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Cracker Barrel and the Power of Conservative Boycotts

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Christopher F. Rufo Christopher F. Rufo

The uproar over the restaurant chain’s rebrand might appear trivial, but it carries a deeper significance.

Last week, another viral culture war story captured the headlines. The old-timey restaurant chain Cracker Barrel had rebranded, removing the old man and the barrel from its logo, and replacing it with a simple, modernistic, typography-only design.

At first, I dismissed the story as trivial. I have never set foot in a Cracker Barrel and, as such, have little stake in what is emblazoned above its doorways. But after speaking with conservative activist Robby Starbuck, I learned there was something beyond the logo that deserved our attention. According to Starbuck, Cracker Barrel, whose customer base is heavily white, conservative, and rural, had spent the last few years adopting all the fashionable left-wing corporate policies: DEI, Pride, pronouns, race politics, and the rest.

The logo change might have caught the public’s initial attention, but the underlying political story had real stakes. If companies that depend on conservatives adopt radical left-wing policies, they must face the consequences.

And, thanks to the work of Starbuck and others, the social media uproar seems to have made a difference. As the story circulated through the media, the company’s stock price plummeted by as much as 17 percent. Cracker Barrel has quickly walked back its changes.

All this is salutary. Beginning with the revolt against Bud Light, the Right learned how to flex its muscles in the marketplace. Rather than defer to corporations as they did in the past, conservatives have realized that corporations have a culture and must be constantly reminded that, if they deviate from core American values, the consequences will be felt in their bottom line. Starbuck has had enormous success on this point, leading boycott campaigns that have changed policies at Harley-DavidsonTractor Supply, John Deere, and other major brands.

A number of lessons can be drawn from this experience. First, conservatives can win these culture fights. Second, corporations follow the narrative in the media. Third, behavior changes through reward and punishment.

This last point is especially important. Some might dismiss the Cracker Barrel campaign as minor, or even embarrassing, given that the company is a decidedly down-class brand. But there is enormous value in making an example of the company and cementing a fear that conservatives can spontaneously lash out at any institution that crosses the line. Today, it’s Cracker Barrel; tomorrow it might be Pepsi, Target, or Procter & Gamble. As we have seen in recent years, corporate CEOs are highly sensitive to shifts in public opinion—and marginal changes in revenues—and will drop left-wing policies as soon as they become a liability.

The question is how to gain leverage. We are all tempted to be polite in public. But the fight over corporate culture can’t be won without securing real, tangible victories—which means real, tangible losses for institutions on the other side. Even if we don’t care about Cracker Barrel in particular, we should all care about the ideological capture of American institutions and use whatever power we have to reverse it.

And for that to occur, the Barrel must be broken.

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Finance Committee Recommendation To Revoke Charitable Status For Religion Short Sighted And Destructive

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From the Frontier Centre for Public Policy

By Pierre Gilbert

A new report from the Frontier Centre for Public Policy warns that proposed changes to Canada’s Income Tax Act could have devastating consequences for churches and faith-based organizations nationwide.

Revoking the Charitable Status for the Advancement of Religion: A Critical Assessment, by senior fellow Pierre Gilbert, responds to the 2025 Standing Committee on Finance’s recommendation to remove “advancement of religion” as a recognized charitable purpose.

If adopted, the measure could strip churches, mosques, synagogues, temples and religious charities of their charitable status. The impact would include the loss of income tax exemptions and the inability to issue charitable tax receipts. They could also face a one-time penalty tax that effectively wipes out most of what they own.

“The committee’s recommendation, driven by lobbying from the BC Humanist Association, represents a direct threat to religious freedom and the vital role faith communities play in Canadian society,” said Gilbert. “Religious organizations contribute an estimated $16.5 billion annually to Canada through social services, education, community programs and cultural preservation. Revoking their charitable status would be both fiscally shortsighted and socially destructive.”

The report traces the origins of charitable status in English common law, examines the rise of secularism and fiscal pressures driving the proposed change, and calls on churches to proactively respond through education, advocacy and reasserting their public mission.

Download full PDF here. (30 pages)

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Finance Titans May Have Found Trojan Horse For ‘Climate Mandates’

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From the Daily Caller News Foundation

By Audrey Streb

Major global asset managers including BlackRock and Blackstone have been looking to buy power utilities across America in a move that some industry insiders warn could harm consumers, raise electricity costs and advance a climate-driven energy agenda.

In recent months, Blackstone reportedly sought regulatory approval to buy utilities in New Mexico and Texas all while a BlackRock-led group won approval Friday to purchase a major utility in Minnesota. While BlackRock and other huge asset managers have distanced themselves from environmental, social and governance (ESG) investment practices in recent years, some energy experts and consumer advocates that spoke to the Daily Caller News Foundation are concerned that buying up utilities may represent a new frontier of financial giants orchestrating “climate mandates.”

“BlackRock isn’t just influencing utilities anymore, they’re buying them. After years of ESG-driven coercion that pushed utilities to abandon reliable energy in favor of China-dependent renewables, BlackRock is now taking direct control. The result will be more of the same: higher costs, weaker grids, and millions in unpaid bills, all driven by the very climate mandates they lobbied for,” Jason Isaac, CEO of the American Energy Institute, told the DCNF. “Minnesotans should brace for more unreliable power, rising rates, and a media narrative that blames Trump for ending taxpayer-funded handouts instead of holding the woke politicians and Wall Street elites responsible for the crisis.”

Electricity demand is on the rise after years of stagnancy as the artificial intelligence (AI) race ushers in the build out of power-hungry data centers. Utility costs are also spiking as demand takes off in a trend that dates back to the Biden administration.

Against this backdrop, private investment titans like BlackRock and Blackstone are reportedly moving to buy power utility companies and invest in data center expansions and startups.

Minnesota recently granted the BlackRock-led group known as Global Infrastructure Partners (GIP) approval to buy one of the state’s major power utilities, Allete. GIP is also reportedly on the cusp of acquiring the major energy company, AES, according to sources familiar with the matter that spoke with Reuters. The Financial Times reported that the deal may be for $38 billion.

BlackRock referred the DCNF to Allete’s statement on regulators approving its partnership with GIP and declined to comment further for this story.

Allete’s statement notes that the impending partnership with the BlackRock-led group includes “guaranteed access to capital to fund ALLETE’s five-year plan for advancing transmission and renewable energy goals [and a] $50 million Clean Firm Technology Fund to support regional clean-energy projects and partnerships.”

The Federal Energy Regulatory Commission (FERC) renewed BlackRock’s ability to own up to 20% of utility voting shares in April, with former FERC Commissioner Mark Christie stating that BlackRock “pledged not to use its holdings to influence utility management” and that utilities need the access to capital.

Christie also warned in September 2024 that “this is an issue that deserves much greater scrutiny” and that “the influence that large shareholders, BlackRock or otherwise, can potentially exert across the consumer-serving utility industry should not be underestimated.”

Blackstone has reportedly sought regulatory approval to buy out the Public Service Company of New Mexico and Texas New Mexico Power Co. recently, according to The Associated Press. The asset management giant also secured a 19.9% stake in a Northern Indiana public utility for over $2 billion in January 2024.

“Blackstone’s sustainability strategy prioritizes accelerating decarbonization by investing in the energy transition and driving value accretive emissions reduction in our portfolio,” Blackstone’s 2024 sustainability report states. “We believe the transition to cleaner energy creates meaningful investment opportunities for private capital. For over a decade, we have pursued attractive investments in companies and assets that are part of the global energy transition as part of our broader energy investing strategy.”

Blackstone also announced on Sept. 15 that private equity funds affiliated with Blackstone Energy Transition Partners will acquire the Pennsylvania-based Hill Top Energy Center natural gas plant for almost $1 billion. The company also announced in July that funds managed by Blackstone Infrastructure and Blackstone Real Estate would invest over $25 billion to help build out Pennsylvania’s energy infrastructure to support the AI “revolution.”

“Renewable” energy goals and ESG investment tend to align with emissions-reduction targets, with some power companiesutilities and states that set goals to cut emissions striving to retire conventional energy sources like coal plants. Isaac added that companies like American Electric Power, in which BlackRock owns a significant stake, have been decommissioning coal plants and replacing them with intermittent sources like solar.

“What happens is when the wind stops blowing and the sun stops shining, then you have to ramp those generational assets back up, and that’s when price spikes happen,” Isaac said.

University of North Carolina at Chapel Hill professor of finance Greg Brown told the AP that the reason behind these buyouts are “very simple. Because there’s a lot of money to be made.”

Other experts devoted to consumer protection like Executive Director of Consumers’ Research Will Hild told the DCNF that investment companies like BlackRock stand to gain more than just a profit from these purchases.

“There is no world in which BlackRock’s ownership of American energy benefits ordinary American consumers,” Hild told the DCNF. “This is the same firm that proudly brought us the radical ESG rules and Net-Zero nonsense that forced all our energy bills to skyrocket. We wouldn’t have the scourge of woke capitalism without Larry Fink, who already controls nearly $13 trillion in assets and has been sued for violating anti-trust laws.”

ESG investors weigh a company by its social and environmental choices as well as its finances in a move that critics say bogs down businesses with new costs while doing little to combat climate change. One August 2023 InfluenceMap report showed that as Republicans at the state level and in Congress ramped up their opposition to ESG-focused practices, BlackRock and other major U.S. asset managers decreased their support for climate-related resolutions.

BlackRock CEO Larry Fink also said in June 2023 that he no will no longer use the term ESG because it has been “politicized,” less than a year after he noted that climbing energy prices are “accelerating” the green energy transition.

“BlackRock has backpedaled on its ESG messaging and its aggressive, unapologetic imposition of ESG on everything they touch. But the leopard hasn’t changed its spots,” President of the Heartland Institute James Taylor told the DCNF. “It still has the same management group with the same values, and it’s still doing whatever it can to impose ESG on everything it touches, in actuality, if not in name.”

Taylor argued that whether BlackRock buys or acquires a large stake of a utility, it “can now assert itself over legislatures in dictating energy policy.”

Notably, the Federal Trade Commission (FTC) and the Department of Justice (DOJ) threw their weight behind an antitrust lawsuit against major asset managers that alleges the firms colluded to tank coal production with their embrace of zero-emissions goals in May.

The lawsuit, backed by 11 state attorneys general, alleges that BlackRock and multiple other asset managers used their market power to suppress coal production, thereby hurting consumers by causing the price of coal to climb.

The DOJ and FTC’s “support for this baseless case undermines the Trump Administration’s goal of American energy independence,” a BlackRock spokesperson previously told the DCNF. “As we made clear in our earlier motion to dismiss, this case is trying to re-write antitrust law and is based on an absurd theory that coal companies conspired with their shareholders to reduce coal production.”

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