Red Deer Downtown Business Association
Downtown Business Spotlight: 4 Pillars

This week’s Business Spotlight shines on 4 Pillars! Located at 4779 49 St, 4 Pillars is the place to go to find debt relief. We sat down with the owner and Debt Relief Specialist, Eric Everett, for more information about the business!
What is your business?
Well, we help people through their debt problems, so we have debt relief solutions and financial advice on how to solve problems.
When did you open?
Well, 4 Pillars, across Canada, started in 2002, so 18 years and Red Deer started 7 years ago. I purchased July 1st of 2019.
What would you say makes your business unique?
I have to say great staff, or they’ll beat me up! What I love is that we don’t just help with debt. We have all kinds of different solutions to help people through whatever needs they have, so when they walk out they say, ‘Wow! That was easy!’
What are some products/services that you offer?
Our main job is to get people to do a Consumer Proposal. I call it bankruptcy-light. There are hardly any consequences, versus bankruptcy. It’s a very easy solution through their debt problems. And it’s not just that people have little debt problems; our average debt level is 60,000$, it’s hard to get out of that by themselves. The government came up with the Consumer Proposal about 20 years ago so that people can come out through their debt problems without committing suicide or robbing banks so that they can have some hope for their future. I’m actually a hope builder!
Why did you choose Downtown Red Deer as the location for your business?
Well, great visibility is the main reason. We have about 10,000 cars drive by our location every day, so that’s huge for us. And then Lucky Restaurant is right next door!
What do you think makes Downtown vibrant?
Lots of access, ease of getting around, everything is located in a small area, and it’s not hard to get in and out of the Downtown area like a lot of centers.
I love Downtown Red Deer because… It’s a good business location for me.
If you or someone you know is looking for assistance getting out of debt, 4 Pillars is the place to go.
Website: https://www.4pillars.ca/
Facebook: https://www.facebook.com/4PillarsCentral
Red Deer
Red Deer DBA announces Entertainment District events

With great enthusiasm and anticipation, the Downtown Business Association (DBA) is thrilled to share some exciting updates and plans for the future! After careful consideration and a deep understanding of our community’s needs, we are here to announce our latest developments.
Firstly, while we understand the disappointment caused by the cancellation of the upcoming season of the Downtown Saturday Market, we want to assure you that this decision was made with the utmost care and consideration. Our valued vendors and attendees have shown incredible support and enthusiasm for this new venture, and for that, we are truly grateful.
Though we faced time constraints and logistical challenges that hindered our ability to organize the event effectively, we have not lost sight of our mission to bring joy and entertainment to the community. Our plans for the Wednesday Market remain unchanged and we are are thrilled to inform you that the music programming meant for Saturday market entertainment will continue to thrive!
Every Saturday from 2-4pm, the public patio will come alive with soul-stirring performances from amazing artists from all over Central Alberta and beyond. Best of all, this event is free and open to the public, inviting everyone to share in the magic of live music. This will be in addition to the regularly scheduled Tuesday – Friday Programming, with an extra special open mic night every Thursday evening. Friday’s will take it up a notch with business-led events that will make your evenings truly unforgettable.
We have an incredible lineup of events and activities planned for this summer to enhance your enjoyment of the Ross Street Patio, day and night. To stay up-to-date with all the showtimes and artist line-ups, we encourage you to follow us on our social media channels.
In addition, our Host-It! Program offers community partners the opportunity to use the stage every Saturday throughout the summer. Imagine the possibilities—music, theatre, art galleries, and so much more. We are committed to providing a platform for diverse activities that will invigorate the heart of our downtown. And let’s not forget the festivals! The Downtown Business Association is proud to support several upcoming festivals on Ross Street and nearby this summer. These celebrations will infuse the area with a joyful and festive atmosphere, attracting thousands of visitors to revel in the excitement. After immersing yourself in these vibrant events, the Ross Street Patio will be the perfect spot to unwind and savor a refreshing beverage.
Our little Entertainment District has flourished, and we couldn’t be prouder. The first full summer season with this new bylaw in place promises to be an absolute triumph, as we are still the only Entertainment District in Alberta.
Looking ahead, the DBA remains dedicated to fostering a vibrant and thriving downtown. We are already hard at work planning an afternoon market for next year based on valuable community feedback. This revised schedule will provide vendors with greater flexibility and the opportunity to participate in other morning markets. We are committed to announcing and implementing these efforts earlier, ensuring that vendors have ample time to plan their seasons accordingly.
Together, as a united community, we will continue to create successful opportunities for all. Let’s embrace the vibrant future that awaits us and build a downtown that will inspire and uplift us all.
Red Deer
Downtown Business Association announces Saturday market for Red Deer on Little Gaetz

Red Deer Downtown Business Association launches Downtown Saturday Market
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