Alberta
More Important Now Than Ever: Remembrance and a few thoughts on this World Suicide Prevention Day

Tracey Lubkey
On August 31, 2019 my sister Kelly and I lost our bright, kind, and beautiful mother Tracey to suicide. In the weeks preceding her death, a major depression Mum had dealt with and overcome several times before in her life came back with a suddenness and intensity that staggered us. It was terrifying to see this episode’s impact and how debilitating it was; the helplessness you feel when a loved one is being tormented by their own mind is it’s own kind of torture. Still, even through her long and grinding bouts of depression in years past, suicide somehow never felt like a possibility. The very notion was abstract, dark, and seemed impossible- so it was the most shocking and devastating thing we could have imagined that it happened. It’s now just over a year later and there are many days we still can’t believe she’s gone.
Our Mom was our best friend, our biggest cheerleader and just exuded light and kindness. She always wanted to help, whether it was my sister and I, her friends and family or complete strangers- if there was a need for volunteers, she’d be one of the first to sign up. She had so much love for us, for her dogs, for travelling, for golfing, for gardening, for relaxing with drinks on the patio and talking for hours. She was so compassionate and could truly see the good in everyone. When we were growing up, she worked as a registered nurse and often brought home little gifts from patients and their families that she had cared for. She left such an impression on the people she met and this was especially obvious at her memorial, where we were just blown away by the amount of people who attended that had worked with her years, even decades ago. The stories people were generous enough to share with us about our mom were so beautiful- they were such a gift and helped to propel us through that surreal day.
Last year at this time, as we moved through the chaos and fog immediately following Mum’s death, I began to see bright yellow billboards all over town stating that ‘11 Edmontonians attempt or die by suicide per day’. As it turns out, each year, over 50 countries recognize September 10th as World Suicide Prevention Day. So soon after losing my mother this way, the subject of suicide was the only thing on my mind apart from the endless ‘Why?’s. This campaign’s timing was bananas.
I quickly learned the ads were promoting 11 of Us, a resource portal developed as part of Living Hope: A Community Plan to Prevent Suicide in Edmonton. The Living Hope initiative was developed by a committee of individuals and organizations dedicated to preventing suicides in Edmonton. The plan’s objectives include raising awareness and making education on mental health and suicide prevention available to Edmontonians, in most cases free of charge.
Over the past year, I’ve taken advantage of this initiative and attended excellent courses provided by Living Hope stakeholders including Mental Health First Aid (Basic Course), Safe Talk, Question, Persuade, Refer (QPR), Applied Suicide Intervention Skills Training (ASIST), and Trauma Informed Care. Through these courses I have been lucky enough to meet and share my story with so many kind, compassionate and interesting people, whether they were the ones delivering the course or learning alongside me.
Of course COVID-19 has changed everything. Most of these courses are now offered online, including one I have yet to take called LivingWorks Start which teaches trainees to recognize when someone is thinking about suicide and to connect them with help and support. While many of us are dealing with screen-fatigue, please don’t let the idea of one more online session deter you. Most courses don’t require more than an hour, but the information you’ll learn really could help keep someone with us.
This past year has been the hardest of my life, yet I’ve been encouraged and inspired by the work and efforts of so many as I try to gain peace and a better understanding of my family’s experience. It goes without saying that suicide is a difficult topic- I’ve come to learn that nothing sucks the air out a room quite like the mention of it. It’s much easier to look away, but for World Suicide Prevention Day this year, if your own mental health allows for it, take a moment to read about the experiences of suicide attempt survivors, caregivers, suicide loss survivors, and those at risk of suicide.
We live in a new world now and we’re going to need each other more than ever. Like another one of those big yellow 11 of Us billboards I saw recently said, ‘There’s rarely been a more important time to check in with one another.’
WHERE TO GET HELP
Call 911 if someone is in immediate danger of becoming injured or dying.
In Edmonton: Call The Canadian Mental Health Association’s (CMHA) Edmonton Distress Line 24/7 at (780)-482-4357 (HELP)
In Red Deer & across Alberta: Call the Mental Health Help Line at 1-(877)-303-2642
In Calgary: Call the Distress Centre Calgary’s Crisis Line 24/7 at (403)-266-4357 (HELP)
Agriculture
Lacombe meat processor scores $1.2 million dollar provincial tax credit to help expansion

Alberta’s government continues to attract investment and grow the provincial economy.
The province’s inviting and tax-friendly business environment, and abundant agricultural resources, make it one of North America’s best places to do business. In addition, the Agri-Processing Investment Tax Credit helps attract investment that will further diversify Alberta’s agriculture industry.
Beretta Farms is the most recent company to qualify for the tax credit by expanding its existing facility with the potential to significantly increase production capacity. It invested more than $10.9 million in the project that is expected to increase the plant’s processing capacity from 29,583 to 44,688 head of cattle per year. Eleven new employees were hired after the expansion and the company plans to hire ten more. Through the Agri-Processing Investment Tax Credit, Alberta’s government has issued Beretta Farms a tax credit of $1,228,735.
“The Agri-Processing Investment Tax Credit is building on Alberta’s existing competitive advantages for agri-food companies and the primary producers that supply them. This facility expansion will allow Beretta Farms to increase production capacity, which means more Alberta beef across the country, and around the world.”
“This expansion by Beretta Farms is great news for Lacombe and central Alberta. It not only supports local job creation and economic growth but also strengthens Alberta’s global reputation for producing high-quality meat products. I’m proud to see our government supporting agricultural innovation and investment right here in our community.”
The tax credit provides a 12 per cent non-refundable, non-transferable tax credit when businesses invest $10 million or more in a project to build or expand a value-added agri-processing facility in Alberta. The program is open to any food manufacturers and bio processors that add value to commodities like grains or meat or turn agricultural byproducts into new consumer or industrial goods.
Beretta Farms’ facility in Lacombe is a federally registered, European Union-approved harvesting and meat processing facility specializing in the slaughter, processing, packaging and distribution of Canadian and United States cattle and bison meat products to 87 countries worldwide.
“Our recent plant expansion project at our facility in Lacombe has allowed us to increase our processing capacities and add more job opportunities in the central Alberta area. With the support and recognition from the Government of Alberta’s tax credit program, we feel we are in a better position to continue our success and have the confidence to grow our meat brands into the future.”
Alberta’s agri-processing sector is the second-largest manufacturing industry in the province and meat processing plays an important role in the sector, generating millions in annual economic impact and creating thousands of jobs. Alberta continues to be an attractive place for agricultural investment due to its agricultural resources, one of the lowest tax rates in North America, a business-friendly environment and a robust transportation network to connect with international markets.
Quick facts
- Since 2023, there are 16 applicants to the Agri-Processing Investment Tax Credit for projects worth about $1.6 billion total in new investment in Alberta’s agri-processing sector.
- To date, 13 projects have received conditional approval under the program.
- Each applicant must submit progress reports, then apply for a tax credit certificate when the project is complete.
- Beretta Farms has expanded the Lacombe facility by 10,000 square feet to include new warehousing, cooler space and an office building.
- This project has the potential to increase production capacity by 50 per cent, thereby facilitating entry into more European markets.
Related information
Alberta
Alberta Next: Alberta Pension Plan

From Premier Danielle Smith and Alberta.ca/Next
Let’s talk about an Alberta Pension Plan for a minute.
With our young Alberta workforce paying billions more into the CPP each year than our seniors get back in benefits, it’s time to ask whether we stay with the status quo or create our own Alberta Pension Plan that would guarantee as good or better benefits for seniors and lower premiums for workers.
I want to hear your perspective on this idea and please check out the video. Get the facts. Join the conversation.
Visit Alberta.ca/next
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