Community
Chamber partners with the Outreach Centre to launch Red Deer branded clothing
News Release from The Red Deer & District Chamber of Commerce
The Red Deer & District Chamber of Commerce is excited to announce the release of a series of Red Deer branded t-shirts and ball caps with two dollars from each hat and three dollars from each t-shirt going to support the Outreach Centre Adopt-A-Family program. For the month of December, the Chamber will also be matching these proceeds.
Last year the Chamber ran a design contest inviting entries from community members. Winners were then determined by an independent judging panel comprised of local artists. The Chamber then worked with a local apparel company to develop the clothing.
“There has always been an incredible amount of pride in our community and we regularly receive inquiries from groups looking for Red Deer branded clothing and accessories. The designs really embody the character and essence of our city and we’re thrilled to give Red Deerians an opportunity to show their love in a stylish and comfortable way all while supporting a great cause.” Reg Warkentin, Red Deer & District Chamber of Commerce.


“The proceeds from this imitative will go towards The Outreach Centre’s Adopt-A-Family program. For over 20 years sponsors in the community and The Outreach Centre have shared the spirit of Christmas with families in Central Alberta by providing gifts under the tree, special treats and a holiday meal to share. This program provides assistance throughout the year to families when they are most in need. With a focus on the Christmas season, it focuses on single parent families who are struggling and require extra help to provide for their family.” Myles Peake, Director of Fund Development, The Outreach Centre.

The Outreach Centre helps people address domestic violence, suicide, homelessness and overcome the effects of poverty through effective partnerships, education and programming.
The clothing is available in limited quantities and sizes at the Chamber office or through the website at www.reddeerchamber.com/store. You can also follow the Chamber on social media for a chance to win the apparel.
The Red Deer & District Chamber of Commerce is a non-partisan, collaborative leader in building a vibrant community and fosters an environment where businesses can lead, be innovative, sustainable, and grow.
Community
Charitable giving on the decline in Canada
From the Fraser Institute
By Jake Fuss and Grady Munro
There would have been 1.5 million more Canadians who donated to charity in 2023—and $755.5 million more in donations—had Canadians given to the same extent they did 10 years prior
According to recent polling, approximately one in five Canadians have skipped paying a bill over the past year so they can buy groceries. As families are increasingly hard-pressed to make ends meet, this undoubtedly means more and more people must seek out food banks, shelters and other charitable organizations to meet their basic necessities.
And each year, Canadians across the country donate their time and money to charities to help those in need—particularly around the holiday season. Yet at a time when the relatively high cost of living means these organizations need more resources, new data published by the Fraser Institute shows that the level of charitable giving in Canada is actually falling.
Specifically, over the last 10 years (2013 to 2023, the latest year of available data) the share of tax-filers who reported donating to charity fell from 21.9 per cent to 16.8 per cent. And while fewer Canadians are donating to charity, they’re also donating a smaller share of their income—during the same 10-year period, the share of aggregate income donated to charity fell from 0.55 per cent to 0.52 per cent.
To put this decline into perspective, consider this: there would have been 1.5 million more Canadians who donated to charity in 2023—and $755.5 million more in donations—had Canadians given to the same extent they did 10 years prior. Simply put, this long-standing decline in charitable giving in Canada ultimately limits the resources available for charities to help those in need.
On the bright side, despite the worrying long-term trends, the share of aggregate income donated to charity recently increased from 0.50 per cent in 2022 to 0.52 per cent in 2023. While this may seem like a marginal improvement, 0.02 per cent of aggregate income for all Canadians in 2023 was $255.7 million.
The provinces also reflect the national trends. From 2013 to 2023, every province saw a decline in the share of tax-filers donating to charity. These declines ranged from 15.4 per cent in Quebec to 31.4 per cent in Prince Edward Island.
Similarly, almost every province recorded a drop in the share of aggregate income donated to charity, with the largest being the 24.7 per cent decline seen in P.E.I. The only province to buck this trend was Alberta, which saw a 3.9 per cent increase in the share of aggregate income donated over the decade.
Just as Canada as a whole saw a recent improvement in the share of aggregate income donated, so too did many of the provinces. Indeed, seven provinces (except Manitoba, Nova Scotia and Newfoundland and Labrador) saw an increase in the share of aggregate income donated to charity from 2022 to 2023, with the largest increases occurring in Saskatchewan (7.9 per cent) and Alberta (6.7 per cent).
Canadians also volunteer their time to help those in need, yet the latest data show that volunteerism is also on the wane. According to Statistics Canada, the share of Canadians who volunteered (both formally and informally) fell by 8 per cent from 2018 to 2023. And the total numbers of hours volunteered (again, both formal and informal) fell by 18 per cent over that same period.
With many Canadians struggling to make ends meet, food banks, shelters and other charitable organizations play a critical role in providing basic necessities to those in need. Yet charitable giving—which provides resources for these charities—has long been on the decline. Hopefully, we’ll see this trend turn around swiftly.
Community
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