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Record Tim Hortons Smile Cookie Campaign helping more young students thrive in reading and writing

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Photo includes, from left, Ashley MacCallum, local Tim Hortons owner, Larissa Spendiff of the Foundation for Red Deer Public Schools, and two Reading College graduates.

Our SMILE has never been bigger!

Just when we thought our smiles couldn’t get any bigger – they did! And we have the Red Deer community to thank for their support.

It may have taken us a while to count ALL the money raised from the Tim Hortons Smile Cookie Campaign this past spring…and it’s very impressive…..in fact, it’s an all time record, and we couldn’t be more grateful.

During the graduation ceremonies for Reading College on July 28, we celebrated the presentation of the cheque from the 2023 Smile Cookie campaign, which took place in May.

Over the week-long campaign, Red Deerians ate a lot of cookies – $60,735 worth in fact! These funds have been raised to help struggling readers become readers of potential through Reading College, a project of the Foundation for Red Deer Public Schools.

Reading College, held each year in the month of July, provides students who already have reading gaps, an amazing summer experience that will not only develop their reading skills but more importantly, their interest and motivation in reading. Students leave the program with increased reading and writing abilities, and a solid foundation for future success in school and life. In its 12th year, more than 600 students have graduated from Reading College.

“The Smile Cookie Campaign is a great opportunity to raise awareness on the importance of literacy, it really does create life chances for students. Reading College is made possible through great support from our community and Tim Hortons – we could not operate it without this support,” said Kristine Plastow, Foundation Board Chair. “We are so grateful to the community for buying Smile Cookies and supporting this fantastic program.”

From May 1-7, the $1.50 treat helped community programs across Canada in the cities where they are sold. In Red Deer, Tim Hortons owners generously donated proceeds to the Foundation’s Reading College program, with 10% of funds raised supporting the Tim Hortons Foundation Camps, of which close to 150 students from Red Deer Public Schools attended this past spring.

“On behalf of all restaurant owners and team members in Red Deer, I would like to thank our loyal guests for their generosity and support of the Smile Cookie campaign,” said Tanya Doucette, Tim Hortons Restaurant Owner in Red Deer. “Tim Hortons is thrilled to support The Foundation for Red Deer Public Schools and Reading College which helps young readers develop the literacy skills they need to succeed.”

 

Alberta

Schools should go back to basics to mitigate effects of AI

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From the Fraser Institute

By Paige MacPherson

Odds are, you can’t tell whether this sentence was written by AI. Schools across Canada face the same problem. And happily, some are finding simple solutions.

Manitoba’s Division Scolaire Franco-Manitobaine recently issued new guidelines for teachers, to only assign optional homework and reading in grades Kindergarten to six, and limit homework in grades seven to 12. The reason? The proliferation of generative artificial intelligence (AI) chatbots such as ChatGPT make it very difficult for teachers, juggling a heavy workload, to discern genuine student work from AI-generated text. In fact, according to Division superintendent Alain Laberge, “Most of the [after-school assignment] submissions, we find, are coming from AI, to be quite honest.”

This problem isn’t limited to Manitoba, of course.

Two provincial doors down, in Alberta, new data analysis revealed that high school report card grades are rising while scores on provincewide assessments are not—particularly since 2022, the year ChatGPT was released. Report cards account for take-home work, while standardized tests are written in person, in the presence of teaching staff.

Specifically, from 2016 to 2019, the average standardized test score in Alberta across a range of subjects was 64 while the report card grade was 73.3—or 9.3 percentage points higher). From 2022 and 2024, the gap increased to 12.5 percentage points. (Data for 2020 and 2021 are unavailable due to COVID school closures.)

In lieu of take-home work, the Division Scolaire Franco-Manitobaine recommends nightly reading for students, which is a great idea. Having students read nightly doesn’t cost schools a dime but it’s strongly associated with improving academic outcomes.

According to a Programme for International Student Assessment (PISA) analysis of 174,000 student scores across 32 countries, the connection between daily reading and literacy was “moderately strong and meaningful,” and reading engagement affects reading achievement more than the socioeconomic status, gender or family structure of students.

All of this points to an undeniable shift in education—that is, teachers are losing a once-valuable tool (homework) and shifting more work back into the classroom. And while new technologies will continue to change the education landscape in heretofore unknown ways, one time-tested winning strategy is to go back to basics.

And some of “the basics” have slipped rapidly away. Some college students in elite universities arrive on campus never having read an entire book. Many university professors bemoan the newfound inability of students to write essays or deconstruct basic story components. Canada’s average PISA scores—a test of 15-year-olds in math, reading and science—have plummeted. In math, student test scores have dropped 35 points—the PISA equivalent of nearly two years of lost learning—in the last two decades. In reading, students have fallen about one year behind while science scores dropped moderately.

The decline in Canadian student achievement predates the widespread access of generative AI, but AI complicates the problem. Again, the solution needn’t be costly or complicated. There’s a reason why many tech CEOs famously send their children to screen-free schools. If technology is too tempting, in or outside of class, students should write with a pencil and paper. If ChatGPT is too hard to detect (and we know it is, because even AI often can’t accurately detect AI), in-class essays and assignments make sense.

And crucially, standardized tests provide the most reliable equitable measure of student progress, and if properly monitored, they’re AI-proof. Yet standardized testing is on the wane in Canada, thanks to long-standing attacks from teacher unions and other opponents, and despite broad support from parents. Now more than ever, parents and educators require reliable data to access the ability of students. Standardized testing varies widely among the provinces, but parents in every province should demand a strong standardized testing regime.

AI may be here to stay and it may play a large role in the future of education. But if schools deprive students of the ability to read books, structure clear sentences, correspond organically with other humans and complete their own work, they will do students no favours. The best way to ensure kids are “future ready”—to borrow a phrase oft-used to justify seesawing educational tech trends—is to school them in the basics.

Paige MacPherson

Senior Fellow, Education Policy, Fraser Institute
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