Bruce Dowbiggin
The Apple Interview: Pierre Poilievre Makes The Media Party Crazy

“You don’t pull on Superman’s cape. You don’t spit into the wind. You don’t pull the mask off the old Lone Ranger. And you don’t mess around with Jim.”— Jim Croce
In modern five-second sound-bite journalism viewers seldom hear the reporter’s question (often it’s just an assertion) that prompted the clip. Whether a cornered politician or a humbled athlete, the game’s the same. Get a clip, score a click. So gotcha’ journalists rarely are exposed for the inadequate job of news-generating they often do with their closed-end, cliché-riddled efforts.
(Everything we know on the subject of interviewing we owe to the brilliant John Sawatsky who for decades has coached proper interview techniques —all of them ignored by the subject of this column.)
The job in gotcha’ journalism is to draw blood and win the applause of your peers. This goes for right-wing journalists, too. But mainstream media is saturated by left-wing, progressive water carriers, so the overwhelming army of CBC insinuators and Toronto Star whaddabout’ scribes have a disproportionate effect on the issues. Seeing as how they only talk among themselves they can’t imagine a parallel universe where PMJT is not a beneficent, wise leader.
To wit: the apple exchange gone viral between CPC leader Pierre Poilievre and Don Urquhart, editor of the Kelowna Times Chronicle. Mr. Urqhart went hunting for a big game with the CPC leader and wound up the main dish himself. Here’s the tale of the tape:
URQUHART: Uhmm, on the topic, I mean, in terms of your, sort of, strategy currently, you’re obviously taking the populist pathway …
POILIEVRE: What does that mean?
URQUHART: (nervous chuckle) Well, appealing to people’s more emotional levels, I would guess
POILIEVRE: Whaddaya mean by that? Give me an example.
URQUHART: Certainly you, certainly you tap, ah, very strong ideological language quite frequently.
POILIEVRE: Like what?
URQUHART: Uhh, left wing, y’know, this and that, right-wing, they, you know, I mean, it’s that type of (unintelligible) —
POILIEVRE: I almost never talk about — I never really talk about left or right. I don’t really believe in that.
URQUHART: A lot of people would say that you’re simply taking a page out of the Donald Trump, uh, book —
POILIEVRE: A lot of people? Like which people would say that? (puzzled chomp)
URQUHART: Well, I’m sure — a great many Canadians, but …
POILIEVRE: Like who?
URQUHART: Haha, uh, I don’t know who, but …
POILIEVRE: Well, you’re the one who asked the question, so you must know somebody.
URQUHART: He-
heh, okay, I’m, I’m sure there’s some out there, but anyways, the point of this question is, why should, why should Canadians trust you with their vote, given … y’know … not, not just the sort of ideological inclination in terms of taking the page out of Donald Trump’s book, but, also —
POILIEVRE: (incredulous) What are you talking about? What page? What page? Can you gimme a page? Gimme the page. You keep saying that …
URQUHART: In terms of, in terms of turning things quite dramatically, in terms of, of Trudeau, and, and the left wing, and all of this, you make quite a, you know, it’s, it’s quite a play that you make on it. So. I’m. Just wondering…
It continued on this way for a short while longer when a dazed Urquhart finally ran out of PMJT talking points to hurl at Poilievre, and Poilievre moved on. It was cold. It was spontaneous. Like the making of sausage, it was something the public rarely sees.
A clip of the interview was quickly shared by Poilievre’s comms team. “How do you like them apples?” was the caption on Poilievre’s post. Within days the interview had gone global, a rebuke around the globe for earnest-but-inept Jimmy Olsens and Lois Lanes of the liberal press corps. Conservatives cheered. “Can we get him in our country?” asked U.S. podcaster Meagan Kelly.
In the friendly confines of liberal 416/613 media, however, Poilievre was quickly labelled a bully for exposing one of their fellow travelers. In the Globe & Mail Shannon Proudfoot played the sad trombone for Urquhart, declaring it bad form for Poilievre to not assist a guy who was looking to skewer him.
Proudfoot’s moist G&M colleague André Picard also mounted the “punching-down” defense. “Getting to the core of @PierrePoilievre’s biting B.C. interview. Kicking a journalist in the shins over and over then turning the exchange into a social-media flex is telling on yourself…” Venerable CBC panelist/ Star columnist Chantal Hébert (who should know better) echoed the pauvre p’tit take about Urquhart. “Agreed”.
Naturally the sob-sister line brought huzzahs from the wettest wet in Wet Town, Bruce Arthur of the Star. He embraced the bully pose even as he bullied Poilievre. “Kick-ass piece. “Making yourself a far-right hero by crapping on a small-town reporter is petty, and pathetic.” (So’s he defending someone who just disgraced his profession? Have we got that straight?)
Former Edmonton journalist Bill Doscoch also defended the indefensible. @billdinYEG “Picking on a local reporter when you’re a national political leader is like pushing around a junior high student when you’re a high school senior. It was great entertainment for mean-minded conservatives, but telling for the rest of us.”
There were plenty more crying towels for Uquhart from the usual suspects. All ending with predictable Trumpian screeds against the UPC leader going after a small-fry in the hinterlands. What they spackled over is that Urquhart was the adult editor of the paper, not an errand boy out of J-School. He went looking for a home run on the national, not local stage. He’d have scored a national scoop if Poilievre hadn’t schooled him.
Instead he struck out on three straight fastballs. He was neither innocent. Nor was he prepared to do his job. But he cashed in his Pity Party points to win sympathy from the fainting goats of the left— who normally remind us that journalism is a blood sport.
If CPC comms folks had tried to stage an episode to expose the herding instincts of Canada’s cloistered legacy media trying to stay relevant on the public purse, this was it. 1) Assumption that his back was protected if he just used approved “far-right-wing” buzzwords 2) Assumption that everyone hates PP already. 3) Incompetence tolerated by corrupted, failed outlets. 4) Truth its dependent on what jersey you wear. 5) Lather, rinse, repeat.
Unsurprisingly, Urquhart himself thought he’d done a swell job. When time came to write up his fateful orchard convo, he had his own self-serving take. “When asked why Canadians should trust him with their votes given his demonstrable track record of flip-flopping on key issues and what some consider his use of polarizing ideologically-infused rhetoric suggesting he simply takes pages out of the Donald Trump populist playbook, Poilievre became acerbic.”
No, Bill, he ate an apple. Proving he learned nothing and will pollute younger journalists with this bilge. So it’s no shock that recent polling contains what should be a surprise— but isn’t. Despite a decade of Justin Trudeau the abysmal-polling Liberals are still expected to win 90 seats of the 335 seats in parliament. That speaks volumes on the loyalty of his base.
A base that still sees Poilievre’s “polarizing ideologically-infused rhetoric”— in Urquhart’s infelicitous description— as a right-wing Trumpian intrusion into Trudeaupia . And will use any means— even their own professional failure.— to protect their jobs and worldview.
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
Mistrial Declared in Junior Hockey Assault Trial. What Now?

With all the Elbows Up election idiocy you can be forgiven for missing the news this past week that the trial of five former members of the 2018 men’s gold-medal winning Team Canada hockey team was declared a mistrial just a day into the proceedings. The five have all plead not guilty.
On Friday the judge ordered a new jury be empanelled after a half day of evidence in the trial of the players who are accused of sexually assaulting a woman in a hotel room in 2018 in London, Ont. Superior Court Justice Maria Carroccia has not released the reasons she halted the trial. It comes after outrage over a civil settlement between the victim and Hockey Canada in 2020 forced authorities to pursue the criminal charges.
The graphic nature of the evidence so far promises dramatic testimony should the trial go its full length. Thoughts that one of the quintet might accept a plea deal to roll over on his former teammates— a goal of the police and prosecution— have so far been unrealized. It is expected that the victim will testify.

The low-profile start to the trial in the case is a contrast with the front-page treatment it received after excellent reporting from Katie Strang of The Athletic and Rick Westhead of TSN. At the time the charges were announced in 2024, Michael McLeod and Cal Foote were with the New Jersey Devils, Dillon Dubé was with the Calgary Flames and Carter Hart was with the Philadelphia Flyers. Alex Formenton had been signed by the Ottawa Senators but was playing in Switzerland.
The sensation was amplified by the role of Hockey Canada in the civil case, using funds to pay off the victim. Parliamentary hearings and front-page headlines added to the impact.
As we wrote in January of 2024, the hysteria encouraged the usual radicals to denigrate the national sport. “For the same reason that some think guns kill people, the toffs believe that hockey itself causes outbreaks of macho sexual behaviour. These people cheer for Sweden when it plays Canada because… Canadian hockey is just too down-market for them. Sweaty guys. Cold rinks. Meritocracy. Ick!

“We should clarify here that we mean men’s hockey. Womens’ hockey is not included in the loathing. In fact, metrosexuals from PM Justin Trudeau on down worship the wholesome new PWHL. Skippy recently gave a pep talk to the Ottawa players in their dressing room. Surprise. They lost.
“Players are married to rivals on other teams. Can you get more hip than that? Women’s hockey is nominally about winning; the real prize is equal pay for work of equal value. And the love of the Trudeau cabinet.
“But men’s hockey, with its crude meritocracy, must be shunned at all costs. Pediatric “experts” blame its emphasis on winning for causing kids to drop out.. So when the sordid tale of a 2018 multiple-sex allegation at a golf tournament arrived it warranted a hearing in the Commons, tut-tutting editorials by the score about the over-sexed nature of teenaged young hockey stars and multiple attempts to convict someone, anyone, for the act.
“That’s why the principals eventually pursued a civil case, where rules of evidence are less stringent. A civil case that Hockey Canada quickly paid off from a suspicious slush fund to end the ordeal for everyone. How’d that work out?
”Feminists and the non-binary set howled about this, but after the storm of outrage the media cycle disappeared from the public view. The 20 or so players on the 2018 Team Canada gold medal winners graduated into the NHL, and the league, which had no power to compel testimony nor a criminal charges to rely on, let them play.
“But pressure on police over the following months finally forced criminal charges. Butter cloak of secrecy prevailed. This was highly unsatisfactory. Who was under suspicion? Who was innocent? Player agents and lawyers kept their charges from self-incrimination at all costs.
“How will it end? Will there be convictions or will deals be done? In this time where social-media truths are fungible and Woke causes are paramount no one should hazard a guess. But one thing that will get an airing is the charge that hockey created this climate of sexual permissiveness. The sport must be condemned when its participants break the law.
You think that hockey caused this? That it doesn’t happen in the world of millionaire basketball or football or baseball players? Guess again. Cleveland Browns QB DeShaun Watson faced 24 sexual assault accusations. One former NBA player had seven children by six different women. Former MLB pitcher Trevor Bauer faced sexual assault charges from an alleged assault at his home.
How about the stories of young women who, like the young women pursuing athletes, went backstage at concerts and shows for a rendezvous with a famous rock star like Steven Tyler or Axl Rose and got more than they bargained for.
Or those who tried to climb the political or corporate ladder by submitting to power figures? Hello, Kamala Harris. This case is about power, stardom, privilege and exploitation. Ugly, yes. Life-wrecking for some. But trying to pigeon-hole hockey as the unique engineer of the tragedy is ignorant and irresponsible. “
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
2025 Federal Election
How Canada’s Mainstream Media Lost the Public Trust

Breaking: CBC News admits that host Rosemary Barton was wrong on April 16 when she said “remains of indigenous children” have been discovered.
Call it the Panic Election. From The Handmaid’s Tale to Quebec alienation to plastic straws, the dynamic is citizens being stampeded in a brief six weeks by Big Brother. (There’s no Big Sister. That would mess with the narrative.) Prompting Covid Part Deux from the Laurentian media scolds.
Nowhere is this panic more keen than among aging Boomers who’ve pronounced themselves willing to ignore a decade of Justin Trudeau’s clumsy, unethical and sometimes criminal behaviour in the wake of Big Bad Trump. Even the threat of losing the country’s AAA credit rating can’t sway them from full-throated panic about being the 51st state.
The 51st state gambit is the window dressing. The real Trump panic is over him exposing the inadequacies of a Canadian society penetrated by China, dominated by globalist fanatics and more indebted every day. Specifically, Trump labelled Canadians defence dead-beats and entitled snobs who’d be crazy not to join the U.S. The insulting Trump framing has been a lifeline to those most recently in office— Liberals— to point at the Big Bad Wolf outside the door rather than the Frozen Venezuela inside its walls.
Integral to this panic is the role of Canada’s legacy media, a self-serving caste saved from bankruptcy (for now) by generous wads of public money. The 416/613 bubble ponies operate as if it were still 1985, not 2025. They’ve managed to preserve their status while society changed around them. For instance, CBC’s flagship At Issue panel features three people from Toronto and a fourth from Montreal.
It has worked perfectly in Boomer Canada. Until this past week, when the media guardians finally lost the plot. The combination of TV panel hubris and the incompetence of the Elections Commission exposed an industry more interesting in protecting its own turf than protecting the truth.
The meltdown was the notion that conservative social media— with its intrusive reporters and tabloid tactics— had no place in their sandbox. This hissy fit came after Wednesday’s French debate. Members of Rebel News, True North and other outfits dominated the party leaders’ scrums with obtrusive questions about Mark Carney’s opinions on same-sex sports and what constitutes a woman— questions the French moderator had neglected to ask.

For legacy reporters and hosts who take it as given that they be allowed the front pew this was an affront to their status. As purveyors of the one true political religion the talking heads on CBC, CTV and Global began speaking of “so-called journalists” and “far-right” intruders elbowing into their territory. Their resentment was all-consuming.
This resentment spilled into Debate Night Two when a shouting match ensued in the press room. A CBC source claimed (incorrectly) that Rebel Media leader Ezra Levant had been barred from the press room. A writer from the Hill Times screamed at members of their raucous rivals. The carefully chose panelists suggested that these outfits were funded by dark right-wing sources.
Before the debate had ended Elections Commission organizers— reportedly goaded by the Liberals— called off the post-debate scrum citing “safety” issues that seemingly included a Rebel reporter conducting a hostile walking interview with a furious Liberal official. This unleashed another torrent of Media Party vitriol about its position as the keepers of Canadian journalism.

In a show of irony, these complaints about right-wing misinformation came from people whose livelihood is dependent on Liberal slush funds or whose organizations have accepted government funds to stave off bankruptcy or whose union is an active shill for non-Conservative parties. The conflicts are never mentioned in the unctuous festival of privilege.
What makes this rearguard action against new media risible was the 2024 U.S. election where Donald Trump acknowledged the new day and rode the support of non-traditional media back to the presidency. His shunning of the legacy networks and hallowed print brands heralded a new reality in American elections. Poilievre has struggled to find this community in Canada, but for those with eyes it remains the future of disseminating political thought.
A perfect example of alternative media scooping the tenured mob on Parliament Hill has been the sterling work on China by Sam Cooper, a former Global employee who has independently demonstrated the ties between Chinese criminal gangs and the Canadian political structure going back to the 1980s. Working with others outside the grid he’s shown the scandal of a Liberal candidate urging Chinese Canadian voters to reap a bounty for turning his Conservative opponent to the Chinese Communist Party. A disgrace that Carney has forgiven.
Predictably Cooper’s work and the independent story by two retired RCMP investigators who implicated nine Liberal cabinet members in compliance with the Chinese communists has gotten the ‘tish-tish” from the Laurentian elites. Like the Democrats who buried the Hunter Biden laptop story to save his father in the dying days of the 2020 U.S. election the poodle media hope to delay the truths about China long enough to get the compliant Carney over the finish line.
For contrast to how it was— and could be— one only had to witness the moderator performance of journalist Steve Paikin of TVO. Largely unknown outside Ontario, Paikin overcame the skepticism of Westerners by playing it straight down the middle. Such was his honest-broker performance that Poilievre was heard telling him after the debate that he had no idea how Paikin might vote. (Ed. note: Paikin is a former colleague and longtime friend.) In other words, it’s still possible.
It’s a cliché that this election is a hinge point for Canada. Will it face itself in the mirror or indulge in more denialism about its true self? No wonder unaffiliated journalists joke that their stories today will be the lead on mainstream media in three months. Carney has promised to continue bribing the mainstream media, but their day is done. It’s simply a matter of fixing a date for the next panic.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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