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Alberta

A battle over beer … between curlers?

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Alberta’s Liquor Industry pushes back on Glenn Howard’s Ontario Beer ‘Facts’ in a new Social Media campaign.

Edmonton – Two Canadian curling stars are now battling off the rink in a war of ‘facts’ about provincial liquor laws that has broken out between Alberta and Ontario.

Brendan Bottcher, an Alberta curling champion, is starring in “Ontario Beer ‘Fake Facts’”, a social media campaign that launched today to counter misinformation being spread in Ontario about Alberta’s liquor laws and stores.

Brendan Bottcher stars in Ontario Beer Fake Facts

The Beer Store, a consortium of brewers that is fighting a move by the Doug Ford provincial government to sell beer and liquor in corner stores, has argued Alberta’s privatized system isn’t good for customers and allows for easier access to alcohol for minors. The Beer Store’s campaign is called “Ontario Beer Facts” and features Ontario curling champion Glenn Howard.

Glenn Howard throws shade on Alberta’s beer and liquor industries

“[Howard]’s jealous. Our liquor stores are better and [so are] our curling teams,” Bottcher quips in one of the “Ontario Beer ‘Fake Facts’” ads being launched today.

Alberta Liquor Stores Association (ALSA) produced the campaign in an attempt to set the record straight about Alberta’s thriving and socially responsible private liquor industry.

“In Alberta, our liquor industry is open for business – literally from 10 a.m. to 2 a.m. We’re proud of the private liquor industry we’ve built here since 1993. Free enterprise doesn’t mean there is a free-for-all, Wild West system. But it does mean we have competitive prices and better service, hours and selection for our customers.”

Ivonne Martinez, President of Alberta Liquor Stores Association

Oh, and on that whole thing about the price of beer in Alberta – Martinez had this to say.

“…And what about The Beer Store’s claim that a 24 pack of Coors Light is more expensive in Alberta than in Ontario? The Beer Store is owned by Labatts and Molson (National Brewers).  National Brewers, just like any manufacturer, sets the price for their products for each province. The price has nothing to do with the distribution model, the price is set by Molson themselves which set a higher price for their beer in Alberta…”

To view the Alberta campaign click here.

And to view the Ontario campaign click here.

Backgrounder About Alberta’s Liquor Industry:

  • The $3-billion industry contributes approximately $866-million annually to provincial revenues
  • 1,500+ private liquor stores operate in Alberta from 10 a.m. to 2 a.m. daily, including New Year’s Eve
  • Since the industry was privatized in 1993, it has created approximately 12,000 new jobs for Albertans
  • Alberta liquor stores offer more than 26,000 options, including 7,000 beer types; in Ontario, they sell less than 2,000 beer brands.

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President Todayville Inc., Honorary Colonel 41 Signal Regiment, Board Member Lieutenant Governor of Alberta Arts Award Foundation, Director Canadian Forces Liaison Council (Alberta) musician, photographer, former VP/GM CTV Edmonton.

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Alberta

Alberta Next: Taxation

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A new video from the Alberta Next panel looks at whether Alberta should stop relying on Ottawa to collect our provincial income taxes. Quebec already does it, and Alberta already collects corporate taxes directly. Doing the same for personal income taxes could mean better tax policy, thousands of new jobs, and less federal interference. But it would take time, cost money, and require building new systems from the ground up.

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Alberta

Cross-Canada NGL corridor will stretch from B.C. to Ontario

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Keyera Corp.’s natural gas liquids facilities in Fort Saskatchewan. Photo courtesy Keyera Corp.

From the Canadian Energy Centre

By Will Gibson

Keyera ‘Canadianizes’ natural gas liquids with $5.15 billion acquisition

Sarnia, Ont., which sits on the southern tip of Lake Huron and peers across the St. Clair River to Michigan, is a crucial energy hub for much of the eastern half of Canada and parts of the United States.

With more than 60 industrial facilities including refineries and chemical plants that produce everything from petroleum, resins, synthetic rubber, plastics, lubricants, paint, cosmetics and food additives in the southwestern Ontario city, Mayor Mike Bradley admits the ongoing dialogue about tariffs with Canada’s southern neighbour hits close to home.

So Bradley welcomed the announcement that Calgary-based Keyera Corp. will acquire the majority of Plains American Pipelines LLP’s Canadian natural gas liquids (NGL) business, creating a cross-Canada NGL corridor that includes a storage hub in Sarnia.

“As a border city, we’ve been on the frontline of the tariff wars, so we support anything that helps enhance Canadian sovereignty and jobs,” says the long-time mayor, who was first elected in 1988.

The assets in Sarnia are a key piece of the $5.15 billion transaction, which will connect natural gas liquids from the growing Montney and Duvernay plays in B.C. and Alberta to markets in central Canada and the eastern U.S. seaboard.

Map courtesy Keyera Corp.

NGLs are hydrocarbons found within natural gas streams including ethane, propane and pentanes. They are important energy sources and used to produce a wide range of everyday items, from plastics and clothing to fuels.

Keyera CEO Dean Setoguchi cast the proposed acquisition as an act of repatriation.

“This transaction brings key NGL infrastructure under Canadian ownership, enhancing domestic energy capabilities and reinforcing Canada’s economic resilience by keeping value and decision-making closer to home,” Setoguchi told analysts in a June 17 call.

“Plains’ portfolio forms a fully integrated cross Canada NGL system connecting Western Canada supply to key demand centres across the Prairie provinces, Ontario and eastern U.S.,” he said.

“The system includes strategic hubs like Empress, Fort Saskatchewan and Sarnia – which provide a reliable source of Canadian NGL supply to extensive fractionation, storage, pipeline and logistics infrastructure.”

Martin King, RBN Energy’s managing director of North America Energy Market Analysis, sees Keyera’s ability to “Canadianize” its NGL infrastructure as improving the company’s growth prospects.

“It allows them to tap into the Duvernay and Montney, which are the fastest growing NGL plays in North America and gives them some key assets throughout the country,” said the Calgary-based analyst.

“The crown assets are probably the straddle plants in Empress, which help strip out the butane, ethane and other liquids for condensate. It also positions them well to serve the eastern half of the country.”

And that’s something welcomed in Sarnia.

“Having a Canadian source for natural gas would be our preference so we see Keyera’s acquisition as strengthening our region as an energy hub,” Bradley said.

“We are optimistic this will be good for our region in the long run.”

The acquisition is expected to close in the first quarter of 2026, pending regulatory approvals.

Meanwhile, the governments of Ontario and Alberta are joining forces to strengthen the economies of both regions, and the country, by advancing major infrastructure projects including pipelines, ports and rail.

A joint feasibility study is expected this year on how to move major private sector-led investments forward.

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