Business
Business Spotlight – Calgary Entrepreneurs Bring The Gig Economy To Alberta
Gig work has been a popular subject as of late, interesting that younger generations of Albertans are up against a lot, including a historical economic downturn, a major decrease in unionized and salary jobs, competing with experienced furloughed workers and are simply left scratching their head after putting in thousands of hours and dollars to get a formal education. Combine that with an unemployment rate of 15.5% reported as of May 2020, up from 6.7% the same time last year, we are left with a pretty grim outlook for younger generations of Albertans.
What Is Gig Work?
Gig work can be referred to as self employed or simply contract, consulting or freelance work, where you as the service provider offer your skills at a preferred rate. This type of work is not new, but not only does it already consist of thousands of Canadian workers, Statistics Canada’s most recent data reported 1.7 million gig workers in Canada in 2016. Not the security we were taught to seek in our youth, but can offer a new level of freedom for those who wish to choose their work schedule, offer their skillset and grow their own personal brand.
Source: The Accelerator – From Left: CEO, Karshil Desai, CCO, Sara Mir, CSO, Shawn Moghaddami and CMO, Ankit Patel.
Incredible Minds Can Do Incredible Things
Meet the Skilli team, a group of four like minded entrepreneurs collaborating to bring the gig economy to Alberta. Having worked in Fort McMurray in Alberta, they experienced the extent of what ‘hard work’ means for our citizens while spending time working in the Alberta Oil and Gas industry. Respect to the many hard working individuals who have overcome fires and floods in that area over the last number of years, their community resilience is inspirational. CEO Karshil Desai speaks about witnessing an opportunity while living there that would prove to be the foundation for Skilli:
“…working in software and automation in the oil and gas sector in Fort MacMurray, I was around a lot of people who made good money offering their unique skills and services…due to the economic downturn, it was unfortunate to see so many people getting laid off, but still needed to pay their bills…I noticed a huge gap in how skilled services were offered and how they were hired by the consumer..”
Skilli is a mobile platform that provides freelancers, contractors and service providers a place to market themselves as their own brand. There can be many challenges with traditional methods of gig work, such as finding who can provide the service you need, getting their contact details, scheduling the service, quality control of the work and invoicing for payment after the fact. I am sure there has been millions of dollars spent from word of mouth referrals for what was actually a poor quality deliverable on too many occasions. Validation is a crucial part of the Skilli process for those offering their service, as part of that process, they put the service provider first, thus providing the highest level of customer satisfaction to the end user. CSO for Skilli, Shawn Moghaddami mentions:
“…we see the value of the gig economy in Alberta, with such a large talented workforce here…for us, it is ultimately about putting the service provider first so the customer is the one that benefits…we provide the tools they need, they have the platform behind them and the support to build their own brand.”
The Skilli App You Need To Watch Out For
Combining passion to help a wider community, their experience around contract work and their education on the gig economy, the team have developed their app where the platform can be utilized from anywhere. As mentioned, this type of self employment can offer a higher level of freedom than the traditional 40 hour nine-to-five. Work for yourself and lean on their knowledge base for resources on how to establish your profile, process payments, professional validation and build your confidence as a freelancer or contractor. Unfortunately the app is not available yet in Alberta, however they are proactively validating service providers for the launch of their newest version in early July. There is hope for those who can offer services and are having difficulty finding employment. Something we can all look forward to in these trying times.
Invest In Yourself
Want to be a part of what will be established as the ‘new economy’? Now is the time to re-evaluate the value you possess. Take a course, improve your skills, invest in supplies you need to offer a service as an individual or begin to construct a portfolio of previous work. Contract work has been around for a very long time, the stigma of it not being a successful career choice for your whole life is dying. Take control of your future by working for yourself. The gig economy is here and will continue to become a major part of what we call the ‘new normal’, to that point everyone here at Todayville wishes the Skilli team the best of success with the launch of their new app and look forward to their launch in early July.
Considering becoming a service provider or seeking information?
If you would like to learn more about Skilli or their new app. Visit their website here or social media links below.
For more stories, visit Todayville Calgary
You’ve certainly been asked (begged!) to join up for at least one loyalty “points” program – like PC Optimum, Aeroplan, or Hilton Honors – over the years. And the odds are that you’re currently signed up for at least one of them. In fact, the average person apparently belongs to at no less than 14 programs. Although, ironically, you’ll need to sign up to an online equivalent of a loyalty program to read the source for that number.
Well all that warm, fuzzy “belonging” comes with some serious down sides. Let’s see how much they might cost us.
To be sure, there’s real money involved here. Canadians redeem at least two billion dollars in program rewards each year, and payouts will often represent between one and ten percent of the original purchase value.
At the same time, it’s estimated that there could be tens of billions of unredeemed dollars due to expirations, shifting program terms, and simple neglect. So getting your goodies isn’t automatic.
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Just why do consumer-facing corporations agree to give away so much money in the fist place?
As you probably already know, it’s about your data. Businesses are willing to pay cold, hard cash in exchange for detailed descriptions of your age, sex, ethnicity, wealth, location, employment status, hobbies, preferences, medical conditions, political leanings, and, of course, shopping habits.
Don’t believe it works? So then why, after all these years, are points programs still giving away billions of dollars?
Every time you participate in such a program, the data associated with that activity will be collected and aggregated along with everything else known about you. It’s more than likely that points-based data is being combined with everything connected to your mobile phone account, email addresses, credit cards, provincial health card, and – possibly – your Social Insurance number. The depth and accuracy of your digital profile improves daily.
What happens to all that data? A lot of it is shared with – or sold to – partners or affiliates for marketing purposes. Some of it is accidentally (or intentionally) leaked to organized criminal gangs driving call center-related scams. But it’s all about getting to know you better in ways that maximize someone’s profits.
One truly scary way this data is used involves surveillance pricing (also known as price discrimination) – particularly as it’s described in a recent post by Professor Sylvain Charlebois.
The idea is that retailers will use your digital profile to adjust the prices you pay at the cash register or when you’re shopping online. The more loyal you are as a customer, the more you’ll pay. That’s because regular (“loyal”) customers are already reliable revenue sources. Companies don’t need to spend anything to build a relationship with you. But they’re more than willing to give up a few percentage points to gain new friends.
I’m not talking about the kind of price discrimination that might lead to higher prices for sales in, say, urban locations to account for higher real estate and transportation costs. Those are just normal business decisions.
What Professor Charlebois described is two customers paying different prices for the same items in the same stores. In fact, a recent Consumer Reports experiment in the U.S. involving 437 shoppers in four cities found the practice to be quite common.
But the nasty bit here is that there’s growing evidence that retailers are using surveillance pricing in grocery stores for basic food items. Extrapolating from the Consumer Reports study, such pricing could be adding $1,200 annually to a typical family’s spending on basic groceries.
I’m not sure what the solution is. It’s way too late to “unenroll” from our loyalty accounts. And government intervention would probably just end up making things worse.
But perhaps getting the word out about what’s happening could spark justified mistrust in the big retailers. No retailer enjoys dealing with grumpy customers.
Be grumpy.
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Business
Largest fraud in US history? Independent Journalist visits numerous daycare centres with no children, revealing massive scam
A young journalist has uncovered perhaps the largest fraud scheme in US history.
He certainly isn’t a polished reporter with many years of experience, but 23 year old independent journalist Nick Shirley seems to be getting the job done. Shirley has released an incredible video which appears to outline fraud after fraud after fraud in what appears to be a massive taxpayer funded scheme involving up to $9 Billion Dollars.
In one day of traveling around Minneapolis-St. Paul, Shirley appears to uncover over $100 million in fraudulent operations.
🚨 Here is the full 42 minutes of my crew and I exposing Minnesota fraud, this might be my most important work yet. We uncovered over $110,000,000 in ONE day. Like it and share it around like wildfire! Its time to hold these corrupt politicians and fraudsters accountable
We ALL… pic.twitter.com/E3Penx2o7a
— Nick shirley (@nickshirleyy) December 26, 2025
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