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Red Deer Downtown Business Association

Downtown Business Spotlight: Stella Bean Sweets


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This week’s Business Spotlight shines on Stella Bean Sweets! We stopped by the coffee shop located at 100, 4808 50th street, and talked with the owner, Estie Van Der Velden, to learn more about this business.

What is your business?

Our business is Stella Bean Sweets. We’re a coffee and pastry shop and do breakfast and lunch. But our specialty is sweet, all things sweet!

When did your business open?

We opened three years ago in 2017. 

What makes your business unique?

Think what makes us unique is we try and do something different than all the other businesses when we can. So we do specialty cakes and cupcakes, lots of different sweets. And then we do ‘High Tea’ events, and we just brought those back. So basically, you can sit down and have a cup of tea and enjoy a three-tier platter of goodies like sandwiches, scones, and other sweet treats. They’re so much fun!

What are some products that you offer?

So we’re famous for our lemon meringue tarts. And like any tarts, really so there’s lemon, salted, key lime tarts, and then we have like a caramel apple toffee tart. And then we have lots of doughnuts, which we switch those up every week. We also offer cannoli’s as well as various other items such as coffee, teas, lattes, specialty drinks, etc.

Why did you choose Downtown Red Deer as the location for your business?

Well because I love downtown Red Deer. I just think it’s such so cute and quaint like if I had to pick anyone anywhere in Red Deer, I wanted it to be downtown to so I could add to the culture of it.

What do you think makes Downtown vibrant?

So much! It’s like all the different activities, like Ross Street Patio, which was bumping last night. And then the Downtown Market which is so awesome! So just like all these different activities and then such a wide range of businesses, I would say, that all carry unique things. You can come downtown, it’s not for the same businesses. Like every business you go to is so uniquely different and they bring something else to downtown. 

I love Downtown Red Deer because… I like what it has to offer for Red Deer. I always encourage my friends to come down because I love not just one thing, I love everything. I love that there are flowers in the park, I love that there are patios, I love that it’s all local. If you come to downtown Red Deer, you’re supporting local. So downtown is to me, the heart of Red Deer. And that’s where all the local businesses are. So if you love downtown then you love supporting local and you love supporting families that live here.

If you’re looking for a sweet treat be sure to stop by Stella Bean Sweets, they have something for everyone! Keep an eye out for their high tea events and their weekly donut lists on their social media pages.




We serve approximately 500 businesses and property owners in Downtown Red Deer, Alberta. Our Mission is to build an engaged Downtown community, develop a Downtown brand and enhance the Downtown experience.

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Red Deer

Red Deer DBA announces Entertainment District events

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With great enthusiasm and anticipation, the Downtown Business Association (DBA) is thrilled to share some exciting updates and plans for the future! After careful consideration and a deep understanding of our community’s needs, we are here to announce our latest developments.

Firstly, while we understand the disappointment caused by the cancellation of the upcoming season of the Downtown Saturday Market, we want to assure you that this decision was made with the utmost care and consideration. Our valued vendors and attendees have shown incredible support and enthusiasm for this new venture, and for that, we are truly grateful.

Though we faced time constraints and logistical challenges that hindered our ability to organize the event effectively, we have not lost sight of our mission to bring joy and entertainment to the community. Our plans for the Wednesday Market remain unchanged and we are are thrilled to inform you that the music programming meant for Saturday market entertainment will continue to thrive!

Every Saturday from 2-4pm, the public patio will come alive with soul-stirring performances from amazing artists from all over Central Alberta and beyond. Best of all, this event is free and open to the public, inviting everyone to share in the magic of live music. This will be in addition to the regularly scheduled Tuesday – Friday Programming, with an extra special open mic night every Thursday evening. Friday’s will take it up a notch with business-led events that will make your evenings truly unforgettable.

We have an incredible lineup of events and activities planned for this summer to enhance your enjoyment of the Ross Street Patio, day and night. To stay up-to-date with all the showtimes and artist line-ups, we encourage you to follow us on our social media channels.

In addition, our Host-It! Program offers community partners the opportunity to use the stage every Saturday throughout the summer. Imagine the possibilities—music, theatre, art galleries, and so much more. We are committed to providing a platform for diverse activities that will invigorate the heart of our downtown. And let’s not forget the festivals! The Downtown Business Association is proud to support several upcoming festivals on Ross Street and nearby this summer. These celebrations will infuse the area with a joyful and festive atmosphere, attracting thousands of visitors to revel in the excitement. After immersing yourself in these vibrant events, the Ross Street Patio will be the perfect spot to unwind and savor a refreshing beverage.

Our little Entertainment District has flourished, and we couldn’t be prouder. The first full summer season with this new bylaw in place promises to be an absolute triumph, as we are still the only Entertainment District in Alberta.

Looking ahead, the DBA remains dedicated to fostering a vibrant and thriving downtown. We are already hard at work planning an afternoon market for next year based on valuable community feedback. This revised schedule will provide vendors with greater flexibility and the opportunity to participate in other morning markets. We are committed to announcing and implementing these efforts earlier, ensuring that vendors have ample time to plan their seasons accordingly.

Together, as a united community, we will continue to create successful opportunities for all. Let’s embrace the vibrant future that awaits us and build a downtown that will inspire and uplift us all.


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Red Deer

Downtown Business Association announces Saturday market for Red Deer on Little Gaetz

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Red Deer Downtown Business Association launches Downtown Saturday Market

The Red Deer Downtown Business Association (DBA) is proud to announce the launch of a brand-new downtown market for Red Deer, starting Saturday, May 20th at 10am, located on Ross Street and Little Gaetz. 
This open-air urban market will have no restrictions on vendors and can accommodate everyone!  The downtown business community are thrilled to welcome visitors to the core and their offerings are sure to delight.  Attendees can enjoy the many benefits of the Entertainment District, which includes revelling in the numerous food and beverage options on the Ross Street Patio while taking in the local live music.
The cost to be a vendor in the new DBA Downtown Saturday Market is an affordable $40 per week and all vendors must complete an application form to attend.  The application will be live on on Thursday, April 27th, 2023 (tomorrow) at noon.  The application can be both completed and submitted online.  Once the application is approved, vendors will be contacted by the Market Manager to confirm the online payment process and be provided with a booth number and map for access.
To follow along for the latest information, head to the social media accounts:
Instagram – @reddeerfarmersmarket
“This is an exciting opportunity for the DBA to really showcase the downtown and its businesses.  It will enable visitors to shop local with both the vendors and brick and mortar businesses while exploring some of the other attractions, including the many murals that are located all over downtown”.
Amanda Gould, DBA Executive Director.
“The new DBA Downtown Market will be transformative for downtown Red Deer as it shows the community the countless positive things we have to offer while attracting various demographics.  This is not just a win for the downtown, but for the community, and if we want to succeed in revitalizing the downtown core, this is the biggest and most effective step we can take”.
Brandon Bouchard, DBA Board Chair and General Manager at Tribe Restaurant.
The Downtown Business Association has been operating in Red Deer for 40 years, serving approximately 450 business owners in the Downtown area. Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business.
For more information, please contact:
Amanda Gould Executive Director
Red Deer Downtown Business Association
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