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Red Deer Downtown Business Association

Downtown Business Spotlight: Pure


6 minute read

This week the Downtown Business Association Business Spotlight shines on Pure! This multidisciplinary health care office is located at #207, 4807 50 Avenue (Little Gaetz) and we had a chance to sit down with the owner, Dr. Michael Heinzlmeir, for more information about the business!

What is your business? 

Our business is Pure. It is a multidisciplinary health care office. Its chiropractic, physical therapy, massage therapy, kinesiology, personal training, we have dieticians and psychologists—all working together under one roof, providing healthcare services for all of Central Alberta.

When did you open? 

The business was opened in September of 2005. It started with just my wife and I, way back in 2005, and we built the business into a multidisciplinary communitive. Now we’re sitting at about 30 employees and over that time frame we’ve added business partners, so Dr. Scott is actually one of our business partners now. He came on board as a partner in 2015, and we continue to grow and expand from there.

What would you say makes your business unique? 

So the one thing that really makes us unique here is our team-based approach to care. It is truly a team checkup and atmosphere with how we provide care in the practice. One of my greatest frustrations, when I started in practice, was trying to coordinate care amongst different practitioners outside of the practice. So, what we did was we started bringing everybody into the practice so we can communicate internally about cases. Each week we actually sit down and review all the case files together as a team, and then make team-based recommendations based on what the patient’s goals are for their health, where they want to get to, and then how our team can help them move towards that. That’s what really sets us apart from everybody.

What are some products/services that you offer?  

I guess I kind of alluded to those in the beginning. So, chiropractic, which is what we started with, physical therapy, massage therapy, personal training, kinesiology services. So, that would include Kinesio Taping, home exercises, in-office exercises, and stretches. We also run some boot camp programs around town as well through XLR40 program which is done through our personal training division.

Why did you choose Downtown Red Deer as the location for your business? 

When I was looking for a place to lease in 2005, I was brand-new out of school and I didn’t have a lot of money to start with. To be honest, the lease rates were really attractive in Downtown Red Deer. As a new startup business, combined with the supports of the businesses around the area, it gave us the opportunity to get on our feet and establish a successful business—Which would have been difficult to do in the outlying areas where the rents were three or four times more then what we ended up paying down here.

What do you think makes Downtown vibrant? 

I think that one of the things that have been really nice to see, with the city, is that they’ve kept a lot of park space Downtown in Red Deer. We’ve got City Hall Park, we’ve got the trail system that runs through Downtown. I think that really helps bring an interesting dynamic to a Downtown core you don’t see in a lot of other places. The other thing that’s neat about here is there are some really established businesses down here that really support Downtown. I think that Downtown is really the heart of the community and for us, it’s an easily accessible place from anywhere in Red Deer to get to. Whether you’re from North end, South end, or East or West, it’s easy to get here, versus some of the other areas which take a while to travel. So, I think that’s part of what makes it vibrant. It’s an intersection and crossroads for the city, so everyone can congregate in the Downtown Core.

I love Downtown Red Deer because… I’m from Red Deer originally, I was born and raised here. Downtown, as I said, it’s the heart of the city. Red Deer’s gone through some rebuilding efforts to do that and I feel like there’s always this opportunity for businesses to establish themselves Downtown and there’s a lot of positive energy that comes along with that. Looking at Downtown Red Deer as this place that’s really favorable for startups to come is really a positive thing for both the City and Downtown Red Deer.

If you’re looking to “elevate your health” be sure to check out Pure! You can visit their website for more information or set up an appointment.





We serve approximately 500 businesses and property owners in Downtown Red Deer, Alberta. Our Mission is to build an engaged Downtown community, develop a Downtown brand and enhance the Downtown experience.

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Red Deer

Red Deer DBA announces Entertainment District events

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With great enthusiasm and anticipation, the Downtown Business Association (DBA) is thrilled to share some exciting updates and plans for the future! After careful consideration and a deep understanding of our community’s needs, we are here to announce our latest developments.

Firstly, while we understand the disappointment caused by the cancellation of the upcoming season of the Downtown Saturday Market, we want to assure you that this decision was made with the utmost care and consideration. Our valued vendors and attendees have shown incredible support and enthusiasm for this new venture, and for that, we are truly grateful.

Though we faced time constraints and logistical challenges that hindered our ability to organize the event effectively, we have not lost sight of our mission to bring joy and entertainment to the community. Our plans for the Wednesday Market remain unchanged and we are are thrilled to inform you that the music programming meant for Saturday market entertainment will continue to thrive!

Every Saturday from 2-4pm, the public patio will come alive with soul-stirring performances from amazing artists from all over Central Alberta and beyond. Best of all, this event is free and open to the public, inviting everyone to share in the magic of live music. This will be in addition to the regularly scheduled Tuesday – Friday Programming, with an extra special open mic night every Thursday evening. Friday’s will take it up a notch with business-led events that will make your evenings truly unforgettable.

We have an incredible lineup of events and activities planned for this summer to enhance your enjoyment of the Ross Street Patio, day and night. To stay up-to-date with all the showtimes and artist line-ups, we encourage you to follow us on our social media channels.

In addition, our Host-It! Program offers community partners the opportunity to use the stage every Saturday throughout the summer. Imagine the possibilities—music, theatre, art galleries, and so much more. We are committed to providing a platform for diverse activities that will invigorate the heart of our downtown. And let’s not forget the festivals! The Downtown Business Association is proud to support several upcoming festivals on Ross Street and nearby this summer. These celebrations will infuse the area with a joyful and festive atmosphere, attracting thousands of visitors to revel in the excitement. After immersing yourself in these vibrant events, the Ross Street Patio will be the perfect spot to unwind and savor a refreshing beverage.

Our little Entertainment District has flourished, and we couldn’t be prouder. The first full summer season with this new bylaw in place promises to be an absolute triumph, as we are still the only Entertainment District in Alberta.

Looking ahead, the DBA remains dedicated to fostering a vibrant and thriving downtown. We are already hard at work planning an afternoon market for next year based on valuable community feedback. This revised schedule will provide vendors with greater flexibility and the opportunity to participate in other morning markets. We are committed to announcing and implementing these efforts earlier, ensuring that vendors have ample time to plan their seasons accordingly.

Together, as a united community, we will continue to create successful opportunities for all. Let’s embrace the vibrant future that awaits us and build a downtown that will inspire and uplift us all.


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Red Deer

Downtown Business Association announces Saturday market for Red Deer on Little Gaetz

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Red Deer Downtown Business Association launches Downtown Saturday Market

The Red Deer Downtown Business Association (DBA) is proud to announce the launch of a brand-new downtown market for Red Deer, starting Saturday, May 20th at 10am, located on Ross Street and Little Gaetz. 
This open-air urban market will have no restrictions on vendors and can accommodate everyone!  The downtown business community are thrilled to welcome visitors to the core and their offerings are sure to delight.  Attendees can enjoy the many benefits of the Entertainment District, which includes revelling in the numerous food and beverage options on the Ross Street Patio while taking in the local live music.
The cost to be a vendor in the new DBA Downtown Saturday Market is an affordable $40 per week and all vendors must complete an application form to attend.  The application will be live on on Thursday, April 27th, 2023 (tomorrow) at noon.  The application can be both completed and submitted online.  Once the application is approved, vendors will be contacted by the Market Manager to confirm the online payment process and be provided with a booth number and map for access.
To follow along for the latest information, head to the social media accounts:
Instagram – @reddeerfarmersmarket
“This is an exciting opportunity for the DBA to really showcase the downtown and its businesses.  It will enable visitors to shop local with both the vendors and brick and mortar businesses while exploring some of the other attractions, including the many murals that are located all over downtown”.
Amanda Gould, DBA Executive Director.
“The new DBA Downtown Market will be transformative for downtown Red Deer as it shows the community the countless positive things we have to offer while attracting various demographics.  This is not just a win for the downtown, but for the community, and if we want to succeed in revitalizing the downtown core, this is the biggest and most effective step we can take”.
Brandon Bouchard, DBA Board Chair and General Manager at Tribe Restaurant.
The Downtown Business Association has been operating in Red Deer for 40 years, serving approximately 450 business owners in the Downtown area. Through partnerships and leadership in advocacy and promotion, the DBA is the catalyst for a vibrant and prosperous downtown that is the place to live, work, play and do business.
For more information, please contact:
Amanda Gould Executive Director
Red Deer Downtown Business Association
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