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Why Do Friends of Freedom Dread the World Economic Forum?

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From the Brownstone Institute

BY James BovardJAMES BOVARD

Last week, Elon Musk appointed Linda Yaccarino as the new CEO of Twitter. She has excellent political connections. In 2021, she partnered with the Biden administration to create a Covid-19 vaccination campaign. Free speech activists howled over Yaccarino’s appointment as Twitter boss because she is an Executive Chair with the World Economic Forum (WEF). Here’s the story on WEF, sparked by their most recent annual meeting.

The January meeting of the World Economic Forum (WEF) in Davos, Switzerland, should have set off alarms among freedom lovers around the globe. The annual confab of billionaires, political weasels, and deranged activists laid out plans to further repress humanity. But at least the gathering provided plenty of comic relief for people who enjoy elite buffoonery.

Self-worship is obligatory in Davos. John Kerry, Biden’s Special Presidential Envoy for Climate, hailed his fellow attendees as “extraterrestrial” for their devotion to saving the earth. Greenpeace complained that “the rich and powerful flock to Davos in ultra-polluting, socially inequitable private jets to discuss climate and inequality behind closed doors.” Being a climate change activist is “the privilege of rich and elite folks” who want to force people to use unreliable and ineffective wind and solar for energy, according to Daniel Turner of Power the Future.

People around the globe are still recovering from the last time WEF stampeded policymakers. “WEF was hugely influential, championing every form of COVID control from lockdowns to vaccine mandates. The WEF cares nothing for normal people living real lives. They are forging a Faucian nightmare,” warned Jeffrey Tucker, president of Brownstone Institute. China had one of the most brutal and dishonest COVID lockdowns in the world (aside from perhaps fabricating the COVID virus in one of its own laboratories). But WEF founder Klaus Schwab touted China’s COVID crackdown as a “role model” and “a very attractive model for quite a number of countries.”

WEF is whooping up the “Great Reset” — “building back better” so that economies can emerge greener and fairer out of the pandemic. The Great Reset presumes that practically every nation has benevolent dictators waiting to take the reins over people’s lives. American entrepreneur Vivek Ramaswamy wrote, “The Great Reset calls for dissolving the boundaries between the public & private sectors; between nations; between the online & offline worlds, and the will of individual citizens be damned.” Billionaire Elon Musk, who was not invited, scoffed, “WEF is increasingly becoming an unelected world government that the people never asked for and don’t want.” Musk ridiculed the WEF’s “Master the Future” slogan: “Are they trying to be the boss of Earth!?”

Sounds good to WEF attendees.

Freedom of speech is the greatest barrier to inflicting the Great Reset. Law professor Jonathan Turley observed, “Davos has long been the Legion of Doom for free speech.” Accordingly, the biggest peril the self-proclaimed “Global Shapers” are targeting is “The Clear and Present Danger of Disinformation.”

The WEF searched long and hard to find an eminent disinformation panel host to incarnate Davos values. They selected Brian Stelter, a former anchor who was too squirrely even for CNN. After CNN ejected Stelter, he was snapped up by the Harvard Kennedy School of Government to be their Media and Democracy Fellow.

The star of the panel was New York Times publisher A.G. Sulzberger, who proclaimed that disinformation is the “most existential” of every other major challenge that we are grappling with as a society.” Like most of the windy speakers in Switzerland, Sulzberger tormented the audience from the high ground:

Disinformation and in the broader set of misinformation, conspiracy, propaganda, clickbait, you know, the broader mix of bad information that’s corrupting the information ecosystem, what it attacks is trust. And once you see trust decline, what you then see is a society start to fracture, and so you see people fracture along tribal lines and, you know, that immediately undermines pluralism.

Sulzberger boasted, “When we make mistakes, we acknowledge them in public and we correct them.” Except for RussiaGate, its 1619 Project fairy tale, the January 6 Capitol clash, and a few dozen other howlers. The New York Times effectively refused to cover the Hunter Biden laptop story before the 2020 election, giving an unearned boost to Democratic candidate Joe Biden.

Sulzberger talked about the decline of trust as if it were the result of a leaking underground storage tank tainting the “information ecosystem.” But it was the media that poisoned the well upon which they depend. A 2021 survey by the Reuters Institute reported that only 29 percent of Americans trusted the news media — the lowest rating of any of the 46 nations surveyed. A Gallup poll revealed that “86 percent of Americans believed the media was politically biased.” Practically the only folks who don’t recognize the bias are the people who share the media’s slant.

Serendipitously, the WEF also had a panel on “Disrupting Distrust.” The panel opened with a report grimly revealing that trust in government has declined in nations across the world. Maybe the profound, pointless disruptions from the COVID lockdowns that ravaged many countries were part of the blame? That panel was hosted by New York Times opinion editor Kathleen Kingsbury. Her paper recently ran an opinion piece which claimed that there had been “no lockdowns” for COVID in this country. All of the closed schools and shuttered small businesses were an optical illusion, apparently.

The Davos pro-censorship fervor was epitomized by panelist Věra Jourová, European Commission vice president. She declared that the United States “will have soon” laws prohibiting “illegal hate speech,” like Europe has. Jourová previously urged expanding hate crime laws to ban “sexual exploitation of women.” Would possession of a 1957 Playboy centerfold be sufficient for a criminal conviction? Nude beaches are common in Europe. Would the European Commission backstop online prohibitions by deploying commissars on every beach to make sure no male had improper thoughts about the birthday suits he saw?

Hate-speech laws are a Pandora’s box because the speech politicians hate the most is criticism of government. And some knuckleheads on Capitol Hill believe that the United States already has hate-speech laws. Sen. Ben Cardin (D-Md.) recently declared, “If you espouse hate, if you espouse violence, you’re not protected under the First Amendment. I think we can be more aggressive in the way that we handle that type of use of the internet.” What’s next — a federal Cordiality Czar with the prerogative to purify every tweet?

Disinformation panelist Rep. Seth Moulton (D-Mass.) blamed “misinformation” for not being able to “get people to take a COVID vaccine.” But the false claims by Biden and top officials that vaxxes prevent infection and transmission weren’t misinformation — they were just typos.

Davos attendees ignored the stunning disclosures of US government censorship that occurred shortly before their private jets arrived in Switzerland. The #Twitterfiles recently revealed that federal officials pressured Twitter to suppress 250,000 Twitter users (including journalists). But according to WEF scoring, that wasn’t an outrage — instead, it was a tiny down payment for a Higher Truth. WEF ignored that the FBI was already suppressing free speech the same way that WEF panelists championed.

As journalist Matt Taibbi revealed, “As the election approached in 2020, the FBI overwhelmed Twitter with requests, sending spreadsheets with hundreds of accounts” to target and suppress. The official browbeating continued until very recently. In an internal email from November 5, 2022, the FBI’s National Election Command Post sent the FBI San Francisco field office (which dealt directly with Twitter) “a long list of accounts that ‘may warrant additional action’” — that is, suppression.

The FBI pressured Twitter to torpedo parody accounts that only idiots or federal agents would not recognize as humor. Taibbi wrote, “The master-canine quality of the FBI’s relationship to Twitter comes through in this November 2022 email, in which ‘FBI San Francisco is notifying you’ it wants action on four accounts.”

The WEF is calling for a “Global Framework To Regulate Harm Online” — that is, worldwide censorship. One of the WEF’s favorite stars — a certified WEF Young Global Leader — was unable to attend because she was having a meltdown that ended with her resignation. New Zealand Prime Minister Jacinda Ardern became a progressive hero for making ever screechier demands for world censorship, comparing free speech to “weapons of war.” She told the United Nations last September: “We have the means; we just need the collective will” to suppress ideas that officialdom disapproves. Journalist Glenn Greenwald derided Ardern’s pitch as “the face of authoritarianism … and the mindset of tyrants everywhere.” But Ardern was there in spirit even if she was overwhelmed at home.

The WEF offers one of the best illustrations of how denunciations of “disinformation” are self-serving shams. In 2016, WEF put out a video with eight predictions for life in 2030. The highlight of the film was a vapid Millennial guy pictured alongside the slogan: “You will own nothing and be happy.” The slogan was inspired by an essay the WEF published from Danish Member of Parliament Ida Auken: “Welcome to 2030: I own nothing, have no privacy and life has never been better.” But the anti–private property bias is no WEF aberration. Last July, the WEF proposed slashing ownership of private vehicles around the globe. And then there was the WEF pitch to save the planet by having people eat insects instead of red meat. (The chairman of German manufacturer Siemens achieved heroic status at Davos by calling for a billion people to stop eating meat to save the planet.)

But according to WEF managing director Adrian Monck, the WEF has been the victim of a horrible conspiracy theory sparked by the “own nothing” phrase. Monck absolved WEF because the phrase in the video came from “an essay series intended to spark debate about socio-economic developments.” Monck claimed the phrase “started life as a screenshot, culled from the Internet by an anonymous anti-semitic account on the image board 4chan.” Bigots or zealots on 4chan howled in protest about that phrase. But as Elon Musk quipped, “Would be great if someone could compile a game contest of who said the craziest stuff between 4chan and WEF! My money is on the latter.”

At least the WEF has not (yet) proposed mandatory injections to compel propertyless underlinings to be happy. Or maybe the WEF would just recommend covertly adding drugs to the water supply.

Major media outlets were either participants or cosponsors of the WEF. Former New York Times editor-in-chief Jill Abramson slammed the Times for being part of the Davos “corrupt circle-jerk.” While the event was portrayed as a chance for sharing ideas, it was instead little more than a chance to hobnob with fellow elitists. Author Walter Kirn noted that there is almost no disagreement among WEF attendees: “The largest matters on earth are at stake (supposedly) yet the conferees don’t argue. They don’t debate. All points seem smugly settled. It’s an ego orgy.” The hypocrisy was beyond hip-deep. Journalist Michael Shellenberger noted, “WEF doesn’t engage in even the minimal amount of transparency through public disclosure that it constantly preaches to corporations and philanthropies.”

What could possibly go wrong from turning common people around the world into serfs of their elitist overlords? According to WEF, individual freedom is a luxury that citizens — or at least their rulers — can no longer afford. But the benevolence of dictators is almost always an illusion created by their fawning supporters. And this year’s WEF gathering proved again that there will never be a shortage of media and intellectual bootlickers for tyranny.

A version of this article was originally published in the April 2023 edition of Future of Freedom.

Author

  • James Bovard

    James Bovard, 2023 Brownstone Fellow, is author and lecturer whose commentary targets examples of waste, failures, corruption, cronyism and abuses of power in government. He is a USA Today columnist and is a frequent contributor to The Hill. He is the author of ten books.

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Brownstone Institute

Bizarre Decisions about Nicotine Pouches Lead to the Wrong Products on Shelves

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From the Brownstone Institute

  Roger Bate  

A walk through a dozen convenience stores in Montgomery County, Pennsylvania, says a lot about how US nicotine policy actually works. Only about one in eight nicotine-pouch products for sale is legal. The rest are unauthorized—but they’re not all the same. Some are brightly branded, with uncertain ingredients, not approved by any Western regulator, and clearly aimed at impulse buyers. Others—like Sweden’s NOAT—are the opposite: muted, well-made, adult-oriented, and already approved for sale in Europe.

Yet in the United States, NOAT has been told to stop selling. In September 2025, the Food and Drug Administration (FDA) issued the company a warning letter for offering nicotine pouches without marketing authorization. That might make sense if the products were dangerous, but they appear to be among the safest on the market: mild flavors, low nicotine levels, and recyclable paper packaging. In Europe, regulators consider them acceptable. In America, they’re banned. The decision looks, at best, strange—and possibly arbitrary.

What the Market Shows

My October 2025 audit was straightforward. I visited twelve stores and recorded every distinct pouch product visible for sale at the counter. If the item matched one of the twenty ZYN products that the FDA authorized in January, it was counted as legal. Everything else was counted as illegal.

Two of the stores told me they had recently received FDA letters and had already removed most illegal stock. The other ten stores were still dominated by unauthorized products—more than 93 percent of what was on display. Across all twelve locations, about 12 percent of products were legal ZYN, and about 88 percent were not.

The illegal share wasn’t uniform. Many of the unauthorized products were clearly high-nicotine imports with flashy names like Loop, Velo, and Zimo. These products may be fine, but some are probably high in contaminants, and a few often with very high nicotine levels. Others were subdued, plainly meant for adult users. NOAT was a good example of that second group: simple packaging, oat-based filler, restrained flavoring, and branding that makes no effort to look “cool.” It’s the kind of product any regulator serious about harm reduction would welcome.

Enforcement Works

To the FDA’s credit, enforcement does make a difference. The two stores that received official letters quickly pulled their illegal stock. That mirrors the agency’s broader efforts this year: new import alerts to detain unauthorized tobacco products at the border (see also Import Alert 98-06), and hundreds of warning letters to retailers, importers, and distributors.

But effective enforcement can’t solve a supply problem. The list of legal nicotine-pouch products is still extremely short—only a narrow range of ZYN items. Adults who want more variety, or stores that want to meet that demand, inevitably turn to gray-market suppliers. The more limited the legal catalog, the more the illegal market thrives.

Why the NOAT Decision Appears Bizarre

The FDA’s own actions make the situation hard to explain. In January 2025, it authorized twenty ZYN products after finding that they contained far fewer harmful chemicals than cigarettes and could help adult smokers switch. That was progress. But nine months later, the FDA has approved nothing else—while sending a warning letter to NOAT, arguably the least youth-oriented pouch line in the world.

The outcome is bad for legal sellers and public health. ZYN is legal; a handful of clearly risky, high-nicotine imports continue to circulate; and a mild, adult-market brand that meets European safety and labeling rules is banned. Officially, NOAT’s problem is procedural—it lacks a marketing order. But in practical terms, the FDA is punishing the very design choices it claims to value: simplicity, low appeal to minors, and clean ingredients.

This approach also ignores the differences in actual risk. Studies consistently show that nicotine pouches have far fewer toxins than cigarettes and far less variability than many vapes. The biggest pouch concerns are uneven nicotine levels and occasional traces of tobacco-specific nitrosamines, depending on manufacturing quality. The serious contamination issues—heavy metals and inconsistent dosage—belong mostly to disposable vapes, particularly the flood of unregulated imports from China. Treating all “unauthorized” products as equally bad blurs those distinctions and undermines proportional enforcement.

My small Montgomery County survey suggests a simple formula for improvement.

First, keep enforcement targeted and focused on suppliers, not just clerks. Warning letters clearly change behavior at the store level, but the biggest impact will come from auditing distributors and importers, and stopping bad shipments before they reach retail shelves.

Second, make compliance easy. A single-page list of authorized nicotine-pouch products—currently the twenty approved ZYN items—should be posted in every store and attached to distributor invoices. Point-of-sale systems can block barcodes for anything not on the list, and retailers could affirm, once a year, that they stock only approved items.

Third, widen the legal lane. The FDA launched a pilot program in September 2025 to speed review of new pouch applications. That program should spell out exactly what evidence is needed—chemical data, toxicology, nicotine release rates, and behavioral studies—and make timely decisions. If products like NOAT meet those standards, they should be authorized quickly. Legal competition among adult-oriented brands will crowd out the sketchy imports far faster than enforcement alone.

The Bottom Line

Enforcement matters, and the data show it works—where it happens. But the legal market is too narrow to protect consumers or encourage innovation. The current regime leaves a few ZYN products as lonely legal islands in a sea of gray-market pouches that range from sensible to reckless.

The FDA’s treatment of NOAT stands out as a case study in inconsistency: a quiet, adult-focused brand approved in Europe yet effectively banned in the US, while flashier and riskier options continue to slip through. That’s not a public-health victory; it’s a missed opportunity.

If the goal is to help adult smokers move to lower-risk products while keeping youth use low, the path forward is clear: enforce smartly, make compliance easy, and give good products a fair shot. Right now, we’re doing the first part well—but failing at the second and third. It’s time to fix that.

Author

Roger Bate

Roger Bate is a Brownstone Fellow, Senior Fellow at the International Center for Law and Economics (Jan 2023-present), Board member of Africa Fighting Malaria (September 2000-present), and Fellow at the Institute of Economic Affairs (January 2000-present).

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Addictions

The War on Commonsense Nicotine Regulation

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From the Brownstone Institute

Roger Bate  Roger Bate 

Cigarettes kill nearly half a million Americans each year. Everyone knows it, including the Food and Drug Administration. Yet while the most lethal nicotine product remains on sale in every gas station, the FDA continues to block or delay far safer alternatives.

Nicotine pouches—small, smokeless packets tucked under the lip—deliver nicotine without burning tobacco. They eliminate the tar, carbon monoxide, and carcinogens that make cigarettes so deadly. The logic of harm reduction couldn’t be clearer: if smokers can get nicotine without smoke, millions of lives could be saved.

Sweden has already proven the point. Through widespread use of snus and nicotine pouches, the country has cut daily smoking to about 5 percent, the lowest rate in Europe. Lung-cancer deaths are less than half the continental average. This “Swedish Experience” shows that when adults are given safer options, they switch voluntarily—no prohibition required.

In the United States, however, the FDA’s tobacco division has turned this logic on its head. Since Congress gave it sweeping authority in 2009, the agency has demanded that every new product undergo a Premarket Tobacco Product Application, or PMTA, proving it is “appropriate for the protection of public health.” That sounds reasonable until you see how the process works.

Manufacturers must spend millions on speculative modeling about how their products might affect every segment of society—smokers, nonsmokers, youth, and future generations—before they can even reach the market. Unsurprisingly, almost all PMTAs have been denied or shelved. Reduced-risk products sit in limbo while Marlboros and Newports remain untouched.

Only this January did the agency relent slightly, authorizing 20 ZYN nicotine-pouch products made by Swedish Match, now owned by Philip Morris. The FDA admitted the obvious: “The data show that these specific products are appropriate for the protection of public health.” The toxic-chemical levels were far lower than in cigarettes, and adult smokers were more likely to switch than teens were to start.

The decision should have been a turning point. Instead, it exposed the double standard. Other pouch makers—especially smaller firms from Sweden and the US, such as NOAT—remain locked out of the legal market even when their products meet the same technical standards.

The FDA’s inaction has created a black market dominated by unregulated imports, many from China. According to my own research, roughly 85 percent of pouches now sold in convenience stores are technically illegal.

The agency claims that this heavy-handed approach protects kids. But youth pouch use in the US remains very low—about 1.5 percent of high-school students according to the latest National Youth Tobacco Survey—while nearly 30 million American adults still smoke. Denying safer products to millions of addicted adults because a tiny fraction of teens might experiment is the opposite of public-health logic.

There’s a better path. The FDA should base its decisions on science, not fear. If a product dramatically reduces exposure to harmful chemicals, meets strict packaging and marketing standards, and enforces Tobacco 21 age verification, it should be allowed on the market. Population-level effects can be monitored afterward through real-world data on switching and youth use. That’s how drug and vaccine regulation already works.

Sweden’s evidence shows the results of a pragmatic approach: a near-smoke-free society achieved through consumer choice, not coercion. The FDA’s own approval of ZYN proves that such products can meet its legal standard for protecting public health. The next step is consistency—apply the same rules to everyone.

Combustion, not nicotine, is the killer. Until the FDA acts on that simple truth, it will keep protecting the cigarette industry it was supposed to regulate.

Author

Roger Bate

Roger Bate is a Brownstone Fellow, Senior Fellow at the International Center for Law and Economics (Jan 2023-present), Board member of Africa Fighting Malaria (September 2000-present), and Fellow at the Institute of Economic Affairs (January 2000-present).

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