilled food, and snacks. A vibrant brand that attracts an active clientele, Booster Juice has earned multiple awards for the concepts unique offerings and store design.

About Bhatt.ca
Raoul Bhatt has combined his design and coding skills to become the current CEO of his company, Bhatt.ca. His company has created a winning formula allowing him to win contracts with companies like Twitter, Yahoo, Bosch, Edmonton Oilers, Edmonton Eskimos, Calgary Flames, Wrestlemania, Northlands Park, Carlton University, Edmonton Police Service (plus Alberta’s 14 other police agencies), among others. One of Bhatt.ca’s software, FireText, was used during the live event surrounding President Obama’s inauguration. They specialize in video games, desktop software and web and mobile app development.

For further information, please contact:


Booster Juice

Karen Enticknap, National Marketing Lead

Phone: 780 293 3064

Email: [email protected]


Bhatt

Raoul Bhatt

Phone: 780 498 3779

Email: [email protected]

Follow Author

Business

Large-scale energy investments remain a pipe dream

Published on

I view the recent announcements by the Government of Canada as window dressing, and not addressing the fundamental issue which is that projects are drowning in bureaucratic red tape and regulatory overburden. We don’t need them picking winners and losers, a fool’s errand in my opinion, but rather make it easier to do business within Canada and stop the hemorrhaging of Foreign Direct Investment from this country.

Thanks for reading William’s Substack!

Subscribe for free to receive new posts and support my work.

Changes are afoot—reportedly, carve-outs and tweaks to federal regulations that would help attract investment in a new oil pipeline from Alberta. But any private proponent to come out of this deal will presumably be handpicked to advance through the narrow Bill C-5 window, aided by one-off fixes and exemptions.

That approach can only move us so far. It doesn’t address the underlying problem.

Anyone in the investment world will tell you a patchwork of adjustments is nowhere near enough to unlock the large-scale energy investment this country needs. And from that investor’s perspective, the horizon stretches far beyond a single political cycle. Even if this government promises clarity today in the much-anticipated memorandum of understanding (MOU), who knows whether it will be around by the time any major proposal actually moves forward.

With all of the talk of “nation-building” projects, I have often been asked what my thoughts are about what we must see from the federal government.

The energy sector is the file the feds have to get right. It is by far the largest component of Canadian exports, with oil accounting for $147 billion in 2024 (20 percent of all exports), and energy as a whole accounting for $227 billion of exports (30 percent of all exports).

A bar chart sponsored by Transport Canada showing Canada's top 10 traded goods in 2024.

Furthermore, we are home to some of the largest resource reserves in the world, including oil (third-largest in proven reserves) and natural gas (ninth-largest). Canada needs to wholeheartedly embrace that. Natural resource exceptionalism is exactly what Canada is, and we should be proud of it.

One of the most important factors that drives investment is commodity prices. But that is set by market forces.

Beyond that, I have always said that the two most important things one considers before looking at a project are the rule of law and regulatory certainty.

The Liberal government has been obtuse when it comes to whether it will continue the West Coast tanker ban (Bill C-48) or lift it to make way for a pipeline. But nobody will propose a pipeline without the regulatory and legal certainty that they will not be seriously hindered should they propose to build one.

Meanwhile, the proposed emissions cap is something that sets an incredibly negative tone, a sentiment that is the most influential factor in ensuring funds flow. Finally, the Impact Assessment Act, often referred to as the “no more pipelines bill” (Bill C-69), has started to blur the lines between provincial and federal authority.

All three are supposedly on the table for tweaks or carve-outs. But that may not be enough.

It is interesting that Norway—a country that built its wealth on oil and natural gas—has adopted the mantra that as long as oil is a part of the global economy, it will be the last producer standing. It does so while marrying conventional energy with lower-carbon standards. We should be more like Norway.

Rather than constantly speaking down to the sector, the Canadian government should embrace the wealth that this represents and adopt a similar narrative.

The sector isn’t looking for handouts. Rather, it is looking for certainty, and a government proud of the work that they do and is willing to say so to Canada and the rest of the world. Foreign direct investment outflows have been a huge issue for Canada, and one of the bigger drags on our economy.

Almost all of the major project announcements Prime Minister Mark Carney has made to date have been about existing projects, often decades in the making, which are not really “additive” to the economy and are reflective of the regulatory overburden that industry faces en masse.

I have always said governments are about setting the rules of the game, while it is up to businesses to decide whether they wish to participate or to pick up the ball and look elsewhere.

Capital is mobile and will pursue the best risk-adjusted returns it can find. But the flow of capital from our country proves that Canada is viewed as just too risky for investors.

The government’s job is not to try to pick winners and losers. History has shown that governments are horrible at that. Rather, it should create a risk-appropriate environment with stable and capital-attractive rules in place, and then get out of the way and see where the chips fall.

Link to The Hub article: Large-scale energy investments remain a pipe dream

Formerly the head of institutional equity research at FirstEnergy Capital Corp and ATB Capital Markets. I have been involved in the energy sector in either the sell side or corporately for over 25 years

Thanks for reading William’s Substack!

Subscribe for free to receive new posts and support my work.

Continue Reading

Business

I Was Hired To Root Out Bias At NIH. The Nation’s Health Research Agency Is Still Sick

Published on

 

From the Daily Caller News Foundation

By Joe Duarte

Federal agencies like the National Institutes of Health (NIH) continue to fund invalid, ideologically driven “scientific” research that subsidizes leftist activists and harms conservatives and the American people at large. There’s currently no plan to stop.

Conversely, NIH does not fund obvious research topics that would help the American people, because of institutional leftist bias.

While serving as a senior advisor at NIH, I discovered many active grants like these:

“Examining Anti-Racist Healing in Nature to Protect Telomeres of Transitional Age BIPOC for Health Equity” — Take minority teens to parks in a bid to reduce telomere erosion (the shortening of repetitive DNA sequences as we age). $3.8 million in five years and no results published – not surprising, given their absurd premise.

“Ecological Momentary Assessment of Racial/Ethnic Microaggressions and Cannabis Use among Black Adults” – This rests on an invalid leftist ideological concept – “microaggressions.” An example of a “microaggression” is a white person denying he’s racist. They can’t be validly measured since they’re simply defined into existence by Orwellian leftist ideology, with no attempt to discover the alleged aggressor’s motives.

“Influence of Social Media, Social Networks, and Misinformation on Vaccine Acceptance Among Black and Latinx Individuals” — from an activist who said the phrase “The coronavirus is genetically engineered” was “misinformation” and also conducted a bizarre, partisan study based entirely on a Trump tweet about recovering from COVID.

The study claimed that people saw COVID as less “serious” after the tweet. I apologize for the flashback to when Democrats demanded everyone feel the exact level of COVID panic and anti-optimism they felt (and share their false beliefs on the efficacy of school closures, masks, and vaccines ). NIH funded this study and gave him another $651,586 in July for his new “misinformation” study, including $200,000 from the Office of the Director.

I’m a social psychologist who has focused on the harms of ideological bias in academic research. Our sensemaking institutions have been gashed by a cult political ideology that treats its conjectures and abstractions as descriptively true, without argument or even explanation, and enforces conformity with inhumane psychologizing and ostracism. This ideology – which dominates academia and NIH – poses an unprecedented threat to our connection to reality, and thus to science, by vaporizing the distinction between descriptive reality and ideological tenets.

In March, I emailed Jay Bhattacharya, Director of NIH, and pitched him on how I could build an objective framework to eliminate ideological bias in NIH-funded research.

Jay seemed to agree with my analysis. We spoke on the phone, and I started in May as a senior advisor to Jay in the Office of the Director (NIH-OD).

I never heard from Jay again beyond a couple of cursory replies.

For four months, I read tons of grants, passed a lengthy federal background check, started to build the pieces, and contacted Jay about once a week with questions, follow-up, and example grants. Dead air – he was ghosting me.

Jay also bizarrely deleted the last two months’ worth of my messages to him but kept the older ones. I’d sent him a two-page framework summary, asked if I should keep working on it, and also asked if I’d done something wrong, given his persistent lack of response. No response.

In September, the contractors working at NIH-OD, me included, were laid off. No explanation was given.

I have no idea what happened here. It’s been the strangest and most unprofessional experience of my career.

The result is that NIH is still funding ideological, scientifically invalid research and will continue to ignore major topics because of leftist bias. We have a precious opportunity for lasting reform, and that opportunity will be lost without a systematic approach to eliminating ideology in science.

What’s happened so far is that DOGE cut some grants earlier this year, after a search for DEI terms. It was a good first step but caught some false positives and missed most of the ideological research, including many grants premised on “microaggressions,” “systemic racism,” “intersectionality,” and other proprietary, question-begging leftist terms. Leftist academics are already adapting by changing their terminology – this meme is popular on Bluesky:

DOGE didn’t have the right search terms, and a systematic, objective anti-bias framework is necessary to do the job. It’s also more legally resilient and persuasive to reachable insiders — there’s no way to reform a huge bureaucracy without getting buy-in from some insiders (yes, you also have to fire some people). This mission requires empowered people at every funding agency who are thoroughly familiar with leftist ideology, can cleanly define “ideology,” and build robust frameworks to remove it from scientific research.

My framework identifies four areas of bias so far:

  1. Ideological research
  2. Rigged research
  3. Ideological denial of science / suppression of data
  4. Missing research – research that would happen if not for leftist bias

The missing research at NIH likely hurts the most — e.g. American men commit suicide at unusually high rates, especially white and American Indian men, yet NIH funds no research on this. But they do fund “Hypertension Self-management in Refugees Living in San Diego.”

Similarly, NIH is AWOL on the health benefits of religious observance and prayer, a promising area of research that Muslim countries are taking the lead on. These two gaping holes suggest that NIH is indifferent to the American people and even culturally and ideologically hostile them.

Joe Duarte grew up in small copper-mining towns in Southern Arizona, earned his PhD in social psychology, and focuses on political bias in media and academic research. You can find his work here, find him on X here, and contact him at gravity at protonmail.com.

Continue Reading

Trending

X