Todayville is pleased to announce that our own Agriculture TV producer, Nick Saik, has been invited to speak to many of Europe’s leading PhDs at the famous Max Planck Institute of Molecular Plant Physiology in Potsdam-Golm Germany.

As a featured speaker at the Plants and People Conference 2019 in September, Nick has been invited to discuss effective science and agricultural communication –something he has proven very successful at despite him doing so during an era of divisiveness. And to think that it all started with an argument with his father.

Nick was a hippy filmmaker working in Vancouver on fairly shallow, big budget Hollywood fare when his former farmboy father suggested that he come home to tell the story of modern agriculture. There was only one problem. Nick didn’t believe in the approaches of modern agriculture.

Sharing a healthy respect for science, that lead the TEDTalk agricultural expert that advises everyone from Bill Gates to African Presidents to challenge his son: prove me wrong.

That challenge led to a lot of learning and several highly involved trips around the world. Nick met with the scientists and farmers who were directly engaged in the innovations necessary to feed the world’s growing population. The father’s strategy was wise.

“I had no business even having an opinion about something I knew so little about back then,” says the younger Saik when referring to his previous self. “Today my main advantage is my ignorant humility. It’s a healthy place to work from.”

A handcam provided for Nick Saik’s early start in the field of communications.

That is what the young Albertan has to offer Europe’s leading scientists: He can not only show lay people how to do meaningful research, even more importantly he can actually model the behaviour of someone who will change their mind if the evidence is good.

Today’s brain science is quite clear: that is not a natural inclination for human beings. We are impacted by confirmation bias and cognitive dissonance and are very often little more than creatures of habit.

“The best way to change someone’s mind is to let them change it themselves,” says Saik. In a world where most seek only to reinforce their existing opinions, Nick’s willingness to be naive and open is at the heart of why he has become so popular as a science and agriculture educator and public speaker.

His unique position as neither a scientist, nor farmer, nor activist allows him to genuinely represent the average person’s perspective because, like him, most people are none of those things.

“There’s an awareness in science that it accidentally became a closed shop. It wasn’t very friendly when it came to dumb questions. But I ask a lot of dumb questions myself, so instead of dismissing people’s concerns I actually share them, so I look into them and then share what I learn. And it turns out people like that.”

Nick is good at modelling respect, and at helping people understand each other. His Facebook page may have the most respectful and informative comment section on that entire platform.

In a world of binary, either-or thinking, Nick uses everything from LEGO to musical styles to help explain and/or analogize the essence behind what could otherwise be complex ideas. He’s even funny, having had single videos that, in their various forms and on their various channels, have been seen over 50 million times.

Supported by a large cast of farmers and scientists that are perpetually adding to his knowledge, Nick continues to learn every week. That was ultimately why he came to call his company KNOW IDEAS MEDIA. (Even the logo shows two distinct circles of thought being tied together by communication. He’s as earnest as they come.)  Click on the Know Ideas Media banner below to see Nick’s work on Todayville Agriculture.

The company’s principles of optimism, reason, science, respect and maybe most importantly, compassion may be just what agriculture needs. In a world divided by many people shouting many points of opposition, voices of clarity, unity and cooperation are like a breath of fresh air. It that context it makes sense that a voice of reason in Red Deer was heard as far away as the most hallowed halls of Europe.

Respectful and informative exchange. If it seems too simple, we only need to remember that it was that very approach that lead Nick Saik all the way from the shallows of Hollywood fare to the meaningful depths of discussing food security at one of the leading educational institutions on Earth.

If he keeps this up, Nick’s ignorant humility might just lead him to follow in his father’s footsteps. He too may one day be advising billionaires and world leaders, and that’s pretty impressive for a guy who’s claim to fame is that he is ‘just one of us.’