“You Have To Take The Emotion Out Of Investing” – Are You Considering Buying In?

Are you? You may not be the only one. We have seen stock markets like the Toronto Stock Exchange take major hits over the past two months due to the effects of Covid-19 taking its toll on almost every industry. With some recent rises in markets continuing to build investor confidence, we are still left in the unknown for why this is happening. Living through a historically unprecedented time uncovers a long list of questions and concerns for our livelihood as individuals, quality of life for the future, and how best to navigate through this time. I’m sure during the Irish potato famine in 1845-1849, there were many people asking – what’s going on with all the potatoes?

In a survey undertaken by the group “500 Startups” based in Silicon Valley, surveyed a group of investors to report on how they have been affected by the pandemic. The investor group consisted of venture capitalists, angel investors, corporate venture investors, and family office investors. The report showed 83% having their investment activity and plans be affected by Covid-19. As seen in the chart below, 62.6% of the group feel that startups and early-stage investors will be feeling the effects of the pandemic for 1-2 years. Their advice to startups during this time is to simply decrease costs and to increase their runway for how long they can stay in business.

Data taken from 500 Startups report on The Impact of COVID-19 on the Early-Stage Investment Climate

We spoke with Kevin Skinner, an investment advisor for Servus Wealth Strategies, who gave us some insight and knowledge pertaining to open concerns for novice investors who may be seeking to enter the market or simply are in the dark for what to with their holdings. Kevin has been working in the financial services industry for over a decade and is a top investment advisor in their St. Abert branch.

Considering what we have seen so far in stock markets, Is it a good time for new long term investors to buy now or continue to wait?

Striving away from the idea that fortune-tellers exist within trading, which is not true, a good education on markets is always a good pre-market investment of your own time. In regards to those looking to be a long term investor, he mentions:

“If you’re a long term investor the adage is that it’s always the best time…so question number one has to be, can you afford to invest the money right now…the second question is, what else can you do with this money. If you have $10,000 in the bank and $10,000 in credit card debt, always better to pay off the debt than you are investing that money.”

We want our money working for us right? Having a solid grasp of how your money is working for you may allow you to make a better-educated investment without adding any financial risk. The idea that there are smoke signals in the market to tell you it is the right time to invest, he mentions:

“If it was that easy, I would be sitting on my private island somewhere enjoying the world…It really is about investing correctly and investing to your plan. If your plan is to have the money for the long term, You need to have an understanding of your risks and your comfort.”

What if I have money to invest right now, should I wait for the bottom line?

Kevin advised the dollar cost average tool to take the emotion out of investing. With so much volatility in the market, we revisit the concept that fortune-tellers exist to tell other investors when to buy; there is no way to fully identify the risks. To ensure you’re getting good value for your money, Kevin offers an example of the dollar cost average approach:

“Take your pool of money, call it $12,000. You invest $1,000 a month in a particular fund. You catch the market as it wobbles, so you don’t necessarily buy it all at the bottom, you’re definitely not buying it all at the top. You’re averaging your cost date and to get a good value for what you’re buying.”

Do you have an opinion on panic selling at a loss?

Straight out of the gate, Kevin is a firm believer that anything that involves the word “panic” is never a good thing. Investopedia’s definition of panic selling refers to the sudden, wide-scale selling of a security or securities by a large number of investors, causing a sharp decline in price. We have seen this as a result of the COVID-19 pandemic. Panic selling can be directly related to having an emotional connection to your investment, but to ensure the doom and gloom doesn’t get the better of you, having an objective view allows you to stay logical and stick to your plan. Kevin mentions:

“you have to do whatever you can to pull that emotion back out. Panic selling immediately is focused on the emotional side of it. You have to remove the emotion from investing.”

Not as easy as it sounds right? We are going through an emotionally ramped up time during this pandemic, not to mention dealing with all the other unknown realities of how our economy will bounce back or when the non-essential business will be reopened. Kevin recommends choosing places to move your investments to take the panic out.

“You don’t call a realtor when your house is on fire. That’s where we’re at in the market right now, we know the house is on fire. We don’t know how long it’s going to last, how bad it’s going to be, or what it’s going to look like when it’s put out.”

Can you offer any comment on the fear of more lows, or what are the key indicators that we should be aware of?

We have seen stocks rise over the past week due to economic stimulus measures and the actions being taken to gradually reopen global economies. Experienced investors are forward-thinking individuals, they take into consideration the risk-reward for having objective optimism in certain industries. Kevin encourages to take the view that the rises we have seen are temporary for now, he mentions:

“Know that there’s another drop coming. Know that we don’t know how bad it’s going to be. And we don’t know how long the recovery is going to take. which is why we’re saying it’s going to be 2021 at least before the flooding of the market recovers”

We are expecting a long and slow road to recovery, but finding the bottom line can be almost impossible. Ask yourself, what happens to market optimism if a vaccine is made available tomorrow? Does that mean the market will become flooded with investors? It is impossible to know; by choosing a trusted investment advisor they can assist with taking the emotion out of your investments, and you can lean on their knowledge of markets to offer that objective optimism. For individual investors, it is useful to be aware of the activity in that sector to aid in growing your confidence, or the counter, it may give you key information to avoid a bad buy right now.

How have you been navigating through this time?

Kevin is one of many continuing to work from home during this period of self-isolation. With any new environment carries challenges. He is thankful for Servus Credit Union for the support he has received and the efforts put forward by the whole team. He has been spending some time in the welcomed sunshine playing sports with his 12-year-old son in his driveway.

What has Servus Credit Union been proactively doing to support its customers right now?

Servus Credit Union released their response to COVID-19, issuing kind words to their members that they are here for them during this time. Their CEO, Garth Warner also released a personal letter to all of their members speaking on behalf of the team doing everything they can do to support their members. Kevin mentions:

“Our members are truly members, they’re all owners. Everyone who deals with the credit union holds a piece of the credit union. Right now we’re trying to keep our whole business, our owners, and our members afloat…so whatever we do, is what’s best for us as an organization which means it’s also what’s best for our members”

What are you personally looking forward to after this period of self-isolation?

“I coach sports. Of course every kid’s sport is canceled right now. We lost the end of our sports seasons for the winter, we’re going to miss the beginning of our sports season for the spring. And that’s what I miss most is getting outside with the kids and just having fun.”

If you would like to learn more about Servus Credit Union, Servus Wealth Strategies or Kevin Skinner, visit their website or social links below.

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Scott McGinn

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Automotive

Power Struggle: Governments start quietly backing away from EV mandates

Published on December 2, 2025

Todayville

From Resource Works

By Stewart Muir

Barry Penner doesn’t posture – he brings evidence. And lately, the evidence has been catching up fast to what he’s been saying for months.

Penner, chair of the Energy Futures Institute and a former B.C. environment minister and attorney-general, walked me through polling that showed a decisive pattern: declining support for electric-vehicle mandates, rising opposition, and growing intensity among those pushing back.

That was before the political landscape started shifting beneath our feet.

In the weeks since our conversation, the B.C. government has begun retreating from its hardline EV stance, softening requirements and signalling more flexibility. At the same time, Ottawa has opened the door to revising its own rules, acknowledging what the market and motorists have been signalling for some time.

Penner didn’t need insider whispers to see this coming. He had the data.

Barry Penner, Chair of the Energy Futures Institute

B.C.’s mandate remains the most aggressive in North America: 26 per cent ZEV sales by 2026, 90 per cent by 2030, and 100 per cent by 2035. Yet recent sales paint a different picture. Only 13 per cent of new vehicles sold in June were electric. “Which means 87 per cent weren’t,” Penner notes. “People had the option. And 87 per cent chose a non-electric.”

Meanwhile, Quebec has already adjusted its mandate to give partial credit for hybrids. Polling shows 76 per cent of British Columbians want the same. The trouble? “There’s a long waiting list to get one,” Penner says.

Cost, charging access and range remain the top barriers for consumers. And with rebates shrinking or disappearing altogether, the gap between policy ambition and practical reality is now impossible for governments to ignore.

Penner’s advice is simple, and increasingly unavoidable: “Recognition of reality is in order.”

Now watch Barry Penner’s full video interview with Stewart Muir on Power Struggle here:

Business

New Chevy ad celebrates marriage, raising children

Published on December 2, 2025

Todayville

From LifeSiteNews

By Matt Lamb

Chevrolet’s new Christmas ad portrays the ups and downs of family life and the fun of parenting.

Car company Chevrolet launched its Christmas ad campaign with a beautiful commercial that highlights the messiness of raising kids while championing the value of having a family.

The ad, titled “Memory Lane,” shows a middle-aged married couple loading up their decades-old Chevy Suburban with food to head off to a family dinner. At this point, the ad switches between the couple in the present day and grainy, recorder-quality video of family memories.

It begins with a young family, including a baby, loading up into the same car. As the couple begins to drive, the wife and mom is reminiscing. The husband asks her not to “keep all the good stuff” to herself.

From there, the ad reflects on the ups and downs of the family’s life, including memories of mistakenly tying a Christmas tree to the car door and comforting their college-aged daughter about a break-up. As the couple pulls up to a house at the end of their trip, the wife turns to her husband and says: “They never made it easy, did they?”

“Did you want it to be easy?” he replies.

“No, I wanted it to be just like it was,” she says, before they exit the car to meet family, including a grandchild and a new dog that looks like their old dog.

“The greatest journey is the one we take together,” the ad ends.

Commercial accurately portrays that family life isn’t easy, but it is fun

Anyone who has kids knows that it is not always easy raising them, but it is enjoyable. They scream, they cause messes, they wake you up in the middle of the night. And that’s just before they turn five years old. It only gets more enjoyable, and more difficult, as they age (from what I can tell).

Even if you do not have kids, you can probably remember your own life and think about the ways you caused your parents headaches (getting a bad grade in a class or breaking the curfew), but also the ways you brought them joy (graduating from college, joining the military, or getting married).

Another thing that stuck out is that both parents remained married throughout their life and are celebrating Christmas with both of their children.

One of the kids did not avoid Christmas because dad voted for Trump or because mom has strongly held religious beliefs – something that does happen to the glee (and detriment) of leftist writers. The entire family, not just those who perfectly agree with each other, were together for the holidays. In fact, this is one way we honor our father and mother, by getting together over the holidays and at other family gatherings.

As a parent myself, I sometimes wish it would be “easy,” but the truth is the ups and downs are what make it enjoyable.

Thank you to Chevy for reminding me, and other parents, of this lesson.

Matt lives in northwest Indiana with his wife and son. He has a B.A. in Political Science with minors in Economics and Catholic Studies from Loyola University, Chicago. He has an M.A. in Political Science and a graduate certificate in Intelligence and National Security from the University of Nebraska, Omaha. He has worked for Students for Life of America, Students for Life Action, Turning Point USA and currently is an associate editor for The College Fix.