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There’s a cost to bad recruiting practices

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4 minute read

We all hear about the frustration job seekers feel when they submit their job application online and never hear another word.  But how much does this damage your brand? Here is some really good advice from a contributor from Edmonton.

The cost of a bad experience – by Shane Calder

(Photo by Brooke Cagle on Unsplash)

“In 2015, Virgin Media received approximately 150,000 job applications, translating into 3,500 new hires. The company estimated that 27,000 (18%) of those applicants were also customers—and that poor candidate experiences led 7416 of those applicant customers to churn from Virgin Media.”

Bad experience costs you?

Virgin Media lost 6 million dollars in revenue as a result of their candidates experience.

(Photo by Robin Worrall on Unsplash)

How is it costing your company?

It’s simple.  It’s negatively impacting your brand.

“Nearly 60% of Job Seekers have had a poor candidate experience & 72% talk about it.”

Candidates want to be contacted with progress of their application. 80% of applicants are discouraged to reapply if they received no feedback. Poor experience can be detrimental to your candidate search and your company’s online reputation. Candidates actually value knowing about the status of their application more than a polished website or a well-designed careers page.

Source: https://workplacetrends.com/candidate-experience-study/

Technology Woes 

(Photo by Adam Birkett on Unsplash)

Have you lost the personal touch?

Candidates who were unsuccessful in a job application doubt a person even reviewed their application. If 85% of the applicants who apply to a job posting doubt that it was ever reviewed by an actual person, imagine the negative impact on your brand and how you are viewed. Will this activity help attract talent?

Add the personal touch.

Augment your resources. Don’t remove your HR professionals from the conversation.  Build a rapport with your candidates. Use emails, live chats and social media.

Source: https://www.thetalentboard.org/cande-awards/cande-research-reports/

Rejected offers

(Photo by Ian Tuck on Unsplash)

In the IBM white paper “The far reaching impact of candidate experience” it was discovered that if a candidate has a good experience there is a 54% chance they will accept an offer. If the experience was a disappointment only 39% would accept an offer of employment. Candidates with a positive experience are 2 times more likely to become a customer. The candidate experience is your company’s opportunity to build brand advocates even if no offer is given.

Source: https://www.ibm.com/downloads/cas/YMOARJJG

Social License To Operate

Photo by Nicole Honeywill on Unsplash

The candidate experience impacts your company and is an opportunity to showcase your company. Don’t miss out on the opportunity to improve the experience. The rewards of increased revenue, reduced costs, advocates and finding good talent are within your control.

Treat job candidates well, give them a great experience and you will be rewarded.

Shane Calder is Principal, 132 ENG Inc.  He can be reached at [email protected]

132 ENG is an exclusive Engineering and Technical Services Company, providing placement and recruiting services. Discover our real results. 132Eng experts have proven expertise and depth of knowledge that is powerful. Let us make it easy, save you time and make you look amazing. It will be our secret.

Todayville is an independently-owned digital media company. We specialize in helping community groups, local businesses and organizations tell their story. Our team has years of media and video production experience. Talk to us about advertising, brand journalism stories, opinion pieces, event promotion, or other ideas you have to make our product better. We also operation Todayville Red Deer and Todayville Agriculture.

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Alberta

Aurora Cannabis’ demand for cannabis has returned to pre-COVID levels, says interim CEO

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EDMONTON — Aurora Cannabis Inc.’s interim chief executive says the COVID-19 boom in cannabis sales has dissipated.

Michael Singer says the demand for cannabis has returned to pre-COVID levels after people stocked up in late March when they thought the supply chain would be impacted and were unsure whether the industry would be deemed essential.

Singer says demand returned to normal in April, after the industry was designated as essential.

In Aurora’s third quarter, which ended March 31 and encompassed the first weeks many Canadians spent working from home and physical distancing, the company sold 12,729 kilograms of cannabis, amounting to 39 per cent more than the quarter before.

A spike was also seen in March and April by provincial pot distributors including Ontario Cannabis Store and Societe quebecoise du cannabis.

The SQDC wouldn’t say how sizable their increase was, but the OCS revealed in mid-April that its online orders tripled since COVID-19 started sweeping the country.

This report by The Canadian Press was first published May 15, 2020.

Companies in this story: (TSX:ACB)

The Canadian Press

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Alberta

Premier Jason Kenney shares photos of the Keystone XL pipeline crossing the Canada US border.

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Alberta Premier Jason Kenney announces that shovels are in the ground in Alberta, Saskatchewan and parts of the United States on the Keystone XL pipeline expansion.

On Saturday, the day after Alberta premier announced at a press release that after the province made a $1.1 billion dollar equity investment in the Keystone XL pipeline, that shovels were already in the ground. Jason Kenney shared pictures on social media pictures of the pipeline crossing into the United States along the Saskatchewan border.

Keystone XL pipeline construction shows progress as it crosses the border into the United States from Saskatchewan

A long with the initial investment to get the pipeline project going again, the province will also provide an additional $4.2 billion in loan guarantees to help developer TC Energy start construction immediately. Kenney has said that the government had been negotiating with the company for months, and that no private sector bidders were ready to finance the project at this time. “In other words,” Kenney has said, “without this investment by Alberta, the pipeline would not be built.”

The project when completed, “in the spring or summer of 2023 will connect Canada’s oil sands with refineries in the United States. The pipeline is critical to the long-term future of Alberta’s oil industry, which has maxed out its capacity to bring oil to foreign markets using rail. Cars and existing pipelines. The Keystone XL pipeline will carry 830,000 barrels per day south from Alberta to a number of locations in the states.

Aside from announcing that, “construction is well under way” Kenney also added, “Our historic investment in getting a major pipeline built, creating good, high paying jobs – one of the reasons was to get work moving now in this construction season and throughout 2020.”

Alberta faces a long road to an economic recovery once the country can get past the Covid- 19 pandemic, Kenney is staying positive, “This investment will create 7,000 jobs, directly and indirectly here in Alberta this year alone. We believe that Alberta’s government will receive back at least 30 billion dollars in additional royalties and other revenues because of the additional shipments that Keystone XL will make possible.”

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