Education
Record Tim Hortons Smile Cookie Campaign helping more young students thrive in reading and writing

Photo includes, from left, Ashley MacCallum, local Tim Hortons owner, Larissa Spendiff of the Foundation for Red Deer Public Schools, and two Reading College graduates.
Our SMILE has never been bigger!
Just when we thought our smiles couldn’t get any bigger – they did! And we have the Red Deer community to thank for their support.
It may have taken us a while to count ALL the money raised from the Tim Hortons Smile Cookie Campaign this past spring…and it’s very impressive…..in fact, it’s an all time record, and we couldn’t be more grateful.
During the graduation ceremonies for Reading College on July 28, we celebrated the presentation of the cheque from the 2023 Smile Cookie campaign, which took place in May.
Over the week-long campaign, Red Deerians ate a lot of cookies – $60,735 worth in fact! These funds have been raised to help struggling readers become readers of potential through Reading College, a project of the Foundation for Red Deer Public Schools.
Reading College, held each year in the month of July, provides students who already have reading gaps, an amazing summer experience that will not only develop their reading skills but more importantly, their interest and motivation in reading. Students leave the program with increased reading and writing abilities, and a solid foundation for future success in school and life. In its 12th year, more than 600 students have graduated from Reading College.
“The Smile Cookie Campaign is a great opportunity to raise awareness on the importance of literacy, it really does create life chances for students. Reading College is made possible through great support from our community and Tim Hortons – we could not operate it without this support,” said Kristine Plastow, Foundation Board Chair. “We are so grateful to the community for buying Smile Cookies and supporting this fantastic program.”
From May 1-7, the $1.50 treat helped community programs across Canada in the cities where they are sold. In Red Deer, Tim Hortons owners generously donated proceeds to the Foundation’s Reading College program, with 10% of funds raised supporting the Tim Hortons Foundation Camps, of which close to 150 students from Red Deer Public Schools attended this past spring.
“On behalf of all restaurant owners and team members in Red Deer, I would like to thank our loyal guests for their generosity and support of the Smile Cookie campaign,” said Tanya Doucette, Tim Hortons Restaurant Owner in Red Deer. “Tim Hortons is thrilled to support The Foundation for Red Deer Public Schools and Reading College which helps young readers develop the literacy skills they need to succeed.”
Education
Our sweetest success yet: Smile Cookie Campaign breaks record

Just when we thought our smiles couldn’t get any bigger – they did! And we have the Red Deer community to thank for their overwhelming support.
We are so excited to share the total from the Tim Hortons Smile Cookie Campaign this past spring…and it’s very impressive. In fact, it’s an all-time record, and we couldn’t be more grateful.
Over the long-week campaign held April 28-May 4, Red Deerians indulged in a lot of cookies – $80,773 worth! These funds will go directly to helping struggling readers become readers of potential through Reading College, a project of The Foundation for Red Deer Public Schools.
Reading College, held each July, provides students with identified reading gaps an incredible summer experience that builds their skills, confidence, and love for reading. Students leave the program with stronger reading and writing abilities, and a solid foundation for success in school and life. Now in its 14th year, 1,000 students have graduated from Reading College.
“We continue to be amazed by the generosity of our community and the partnership with Tim Hortons,” said Kristine Plastow, Board Chair for The Foundation for Red Deer Public Schools. “These dollars directly impact kids who need extra support to become confident readers. The difference this program makes is life-changing.”
Tanya Doucette, Tim Hortons Restaurant Owner in Red Deer, said it’s incredible to see what can happen when a community comes together. The simple act of purchasing a cookie by so many amazing guests, makes a huge difference for young students right here in Red Deer.
“This record-breaking year shows how much our guests care. We are so pleased to support Reading College and help give students the tools they need to thrive,” she said.
Red Deer
Red Deer Student honoured with Chief Youth Courage Award

When you meet Brayden Chenier, a Grade 8 student at GH Dawe School, it’s clear why he’s been chosen to represent youth across Alberta. Brayden is the proud recipient of the Integrated School Support Program Provincial (ISSP) Chief Youth Courage Award, presented by the Calgary Police Youth Foundation, in recognition of his resilience, leadership and commitment to his community.
The award celebrates students who demonstrate courage and dedication to becoming a responsible and caring citizen, especially within a diverse school and community, and was presented earlier this spring at the Calgary Police Awards Gala. As part of the honour, Brayden will now serve as a youth ambassador, helping to raise awareness about child and youth crime prevention, education, and intervention programs across the province.
“It’s pretty surreal that I will be all over the province for a year,” said Brayden. “I am looking forward to helping out in the community.”
Brayden has been part of the ISSP program through GH Dawe School since 2023 and has benefited greatly from the support offered.
With the support of the mental health professional, Brayden has been able to successfully navigate a variety of challenges in his life including coming to terms with his disability and navigating a tragic loss in his life.
Born with clubfoot, Brayden has never let his physical disability stand in his way. He is an avid athlete in a number of sports including hockey, basketball, golf, track, volleyball and soccer. His goal is working towards becoming an athlete in the Paralympics.
Brayden was nominated by GH Dawe School Counsellor Amy Johansson, who described him as a compassionate, kind, hardworking, and honest person who is driven and motivated to be his very best at all that he attempts.
She added that within the GH Dawe School community, Brayden is a highly respected citizen by all students and staff. “He is highly committed to sports connected to our school, as well as sports outside of our school community. Brayden works diligently at his academics. And is so very helpful and caring, always. Brayden works to overcome a list of things that he will not allow to hold him back.”
GH Dawe School is part of Alberta’s Integrated School Support Program – a child wellness initiative aimed at improving academic performance and the overall well-being of students. The program supports schools like GH Dawe with services to meet the diverse needs of students and families.
As he takes on his role as a provincial ambassador, Brayden continues to be a role model for his peers and a reminder of the power of perseverance and community support.
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