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The Secret To The Joe Rogan Podcast

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9 minute read

Joe Rogan may not have a University degree, but he has ingested far more information than he would have otherwise received with even a Master’s degree. When you can read, and you have an open mind, it’s amazing how much you can learn.  Of all the books Joe has read, I’m willing to bet he’s spent some time with Dale Carnegie’s, “How to Win Friends, and Influence People”.   Being well-read though is only one part of what has made The Joe Rogan Experience Podcast, the most successful podcast on earth. Joe has a larger audience than any show on Fox, CNN, MSNBC, CBS, or any other major network.  Joe doesn’t just have the largest Podcast, he has the largest audience…period. 

Inspired at least in part by Joe Rogan, myself and millions of other people have been trying to emulate his success by starting our own Podcasts.  It doesn’t matter what the topic, somewhere there is a Podcast talking about it.  Whether you’re interested in ceramic figurines, ten pin bowling, astronomy, or quilting, there is a Podcast for you…and it’s usually FREE!  

Much to the disappointment of many Joe Rogan emulators, their Podcasts usually fall far short of their expectations. Instead of amassing an audience of millions, they discover that they are lucky to have an audience of dozens.  Due to these unfavourable results, the vast majority of podcast hosts give up, fold up their tent, sell their gear on kijiji, and pretend their failure never happened.  Most who fail never fully understand WHY they failed, or how to fix it.  Here are some considerations for you, if you wish to either start your own podcast or re-launch a stagnant one. 

First, let’s be honest…Joe had a head start. It’s a lot easier to succeed at a Podcast if you already have a following who is interested in your opinions. Gaining a following is the toughest part, so if you’re going to make it, you’re going to have to earn your audience…it won’t just happen on its own, nor will it happen by accident. Although pre-existing notoriety is a significant bonus, it’s only part of the recipe. Numerous late-night hosts have started their own podcasts, only to discover that their late-show talent doesn’t translate to their podcast talent.  Despite their running start, these celebrities have not been successful in transitioning their existing audience to the podcast format.  Here’s what they’re missing. 

 

People hang out with people they like and trust.  When you tune in to the Joe Rogan Experience (JRE) you don’t feel like you’re being force-fed a contrived narrative, instead, you feel like you’re chatting with a good friend. Listening to the JRE is like having a virtual coffee shop chat with the most interesting people on the planet, who have interesting ideas. In contrast, listening to the news feels like we’re being told what to think, and how to behave. A newscast pretends to be the unsullied purveyor of truth, though in recent years the credibility of this claim has been eroded worse than the wheel wells of a 1973 Chevy truck.  We don’t trust the news, because they have proven themselves to be untrustworthy.  

Joe doesn’t tuck us into the fold by proclaiming that he is the holder of the truth.  Instead, Joe takes us on a journey of curiosity and shows us how to ask meaningful questions about interesting topics. Mr. Rogan models what it is to set your ego aside, and be open to the truth, whatever that may be.  Being proven wrong is a Freddy Kruger level nightmare for many people, and they’ll fight to be right till their last breath.  Joe shows us a different way, the way of courageous curiosity. 

The skeptic is forever looking through the lens of “What’s wrong with this picture?”  A person who chooses curiosity over skepticism looks through the lens of “What’s the truth of this picture?”  Joe’s rare ability to disconnect from the outcome, and just follow the evidence is part of his magnetic charm. He earns our trust, by being willing to admit when he is wrong, and by rarely stating his opinions as facts. Joe doesn’t actually “know” much, but he is aware of much. He follows the Socratic philosophy of, “the only true wisdom, is in knowing you know nothing”. On most topics, Joe’s just guessing, as are the rest of us and he doesn’t try to hide it. 

All of the above culminates to: Rule#1. Dig for the truth, not for validation that you are right. 

 

Rule #2.  Prioritize substance over bling.  

A client of mine is a sales rep for Bacardi. He once told me that with enough money thrown into a marketing campaign, you can sell a whole lot of any liquid, but only for a short time.  If it tastes like skunk piss, the marketing campaign will only yield short term success.  For long term success, there must be quality in the substance of your message, not just clickbait.  

Having celebrities on your show doesn’t hurt, …but it’s not as important as the topics you discuss. If you’re not going to say anything original, then at least convey your thoughts in an original way.  Ride the waves or relevance by being quick to discuss trending topics, but ensure to pose meaningful questions, and get beyond the surface of a story. 

 

Rule #3.  Respect your audience

Respecting your audience, means being a professional. Being a professional, means being prepared.  Provide your audience with decent quality audio for starters. If you don’t have a good quality microphone, you better have exceptional skills as an orator and be extremely likable for the audience to overlook your audio shortcomings.   If you are interviewing a guest, have a plan.  Make sure your launch straight into an engaging first question. The first question sets the tone, and the pace for the rest of the interview.  If you get off to a slow start, it’s tough to recover. 

 

Rule #4.  Be 100% honest and transparent. 

Like selling piss in a bottle, if you put out clickbait, your success will be short-lived.  It’s difficult to gain the trust of an audience, but it’s very easy to lose that trust. You won’t get more than a second chance at best, so resist the temptation to B.S. your audience. 

 

***disclaimer*** parody doesn’t count, as long as your work is clearly a parody. EG: My recent “Trump” interview was a parody done with a professional impersonator, but some people thought it was real.  The show notes have all the contact information for the impersonator, to ensure I’m not accused of violating Rule #4. 

 

Mark Meincke
Redline Real Estate
403-463-4313
Buy the Home Seller’s Bible by clicking HERE

Buy “Why not Me?” HERE

Meincke Show Podcast

 

 

For more stories, visit Todayville Calgary

Alberta

Calgary man who admitted to participating in terrorism activity to be sentenced

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CALGARY — A man who admitted to terrorism-related acts with the militant group Islamic State is to be sentenced today in a Calgary courtroom.

Hussein Borhot, who is 36, has pleaded guilty to one count of participating in terrorism group activity between May 9, 2013, and June 7, 2014, as well as to kidnapping for a terrorist group while in Syria.

RCMP arrested him in July 2020 after a seven-year investigation.

An agreed statement of facts read in court last month said Borhot travelled to Syria through Turkey to join the Islamic State.

The statement said he signed up as a fighter, received substantial training and excelled as a sniper, but did not tell his wife or father before the trip.

Court heard that Borhot revealed much of the information to an undercover officer after he returned to Canada.

This report by The Canadian Press was first published May 26, 2022.

The Canadian Press

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Alberta

Kane, McDavid, Draisaitl lead Oilers over Flames 4-1 to take 2-1 series lead

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EDMONTON — Evander Kane didn’t have a team four months ago.

The controversial winger lugging around plenty of off-ice baggage was confident of an NHL return at some point. He just didn’t know when or where.

Now he’s filling the net alongside two of hockey’s best.

Kane scored a natural hat trick during an electric six-minute span and Connor McDavid provided more magic with three assists in another dominant performance as the Edmonton Oilers downed the Calgary Flames 4-1 on Sunday to take a 2-1 lead in their second-round playoff series.

I’m just happy to be part of this group,” said Kane, who had his contract terminated by the San Jose Sharks in January before signing on in the Alberta capital. “Just trying to do my part.”

McDavid, meanwhile, now has 23 points (six goals, 17 assists) through 10 playoff games this spring. The only players in post-season history with more over the same span are Wayne Gretzky (29 in 1983 and 25 in 1985), Mario Lemieux (25 in 1992) and Rick Middleton (23 in 1983).

“He’s been on fire in the playoffs and has taken his game to the next level,” Kane said. “He’s not just doing it on the scoresheet. That’s what’s allowing him to really showcase his skill. He’s physical, he’s involved. A dominant force.”

Leon Draisaitl, meanwhile, became the first player in league history to register four assists in a playoff period by setting up each of the home side’s goals in a frantic second as the Oilers’ top line combined for 10 points. Zach Hyman had the other goal for Edmonton.

“(Draisaitl) has been really good for our group,” Kane said of a teammate sitting second behind McDavid in the overall playoff scoring race with 19 points despite battling through a suspected injury.

“Seems to find another level each and every night.”

Mike Smith, who was briefly pulled from the action by the league’s independent concussion spotter midway through the third after getting clobbered into the boards by Milan Lucic, made 32 saves for the victory.

Oliver Kylington replied for Calgary, while Jacob Markstrom allowed four goals on 34 shots before getting the hook behind a Flames group that has been outscored 8-1 since taking a 3-1 lead in the second period of Game 2. Dan Vladar made seven saves in relief.

“We lose the second period 4-0,” Calgary defenceman Rasmus Andersson said. “We let one guy (McDavid) dominate.”

The Oilers will look to take a 3-1 stranglehold on the best-of-seven Battle of Alberta — the first post-season meeting between the provincial rivals in 31 years — Tuesday night back at Rogers Place.

The first playoff contest in Edmonton to feature the Oilers and Flames since April 14, 1991, when Theo Fleury scored in overtime of Game 6 to spark a wild and memorable celebration, the Oilers exploded for those four goals in just over 12 minutes in the middle period, including Kane’s second hat trick of the month.

Hyman opened the scoring with his sixth of the post-season 52 seconds after the restart following a 21-shot Edmonton first off a setup from Draisaitl and McDavid to ignite the crowd inside and outside the raucous, packed-to-the rafters arena.

“I think we had a lot of our younger guys that haven’t been in this situation before (and) were a little bit intimidated by the atmosphere,” Calgary head coach Darryl Sutter said.

Kane scored his first of the night at 6:58 off a feed from Draisaitl after the Flames turned the puck over at the offensive blue line.

He then pushed the lead to 3-0 on an outrageous McDavid rush after stepping past Calgary defenceman Noah Hanifin like he wasn’t even there just 53 seconds later.

“We’ve let one guy beat us a few nights now,” Flames forward Matthew Tkachuk said of McDavid’s mastery.

“Back to the drawing board and figure out a way to stop him.”

Smith made a great stop on a Johnny Gaudreau breakaway later in the period before also denying Tkachuk.

“Just trying to make saves for our group,” said the 40-year-old goaltender, who spent a big chunk of the season out injured. “Trying to stay as poised as possible.”

Kane completed his hat trick — the seventh-fastest in post-season history — with his 10th goal of the 2021-22 playoffs at 12:58 on a 2-on-1 with McDavid before fans littered the ice with headgear.

The 30-year-old Vancouver native is just the third Edmonton player to score three straight goals in a post-season game, joining Gretzky (1983) and Petr Kilma (1991).

After his contract was voided by San Jose, Kane signed on with his fourth NHL team despite plenty of questions about his past — from suspensions due to COVID-19 protocol violations, a bankruptcy and self-confessed gambling problems.

The biggest headlines from his personal life, however, were related to allegations of abuse lodged by his former wife, which were not proven in court. Kane has custody of the former couple’s daughter.

“I didn’t know Evander Kane at all,” said Edmonton interim head coach Jay Woodcroft, who replaced the fired Dave Tippett in February. “What I’ve learned is he is a hockey player with really, really good habits.

“There’s a reason why he finds success.”

Markstrom, who allowed 11 combined goals in Games 1 and 2 after posting a .941 save percentage in the opening round against the Dallas Stars, got the hook in favour of Vladar to start the third with the Flames turning their attention to Game 4.

Seven points clear of Edmonton in the standings to top the Pacific Division and minus injured defenceman Chris Tanev (undisclosed) for a fourth straight contest, Calgary got a power play early in the final period looking for a spark, but Smith was sharp at every turn.

Lucic subsequently ran over the veteran netminder behind the Oilers’ net midway through the third to ignite a melee involving all 10 skaters.

“When you’re getting run through the end wall and you’re not expecting it … it’s not an ideal situation,” Smith said.

“A play out of frustration, running our goalie,” added Kane.

Smith was removed by the spotter in favour of Koskinen, who didn’t have to make a save in just over four minutes of action, before Edmonton’s starter returned to a huge ovation after re-emerging from the locker room.

Kylington got a consolation goal for the visitors — his first of the playoffs — with under five minutes to go in regulation.

The Oilers fell behind early in both games at Calgary’s Scotiabank Saddledome, but following a wild 9-6 loss in the opener, rebounded with a 5-3 comeback victory two nights later to even the series.

Edmonton had a much better start Sunday, including Brett Kulak’s point shot that leaked through Markstrom and hit post before being cleared.

The Flames had hoped to keep the action at 5-on-5 as much as possible after McDavid, Draisaitl and the Oilers took advantage of power play, short-handed and four-on-four situations in Game 3, but took two penalties to Edmonton’s one in the first.

McDavid, who seemed to have the puck all night, went on one of his jaw-dropping rushes during his team’s second man advantage, but Markstrom was there to deny the Oilers captain in what was a sign of things to come.

“Good to come back home and play these guys on our home ice,” Kane said. “A good win for our group.”

And one he probably didn’t envision being part of not that long ago.

This report by The Canadian Press was first published May 22, 2022.

___

Follow @JClipperton_CP on Twitter.

Joshua Clipperton, The Canadian Press

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