A German traveller stuck in Canada as a result of the COVID-19 global pandemic is the latest addition to the Business on Camera team in Calgary, Alberta. Josef Bodenbenner, from Marburg, Germany speaks English, Spanish and German and is BOC’s new Director of International Language and Culture.
Business on Camera is an award-winning documentary film company and visual public relations firm established in 2010 specializing in corporate communications and video marketing. BOC works best with entrepreneurs pursuing radical social change and energy companies seeking communications support in the areas of video, PR, and social media marketing.
“If I would have found a Calgarian with the same skill set I would have hired them,” begins Matt Keay, Business on Camera CEO, “Josef can read, write and speak German, Spanish and English. On top of that, he brings eight years of experience in finance and international banking, plus he is a Supple Leopard.”
Although his original plans were derailed by COVID-19, Josef has seized this new opportunity with excitement and is thrilled to be a part of the BOC team. “It’s amazing to be here and see what is happening with Business on Camera,” he says, “there is the social aspect with their documentary film production, and they are supporting Alberta companies like Eavor Technologies Inc. in exporting their technology around the globe.”
Drawing on his years of financial experience overseas and multilingual capabilities, Josef has quickly become a key player in elevating BOC during the COVID-19 crisis. “We are sourcing new production partnerships in film and TV,” he says, “exploring tax and currency advantages, researching compliance protocols and working to attract investment to the province.”
Bringing on team members from outside of Canada, particularly during a pandemic, can be a tricky process. To ensure best practices, Business on Camera referred to the Government of Canada and Government of Alberta websites for the latest information regarding updated employer practices during COVID-19. Working with Josef to ensure work visa compliance, BOC was able to successfully bring him on board as the official Director of International Language and Culture.
Sensitive to the COVID-19 situation, BOC remains humble as their team works quietly away at Work Nicer Coworking in Calgary’s Beltline, grateful for the opportunity for continued expansion. Work Nicer Coworking is Alberta’s fastest-growing Coworking Community with over 600 members throughout their Calgary and Edmonton Locations.
Josef can be reached by phone at 403-478-3836 or [email protected].
For more stories, visit Todayville Calgary.
Canadian Tire uses customer data from loyalty rewards program to boost sales
By Brett Bundale
One of Canada’s biggest retailers is using customer data mined through its loyalty program and credit cards to drive sales and counter the potential demand impact of rising prices.
Canadian Tire Corp. Ltd. said Thursday it is focused on attracting and engaging rewards members as a way to gain insight into shopping habits and shape sales through promotions.
The company’s emphasis on its rewards program underscores the growing value of personal shopping data in the highly competitive retail environment.
“In addition to the rich first-party data we can mine through our Triangle Rewards loyalty program, our Triangle credit card provides critical insights into our customers and their preferences and shopping behaviours,” Greg Hicks, Canadian Tire president and CEO, said during a call with analysts to discuss the company’s quarterly results.
“Our ability to engineer demand with our high-low programming across all banners has us being much more relevant,” he said. “We feel prepared to address any concerning shifts and spend behaviour at a customer level.”
Canadian Tire raised its dividend by 25 per cent as it reported its first-quarter profit and revenue rose compared with a year ago.
Overall, the company reported net income attributable to shareholders of $182.1 million or $3.03 per diluted share, up from $151.8 million or $2.47 per diluted share a year earlier.
Revenue for the quarter ended April 2 totalled $3.84 billion, up from $3.32 billion in the same quarter last year.
Comparable sales at its Canadian Tire retail business grew 4.5 per cent, with automotive, hockey and winter categories leading the way.
The company’s Mark’s banner saw comparable sales gain 17.1 per cent amid stronger sales of industrial footwear and jeans while SportChek stores gained 10.2 per cent on higher winter sports and apparel sales.
Meanwhile, Canadian Tire’s use of loyalty member data highlights the increasing sophistication of in-store and online promotions that aim to boost customer spending.
Canadian Tire retail, for example, has created a new “offer widget” function, that encourages customers to use rewards to earn bonus electronic Canadian Tire money if they purchase a particular product.
In testing, the offer widget drove a 17 per cent increase in sales at Canadian Tire and a 34 per cent increase at Mark’s, Hicks said.
“If you went back two years ago, you would have seen a lot more of a store being 20 (per cent) off as an example,” said Gregory Craig, Canadian Tire chief financial officer.
“The use of targeted promotional offers is much more significant than it’s been in the past.”
Using customer data to target sales more effectively also benefits margins.
“With all of the data we have at our disposal, we’ve never been more able to really understand the value consumers crave,” said TJ Flood, president of Canadian Tire retail.
“We’re always trying to strike that balance between managing margins and inspiring demand and also not giving an inch on being priced competitively.”
Still, the company is managing through a tight labour market and ongoing supply issues.
“When you look at labour in the marketplace right now, it is challenging,” Flood said. “But our dealer network is very entrepreneurial, and very, very aggressive at the local level with attracting and retaining talent.”
Although there are concerns about how shutdowns in China will ripple through the global supply chain, Hicks said the impact is minimal.
“It’s important to know that the ports in Shanghai and Beijing are not shut down,” he said. “The reality is the supply chains out of China are functioning better than they were a year ago.”
Hicks added that the company has adjusted lead times and is continuing to use charter vessels to ensure inventory arrives on time.
While shoppers may start to rein in spending amid high inflation, he said the company is ready to roll out its “demand elasticity drivers” and rewards program to deliver choice and value to customers.
This report by The Canadian Press was first published May 12, 2022.
Companies in this story: (TSX:CTC.A)
Shaw shares down with competition regulator set to oppose Rogers deal
Toronto – Shares in Shaw Communications Inc. fell in early trading after the company and Rogers Communications Inc. said the Commissioner of Competition plans to block their merger.
Rogers and Shaw said late Friday they were informed that the commissioner intends to file applications to the Competition Tribunal in a bid to prevent the $26-billion merger.
The companies say they remain committed to the deal and have offered to address the competition concerns.
RBC Capital Markets analyst Drew McReynolds says he believes the probability of the deal ultimately getting approval remains high.
McReynolds says he believes changes to the deal can be made and that the Competition Bureau is focused on the nature of the remedy package.
Shaw shares were down $2.99 or about eight per cent at $34.57 in early trading on the Toronto Stock Exchange. Rogers has agreed to pay $40.50 per Shaw share.
This report by The Canadian Press was first published May 9, 2022.
Companies in this story: (TSX:SJR.B, TSX:RCI.B)
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