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Bruce Dowbiggin

How The NFL Grinch Bought Xmas: Drowning In A Sea of Football

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After rummaging about for two months to no great effect the NHL has now embarked in its traditional Xmas break. Under the NHL’s collective agreement, no one plays any games from Dec. 24-27. This comes after a roster freeze that forbids trading a player during said holiday season. The annual World Junior champions, too, doesn’t crank it up till Boxing Day.

It’s a throwback to a more tranquil time when most of the Western world went home to eat too much and fall asleep on the sofa for three days. Then go shopping. So props to Gary Bettman’s NHL for keeping to their family stance. In such frenetic times there’s something to be said for pausing to sniff the frozen roses.

But catching your breath in the sports world is now an anachronism, driven by the massive dollars paid by networks and digital providers to sports leagues. In a time when the NFL rakes in $105 B ($2.1 billion a year) from its broadcast partners while the 32 teams collect a tidy $300 million each it’s no wonder the equity in NFL franchises has soared of  late.

And that means using every minute of the calendar to schedule games— especially on days like Christmas when hundreds of millions are sitting at home after opening the prezzies, itching for something to watch besides It’s A Wonderful Life. So the Xmas break this year features two games on the day and another on Boxing Day. Followed by a full weekend of games on Saturday, Sunday and Monday.

In doing so it big foots the NCAA CFS’s new 12-team playoff and bowl-game format which also uses every day but Sunday this time of year. On the past Saturday FS games were given a head start before the NFL stole eyeballs with its own games an hour later. Tough luck college boys.  It’s unlikely to change as the CFS is eager to expand the playoffs in the future.

The NFL is not the first to exploit this previously virgin calendar break, of course. Th NBA broached the prohibition against Xmas Day in 1947, first placing a single high-profile game that day. Later it expanded to an all-day menu of games. Anything sacred about the family day went bye-bye as folks either went to the TV or the kitchen for the rest of the day.

The reason that pro sports is creating also many windows for their product is the sudden arrival of so many new outlets for games. Where legacy TV/ cable networks had exclusive dibs on buying rights for decades, cable cutting has now exploded the bidders. As GTM expert Rhys Dowbiggin told us in our July 29, 2024 column the model was UFC. Yup. UFC. “ESPN+ (Disney) has been working directly with the UFC for a number of year and packaging their events on the streamer. 

And let’s not ignore the monkey in the room: YouTube, which dominates all the streamers for eyeballs – YouTube (Google) has more live sports than any of the other streamers. Just for context, there is a massive amount of money in these deals: the recent NBA media rights deal is going to be 70B+ – split across a number of media partners. All the streamers took a similar GTM strategy – and they’ve led us back to 2001.”

Disgruntled consumers dumping cable/ satellite carriers sought other outlets for their spots viewing for NFL, NBA, NHL and NCAA. Leagues responded so we now have special placement games for YouTube, Amazon Prime, Apple, Disney and Google. And the Xmas season cornucopia of games. Watching whatever you wanted. The strategy was to compete on bidding for original content to bring in the subscribers.

Then a funny thing happened. It was now only some of what you wanted. The expansion of carriers pissed off viewers just as much as the arbitrary cable companies. the magic solution of cable cutting is now the tragic solution. Explains Dowbiggin, “The original product fit for streaming was the promise of all the content you could need was in a single place, on-demand. You only needed Netflix (in a sense) and you never had to wait or choose what to watch.  Once the market fragmented into multiple players, the fit evaporated. Half the problem that was solved by streaming was now gone: 

Watching whatever you wanted. It was now only some of what you wanted.  The streamers GTM strategy was to compete on original content to bring in the subscribers. But creating content and not consolidating content exasperated the issue.”

The latest strategy is to bundle services across outlets to give consumers easier packaging. Says Dowbiggin, “Will bundling partnerships change things? It can’t hurt. But unless it drastically shrinks the numbers of players at the top to 2-3, the problem of ‘watching whatever you want’ won’t be solved, because I’ll still need Disney for my Star Wars. 

All I know is, I’ve kept my library card for years, because I always saw this coming. And I don’t plan on getting rid of it anytime soon.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Eau Canada! Join Us In An Inclusive New National Anthem

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This past week has seen (some) Canadians celebrating their heritage— now that Mike Myers has officially reinterpreted Canadian culture as a hockey sweater and Mr. Dressup. This quick-change was so popular that Canadian voters even forgot an entire decade of Justin Trudeau.

In the United States, the people who elected Donald Trump– and not Andrew Coyne– to run their nation celebrated Independence Day with stirring renditions off The Star Spangled Banner, although few could surpass the brilliant performance of the song by the late Whitney Houston at the 1991 Super Bowl.

The CDN equivalent is some flavour of the month changing the words to O Canada at the Grey Cup game. Canada’s national anthem has always been open to interpretation by people who may or may not have Canada in their hearts. At the 2023 NBA All Star Game Canadian chanteuse Jully Black became the latest singer to attempt a manicure to the English lyrics of O Canada, penned for the 1880 Saint-Jean-Baptiste Day ceremony ( Calixa Lavallée composed the music, after which words were written by the poet and judge Sir Adolphe-Basile Routhier. The English lyrics have “evolved” over the years, just like the dress code for the CDN PM..)

Black amended the first line from “our home and native land” to our home ON native land”. Because something-something. But this creative license is nothing new. Unlike Chris Stapleton, Marvin Gaye or Whitney Houston with the Star Spangled Banner, interpreters of O Canada have seen fit to amend the lyrics to their sensibilities. Roger Doucet, famed anthem singer of the Montreal Canadiens in the 1970-80s, tried to add the words “we stand on guard for truth and liberty” in place of the first “we stand on guard for thee”.

In 1990, having nothing better to do, Toronto City Council voted 12 to 7 in favour of recommending that the phrase “our home and native land” be changed to “our home and cherished land” and that “in all thy sons command” be partly reverted to “in all of us command”. (The latter was officially adapted.)

While those attempts had mixed outcomes it appears it’s just a matter of time till Ms. Black’s class-conscious culling of the words is accepted. Being generous we here at IDLM thought we’d short-circuit piecemeal attempts to create a throughly Woke version of the anthem that would last till the latest fad come along. Herewith our 2023 definitive O Canada that even— maybe only— Justin Trudeau could love:

“O Canada” (Ignores the French fact in our culture) Change to “Eau Canada”

“Our home on native land” (ignores indigenous land claims) Change to “Get off our land, settlers”

“True patriot love in all of us commands” (Only true patriot love? There were officially 78 kinds of relationships in Trudeaupia. And commanding love?) Change to “Love the one you’re with”.

“With glowing hearts we see thee rise” (rise suggests triumph of white triumphalist dogma) Change to “Non judgementally we oppose the crushing impacts of Euro-based autocracy”

“The true north strong and free” (How can anyone be strong or free when we support America’s killing fields?) Change to “Heteronormative thinking must be stamped out at our borders. If we even have borders anymore.”

“From far and wide” (Body shaming) Change to “Obesity is a disease that is not helped by putting it in the national anthem.”

“O Canada” (biased against A, B, AB blood types) change to “Science Must Be Believed”

“We stand on guard for thee” (Spreads hate against the non ableist community) Change to “Please remain seated.”

“God keep our land” (God? God? What is this, the Reformation) “Change to “It’s your thing”

”Glorious and free” (Glorious harkens to the bourgeois subjugation of Indigenous thought processes by white Christian priests) Change to “A genocidal state if there ever was one”.

“O Canada we stand on guard for thee/ 

O Canada we stand on guard for thee”  The denial of trans rights is used twice here to emphasize the intolerable burdens faced by people of the LGBTQ2R community as they seek respect and compensation for the evils of the founding oppressors.) Change to “Eau Canada, after 6.5 hours of intensive lectures on the gender, race and dissociative application of class war on your citizens you may someday come to understand that this song is a manifestation of your bigotry and exploitation of minorities— and why rhyming lines like “thee and free” is the work of the devil or J.K. Rowling, whomever comes to mind first.”

There. That wasn’t so tough, was it? Flows trippingly off the tongue like Mark Carney refusing a special inquiry into China buying the electoral process.  Or perhaps we should simply accept a literal translation of the original French lyrics:

“O Canada!

Land of our ancestors

Glorious deeds circle your brow

For your arm knows how to wield the sword

Your arm knows how to carry the cross;

Your history is an epic

Of brilliant deeds

And your valour steeped in faith

Will protect our homes and our rights.”

Yikes. That’s downright fascistic. But it’s Quebec, and we have to allow them their peccadilloes. So circle your brow with glorious deeds, grab a cross and a sword and valour steeped in faith. And remember we must be adaptable in the new era.

Unless it’s Alberta using the adapting to fuel its CO2-belching machines. In which case it’s man the battlements and follow Mike Myers into the fight.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

The Covid 19 Disaster: When Do We Get The Apologies?

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Breaking: Drs. Bonnie Henry and Theresa Tam have been appointed to the Order of Canada in recognition of their role in the country’s response to the COVID-19 pandemic.

And so the game of covid liar’s poker has more winners. It’s like awarding the captain of the Titanic the Nobel Prize for his work on floatation. As we now know these two— and the other WHO finger puppets in Canada— made the Covid 19 episode worse, not better, with their prescription for panic, positives and punishment. Even as they knew the truth about the limits of the virus and the efficacy of vaccines they continued to spew fallacious PCR data on the extent of the sickness and who was at risk.

Put simply, to protect vulnerable seniors they said kids were also at great risk. Which was unconscionable.

In this they encouraged Justin Trudeau in his worst instincts, combining his father’s insouciant disregard for civil rights (sending in the police) with his mother’s mental stability. Propped up by Team Tam and its U.S. allies such as Anthony Fauci, this hysteria peaked with a sequestered PM crushing the Truckers Convoy’s vaccine protest with emergency measures and destruction of civil liberties.

Lest you wonder, this overreach was recognized at the time. Justice Maclean wrote at the trial of Convoy organizers, “Defendants & other persons remain at liberty to engage in a peaceful, lawful & safe protest”. On Feb. 16, he continued a no-honking order, again writing:  “Defendants & other persons remain  at liberty to engage in a peaceful, lawful & safe protest.”

The leaders of the Convoy, lynched by Canadian media’s phoney claims of right-wing American interference, are still fighting jail time on charges of nuisance. While violent criminals are routinely released on bail or absolved.

Justice Richard Mosley later concluded that while the convoy was a disruption of public order, it didn’t constitute a national emergency and invoking the act “does not bear the hallmarks of reasonableness — justification, transparency and intelligibility.” But in real time Team Tam made no attempts to correct the wilder misgivings about Covid (lockdowns, mandatory vaccines). Trudeau was given a hall pass. Needless to say the purchased media made things infinitely worse regurgitating these mistakes.

In short, they knew better but hid the truth. But why pick on Henry and Tam? Under Trudeau and his wingman Jagmeet Singh this was the golden age of lies and prevarications in Canada and the U.S. No apologies were ever offered when the truth emerged.

As we’ve noted before, Trudeau cried with a teddy bear carefully positioned over 751 alleged unmarked graves in a known Catholic cemetery that the local Cowessess band abandoned. The Liberal government knew the claim of 215 “children’s graves” was false, and still ran with it to get Trudeau his photo-op. Naturally the CBC Media Party played (and still plays) accomplice in this farce as the Canadian flag was lowered to half-mast for six months and Trudeau ratted out Canada at the UN as a genocidal state.

There were more, plenty more Trudeau scandals that media endorsed and then stood by even as the truth was revealed. SNC Lavalin. We Charity. Arrive Can app. Firing indigenous justice minister. Chinese drug infiltration/ money laundering. Nazi Celebrated in Parliament. Welcome To Canada immigration. Nova Scotia massacre. McKinsey Consultation. Blackface. And so on.

And were there apologies when it came time to make the Trudeau Liberals accountable? No, they staged a media circus over Donald Trump’s assertion of 51st state. All the fake news and deliberate lies went poof, allowing Mark Carney to seamlessly assume the PM job.

Lest We Forget Pt. 2 it was not exclusive to Canada. As we are now learning: Barack Obama and Joe Biden sat in an August 3, 2016 Situation Room briefing and said, yeah, let the highest officials in our administration fabricate evidence to frame the opposing party candidate Donald Trump. Obama. Biden. Comey. McCabe. Strzok. Page. Rice. Etc.

Knowingly using the faked Clinton campaign ‘Steele Dossier’ hoax, they launched a federal investigation into the Trump presidential campaign that lasted three years after Trump was sworn in as the nation’s 45th President. Arresting and jailing his partners and colleagues. Inventing fake stories for their media enablers. Let’s repeat that. Saint Obama knew there was criminal activity in the process but let his henchmen try to fix an election.

And when the ruse was uncovered no one apologized. No one in authority was fired or jailed. The Pulitzer Prizes awarded to the NT Times and Washington Post for disseminating the DEMs scandal were not rescinded. Nor were they given back by the lying newspapers.

The concerted frauds of the same U.S. DOJ, FBI and State Departments were fed by media and accepted by gullible publics in Canada and America. The fantastical 2020 election results were likewise drummed into the public irrespective of the sudden “appearance” of 27 million new votes during a pandemic.

It was all a fitting preamble to the 2020-2024 Biden senility scandal with Democrats running a man they knew was in full dementia. In the 2020 election Biden was hidden from public view, the better to let media attack Trump for spurious charges launched by partisan DNC attorneys in Georgia, New York and DC. Even then it took the suppression of Hunter Biden’s incriminating laptop just prior to the election to get his father elected.

The dance of denial continued in Biden’s term as he physically and mentally deteriorated before the American public. But inquiries about who was running the government if not Biden were harshly suppressed. Media lackeys noted he was sharp as a tack mentally and in tip-top physical condition when he wasn’t falling down stairs.

It took the stunning 2024 debate debacle with Trump to strip away the lies about Biden’s health, now said to be advanced prostate cancer and Parkinson’s. The media, caught in their own lies about Biden’s condition, offered no apologies and tried to blame Biden’s stutter for the performance.. Right.

These were the two greatest U.S. hoaxes from people who’d cried hoax incessantly. They were hardly the only abuse of public trust. Some of the perpetrators are said to now be under investigation— even as they hand out awards to each other. The media’s credibility is shattered and yet they still blame others. Jaded voters are taking a “we’ll see” approach. But expectations of any change in DC or Ottawa are limited.

As Stephen Taylor posted on X: “Turns out for Liberals, ‘elbows up’ just means ‘noses up’ like it always has.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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