Red Deer
Chamber urges city council to look harder at cutting costs

Red Deer District Chamber CEO, Scott Robinson
News release from the Red Deer District Chamber
Red Deer District Chamber Calls for Balanced Approach to 2025 City Budget
Following several meetings with City Administration, The Red Deer District Chamber has responded to the release of the draft City of Red Deer 2025 Budget with a call to immediately reduce tax supported Operational expenses by 3%. This recommendation is based on a balanced approach and one that acknowledges the significant amount of work The City must do in improving efficiency and managing costs.
“We have looked closely at The City’s financial position for 2025 and believe it is essential to consider further expense reductions alongside property tax increases.” says Red Deer District Chamber CEO, Scott Robinson. “The City of Red Deer faces a significant deficit, as revenues have fallen short of expenses over the past few years. While we agree that The City must address this imbalance and reduce its reliance on reserves and utility dividends to balance the budget, we believe that the full financial burden should not fall solely on taxpayers and property owners.”
Through a recent survey, our members shared the view that it’s crucial for The City to review its services and the costs associated with delivering them. 51.61% of respondents wanted to see The City implement alternative ways of doing business to reduce deficit.
When asked how a potential double digit tax increase would impact their businesses, 64.29% of respondents said that this would result in significantly increased operating costs.
Respondents felt that a double-digit tax increase would not result in a sustainable financial solution for The City of Red Deer, and that the overwhelmingly best option for The City to explore for the 2025 Budget and beyond, was cost cutting and efficiency measures being implemented within City departments.
“We believe a balanced approach is both reasonable and necessary. By reducing operational expenses by 3%, The City could save taxpayers approximately $9-10 Million, which would, in turn, make any necessary tax increase more manageable this budget year.” says Chamber CEO Scott Robinson.
The business community has been clear: a double-digit tax increase is not sustainable and would significantly impact the ability of some businesses to operate and thrive within the city.
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Education
Our sweetest success yet: Smile Cookie Campaign breaks record

Just when we thought our smiles couldn’t get any bigger – they did! And we have the Red Deer community to thank for their overwhelming support.
We are so excited to share the total from the Tim Hortons Smile Cookie Campaign this past spring…and it’s very impressive. In fact, it’s an all-time record, and we couldn’t be more grateful.
Over the long-week campaign held April 28-May 4, Red Deerians indulged in a lot of cookies – $80,773 worth! These funds will go directly to helping struggling readers become readers of potential through Reading College, a project of The Foundation for Red Deer Public Schools.
Reading College, held each July, provides students with identified reading gaps an incredible summer experience that builds their skills, confidence, and love for reading. Students leave the program with stronger reading and writing abilities, and a solid foundation for success in school and life. Now in its 14th year, 1,000 students have graduated from Reading College.
“We continue to be amazed by the generosity of our community and the partnership with Tim Hortons,” said Kristine Plastow, Board Chair for The Foundation for Red Deer Public Schools. “These dollars directly impact kids who need extra support to become confident readers. The difference this program makes is life-changing.”
Tanya Doucette, Tim Hortons Restaurant Owner in Red Deer, said it’s incredible to see what can happen when a community comes together. The simple act of purchasing a cookie by so many amazing guests, makes a huge difference for young students right here in Red Deer.
“This record-breaking year shows how much our guests care. We are so pleased to support Reading College and help give students the tools they need to thrive,” she said.
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