Bruce Dowbiggin
The Apple Interview: Pierre Poilievre Makes The Media Party Crazy

“You don’t pull on Superman’s cape. You don’t spit into the wind. You don’t pull the mask off the old Lone Ranger. And you don’t mess around with Jim.”— Jim Croce
In modern five-second sound-bite journalism viewers seldom hear the reporter’s question (often it’s just an assertion) that prompted the clip. Whether a cornered politician or a humbled athlete, the game’s the same. Get a clip, score a click. So gotcha’ journalists rarely are exposed for the inadequate job of news-generating they often do with their closed-end, cliché-riddled efforts.
(Everything we know on the subject of interviewing we owe to the brilliant John Sawatsky who for decades has coached proper interview techniques —all of them ignored by the subject of this column.)
The job in gotcha’ journalism is to draw blood and win the applause of your peers. This goes for right-wing journalists, too. But mainstream media is saturated by left-wing, progressive water carriers, so the overwhelming army of CBC insinuators and Toronto Star whaddabout’ scribes have a disproportionate effect on the issues. Seeing as how they only talk among themselves they can’t imagine a parallel universe where PMJT is not a beneficent, wise leader.
To wit: the apple exchange gone viral between CPC leader Pierre Poilievre and Don Urquhart, editor of the Kelowna Times Chronicle. Mr. Urqhart went hunting for a big game with the CPC leader and wound up the main dish himself. Here’s the tale of the tape:
URQUHART: Uhmm, on the topic, I mean, in terms of your, sort of, strategy currently, you’re obviously taking the populist pathway …
POILIEVRE: What does that mean?
URQUHART: (nervous chuckle) Well, appealing to people’s more emotional levels, I would guess
POILIEVRE: Whaddaya mean by that? Give me an example.
URQUHART: Certainly you, certainly you tap, ah, very strong ideological language quite frequently.
POILIEVRE: Like what?
URQUHART: Uhh, left wing, y’know, this and that, right-wing, they, you know, I mean, it’s that type of (unintelligible) —
POILIEVRE: I almost never talk about — I never really talk about left or right. I don’t really believe in that.
URQUHART: A lot of people would say that you’re simply taking a page out of the Donald Trump, uh, book —
POILIEVRE: A lot of people? Like which people would say that? (puzzled chomp)
URQUHART: Well, I’m sure — a great many Canadians, but …
POILIEVRE: Like who?
URQUHART: Haha, uh, I don’t know who, but …
POILIEVRE: Well, you’re the one who asked the question, so you must know somebody.
URQUHART: He-
heh, okay, I’m, I’m sure there’s some out there, but anyways, the point of this question is, why should, why should Canadians trust you with their vote, given … y’know … not, not just the sort of ideological inclination in terms of taking the page out of Donald Trump’s book, but, also —
POILIEVRE: (incredulous) What are you talking about? What page? What page? Can you gimme a page? Gimme the page. You keep saying that …
URQUHART: In terms of, in terms of turning things quite dramatically, in terms of, of Trudeau, and, and the left wing, and all of this, you make quite a, you know, it’s, it’s quite a play that you make on it. So. I’m. Just wondering…
It continued on this way for a short while longer when a dazed Urquhart finally ran out of PMJT talking points to hurl at Poilievre, and Poilievre moved on. It was cold. It was spontaneous. Like the making of sausage, it was something the public rarely sees.
A clip of the interview was quickly shared by Poilievre’s comms team. “How do you like them apples?” was the caption on Poilievre’s post. Within days the interview had gone global, a rebuke around the globe for earnest-but-inept Jimmy Olsens and Lois Lanes of the liberal press corps. Conservatives cheered. “Can we get him in our country?” asked U.S. podcaster Meagan Kelly.
In the friendly confines of liberal 416/613 media, however, Poilievre was quickly labelled a bully for exposing one of their fellow travelers. In the Globe & Mail Shannon Proudfoot played the sad trombone for Urquhart, declaring it bad form for Poilievre to not assist a guy who was looking to skewer him.
Proudfoot’s moist G&M colleague André Picard also mounted the “punching-down” defense. “Getting to the core of @PierrePoilievre’s biting B.C. interview. Kicking a journalist in the shins over and over then turning the exchange into a social-media flex is telling on yourself…” Venerable CBC panelist/ Star columnist Chantal Hébert (who should know better) echoed the pauvre p’tit take about Urquhart. “Agreed”.
Naturally the sob-sister line brought huzzahs from the wettest wet in Wet Town, Bruce Arthur of the Star. He embraced the bully pose even as he bullied Poilievre. “Kick-ass piece. “Making yourself a far-right hero by crapping on a small-town reporter is petty, and pathetic.” (So’s he defending someone who just disgraced his profession? Have we got that straight?)
Former Edmonton journalist Bill Doscoch also defended the indefensible. @billdinYEG “Picking on a local reporter when you’re a national political leader is like pushing around a junior high student when you’re a high school senior. It was great entertainment for mean-minded conservatives, but telling for the rest of us.”
There were plenty more crying towels for Uquhart from the usual suspects. All ending with predictable Trumpian screeds against the UPC leader going after a small-fry in the hinterlands. What they spackled over is that Urquhart was the adult editor of the paper, not an errand boy out of J-School. He went looking for a home run on the national, not local stage. He’d have scored a national scoop if Poilievre hadn’t schooled him.
Instead he struck out on three straight fastballs. He was neither innocent. Nor was he prepared to do his job. But he cashed in his Pity Party points to win sympathy from the fainting goats of the left— who normally remind us that journalism is a blood sport.
If CPC comms folks had tried to stage an episode to expose the herding instincts of Canada’s cloistered legacy media trying to stay relevant on the public purse, this was it. 1) Assumption that his back was protected if he just used approved “far-right-wing” buzzwords 2) Assumption that everyone hates PP already. 3) Incompetence tolerated by corrupted, failed outlets. 4) Truth its dependent on what jersey you wear. 5) Lather, rinse, repeat.
Unsurprisingly, Urquhart himself thought he’d done a swell job. When time came to write up his fateful orchard convo, he had his own self-serving take. “When asked why Canadians should trust him with their votes given his demonstrable track record of flip-flopping on key issues and what some consider his use of polarizing ideologically-infused rhetoric suggesting he simply takes pages out of the Donald Trump populist playbook, Poilievre became acerbic.”
No, Bill, he ate an apple. Proving he learned nothing and will pollute younger journalists with this bilge. So it’s no shock that recent polling contains what should be a surprise— but isn’t. Despite a decade of Justin Trudeau the abysmal-polling Liberals are still expected to win 90 seats of the 335 seats in parliament. That speaks volumes on the loyalty of his base.
A base that still sees Poilievre’s “polarizing ideologically-infused rhetoric”— in Urquhart’s infelicitous description— as a right-wing Trumpian intrusion into Trudeaupia . And will use any means— even their own professional failure.— to protect their jobs and worldview.
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
Eau Canada! Join Us In An Inclusive New National Anthem

This past week has seen (some) Canadians celebrating their heritage— now that Mike Myers has officially reinterpreted Canadian culture as a hockey sweater and Mr. Dressup. This quick-change was so popular that Canadian voters even forgot an entire decade of Justin Trudeau.
In the United States, the people who elected Donald Trump– and not Andrew Coyne– to run their nation celebrated Independence Day with stirring renditions off The Star Spangled Banner, although few could surpass the brilliant performance of the song by the late Whitney Houston at the 1991 Super Bowl.
The CDN equivalent is some flavour of the month changing the words to O Canada at the Grey Cup game. Canada’s national anthem has always been open to interpretation by people who may or may not have Canada in their hearts. At the 2023 NBA All Star Game Canadian chanteuse Jully Black became the latest singer to attempt a manicure to the English lyrics of O Canada, penned for the 1880 Saint-Jean-Baptiste Day ceremony ( Calixa Lavallée composed the music, after which words were written by the poet and judge Sir Adolphe-Basile Routhier. The English lyrics have “evolved” over the years, just like the dress code for the CDN PM..)

Black amended the first line from “our home and native land” to our home ON native land”. Because something-something. But this creative license is nothing new. Unlike Chris Stapleton, Marvin Gaye or Whitney Houston with the Star Spangled Banner, interpreters of O Canada have seen fit to amend the lyrics to their sensibilities. Roger Doucet, famed anthem singer of the Montreal Canadiens in the 1970-80s, tried to add the words “we stand on guard for truth and liberty” in place of the first “we stand on guard for thee”.
In 1990, having nothing better to do, Toronto City Council voted 12 to 7 in favour of recommending that the phrase “our home and native land” be changed to “our home and cherished land” and that “in all thy sons command” be partly reverted to “in all of us command”. (The latter was officially adapted.)
While those attempts had mixed outcomes it appears it’s just a matter of time till Ms. Black’s class-conscious culling of the words is accepted. Being generous we here at IDLM thought we’d short-circuit piecemeal attempts to create a throughly Woke version of the anthem that would last till the latest fad come along. Herewith our 2023 definitive O Canada that even— maybe only— Justin Trudeau could love:
“O Canada” (Ignores the French fact in our culture) Change to “Eau Canada”
“Our home on native land” (ignores indigenous land claims) Change to “Get off our land, settlers”
“True patriot love in all of us commands” (Only true patriot love? There were officially 78 kinds of relationships in Trudeaupia. And commanding love?) Change to “Love the one you’re with”.
“With glowing hearts we see thee rise” (rise suggests triumph of white triumphalist dogma) Change to “Non judgementally we oppose the crushing impacts of Euro-based autocracy”
“The true north strong and free” (How can anyone be strong or free when we support America’s killing fields?) Change to “Heteronormative thinking must be stamped out at our borders. If we even have borders anymore.”
“From far and wide” (Body shaming) Change to “Obesity is a disease that is not helped by putting it in the national anthem.”
“O Canada” (biased against A, B, AB blood types) change to “Science Must Be Believed”
“We stand on guard for thee” (Spreads hate against the non ableist community) Change to “Please remain seated.”
“God keep our land” (God? God? What is this, the Reformation) “Change to “It’s your thing”
”Glorious and free” (Glorious harkens to the bourgeois subjugation of Indigenous thought processes by white Christian priests) Change to “A genocidal state if there ever was one”.
“O Canada we stand on guard for thee/
O Canada we stand on guard for thee” The denial of trans rights is used twice here to emphasize the intolerable burdens faced by people of the LGBTQ2R community as they seek respect and compensation for the evils of the founding oppressors.) Change to “Eau Canada, after 6.5 hours of intensive lectures on the gender, race and dissociative application of class war on your citizens you may someday come to understand that this song is a manifestation of your bigotry and exploitation of minorities— and why rhyming lines like “thee and free” is the work of the devil or J.K. Rowling, whomever comes to mind first.”

There. That wasn’t so tough, was it? Flows trippingly off the tongue like Mark Carney refusing a special inquiry into China buying the electoral process. Or perhaps we should simply accept a literal translation of the original French lyrics:
“O Canada!
Land of our ancestors
Glorious deeds circle your brow
For your arm knows how to wield the sword
Your arm knows how to carry the cross;
Your history is an epic
Of brilliant deeds
And your valour steeped in faith
Will protect our homes and our rights.”
Yikes. That’s downright fascistic. But it’s Quebec, and we have to allow them their peccadilloes. So circle your brow with glorious deeds, grab a cross and a sword and valour steeped in faith. And remember we must be adaptable in the new era.
Unless it’s Alberta using the adapting to fuel its CO2-belching machines. In which case it’s man the battlements and follow Mike Myers into the fight.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
The Game That Let Canadians Forgive The Liberals — Again

With the Americans winning the first game 3-1, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact.
“It’s also more political than the (1972) Summit Series was, because Canada’s existence wasn’t on the line then, and it may be now. You’re damn right Canadians should boo the (U.S.) anthem.” Toronto Star columnist Bruce Arthur before Gm. 1 of USA/ Canada in The 4 Nations Cup.
The year 2025 is barely half over on Canada Day. There is much to go before we start assembling Best Of Lists for the year. But as Palestinian flags duel with the Maple Leaf for prominence on the 158th anniversary of Canada’s becoming a sovereign country it’s a fair guess that we will settle on Febuary 21 as the pivotal date of the year— and Canada’s destiny as well.
That was the date of Game 2 in the U.S./Canada rivalry at the Four Nations Tournament. Ostensibly created by the NHL to replace the moribund All Star format, the showdown of hockey nations in Boston became much more. Jolted by non-sports factors it became a pivotal moment in modern Canadian history.
Set against U.S. president Donald Trump’s bellicose talk of Canada as a U.S. state and the Mike Myers/ Mark Carney Elbows Up ad campaign, the gold-medal game evoked, for those of a certain age, memories of the famous 1972 Summit Series between Canada and the USSR. And somehow produced an unprecedented political reversal in Canadian elections.
As we wrote on Feb. 16 after Gm. 1 in Montreal, the Four Nations had been meant to be something far less incendiary. “Expecting a guys’ weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHL’s idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.
“Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact ,when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S. players have either played on or now play for Canadian NHL teams.)
“Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.”
With the Americans winning the game 3-1 on Feb. 15, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact. As we wrote in the aftermath, a slaughter was avoided.

“In the rematch for a title created just weeks before by the NHL the boys stuck to hockey. Anthem booing was restrained. Outside of an ill-advised appearance by Wayne Gretzky— now loathed for his Trump support— the emphasis was on skill. Playing largely without injured Matthew and Brady Tkachuk and McAvoy, the U.S. forced the game to OT where beleaguered goalie Craig Binnington held Canada in the game until Connor McDavid scored the game winner. “
The stunning turnaround in the series produced a similar turnaround in the Canadian federal election. Galvanized by Trump’s 51st State disrespect and exhilarated by the hockey team’s comeback, voters switched their votes in huge numbers to Carney, ignoring the abysmal record of the Liberals and their pathetic polling. From Pierre Poilievre having a 20-point lead in polls, hockey-besotted Canada flipped to award Carney a near-majority in the April 28 election.
The result stunned the Canadian political class and international critics who questioned how a single sporting event could have miraculously rescued the Liberals from themselves in such a short time.

While Canada soared because of the four Nations, a Canadian icon crashed to earth. “Perhaps the most public outcome was the now-demonization of Gretzky in Canada. Just as they had with Bobby Orr, another Canadian superstar living in America, Canadians wiped their hands of No. 99 over politics. Despite appeals from Orr, Don Cherry and others, the chance to make Gretzky a Trump proxy was too tempting.
We have been in several arguments on the subject among friends: Does Gretzky owe Canada something after carrying its hockey burden for so long? Could he have worn a Team Canada jersey? Shouldn’t he have made a statement that he backs Canada in its showdown with Trump? For now 99 is 0 in his homeland.”
Even now, months later, the events of late February have an air of disbelief around them, a shift so dramatic and so impactful on the nation that many still shake their heads. Sure, hockey wasn’t the device that blew up Canada’s politics. But it was the fuse that created a crater in the country.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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