Bruce Dowbiggin
Can Canada’s Mens Soccer Team Save The Nation?
An academic of our acquaintance insists that the only things keeping Canada united are hockey and the equalization system. To that list we might now add soccer. Till at least the FIFA Men’s World Cup in November, Canada is going to be united in its excitement that Canada has finally qualified for soccer’s Big Dance for the first time since 1986.
For those who don’t know, the FIFA World Cup is the greatest single-sport event in the world. Imagine Eurovision without the sequins and the spandex. Staged by people who aren’t shamed to be bribed by Middle Eastern theocracies. The Big One.
Following the path set out by Canada’s superb woman’s team— that won the Olympic gold medal last year— Canada now has an exciting, talented team of men to take on the demigods of world futbol. Two of those demigods are former World No. 1 team Belgium and Croatia, with whom Canada now shares a place in Group F of the tournament being played in November (to avoid the balmy summer temperatures of Qatar, the host nation.)
How much of a leap does this represent? Back in 2018, Canada’s men were ranked 122nd out of 207 teams. That put them in the strata of Niger and Liberia. Now they face the world’s No, 2 (Belgium) , 16 (Croatia) and 24 (Morocco) in the group drawn last week.
In the years since 1986 talented Canadian products have searched their family tree to see if they might qualify to play for another country— one with a chance at making the World Cup or even winning the prize. Now players with dual citizenships— Stephen Estaquio has Portuguese and Canadian citizenship— are choosing to join the young Canadian squad coached by John Herdman.
It’s safe to say that if Canada scores it will not be jumping en masse into a snowbank, as it did on a frosty night in Edmonton when they beat Mexico 2-0. To be honest, just scoring goals at this level will be a feat for a nation that has not been to the top of the soccer world in decades.
Canada has legitimate world-class scorers in Alphonso Davies (Bayern Munich), Cyle Larin (Beşiktaş JK), Jonathan David (Lille) and Taj Buchanan (Brugge). But none has been to this level before, and avoiding being overwhelmed with excitement and nerves is as much a task as working on set pieces.

The excitement for this World Cup and the 2026 World Cup— which Canada is to co-host with the U.S. and Mexico— is making some people see dollar signs. Specifically, the politicians in the Canadian cities interested in hosting a sliver of the WC 2026 are seeing the huge price tags for two weeks of excitement. Some are blanching (Montreal), some are full speed ahead (Toronto) and some (Vancouver) are flip-flopping on the cost of hosting a potential Canadian men’s team home game.
Just how expensive will it be for a Canadian city to host some of the 10 preliminary-round games assigned by FIFA? Chris Selley of The National Post has a few numbers. “Toronto Mayor John Tory’s Executive Committee adopted a staff proposal to forge ahead with the city’s bid to host a maximum of five preliminary-round games. The projected cost? Ahem: $290 million, with the city picking up around $90 million and other levels of government the rest. For five soccer games.”
Among the costs of doing FIFA business: “– $64 million for upgrades to BMO Field that it would not otherwise need, notably an expansion to 45,000 seats.
– $41 million for training sites of a calibre that the city does not otherwise need.
– $32 million to run the stadium for the five games. FIFA keeps the ticket revenues.
– $40 million for safety and security.
– $17 million to operate the FIFA-mandated “FanFest,” in a city that turns itself into a World Cup FanFest all on its own every four years.
– $42 million booked under “contingency, inflation, tax.”
Hands up everyone in Edmonton and Vancouver who think their cities can afford this kind of chump change for the glory of having the world’s attention for a couple of hours? The sentiment about hosting these mega-projects in Canadian cities was summed up when Calgarians soundly rejected a bid to host the 2026 Winter Olympic Games.
Toronto’s previous experience with bidding for the Sumer Olympics has likewise met with tepid support from taxpayers unimpressed with paying the GDP of a small African nation to the International Olympic Committee.
Add to that Canada is predicted to be dead last in the OECD for per-capita GDP growth 2020-2030 and have the second highest per-capita debt to GDP ratio, and you can see that throwing a two-week party might not be the best idea for an economy struggling to pay for the Liberals’ vanity projects.
So the recipe might be: Cheer the Canadian men (and women). Pray that this tranche of wonderful young players is nio a fluke but a trend. And finally, tell any mayor who wants to stage the 2026 FIFA tournament in their city that diverting $300 million is a ticket to the unemployment line.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
Wayne Gretzky’s Terrible, Awful Week.. And Soccer/ Football.
Inquiring minds want to know: Why did FIFA (Federation of International Fraud Artists) award American president Donald Trump a new “Peace Prize” at the Washington D.C. draw for the June/ July tournament? The usual suspects are paralyzed with rage. Everyone else is laughing at the kabuki theatre stunt.
The short answer is that if you were FIFA and you were receiving a reported billion or more dollars from the U.S. and the Canadian/ Mexican cities hosting the 48-team tournament you’d give the host more than a bottle of wine and flowers as a thank-you. Thus the ugly statue and the Boy Scout medal. The obsequious awarding of the prize and match medal were proportionate to the greed of FIFA in extorting the cash.
(America’s fainting goat media immediately complained about unearned awards for little virtue, forgetting as usual that the Nobel folks gave Barack Obama a Peace Prize after nine months in the White House for simply being a black man.)
Trump getting a peace award from FIFA, the most corrupt sports body in the sports world, is mint, however. You can’t write this stuff. (They should give it to him on a speed boat heading across the Caribbean.) The Donald then playfully suggested that Americans leave the name football to the soccer folks because, you know… feet and a ball. More outrage from NFL fans.
So what was the gift for the two Canadian cities hosting games who have also coughed up plenty? Toronto says its estimated budget is $380 million for six games/ B.C. tax payers are obliged to cough up an estimated $580 million for Vancouver’s five games). For cities with, how shall we say, bigger fish to fry.
Sadly all they got was a little farce in which a delighted PM Mark Carney was allowed to Canada as the first ball to start the picking, evidently unaware that all the balls he had to select from also said Canada. Carney’s joy was tempered when he saw Mexican president Claudia Sheinbaum draw a ball that said “Mexico” while Trump— in on the fix— got one entitled “United States”.

In a final attempt to curry favour with the fleeced nations FIFA boss Gianni Infantino gathered the world leaders for a painful onstage selfie, marking the first time Trump and Sheinbaum had ever met in the (orangey) flesh. Call it National Lampoon’s Soccer Vacation.
Having exhausted itself with the peace prize falderol FIFA evidently forgot to put any more thought into the rest of the 55-minute run-up to the draw. While soccer/ footie fans around the world ground their teeth in impatience the organizers presented a combination Eurovision/ People’s choice Awards ordeal of failed cues, untranslated interviews (the Spanish translator showed up about 30 minutes late) and pregnant pauses.
Host Heidi Klum’s stunning gold dress nearly made up for her wooden repartee with comedian Kevin Hart (“not sure why I’m here”) and co-host Rio Ferdinand, former star English defender who, alas, never won the WC. But that was all an appetizer for the real low point, the introduction of global brand stars to pick the draw. NFL legend Tom Brady, NBA legend Shaquille O’Neal and NHL… er, player Wayne Gretzky.
Their task, hectored by the hosts, was to draw a ball, unscrew the thing, withdraw a nation’s name and so on. While there may have been some tension in the audience there was no appreciation of that on the screen as more clunking dialogue and curious pronunciations (Ferdinand kept referring to Group “Haitch”) landed dead on the floor.
The nadir of the ceremony—indeed of his career— was Gretzky’s contribution. Brady and O’Neal had managed to survive their task of unscrewing the ball and pronouncing a name, but Gretzky was brought low by the stage business of the balls and the nations he was forced to announce.

The clearly flustered Gretz (he insisted he’d practiced all morning) wrestled manfully with the balls. Finally the producers went with a long shot of him fumbling in the dark. Then he topped that. Gretzy apparently thinks there are countries called “North Mack-a-donia” and “Cur-ack-ow.” Other stabs at geography were almost as tortured.
Bitter Canadians could put up with him sucking up to Trump (he was mentioned as being in the crowd at the DC Xmas tree lighting) but failing geography is unforgivable. The week that started with Gretzky in a photo golfing at POTUS’s Jupiter, Florida, golf course was ending with him pummelled for his abuse of nations with different-sounding names. The Wayne Gretzky Center For Kids Who Want To Talk Good.
The moral: Never send a centre to do a netminder’s job. Makes you understand why Bobby Orr has laid low since his Trump endorsement came out.
With that bracing date with immortality disposed of the draw proceeded. We had been pounded for an hour about how great the tournament was, and finally footy fans got what they wanted. As a host Canada got a bye into the field. Their reward is playing the tenacious Swiss and, gulp, probably Italy, which is forced to qualify after playing with their food for too long. (Insert your Stanley Tucci joke.)
If not Italy then one of Wales, Bosnia and Herzegovina or Northern Ireland. Oh, right Qatar is in there too as fodder. Been nice knowing you, Canada. The Americans somehow drew a creme puff quartet of Australia, Paraguay and Slovakia, Kosovo, Turkey or Romania. Money can’t buy you love, but it can get you a warm hug from FIFA.
In the end it’ll be one of Brazil, Argentina, Germany or France for the final in the NJ Meadowlands on July 19. Maybe they’ll have a spelling bee at halftime. Or maybe they’ll bring back Trump for the final game to give him another peace prize. Just don’t ask Gretzky to announce Lothar Matthaus, Bruno Guimaräes or Gabriel Magalhäes.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Integration Or Indignation: Whose Strategy Worked Best Against Trump?
““He knows nothing; and he thinks he knows everything. That points clearly to a political career.” George Bernard Shaw
In the days immediately following Donald Trump’s rude intervention into the 2025 Canadian federal election— suggesting Canada might best choose American statehood— two schools of thought emerged.
The first and most impactful school in the short term was the fainting-goat response of Canadian’s elites. Sensing an opening in which to erode Pierre Poilievre’s massive lead in the 2024 polls over Justin Trudeau, the Laurentian elite concocted Elbows Up, a self-pity response long on hurt feelings and short on addressing the issues Trump had cited in his trashing of the Canadian nation state.
In short order they fired Trudeau into oblivion, imported career banker Mark Carney as their new leader in a sham convention and convinced Canada’s Boomers that Trump had the tanks ready to go into Saskatchewan at a moment’s notice. The Elbows Up meme— citing Gordie Howe— clinched the group pout.

(In fact, Trump has said that America is the world’s greatest market, and if those who’ve used it for free in the past [Canada] want to keep special access they need to pay tariffs to the U.S. or drop protectionist charges on dairy and more against the U.S.)
The ruse worked out better than they could have ever imagined with Trump even saying he preferred to negotiate with Carney over Poilievre. In short order the Tories were shoved aside, the NDP kneecapped and the pet media anointed Carney the genius skewing Canada away from its largest trade partner to the Eurosphere. We remain in that bubble, although the fulsome promises of Carney’s first days are now coming due.
Which brings us to the second reaction. That was Alberta premier Danielle Smith bolting to Mar A Lago in the days following Trump’s comments. Her goal was to put pride aside and accept that a new world order was in play for Canada. She met with U.S. officials and, briefly, with Trump to remind them that Canada’s energy industry was integral to American prosperity and Canadian stability.
Needless to say, the fainting goats pitched a fit that not everyone was clutching pearls and rending garments in the wake of Trump’s dismissive assessment of his northern neighbours. Their solution to Trump was to join China in retaliatory tariffs— the only two nations to do so— and to boycott American products and travel. Like the ascetic monks they cut themselves off from real life. Trump has yet to get back to Carney the Magnificent

And Smith? She was a “traitor” or a “subversive” who should be keel hauled in the North Saskatchewan. For much of the intervening months she has been attacked at home in Alberta by the N-Deeps and in Ottawa by just about everyone on CBC, CTV, Global and the Globe & Mail. “How could she meet with the Cheeto?”
Nonetheless conservatives in the province moved toward a more independence within Canada. Smith articulated her demands for Alberta to prevent a referendum on whether to remain within Confederation. At the top of her list were pipelines and access to tidewater. Ergo, a no-go for BC’s squish premier David Eby who is the process of handing over his province to First Nations.
It became obvious that for all of Carney’s alleged diplomacy in Europe and Asia (is the man ever home?) he had a brewing disaster in the West with Alberta and Saskatchewan growing restless. In a striking move against the status quo, Nutrien announced it would ship its potash to tidewater via the U.S., thereby bypassing Vancouver’s strike-prone, outdated port and denying them billions.

Suddenly, Smith’s business approach began making eminent good sense if the goal is to keep Canada as one. So we saw last week’s “memorandum of understanding” between Alberta and Ottawa trading off carbon capture and carbon taxes for potential pipelines to tidewater on the B.C. coast. A little bit of something for everyone and a surrender on other things.
The most amazing feature of the Mark Carney/Danielle Smith MOU is that both politicians probably need the deal to fail. Carney can tell fossil-fuel enemy Quebec that he tried to reason with Smith, and Smith can say she tried to meet the federalists halfway. Failure suits their larger purposes. Which is for Carney to fold Canada into Euro climate insanity and Smith into a strong leverage against the pro-Canada petitioners in her province.
Soon enough, at the AFN Special Chiefs Assembly, FN Chief Cindy Woodhouse Nepinak told Carney that “Turtle Island” (the FN term for North America popularized by white hippy poet Gary Snyder) belongs to the FN people “from coast to coast to coast.” The pusillanimous Eby quickly piped up about tanker bans and the sanctity of B.C. waters etc.
Others pointed out the massive flaw in a plan to attract private interests to build a vital bitumen pipeline if the tankers it fills are not allowed to sail through the Dixon Entrance to get to Asia.
But then Eby got Nutrien’s message that his power-sharing with the indigenous might cause other provinces to bypass B.C. (imagine California telling Texas it can’t ship through its ports over moral objections to a product). He’s now saying he’s open to pipelines but not to lift the tanker ban along the coast. Whatever.
Meanwhile the kookaburras of isolation back east continue with virtue signalling on American booze— N.S. to sell off its remains stocks — while dreaming that Trump’s departure will lead to the good-old days of reliance on America’s generosity.
But Smith looks to be wining the race. B.C.’s population shrank 0.04 percent in the second quarter of 2025, the only jurisdiction in Canada to do so. Meanwhile, Alberta is heading toward five million people, with interprovincial migrants making up 21 percent of its growth.
But what did you expect from the Carney/ Eby Tantrum Tandem? They keep selling fear in place of GDP. As GBS observed, “You have learnt something. That always feels at first as if you have lost something.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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