Red Deer
Chamber of Commerce battling city council’s massive proposed tax increase

News release from the Red Deer & District Chamber of Commerce
The Red Deer & District Chamber of Commerce has reviewed the proposed 2024 City Operating and Capital Budgets and have concluded that the City’s growth in expenditures is unsustainable that will have significant impacts on the Business Community in these times of slow economic growth and elevated costs related to labour and persistent supply chain issues.
The Chamber would like to commend The City of Red Deer for its efforts to provide transparency and accountability with the 2024 Amended Operating & Capital Budget Report released on January 8, 2024. The information provided gives a solid overview of the current operations of the organization. The Chamber was provided an opportunity for direct consultation with the City on this budget and the opportunity to provide our views before final council deliberations is welcomed and appreciated.
“We are glad to provide feedback from our members on behalf of Red Deer’s business community through our consultation on the City’s amended 2024 budget,” says Chamber CEO Scott Robinson. “Our response to the City centers on the need for smart financial decision-making and recognition of the impact of the continued tax burden in the current economic environment. We are asking the City to assess overall spending and the resultant substantial tax increases that are significantly above the rate of inflation. The City needs to look for opportunities to decrease costs and to determine priority areas for spending. Passing on the costs for unchecked growth of the City’s budget to businesses is simply not sustainable”.
The proposal of $488.3 M in operating and $117.3 M in capital for 2024 includes options for a 6.15%, 8.55%, and 13.86% tax rate increase. These options represent an increase in overall spending from the 2023 approved budget of 9.5% ($31 M) and do not include any reductions to service levels or projects.
“After review of the report, the City intends to increase spending substantially without providing any review or consideration for a reduction in services or outsourcing to reduce costs,” remarked Robinson. “While it is important to acknowledge the impact of inflation, higher costs, and reductions in grants from other levels of government, these circumstances should trigger the City to look at cost reduction opportunities not just tax and/or fee increases. We expect the City to complete a prioritization of services and in turn make changes to operations that will decrease expenses. We need to keep the cost of doing business competitive and protect our local economy. Tax rate increases at this level will certainly have negative consequences for business, but our real concern is a lack of planning for change.”
The following recommendations were included in the Chamber’s response to the City:
- Minimize Tax Rates – Tax increases should remain in line with inflation.
- Review User Pay Revenue – Review the rates of fees and fines to ensure that fees are in line with the fixed cost increases of services and facilities.
- Prioritize City Services and Outsourced Service Delivery – Engage an external consultant to analyze core City services and identify opportunities for outsourcing and/or private sector delivery.
- Create Opportunities for Flexibility – Consider delay or reductions to the scope of activities to future years.
- Economic Growth for the City – Re-evaluate Economic Development Activities.
“We look forward to working with City Council and administration in identifying opportunities for sustainable City operations in the coming years and to ensure that Red Deer is a community with the infrastructure and services that position Red Deer competitively as a vibrant business community”. CEO Scott Robinson
Health
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Education
Our sweetest success yet: Smile Cookie Campaign breaks record

Just when we thought our smiles couldn’t get any bigger – they did! And we have the Red Deer community to thank for their overwhelming support.
We are so excited to share the total from the Tim Hortons Smile Cookie Campaign this past spring…and it’s very impressive. In fact, it’s an all-time record, and we couldn’t be more grateful.
Over the long-week campaign held April 28-May 4, Red Deerians indulged in a lot of cookies – $80,773 worth! These funds will go directly to helping struggling readers become readers of potential through Reading College, a project of The Foundation for Red Deer Public Schools.
Reading College, held each July, provides students with identified reading gaps an incredible summer experience that builds their skills, confidence, and love for reading. Students leave the program with stronger reading and writing abilities, and a solid foundation for success in school and life. Now in its 14th year, 1,000 students have graduated from Reading College.
“We continue to be amazed by the generosity of our community and the partnership with Tim Hortons,” said Kristine Plastow, Board Chair for The Foundation for Red Deer Public Schools. “These dollars directly impact kids who need extra support to become confident readers. The difference this program makes is life-changing.”
Tanya Doucette, Tim Hortons Restaurant Owner in Red Deer, said it’s incredible to see what can happen when a community comes together. The simple act of purchasing a cookie by so many amazing guests, makes a huge difference for young students right here in Red Deer.
“This record-breaking year shows how much our guests care. We are so pleased to support Reading College and help give students the tools they need to thrive,” she said.
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