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Top digital marketing trends in Canada for 2022

After two extremely challenging years, especially for some members of the business realm, we are all hoping to witness economic recovery and improvement in 2022. The topic many eMarketers are concerned about is can digital marketing provide enough opportunities for marketing strategies and be resistant enough to the business conditions full of uncertainties, with hardly predictable outcomes.
Being a plan of action that depends on devices with a network connection and online marketing channels, digital marketing has to create content that is easy to watch and possesses a certain value for the final user. According to digital marketing statistics, over 57% of the world population is present on social media with average usage of 2 and a half hours per day. It seems there are billions of people willing to consume digital marketing content. The quintessence is to find a recipe that works and create content worthy of their attention and engagement.
Canadians and digital marketing
Judging by the numbers, Canadians fully embraced online life. Over 92% are using the Internet for a living, work, education, hobbies, and entertainment.
Canada has over 35 million internet users, and 84% of these users like to purchase products and services online. A prediction, interesting from the digital marketing point of view, says that in 2022 the average internet usage in Canada will rise even more. It’s expected that over 50% of internet users in Canada will spend more than 10 hours weekly consuming online content.
Job opportunity-wise these are the best moments for the marketing profession. Most companies in Canada want digital marketing to be either a part or an essence of their promotional strategy. Some companies choose to assemble their marketing team, while others prefer to outsource it to a digital marketing agency. One way or another, the Canadian job market is full of work openings for online marketing experts.
Digital marketing trends in Canada
Even though online marketing doesn’t have a very long history, its recent evolution substantially changed the way online businesses interact with customers. Social media platforms never stop their work on replacing traditional marketing sources, to meet users’ needs. Meanwhile, digital and other companies are trying to incorporate the latest marketing trends and create effective marketing campaigns.
Here are a few most recent digital marketing strategies, presently trending in Canada.
Personalization
A recent survey reviled that online users have a lot of appreciation for businesses that take their age and location as the main information for their marketing messages. Also, most people like to be identified as a person, not a data or one of many customers. Understanding the main characteristics of the targeted audience and incorporating these findings into marketing strategy creates a solid ground for a very successful personalized marketing campaign.
SEO Link Building
As many Canadians spend a lot of time on the Internet, in 2022, companies should try boosting their online presence and include link building into their digital marketing plans. However, acquiring backlinks from reputable websites is not that easy, so the solution could be to find a Link Building Company in Canada experienced in creating a tactic for SEO improvement. Effective SEO techniques will drive more organic traffic to the website, also bring more sales and leads, and therefore better business results.
Short videos
Both older and younger generations love short videos. It’s easy to watch and understand their content. The biggest social media platforms all have short forms as an option for video consummation. It is also relatively easy to make one and what is also very important, with good ideas and creativity, it can be done with a small budget too.
Also Interesting
How to Use Bonuses at Magius Casino and Similar Websites

Players at online casinos in Canada can get bonuses on games to extend gameplay and get more chances to win. These promotions at Magius casino and similar sites offer more money, free spins, free bets, or other benefits. But how to use them properly?
This short guide explains what users should understand about bonuses on sites like Magius casino. You’ll learn about conditions, rules, and tips on how to properly use casino gifts.
Types of Bonuses at Online Casinos
Sites like Magius casino have different types of promotions. The range depends on the casino’s ability to pay more money to players. Here’s a list of the most common promotions that you’ll find online:
● Welcome bonus. It’s a simple way to increase your starting deposit with additional funds. You can use the money on certain games with certain terms and conditions.
● Reload promotions. You can activate reload deals on certain days or during holidays/special events. These promotions work like the welcome bonus, but typically lower percentages. Most reloads have time-limited access.
● Free spins. They’re part of bigger promotions or you can win/exchange them for points from loyalty programs. They’re usually for listed slot machines.
● Free bets on games or sports. These are available for games or sports. Some casinos also accept bets on sports, so users should read on what offers they receive these bets.
● Cashback. Typically, it’s a weekly return of a part of your lost money. You get a fixed percentage back from net losses in certain games (slots, most of the time).
● Promo codes. Each code unlocks a different type of promotion like spins, money, reloads, other gifts.
There are many other rewards at online sites like Magius casino. You can also participate in loyalty or VIP programs, win giveaway prizes, and so on. All these gifts have requirements and conditions that you must complete.
Factors to Consider Before Claiming Promotions
Online sites like Magius casino usually attach several conditions to each bonus. Here’s what to consider before you claim any casino promotion:
● Most promotions require you to bet the money a certain number of times (x20, x30, x50, etc.) before cashout.
● Each promotion expires, so if you don’t complete the requirement on time, you lose the gift.
● Many promotions work only on selected slots or games.
● Some bonuses limit how much you can win, even if you win more.
● Most gifts activate only after a payment, which is a deposit minimum, so check the amount.
Always read the full promotion rules. You won’t waste time and money when you know what to expect.
Tips to Use Bonuses Properly
You must use casino promotions if you want to get real benefits. Here’s a list of a few tips:
● Read the promo rules before you accept.
● Choose promotions with a low wagering requirement. It’s easier to complete the requirement faster.
● Use a calendar or reminder because promotions expire quickly.
You must also use the bonus only on games that count for the wagering progress. Check the list of titles or types of games beforehand.
Also Interesting
The Debate Over No-KYC Gambling Platforms

Both users and regulators find the rise of no-KYC casinos quite interesting, largely because these sites remove the need for identity checks entirely. By using cryptocurrency, they bypass procedures that traditional operators must follow.
While this model attracts players who value privacy and speed, concerns over security and compliance continue to grow. So, on one hand, you have PokerScout’s insights that offer a current snapshot of no-KYC casinos worth trying. On the other hand, there are growing demands from regulators who argue that anonymity creates space for fraud, abuse, and unchecked financial activity.
As the model spreads, regulators, operators, and players now face a critical question: how much access should come without oversight?
Why No-KYC Casinos Exist
No-KYC casinos operate without requiring users to submit personal documents. This means identity checks are skipped entirely. At the same time, most of these casinos rely on cryptocurrency, which allows for instant transfers without banking intermediaries. So, looking from the customer’s point of view, the model removes the barriers that often discourage players from joining traditional platforms in the first place. By cutting verification steps, these sites shorten the time between deposit and gameplay to just a few clicks.
What draws users to these casinos varies by region. In markets where online gambling is restricted, access without an ID becomes a workaround. In others, the attraction lies in speed and discretion, especially for those wary of sharing financial data. Also, many of these platforms run offshore, meaning often outside the reach of regulators. While the distance offers flexibility, it also means these sites operate beyond the safeguards that licensed casinos must observe.
Privacy Versus Accountability
Discretion is the main promise offered by No-KYC platforms. Yet, this model also raises unresolved questions about responsibility and oversight. Still, in countries where surveillance feels invasive, many users seek privacy as a form of protection. Some want to avoid handing over sensitive documents to offshore sites they may not fully trust. Others simply prefer to keep gambling activity separate from their financial identity.
Nonetheless, the risks cannot be ignored. Without checks, underage access, fraud, and financial abuse become harder to prevent. As the Forbes article on betting compliance and security notes, KYC protocols are central to anti-money laundering frameworks that protect both platforms and players. This debate now forces the industry to confront a hard question: how much anonymity should any platform allow before trust begins to collapse?
The Player’s Trade-Off
The question above becomes real the moment a player runs into trouble. Namely, no-KYC platforms promise and deliver speed. Accounts open in seconds, play begins instantly, and withdrawals often arrive within minutes. There are no forms, no approvals, and no delays. For users who value autonomy, that can feel like a feature, not a flaw. But, the speed has a cost.
In case of a problem, like an account getting locked, there’s rarely a clear way to resolve the matter. This is because most no-KYC casinos don’t offer formal dispute channels or licensed arbitration. They rely on blockchain to guarantee flawless operation, so support is often reduced to minimum. In essence, if something goes wrong, you don’t have a system to rely on.
Regulatory Response and Market Impact
Concerns over player safety and financial crime have drawn attention from regulators in multiple regions. In the EU and the United States, enforcement bodies have increased scrutiny of offshore operators. Some have already blocked access to these platforms, citing a lack of compliance with anti-money laundering standards. Others have pushed for tighter rules that would cover anonymous play under broader financial laws.
In response, the operators have begun offering tiered systems – optional KYC for higher limits, geoblocking for restricted countries, and partial transparency through smart contracts. Still, platforms that resist verification face practical hurdles. Payment processors may decline service, and affiliates may walk away to avoid reputational risk. As a recent paper on the role of blockchain in AML compliance suggests, the blockchain tools could support AML goals without full identity disclosure, but adoption remains uneven. So, for now, the regulatory picture remains fractured and fluid.
Can Trust Exist Without Identity?
While regulation remains uneven, some no-KYC casinos try to prove they can be trusted. They open their code, publish audits, and use smart contracts to lock transactions. Still, reputation comes from usage, not paperwork. So players are now investigating, scanning on-chain histories and reviewing in public forums.
This system rewards transparency, not credential, which is a great feature. But, a deeper question lingers: can a platform stay legitimate if trust depends entirely on opinions of strangers? We’ll have to wait and see.
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