It has been just over four months since the launch of Fairness Alberta, a non-partisan Proudly Canadian, Fiercely Albertan organization, in May 2020. Fairness Alberta promotes education and discussion to combat biased government policies and regulations that restrict Alberta’s economic growth and prosperity. By highlighting Alberta’s $324 billion net contribution to the Canadian economy from 2000 to 2019, FA’s mandate is to “inform Canadians about the magnitude of the contributions Albertans make to Canada, while educating Canadian’s about the damaging fiscal, trade, energy, procurement, and infrastructure policies that chronically undermine Alberta’s – and Canada’s – potential.”

Dr. Bill Bewick, Director of Fairness Alberta

The public response to the organization throughout Alberta and across Canada has been overwhelmingly positive, according to Bill Bewick, Executive Director of Fairness Alberta. “Our factual approach is agreeable,” he says, “and even people who are skeptical of Alberta demanding more from the country are willing to listen and learn.”
On September 21, Fairness Alberta expanded into eastern Canada with the launch of their Fall 2020 Campaign in Ontario. The two-part billboard series in Toronto and Ottawa is designed to illustrate just how much Albertans have helped Ontarians carry the fiscal load in the federation over the last decade. “Many people are surprised by the fiscal contributions of each province given the size difference,” says Bewick, “people assume Ontario makes the biggest contribution, but that’s just not the case.”
From 2007-2018, Ontario contributed $98 billion net and Alberta contributed $240 billion net to the country, while the remainder of the provinces have received a combined total of $370 billion.

As all Canadian provinces face the daunting road to recovery following the destructive economic impacts of COVID-19, the dissemination of accurate information regarding the crucial role of Alberta in the nation’s recovery remains crucial. Arguably even more so since the recent Throne Speech, delivered by Governor General Julie Payette on September 23, has been widely criticized for once again ignoring the contributions and needs of Albertans in favor of new policies that will further restrict productivity in Alberta by targeting natural gas.

Premiere Jason Kenney openly criticized the Throne Speech and the clean-fuel standard, stating, “We got a litany of policies that would strangle investment and jeopardize resource jobs when we most need the industry that generates 20 percent of government revenues in Canada” (1). 

Fairness Alberta has responded similarly to developments from the recent Throne Speech, arguing that Alberta’s role in national recovery cannot be overstated or ignored. “Alberta is an engine in the fragile Canadian economy,” says Bewick, “If that productivity is hindered by the new clean fuel standards, no other province will be able to pick up the slack.” 

The Ontario campaign is set to continue into the month of November, paired with online advertising that draws targeted audiences to their website, and the remainder of 2020 will see an expansion into British Columbia as Fairness Alberta continues to grow and fight for a fair deal for Alberta within Canada.  Bewick believes that “there are millions of fair-minded Canadians out there and showing them the importance of Alberta’s economy is critical right now to ensure the federal government works with Alberta, not against it.” 

For more information on Fairness Alberta, visit fairnessalberta.ca. 

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