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“It’s going to be OK!” Sweet message of hope from one small business to all the others


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This message from the owner/operator of “Sweet Capone’s” has started to circulate in Central Alberta.  

It captures the essence of the struggle facing all small businesses today.  

It’s worth sharing with all those you know who are fighting to keep their business alive when they may not be able to flip the sign from “closed” to “open”.

I have often wondered what it was like for my grandparents and great grandparents. To have lived through, and endured the struggles that a world war presented. It couldn’t have been easy – to navigate the waves of fear and to not succumb to the panic that creeps in when uncertainty hits. They had to ration food and other goods. Here in Canada and living in the middle class of society no less, I am beyond fortunate. Emergency rationing of food and other items is not something I have ever had to do.

I also have not had to experience the painful dread of knowing that one, or all of my sons would be drafted and shipped off to fight in a war – when they are barely old enough to shave…. and never knowing if it would be the last time I would get to hold them close.

I also have not known a society where most of the male figures are away fighting or deceased, and women are left to keep things going on the homefront – both in and out of the home.

I have not known the terror of a dictatorship, and with it, have had all of my rights and freedoms completely stripped away. I have not known annihilating persecution, segregation and the many unspeakable horrors that many cultures have experienced in the face of war. Even to this day.

I have not lived through obliteration where my home and everything I valued has been demolished and torn apart.

I have not known these things. But what I do know is this: previous generations survived all of these things and went on to create a society in which they thrived. Expanded. Flourished. They must have, or else you and I would not be here otherwise. Our previous generations have shown us that weathering adversity produces good fruit. Opportunities open up where they once did not exist. Weaknesses are identified and stronger solutions are put in place. New inventions and ideas sprout fourth and become endearing to our way of life. We identify what we can live with – and conversely, what we can live without. We develop a deeper sense of appreciation through loss, and draw closer to one another in times of strife.

A dear friend of mine said today, “history is like a pond. Ripples only exist on the surface and get harder to detect with distance.” I think he is so right. We forget what previous generations went through and did for us when we allow fear to send us running in the opposite direction.

That pond? Those ripples? They didn’t just start on their own. Our grandparents and the generations before them, they jumped into the water. They dove into it, perhaps even head first! And when they did that, they sent out ripples of resilience, determination and strength that would one day reach us. If we stop running in fear and instead turn around and dip a toe in those calming waters, something amazing will happen. We will be refreshed, renewed and repurposed. And even greater still, we will create ripples of our own that will serve as messages of hope for all the generations to come after us.

As for us here at Sweet Capone’s, we will stay open and are happy to serve you in any capacity until we are unable. We love you, believe in you, and can’t wait to see the ripples that we will produce together when all is said and done!

Stay safe and see you soon!

Love Carina and Joel Moran (owners)

I understand panic – Dr. Abdu Sharkawy

After 15 years as a TV reporter with Global and CBC and as news director of RDTV in Red Deer, Duane set out on his own 2008 as a visual storyteller. During this period, he became fascinated with a burgeoning online world and how it could better serve local communities. This fascination led to Todayville, launched in 2016.

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Canada under pressure to produce more food, protect agricultural land: report

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WestJet to wind down budget airline Swoop, integrate it into main operation

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WestJet will wind down its Swoop subsidiary by late October as it integrates the budget carrier’s operations into its main banner, the airline said Friday.

The move comes after pilots with the two airlines ratified a new collective agreement that brings them onto a level pay scale.

WestJet CEO Alexis von Hoensbroech said he mulled keeping Swoop separate, but that higher wages for its flight crews made the option less realistic.

“We were prepared for both possible outcomes, and then decided that, provided the overall didn’t make sense, we’re actually ready to integrate Swoop into the mainline business,” von Hoensbroech said in a phone interview from WestJet’s Calgary headquarters.

Each trip by planes in the carrier’s 180-plus fleet will offer a portion of ultra-low-cost fares by Oct. 29, the day after Swoop ceases to fly, he said.

“We are actually broadening our ultra-low-cost reach to a much, much broader network than we could have ever covered with Swoop. So therefore we actually see this as an advantage and as an increased footprint for the ultra-low-cost offering in Canada.”

Pilots of WestJet and Swoop secured a 24 per cent hour pay bump over four years under a deal agreed on tentatively last month that narrowly averted a strike.

Bargaining came down to the wire, with WestJet cancelling more than 230 flights in preparation for job action before a deal was reached hours ahead of the strike deadline on May 19.

Competition for budget airfares has grown in recent years, particularly in Western Canada, as upstarts Flair Airlines and Lynx Air challenged Swoop for market share on key routes.

“The market has become pretty competitive,” von Hoensbroech said, but insisted Swoop’s integration strengthens its grip on discount offerings, rather than marking a retreat.

The company said no layoffs are expected from the integration, with all Swoop employees slated to move to the mainline.

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