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Red Deer Downtown Business Association

Downtown Business Spotlight: Pure

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6 minute read

This week the Downtown Business Association Business Spotlight shines on Pure! This multidisciplinary health care office is located at #207, 4807 50 Avenue (Little Gaetz) and we had a chance to sit down with the owner, Dr. Michael Heinzlmeir, for more information about the business!

What is your business? 

Our business is Pure. It is a multidisciplinary health care office. Its chiropractic, physical therapy, massage therapy, kinesiology, personal training, we have dieticians and psychologists—all working together under one roof, providing healthcare services for all of Central Alberta.

When did you open? 

The business was opened in September of 2005. It started with just my wife and I, way back in 2005, and we built the business into a multidisciplinary communitive. Now we’re sitting at about 30 employees and over that time frame we’ve added business partners, so Dr. Scott is actually one of our business partners now. He came on board as a partner in 2015, and we continue to grow and expand from there.

What would you say makes your business unique? 

So the one thing that really makes us unique here is our team-based approach to care. It is truly a team checkup and atmosphere with how we provide care in the practice. One of my greatest frustrations, when I started in practice, was trying to coordinate care amongst different practitioners outside of the practice. So, what we did was we started bringing everybody into the practice so we can communicate internally about cases. Each week we actually sit down and review all the case files together as a team, and then make team-based recommendations based on what the patient’s goals are for their health, where they want to get to, and then how our team can help them move towards that. That’s what really sets us apart from everybody.

What are some products/services that you offer?  

I guess I kind of alluded to those in the beginning. So, chiropractic, which is what we started with, physical therapy, massage therapy, personal training, kinesiology services. So, that would include Kinesio Taping, home exercises, in-office exercises, and stretches. We also run some boot camp programs around town as well through XLR40 program which is done through our personal training division.

Why did you choose Downtown Red Deer as the location for your business? 

When I was looking for a place to lease in 2005, I was brand-new out of school and I didn’t have a lot of money to start with. To be honest, the lease rates were really attractive in Downtown Red Deer. As a new startup business, combined with the supports of the businesses around the area, it gave us the opportunity to get on our feet and establish a successful business—Which would have been difficult to do in the outlying areas where the rents were three or four times more then what we ended up paying down here.

What do you think makes Downtown vibrant? 

I think that one of the things that have been really nice to see, with the city, is that they’ve kept a lot of park space Downtown in Red Deer. We’ve got City Hall Park, we’ve got the trail system that runs through Downtown. I think that really helps bring an interesting dynamic to a Downtown core you don’t see in a lot of other places. The other thing that’s neat about here is there are some really established businesses down here that really support Downtown. I think that Downtown is really the heart of the community and for us, it’s an easily accessible place from anywhere in Red Deer to get to. Whether you’re from North end, South end, or East or West, it’s easy to get here, versus some of the other areas which take a while to travel. So, I think that’s part of what makes it vibrant. It’s an intersection and crossroads for the city, so everyone can congregate in the Downtown Core.

I love Downtown Red Deer because… I’m from Red Deer originally, I was born and raised here. Downtown, as I said, it’s the heart of the city. Red Deer’s gone through some rebuilding efforts to do that and I feel like there’s always this opportunity for businesses to establish themselves Downtown and there’s a lot of positive energy that comes along with that. Looking at Downtown Red Deer as this place that’s really favorable for startups to come is really a positive thing for both the City and Downtown Red Deer.

If you’re looking to “elevate your health” be sure to check out Pure! You can visit their website for more information or set up an appointment.

Website: https://purereddeer.com/

Facebook: https://www.facebook.com/purereddeer

Instagram: https://www.instagram.com/purereddeer/

Twitter: https://twitter.com/purereddeer

We serve approximately 500 businesses and property owners in Downtown Red Deer, Alberta. Our Mission is to build an engaged Downtown community, develop a Downtown brand and enhance the Downtown experience.

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City of Red Deer

Council boosting budget for Downtown Business Association

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Council approves 2024 DBA budget, increased investment in events

The Downtown Business Association is investing more time, money and energy into downtown events following City Council approving its 2024 budget. During the presentation today, DBA Executive Director, Amanda Gould and Board Chair, Brandon Bouchard outlined the organization’s plans for the upcoming year to continue to work towards creating a busier downtown that intends to result to increased support for businesses within the Business Improvement Area (BIA).

“The DBA remains steadfast in its objective to build on the growth seen in 2023.  The collaboration between The City of Red and the DBA is at all time high and with the pending actions set to be delivered through the Downtown Activation Playbook, I know there are many great things to come that will support our business community and create the thriving downtown we all want to experience,” said Amanda Gould, DBA Executive Director.

“Today Council demonstrated their commitment to their strategic priorities with the support shown to the DBA through unanimous support of the 2024 budget. This mighty Association continues to do great work on a shoestring budget and the 2024 Board of Directors are keen to lend their expertise and entrepreneurial skills to benefit the downtown in its entirety.”
Brandon Bouchard, DBA Board Chair

The DBA’s budget is partially funded through the BIA tax levy, which is collected by The City of Red Deer. Each year, the DBA presents its proposed budget to Council for their consideration. When reviewing the budget, Council considers alignment between the DBA’s downtown priorities and City’s community priorities.

“DBA has constantly hit far above its weight in our downtown, I can’t think of a more supportive messenger of promotion than the team at the DBA, it’s so encouraging to see this strong support for our downtown,” said Mayor Ken Johnston. “I’m encouraged by the leadership and direction of the DBA and look forward to what they have in store for 2024. They continually bring positive initiatives to the downtown even with the constraint on finances.”

The DBA’s total approved budget for 2024 is $775,160, with $277,725 funded through the BIA with the remaining amount funded through items such as grants and contracts. The BIA portion for 2024 is an increase of five per cent from 2023.

The Downtown Business Association has been operating in Red Deer for more than 30 years, serving approximately 350 business owners in the Downtown area. Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business.

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Red Deer

What’s Happening Downtown: Holiday Edition!

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Hey Red Deer!

Embrace the festive spirit downtown this holiday season! Immerse yourself in the dazzling brilliance of the city hall lights, delight in family-friendly events, and complete your holiday shopping at the heart of the city this December. Explore a myriad of activities and events designed to make your holidays truly magical. Read on for detailed information about the incredible lineup of festive events awaiting you this season!

Frost Street Patio Party

December 8th @ 4:00 pm – 7:00 pm

Join the DBA and Spandy Andy on the Ross Street Patio for some frosty fun! Check out the children’s entertainer’s activity booths and sip hot chocolate under the festive downtown lights. Bring the whole family together for an unforgettable outdoor celebration. Whether you’re grooving to the DJ or simply basking in the warm glow of the fire tables, the Ross Street Patio is the place to be for an evening of free family fun. Visit https://downtownreddeer.com/north-pole-stroll/ for more information.

Click here for updates!

Santa Bus

Dec 8, 9, 15, 16 @ 5pm – 8pm

Santa is back on the bus! Merrily cruising down the streets of Red Deer, you can follow Santa Claus on the My Bus App for his arrival time in your neighbourhood.

Click here for more info!

Christmas Pickle

November 15 –  December 15th

A pickle used as a Christmas decoration may seem odd at first, but it’s an old tradition. When decorating the tree, the pickle is hung last, hidden among the branches. The first person to find the Christmas Pickle on Christmas morning receives a special blessing for the year and an extra gift! As part of North Pole Stroll, many Downtown Red Deer businesses place pickles in their stores. Customers lucky enough to spot them are eligible to win a prize from that business, such as a discount or raffle entries. Please click here for more information.

Click here for updates!

Mary Liv at the Velvet Olive Lounge

Dec. 20th | Doors 5pm | Show 7:30pm

Check out the talented multi-instrumentalist and songwriter Olivia Morelli, an emerging artist from Saskatoon, Sk.

Ticket price is $10 + 2.50 SC

The Velvet Olive Lounge hosts LIVE music 4 days a week. Check out the full December line up here.

Afro-Caribbean Cultural Cafes

& Storytelling

December 13th, 2023 @ 6PM

Discover a celebration of diverse cultures with tantalizing ethnic cuisine and captivating storytelling at the Flex (4919 49 ST). Join us alongside your family, friends, and colleagues for an enriching experience.

Free and open to the public!

Contact: 403-550-4067

Click here for more information or register at www.accoca.ca.

Supported by the African Caribbean Centre of Central Alberta and the City of Red Deer.

Window Scavenger Hunt

November 16th- December 16th

Many downtown Red Deer businesses decorate their windows for the holiday season. The Downtown Business Association has created a self-guided tour in the form of a scavenger hunt so you can see them all! Get a copy of the scavenger hunt at downtownreddeer.com for your chance to win a 300$ prize package. Email your completed copy to [email protected] with your name and contact info. The winner will be announced on December 16th.

Click here to learn more!

Winter Wonderland

November 3rd – January 24th

On display now!

Visit Curiosity Art & Framing for their Winter Wonderland temporary exhibit. Featuring art by Betty Schnell, Margaret Blank, Peter Caden and many, many more!

Visit their website www.curiosityartandframing.com for more information and examples of the artists work.

Twinkle Tour & Late Night Shopping

December 15th @ 4:00 pm – 7:00 pm

For one night many Downtown businesses remain open late to help Red Deerians with their holiday shopping and to encourage the support of local businesses. From 4-7PM, downtown visitors are invited to grab a free hot chocolate and a copy of the holiday scavenger hunt on the Ross Street Patio. Check out the beautiful window displays and City Hall lights and pick up some Reindeer Food & Snowman Soup on your way to your favourite shops.

Visit https://downtownreddeer.com/north-pole-stroll/ for more information.

Writes of Winter Contest

Red Deer Arts Council and the City of Red Deer have partnered on a writing contest to keep our imaginations warm this winter. We invite Red Deer youth, teens and adults to create a short poem or story (fiction or creative non-fiction) with a maximum length of 500 words about winter and/or the holiday season in Red Deer. All submissions can be sent to the Red Deer Arts Council at submissions@reddeerartscouncil.ca for a chance to win exciting prizes.

Click here for more information!

Sincerely,
Amanda Gould
Executive Director
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