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Bruce Dowbiggin

Collision Course: Boomers Love Canada. Millennials Want A Better Offer

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Canada is a nation of fissures. East versus West. French versus English. White versus indigenous. For much of its 157-year history its has overridden those divides to stand as an independent nation. Its ability to do so has, however, made it a very complacent partner in security.

Donald Trump has now exposed a new fissure, and this one just might be the kill shot to Confederation. In his brazen attempts to exploit the many vulnerabilities imposed on Canada by the Justin Trudeau government  Trump has asked a question that petrifies the Canadian establishment.

Would Canadians rather join the powerful U.S. and abandon a rickety Canadian union? Which future holds the greater attraction, being a state/ partner of America or continuing to go it alone in a world of ambitious nations like China, Russia and India? Uncle Sam or Sir John A.? (Wait, Canada has tossed aside the founder of Confederation. Who else is there? We’ll have to get back to you on that.)

The polling results are bracing. Companies setting out to answer Trump’s existential question have discovered that while Boomers and their sunset media still see Canada as a land of Terry Fox, Anne Murray and the 1972 Summit Series, under 50s see something different and dangerous. And they are willing to listen to offers. A stunning 43 percent from the 18-35 Millennial demographic say they are willing to join the U.S. if offered citizenship and asset conversion to USD. In the +55 bracket just 17 percent of Canadians would trade their citizenship.

In 18-35 polling, 65 percent say Trump’s demand that Canada shape up to keep doing business with America has made them doubt the future of the nation. (35 percent +55) When asked if it’s just a matter of time till the U.S. consumes Canada 31 percent say yes (11 percent +55). And 35 percent say Quebec or Alberta will leave Confederation within the decade (22 percent +55).

These polls hew closely to current voter preferences in the (maybe) upcoming federal election. In the Super Boomer category (65+) 48 percent will vote for for the Mark Carnivores. In the 50-64 demo that number is 41 percent. But flip the age demographic and it’s the opposite. Conservatives lead the 18-35 bracket with 45 percent support versus 21 percent for Liberals and NDP 20 percent. Young people are pissed.

It’s hard to look at these numbers and not believe that the romantic notion of Canada being proposed by PMJT is running out of runway. And, irony of ironies, the young fresh face from 2015 is a main culprit for the disillusionment now gripping younger Canadians. But ten hard years of watching Happy Ways become Hippy Ways have convinced many among Gen-X and Millenials that, barring an inheritance, there is little to attract them to staying in Canada.

While Boomers desperate to embrace Carney plaintively ask, “what was so bad about Trudeau?” the current children or grandchildren of Boomers have a long list of grievances from his chaotic time in the PMO. Inaccessible housing, escalating taxes, refusing to retire, self-absorbed culture appropriation (blackface), DEI/ ESG effect on white people, over-reliance on outdated government and hoarding healthcare facilities and doctors… the list is long.

American psychologist Lawrence R. Summers has heard Millennials in his practice. “Boomers hogged the economy and the world’s resources for their own financial gain and/or consumptive habits… They are often seen as greedy and wasteful, with no regard for what future generations will inherit.

“To put it another way, they’re frequently viewed as dinner guests who’ve eaten and drank pretty much everything set out on the table, leaving only scraps for those who came later to the party, even their own children.” A cursory look at inflated real estate prices— houses serving as cash boxes for Boomers— serves to illustrate this deep frustration.

Before you say, well, this disaffection with Boomers is the same everywhere, remember that 78-year-old  Donald Trump swung the youth vote last November, moving it 20 percentage points in his direction. Going on alternative podcasts and social media that young people identify with blunted what had always been a Democratic party asset, exposing its fossilized leadership.

Boomers are cranky about Elon Musk employing teenaged whiz kids to ferret out corrupt USAID spending. Democrat geezers driven crazy by the Musk DOGE youngsters then are reminded of the ages of some of the Founding Fathers in 1776.

James Monroe, 18

Henry Lee III, 20

Aaron Burr, 20

John Marshall, 20

Nathan Hale, 21

Banastre Tarleton, 21

Alexander Hamilton, 21

Benjamin Tallmadge, 22

Robert Townsend, 22

Gouveneur Morris, 24

Betsy Ross, 24

James Madison, 25

Henry Knox, 25

Oops. The Canadians generation gap is hopelessly self inflicted. While America still retains a core culture, Trudeau has made sure Canada is seen more as a hotel than a nation. Bragging that Canada is a postmodern entity with no core culture (outside of hockey and equalization) he has demonized Canada’s founders as racist and genocidal by flying the Canadian flag at half mast for six months to assuage “settler guilt”. He has diluted the culture, importing millions who see Canada as a way stop to America or a place to launder money/ deal drugs.

He has glorified globalism through climate and gender agendas. He has continued his father’s alienation of the West and its energy industry. He has allowed the nation to be the world’s choice destination for laundering dirty money so that, now, few in the world trust the Canadian government on security and defence.

That’s seemingly okay with his aging core. Bu the question now is can 45-year-old CPC leader Pierre Poilievre ride the culture wave? Can he be bold and make its his own as Trump made 18-35 year olds his shock troops in 2024? Poilievre has done a sober, predictable rollout of policy.  What he needs, however, is to emulate Trump, showing the Liberals as geezers, the NDP as enablers and the decrepit media as propagandists. It’ll take courage. He won’t get CBC/ CTV/ G&M to help him quit so what?

Donald Trump is going to crucify the Libs/ NDP.  He wants to hear from a different partner in negotiations. Poilievre has to ignore the noise and negotiate a future that young Canadians can buy into.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Canada Day 2025: It’s Time For Boomers To Let The Kids Lead

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So how did you spend your first Canada Day under new PM Mark Carney? If you’re CBC, freed from the clutches of Pierre Poilievere, you do a fawning  interview with ex-pat comedian Mike Myers, whose Elbows Up appearance on Saturday Night Live and whose partisan hockey sweater appearance with Carney were pivotal moments in the recent election. (Saving CBC from drastic budget cuts— not that they mentioned it.)

After Donald Trump’s bellicose 51st state comments, Myers’ nostalgic harkening to the days of Gordie Howe and Mr. Dressup pivoted Boomers’ voter preferences in Canada. Soft Quebec sovereigntists petrified by Trump abandoned the Bloc for the Liberals. Progressives ditched the NDP for the Grits. And some wobbly Conservatives moved to Carney’s side, too, after the charm offensive by Myers, who hasn’t lived in Canada since the 1980s.

The result? Liberals vaulted 20 points in the polls and barely missed a majority in their fourth consecutive election win. Boomers were exultant. Their subsidized media was joyous. And the rest of the world asked if Canada was a serious country after the Libs naked substitution of Carney for the loathed Justin Trudeau. After all, hadn’t the U.S. Democrats tried the same thing and been summarily spanked by voters?

More to the point, had Canadian voters missed a great opportunity by sticking their heads in the ground on Chinese gangs using Canada as a drug launch pad, Canadian banks being fined billons for money laundering, immigration flooding social services, cratering GDP and Palestinian protests clogging the streets?

This at a time when the under-50 generation has lost faith in its destiny within Canada. As we wrote in March why are 43 percent of 18-36 male CDNs telling pollsters they would accept U.S. citizenship if they were guaranteed full rights and financial protections? Where upper-class products of liberal education— the future professional class— have taken to wearing keffiyehs to the convocations and demonstrations. Where housing is an unattainable goal in most major Canadian urban centres.

It’s not hard to see them looking at the Mike Myers obsession with a long-gone Canada and saying let’s get out of here. The signs are there. Recently former TVOntario host Steve Pakin attended two convocations. The first at the former Ryerson University, which switched its name to Toronto Metropolitan University in a fit of settler colonizer guilt. The second at Queens University, traditionally one of the elite schools in the nation. Here’s what he saw.

“At the end of the (TMU) convocation, when Charles Falzon, on his final day as dean of TMU’s Creative School, asked students to stand and sing the national anthem, many refused. They remained seated. Then, when the singing began, it was abundantly noticeable that almost none of the students sang along. And it wasn’t because they didn’t know the words, which were projected on a big screen. The unhappy looks on their faces clearly indicated a different, more political, explanation.

I asked some of the TMU staff about it after the ceremony was over, and they confirmed what I saw happens all the time at convocations. Then I texted the president of another Ontario university who agreed: this is a common phenomenon among this generation at post-secondary institutions.”

At Queens, where Canadian flags were almost non-existent, O Canada was sung, but the message of unrest was clear: “Convocation sends a message of social stability,” Queen’s principal Patrick Deane  began in his speech.  “It is a ceremony shaped in history. You should value your connection to the past, but question that inheritance. Focus on the kind of society you’d like to inhabit.”

You can bet Deane is not telling them to question climate change and trans rights. As Paikin observes, “if we fail to create a more perfect union, we shouldn’t be surprised when a vast swath of young people don’t sing our anthem the way so many of the rest of us do.” So why are the best and brightest so reluctant to see as future in becoming the new professional class that runs society?

In the Free Press River Page searched the source of their discontent. “If the Great Recession, Covid-19, and the spectre of an artificial intelligence-assisted ‘white collar bloodbath’ has taught the professional class anything, it is that their credentials cannot save them. This insecurity, compounded by the outrageous cost of living in many large cities, has pushed the PMC’s anxieties to the breaking point. 

“Add that to the triumph of identity politics in professional class institutions like universities, corporate C-suites, non-governmental organizations, and media—itself a byproduct of inter-elite competition as many have observed—and what you have is the modern left.

“… they’ve already come to the baffling conclusion that there’s no difference between class struggle and child sex changes. More to the point, the socialist mantra “From each according to his ability, to each according to his need” has only ever stood the test of time in Anabaptist sects. It requires a religious devotion to self-sacrifice that is not characteristic of this anxious and hyper-competitive class—as many actual socialists have spent the last decade warning.”

As we wrote in March Boomer nostalgia is a dead end. “It’s time that Canada’s aging elite ceded a greater voice in the national debate to younger voices. They need an intervention of the type Trump is now performing on Canadians addicted to sitting in first class but paying economy. He brought them into a room with the chairs and levelled with them about getting the free stuff they assumed was their right. Defence, security, trade, medical access. He’s the first president to do this in half a century.

And like all people addicted, CDN Boomers don’t want the truth. They want performance theatre, T-shirts and hockey games. They blame Trump for their predicament, caught between grim realities. Will they take the 12 steps? Or will their kids have to tell them the facts as they escort them to the home?” Because we’re now seeing the likely answer to that question everywhere in Canadian society.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

The Game That Let Canadians Forgive The Liberals — Again

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With the Americans winning the first game 3-1, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact.

“It’s also more political than the (1972) Summit Series was, because Canada’s existence wasn’t on the line then, and it may be now. You’re damn right Canadians should boo the (U.S.) anthem.” Toronto Star columnist Bruce Arthur before Gm. 1 of USA/ Canada in The 4 Nations Cup.

The year 2025 is barely half over on Canada Day. There is much to go before we start assembling Best Of Lists for the year. But as Palestinian flags duel with the Maple Leaf for prominence on the 158th anniversary of Canada’s becoming a sovereign country it’s a fair guess that we will settle on Febuary 21 as the pivotal date of the year— and Canada’s destiny as well.

That was the date of Game 2 in the U.S./Canada rivalry at the Four Nations Tournament. Ostensibly created by the NHL to replace the moribund All Star format, the showdown of hockey nations in Boston became much more. Jolted by non-sports factors it became a pivotal moment in modern Canadian history.

Set against U.S. president Donald Trump’s bellicose talk of Canada as a U.S. state and the Mike Myers/ Mark Carney Elbows Up ad campaign, the gold-medal game evoked, for those of a certain age, memories of the famous 1972 Summit Series between Canada and the USSR. And somehow produced an unprecedented political reversal in Canadian elections.

As we wrote on Feb. 16 after Gm. 1 in Montreal, the Four Nations had been meant to be something far less incendiary.  “Expecting a guys’ weekend like the concurrent NBA All Star game, the fraternal folks instead got a Pier Six brawl. It was the most stunning beginning to a game most could remember in 50 years. (Not least of all the rabid Canadian fanbase urging patriotism in the home of Quebec separation) Considering this Four Nations event was the NHL’s idea to replace the tame midseason All Star Game where players apologize for bumping into each other during a casual skate, the tumult as referees tried to start the game was shocking.

“Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game. Three fights to be exact ,when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S. players have either played on or now play for Canadian NHL teams.)  

“Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.”

With the Americans winning the game 3-1 on Feb. 15, a sense of panic crept over Canada as it headed to Game 2 in Boston. Losing a political battle with Trump was bad enough, but losing hockey bragging rights heading into a federal election was catastrophic for the Family Compact. As we wrote in the aftermath, a slaughter was avoided.

“In the rematch for a title created just weeks before by the NHL the boys stuck to hockey. Anthem booing was restrained. Outside of an ill-advised appearance by Wayne Gretzky— now loathed for his Trump support— the emphasis was on skill. Playing largely without injured Matthew and Brady Tkachuk and McAvoy, the U.S. forced the game to OT where beleaguered goalie Craig Binnington held Canada in the game until Connor McDavid scored the game winner. “

The stunning turnaround in the series produced a similar turnaround in the Canadian federal election. Galvanized by Trump’s 51st State disrespect and exhilarated by the hockey team’s comeback, voters switched their votes in huge numbers to Carney, ignoring the abysmal record of the Liberals and their pathetic polling. From Pierre Poilievre having a 20-point lead in polls, hockey-besotted Canada flipped to award Carney a near-majority in the April 28 election.

The result stunned the Canadian political class and international critics who questioned how a single sporting event could have miraculously rescued the Liberals from themselves in such a short time.

While Canada soared because of the four Nations, a Canadian icon crashed to earth. “Perhaps the most public outcome was the now-demonization of Gretzky in Canada. Just as they had with Bobby Orr, another Canadian superstar living in America, Canadians wiped their hands of No. 99 over politics. Despite appeals from Orr, Don Cherry and others, the chance to make Gretzky a Trump proxy was too tempting.

We have been in several arguments on the subject among friends: Does Gretzky owe Canada something after carrying its hockey burden for so long? Could he have worn a Team Canada jersey? Shouldn’t he have made a statement that he backs Canada in its showdown with Trump? For now 99 is 0 in his homeland.”

Even now, months later, the events of late February have an air of disbelief around them, a shift so dramatic and so impactful on the nation that many still shake their heads. Sure, hockey wasn’t the device that blew up Canada’s politics. But it was the fuse that created a crater in the country.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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