News release from Red Deer Minor Hockey Board of Directors

Red Deer Minor Hockey Commission proudly announces the unveiling of their new Primary Logo, paying homage to the indigenous heritage and peoples of the region.

The revamped logo is a result of two years of dedicated efforts to align with the values and traditions of Treaty Six and Seven peoples, who are the original founders of the land on which we live, play, and work.

In 1967 in our Centennial Year, Red Deer Minor Hockey’s Earl Chadwick, with the permission of Chief John Samson, adopted the Chiefs name and logo as a tribute to the indigenous community’s and their rich cultural heritage on the Treaty 6 and 7 land that we play on.  Since then, the Red Deer Minor Hockey Chiefs have strived to maintain a strong connection with the indigenous peoples of the area.

Recognizing the need to further honour and respect the indigenous heritage, the Red Deer Minor Hockey Chiefs embarked on a comprehensive logo redesign project. The objective was to create a logo that not only represents the team but also reflects the values and traditions of Treaty Six and Seven peoples.

After extensive consultation with indigenous leaders from Treaty Six and Seven, the Red Deer Minor Hockey Chiefs are proud to unveil their new logos. These logos symbolize the unity, strength, and resilience of the indigenous community, while also paying tribute to the original founders of the land.

The Red Deer Minor Hockey Commission expresses their gratitude to the indigenous leaders for their guidance and support throughout this process. Their blessing and endorsement of the new logos reinforce the team’s commitment to fostering inclusivity, diversity, and cultural appreciation within the hockey community.

The Red Deer Minor Hockey Board of Directors along with Chief Wilton Littlechild along with the Treaty 6 and 7 Chiefs invite our members and friends to join them in celebrating the unveiling of their new logos on Friday Oct 13 2023 for the Home Opener of our U18 Optimist Chiefs at the Servus Arena.  The Red Deer Minor Hockey Commission remains dedicated to promoting a positive and respectful environment for all players, coaches, and fans, while honoring the indigenous heritage and peoples that have shaped the community and land we play on . We will provide the Celebration details as soon as we have finished the plans.

Red Deer Minor Hockey Board of Directors