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September is Childhood Cancer Awareness Month – This is Auralia’s Story


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September is Childhood Cancer Awareness Month. 

According to the Canadian Cancer Society (CCS), childhood cancer is the #1 cause of death among Canadian children past infancy – more than asthma, diabetes, cystic fibrosis and AIDS combined. In 2019, the Government of Canada Canadian Cancer Statistics Report estimated that 1,000 children between the ages of 0 and 14 would be diagnosed with cancer throughout the year. 

That is 1,000 families whose lives have been irreversibly changed as they face the battle of a lifetime before their child has even finished middle school. 

For Ryan and Trinda from Calgary, Alberta, this day came on November 14, 2018, when their daughter Auralia was diagnosed with Leukemia, just 16 days before her 8th birthday. Two days later, she was taken in for her first surgery. 

“It’s hard for people to understand,” says Trinda, Auralia’s mom, “because they don’t ever think it will happen to them. Then one day, you’re told something you never thought you’d hear, and you’re making decisions you never thought you’d have to make.” 

As parents of a daughter with childhood cancer, Ryan and Trinda have learned to take things as they come, knowing every day is its own rollercoaster. They celebrate Auralia’s successes and support her during the most difficult days, standing in solidarity with their daughter and weathering the ups and downs of each new stage of treatment together. “Losing her hair was, of course, hard,” says Trinda, “before she lost it to treatment, she had gorgeous, waist-long hair. Now, Ryan keeps his head shaved, so his hair is never longer than his daughters.” 

Auralia is 9 years old now, 2 years into her 2.5-year Leukemia treatment. She loves animals and the outdoors, and wants to be a zoologist one day. Her reality for the past two years has been filled with doctor’s visits and daily chemo, isolation periods, and unexpected obstacles such as sudden illnesses and emergency hospital trips that have derailed her treatment. In the face of such monumental adversity, however, Ryan and Trinda are continually inspired by their young daughter’s perseverance and compassion. “She is so kind.” Says Trinda, “She just wants to help. Even with Leukemia, she is still out helping Ryan shovel the elderly neighbors walks all winter long.” 

For the month of September, Auralia, Ryan and Trinda are participating in the Believe in the Gold Virtual Run/Walk for Childhood Cancer

Believe in the Gold is a charitable organization established in 2013 that works to raise awareness and provide financial and emotional support for families impacted by childhood cancer. Based out of Calgary, Alberta, it was founded in memory of Jacey Uphill, who passed away after a fight with Ewing’s Sarcoma in October of 2012, at the age of 19. 

Believe in the Gold has helped Ryan and Trinda mitigate some of the uncovered costs incurred by Auralia’s treatment over the last two years, and they are participating in the fundraiser as a way to give back to the organization and help other families who have experienced the difficulties of childhood cancer. “They’ve done so much for Auralia and for our family,” says Ryan, Auralia’s dad, “this is our chance to do what we can for them, while doing something we love.” 

Auralia and her family have always been outdoor enthusiasts and avid hikers – something that they’ve continued to pursue at an adapted rate following Auralia’s diagnosis – and the family decided to participate by hiking. For the month of September, Auralia and Trinda each set a 10 km goal, and Ryan set a 100 km goal. 

According to Trinda, when she was first diagnosed, Auralia was unable to walk more than a few blocks before her dad had to carry her. This month, Auralia and her mom have already accomplished their original 10 km goals, and Ryan is now at 87.5 km.

After smashing her 10 km goal well ahead of schedule, Auralia has showed no signs of slowing down. “The first thing she said when we finished was that she wanted to increase her goal by another 10 kilometres,” says Ryan.
“She just wants to keep helping.” Says Trinda. Their most recent has hike put Auralia at over 17 km! 

The family has now raised over $2,700, more than doubling their original fundraising goal, and will continue to push as hard as they can to support Auralia and raise awareness and funds for childhood cancer. 

You can follow Auralia’s progress and support her cause here.

For more stories, visit Todayville Calgary.


City of Calgary Helping Local Businesses Recover from COVID-19 with Digital Main Street ShopHERE Pilot

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The City of Calgary is piloting a new initiative aimed at helping artists and small businesses recover from the impacts of COVID-19. Working with Digital Main Street to join the ShopHERE program, powered by Google, the City will aid up to 90 local businesses and artists in their transition to online stores. 

The growing digital economy of recent years has been massively accelerated by the Coronavirus pandemic, as people have increasingly turned to online alternatives and contact-less deliveries for everything from groceries to clothes to entertainment purchases. Now more than ever, for small businesses to be successful, participation in the digital economy is key. 

In May, Google Canada announced a $1 million investment for Digital Main Street to expand the Toronto-based ShopHERE program across the country. In Calgary, Digital Main Street’s ShopHERE program is now available to artists or registered small independent businesses and nonprofits that are commercial or home based, have fewer than 10 employees (25 for restaurants or bars), and are not a corporate chain or franchise. 

As a participant in the ShopHERE program, businesses will have access to hands-on assistance in setting up and launching their online stores with customized information and branding. Members will also receive digital marketing, shipping and inventory support to aid in the successful maintenance of online shops.  

Calgary Mayor Naheed Nenshi speaks on the ShopHERE program

Operating on a first come, first serve basis, the program will help up to 90 independent local businesses and artists enter the online sales sphere. “We remain optimistic and more determined than ever that technology is the toolkit for a world of opportunities,” says Sabrina Geremia, VP and Country Manager, Google Canada, “Our $1 million investment will go towards expanding the ShopHERE program nationally, so we can help small businesses across Canada navigate the challenges ahead.”

To learn more about the ShopHERE program or to apply, visit

For more stories, visit Todayville Calgary.

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Indigenous Tourism Alberta Providing Stimulus Relief Fund for Indigenous Tourism Business Impacted By COVID-19

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Let’s begin by looking at some data on the Indigenous tourism sector in Canada. According to a report done by The Conference Board Of Canada on Canada’s Indigenous Tourism Sector in May 2019,  at least 1,875 Indigenous businesses participate in Canada’s Indigenous tourism sector, and more than 39,000 people work in the sector’s associated industries, attributing $1.7 billion to the nations GDP in 2017. 


Now with the tourism sector facing major challenges such as the disturbance of international travel and fear of a second wave of the pandemic, it has become clear that tourism businesses require support to survive the extent of what has turned the industry on its head. Indigenous tourism is vital for those wishing to learn about the deep rooted history of this province and country. I respect Indigenous Tourism Alberta in their work and their initiative to provide stimulus relief to those who need it for this sector to survive. 


Press Release: Indigenous Tourism Alberta, June 25 2020

Media Contact: Jessica Harcombe Fleming

Indigenous Tourism Alberta (ITA) is offering a Stimulus Relief Fund to assist and provide assistance for Indigenous businesses in Alberta being impacted by COVID-19. 


In response to COVID-19, Indigenous Tourism Alberta has revised their one-year action plan for the continued support of its members through these challenging times. This Stimulus Fund is one of the key action items within the revised action plan to further support the sustainability of the Indigenous tourism industry while navigating the current COVID-19 environment. 


The Stimulus Fund will allow businesses to prepare for the recovery by covering costs such as marketing overhead, business costs, health and safety standard improvements and staffing. 


“Indigenous tourism businesses have been hit especially hard by COVID-19 and the travel restrictions that have necessarily been put in place. Our goal at ITA is to help these businesses and our industry as a whole, remain competitive to accelerate our recovery and contribute to the diversification of our provincial economy,” said Shae Bird, Executive Director of Indigenous Tourism Alberta.


Indigenous tourism in Alberta is worth an estimated $166.2 million of GDP today and carries with it tremendous upside potential. COVID-19 has had a direct negative impact on this sector, and could potentially lose 62% of its value this year in Alberta alone. Sustaining Indigenous tourism in Alberta is a key priority for ITA. 


The ITA Stimulus Fund is open to all members of ITA that are export-ready, market-ready and visitor-ready and provides up to $7,500 per member operator. The stimulus fund works in conjunction with the Indigenous Tourism Association of Canada’s (ITAC) stimulus fund, meaning the total contribution of the two funds cannot exceed $25,000 per operator. 

Applications for the Stimulus Fund can be filled out here


“Alberta’s visitor economy will be an essential and growing component of many local and regional economies, so supporting our tourism businesses now is an important step in ensuring our industry thrives well into the future,” said Bird. 


The COVID-19 pandemic, and the measures introduced to contain its spread, has had an immediate and catastrophic impact on Alberta’s $8.9B visitor economy. According to the latest Conference Board of Canada research, Indigenous tourism in Alberta is facing a 62 percent decrease in direct GDP contribution and a 60 percent decrease in employment within its respective sector within 2020. Federal and provincial government responses such as the Canadian Emergency Wage Subsidy and tax relief programs have greatly helped many tourism businesses to date. However, the substantive recovery of the visitor economy is expected to be slower than previously anticipated and greater support is required in order to avoid significant increases in business closures, job losses and local community impacts.


About Indigenous Tourism Alberta

Incorporated in 2018 as a not-for-profit society, Indigenous Tourism Alberta (ITA) provides leadership in the development and marketing of authentic Indigenous tourism experiences across Alberta through innovative partnerships. The ITA board consists of six board members representing Indigenous tourism businesses from across Alberta. Indigenous tourism currently generates $130 million in spending in Alberta, providing jobs and supporting entrepreneurs, businesses and communities. 


For more information, visit, or their social media below.

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