Bruce Dowbiggin
Blew Jays Redux: Passing The Buck

There are three kinds of lies. There are lies. Damn lies. And Toronto Blue Jays press conferences.
Once again the Rogers Jays are wallowing in PR confusion at the end of a frustrating season’s end. In 2022 they flamed out spectacularly in the first round of the playoffs— at home. In case you have lost your memory, they led Game Two 8-1 over Seattle. Game 3 seemed imminent.
Then Jays manager John Schneider got hook-happy. Here’s how we saw it Oct. 10, 2022: “Having held Seattle to a single run over 93 pitches, (Kevin) Gausman was nonetheless yanked by interim manager John Schneider for reliever Tim Mayza. Boom. Now 8-5 Jays.
After Toronto scored to make it 9-5, the retractable roof really caved in on Rogers’ dreams of a World Series. After Seattle scored a single run with the bases loaded in the eighth, J.P. Crawford lofted a meek fly to CF off All Star closer Jordan Romano. George Springer came in. Shortstop Bo Bichette went out. Not pretty. Imagine Cronenburg’s movie Crash. As the injured Springer and Bichette lay on the turf the Ms circled the bases to tie the score.
Romano, stretched into a second inning, surrendered consecutive doubles in the ninth. The Mariners had a 10-9 lead they would not surrender. And 2022 was over for the swaggering Jays of the dugout barrio. They couldn’t outscore their mistakes and mismanagement. Bye-bye. So long. Farewell. And don’t bring back the sophomoric home-run jacket.”
Give Jays management credit. They dumped the stupid jacket and exiled Vladdy Guerrero’s barrio pals in an attempt to make the club more serious-minded. So it was out with Teoscar, Lourdes and Gabby. And in with Dalton Varsho, Kevin Kiermaier and reliever Eric Swanson. Oh, and to reward the impatient interim Schneider for something/ something the Jays gave him the job fulltime.
The net result? For all the Rogers-generated hype, the Jays wound up winning three fewer games and barely squeezed into the postseason. (Which they celebrated like it was V-E Day) Where, once again, the Jays succumbed to stupidity, sloth and John Schneider’s curious pitching changes. Faced with another two-game submission, Toronto saw declining superstar Guerrero picked off second in a crucial late-inning situation.
But what had everyone in Jays Land really seething was Schneider’s decision to pull an unhittable José Berrios after 41 pitches— so he could flip the righty/ lefty batting order of the Twins. (Anyone who played Stratomatic in the old days knew this was daft.) Predictably the move backfired with Minnesota grabbing a lead they’d never surrender in the two-game sweep.
In the end, Guerrero’s gaffe was likely more costly than the analytics-inspired pitching change. Berrios was not going to hit a three-run homer. For that matter, neither were any of the other feeble Jays hitters. But Schneider’s pitching decision was the thing Jays fans focused on when they asked, “Again?”
In particular, the notion that the curious flip was made in the management suit, not the manger’s office, took hold. After all, GM Ross Atkins and president Mark Shapiro had never tired in telling fans how clever their analytics were, how they marched ahead of the crowd. It boggled the mind that Schneider, who’s never managed in the majors before, could have made his call in a bubble.
The suspicions were not allayed by the inept presser from GM Atkins after the season in which most people thought Schneider was ready for the chop to protect the suits in the suites. First, Atkins threw his manager under the proverbial public transportation over the Berrios yanking decision.
“I found out about it when you did,” Atkins told reporters. “When (Yusei) Kikuchi was getting warm in the first inning, it was very clear that we had a strategy to potentially deploy. John Schneider made the decision to deploy that… There was not an influence from the office that factored into that, other than maybe it was an organizational strategy communicated to players. When I say organization, I’m including players, many players over the course of the days prior to that strategy.”
The guy makes Kamala Harris sound lucid. But in a massive tell, Atkins then said Schneider would be invited back as manager, a baffling decision sure to enflame the fan base. “This is extremely painful for me,” Atkins said. Think how Jays fans felt.
So effective was this combative presser that it was deemed essential that president Shapiro, Rogers’ corporate-speak meister, be brought from the bullpen to smooth the potholes left by Atkins. Reiterating that the Berrios’ decision was indeed made by Schneider and his coaches, he then announced that Atkins was coming back in 2024.
“I understand the frustration, it’s palpable for me and for the other leaders in the organization,” Shapiro began. “It’s not acceptable for us to have fallen short of expectations.. When we fall short of expectations, the responsibility and accountability clearly lies with me. We’ve got work to do. It’s going to be a painstaking process.”
With you, Mark? Okay, let’s help the painstaking process. The man Schneider and Atkins were hired to improve upon— Canadian Alex Anthopoulos— has made the Atlanta Braves a dominant team. Since AA moved to Atlanta they’ve won 90, 97, 38 (Covid year), 88, 101, 104 games. They’ve won a World Series and two other playoff series.
They’ve developed young everyday superstars who don’t get picked off second base. They have built a pitching staff largely from within, not splashy FA signings. They have swagger without cockiness. They are set for years to come.
The Jays? They’ve won 73, 67, 32 (Covid), 91, 92, 89. They’ve won zero postseason games while missing the playoffs in three seasons. The players they traded are starring for other teams in this postseason. They are again employing an inexperienced company guy as manager.
That’s the measuring stick, Mr. Shapiro. And you’ve failed it. But Rogers loves corporate speak better than winning. So Blue Jays fans will have to live with it. Again. No wonder they’d rather talk about moving the fences and Junior Jays days.
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
2025 Federal Election
How Canada’s Mainstream Media Lost the Public Trust

Breaking: CBC News admits that host Rosemary Barton was wrong on April 16 when she said “remains of indigenous children” have been discovered.
Call it the Panic Election. From The Handmaid’s Tale to Quebec alienation to plastic straws, the dynamic is citizens being stampeded in a brief six weeks by Big Brother. (There’s no Big Sister. That would mess with the narrative.) Prompting Covid Part Deux from the Laurentian media scolds.
Nowhere is this panic more keen than among aging Boomers who’ve pronounced themselves willing to ignore a decade of Justin Trudeau’s clumsy, unethical and sometimes criminal behaviour in the wake of Big Bad Trump. Even the threat of losing the country’s AAA credit rating can’t sway them from full-throated panic about being the 51st state.
The 51st state gambit is the window dressing. The real Trump panic is over him exposing the inadequacies of a Canadian society penetrated by China, dominated by globalist fanatics and more indebted every day. Specifically, Trump labelled Canadians defence dead-beats and entitled snobs who’d be crazy not to join the U.S. The insulting Trump framing has been a lifeline to those most recently in office— Liberals— to point at the Big Bad Wolf outside the door rather than the Frozen Venezuela inside its walls.
Integral to this panic is the role of Canada’s legacy media, a self-serving caste saved from bankruptcy (for now) by generous wads of public money. The 416/613 bubble ponies operate as if it were still 1985, not 2025. They’ve managed to preserve their status while society changed around them. For instance, CBC’s flagship At Issue panel features three people from Toronto and a fourth from Montreal.
It has worked perfectly in Boomer Canada. Until this past week, when the media guardians finally lost the plot. The combination of TV panel hubris and the incompetence of the Elections Commission exposed an industry more interesting in protecting its own turf than protecting the truth.
The meltdown was the notion that conservative social media— with its intrusive reporters and tabloid tactics— had no place in their sandbox. This hissy fit came after Wednesday’s French debate. Members of Rebel News, True North and other outfits dominated the party leaders’ scrums with obtrusive questions about Mark Carney’s opinions on same-sex sports and what constitutes a woman— questions the French moderator had neglected to ask.

For legacy reporters and hosts who take it as given that they be allowed the front pew this was an affront to their status. As purveyors of the one true political religion the talking heads on CBC, CTV and Global began speaking of “so-called journalists” and “far-right” intruders elbowing into their territory. Their resentment was all-consuming.
This resentment spilled into Debate Night Two when a shouting match ensued in the press room. A CBC source claimed (incorrectly) that Rebel Media leader Ezra Levant had been barred from the press room. A writer from the Hill Times screamed at members of their raucous rivals. The carefully chose panelists suggested that these outfits were funded by dark right-wing sources.
Before the debate had ended Elections Commission organizers— reportedly goaded by the Liberals— called off the post-debate scrum citing “safety” issues that seemingly included a Rebel reporter conducting a hostile walking interview with a furious Liberal official. This unleashed another torrent of Media Party vitriol about its position as the keepers of Canadian journalism.

In a show of irony, these complaints about right-wing misinformation came from people whose livelihood is dependent on Liberal slush funds or whose organizations have accepted government funds to stave off bankruptcy or whose union is an active shill for non-Conservative parties. The conflicts are never mentioned in the unctuous festival of privilege.
What makes this rearguard action against new media risible was the 2024 U.S. election where Donald Trump acknowledged the new day and rode the support of non-traditional media back to the presidency. His shunning of the legacy networks and hallowed print brands heralded a new reality in American elections. Poilievre has struggled to find this community in Canada, but for those with eyes it remains the future of disseminating political thought.
A perfect example of alternative media scooping the tenured mob on Parliament Hill has been the sterling work on China by Sam Cooper, a former Global employee who has independently demonstrated the ties between Chinese criminal gangs and the Canadian political structure going back to the 1980s. Working with others outside the grid he’s shown the scandal of a Liberal candidate urging Chinese Canadian voters to reap a bounty for turning his Conservative opponent to the Chinese Communist Party. A disgrace that Carney has forgiven.
Predictably Cooper’s work and the independent story by two retired RCMP investigators who implicated nine Liberal cabinet members in compliance with the Chinese communists has gotten the ‘tish-tish” from the Laurentian elites. Like the Democrats who buried the Hunter Biden laptop story to save his father in the dying days of the 2020 U.S. election the poodle media hope to delay the truths about China long enough to get the compliant Carney over the finish line.
For contrast to how it was— and could be— one only had to witness the moderator performance of journalist Steve Paikin of TVO. Largely unknown outside Ontario, Paikin overcame the skepticism of Westerners by playing it straight down the middle. Such was his honest-broker performance that Poilievre was heard telling him after the debate that he had no idea how Paikin might vote. (Ed. note: Paikin is a former colleague and longtime friend.) In other words, it’s still possible.
It’s a cliché that this election is a hinge point for Canada. Will it face itself in the mirror or indulge in more denialism about its true self? No wonder unaffiliated journalists joke that their stories today will be the lead on mainstream media in three months. Carney has promised to continue bribing the mainstream media, but their day is done. It’s simply a matter of fixing a date for the next panic.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
Bruce Dowbiggin
Is HNIC Ready For The Winnipeg Jets To Be Canada’s Heroes?

It’s fair to say everyone in hockey wanted the Winnipeg Jets back in the NHL. They became everyone’s darlings in 2011 when the Atlanta Thrashers, the league’s second stab at a franchise in Georgia, were sold to Canadian interests including businessman David Thomson. (Ed.: Gary Bettman’s try number three in Atlanta is upcoming.).
Yes, the market is tiny. Yes, the arena is too small. Yes, Thomson’s wealth is holding back a sea of inevitability. But sentimentalists remembering the Bobby Hull WHA Jets and the Dale Hawerchuk NHL Jets threw aside their skepticism to welcome back the Jets. The throwback uniforms with their hints at Canada’s air force past were an understated nod to their modest pretensions. It was a perfect story.

The question now, however, is will the same folks get dewey-eyed about the Jets if they become the first Canadian team to win the Stanley Cup since (checks his cards) Montreal and Patrick Roy did it in 1993. It would be helpful in this election year if something were to bind a nation torn apart by politics. The Gordie Howe Elbows Up analogy is more than shopworn, and Terry Fox can only be resurrected so often. So a Cup win might be a welcome salve.
But the approved script has long dictated that the Canadian team to break the schneid should be one of the glamour twins of the NHL’s Canadian content, the Edmonton Oilers or the (gulp) Toronto Maple Leafs. The Oilers and their superstar Connor McDavid barely lost out last spring to Florida while the Leafs, laden with superstars like Auston Matthews and William Nylander, are overdue for a long playoff run.
Hockey Night In Canada positively pants for the chance to gush over these two squads each week. When was the last time Toronto played an afternoon game so HNIC could showcase the Jets? Like, never. Same for the Oilers, who with their glittering stars like McDavid Leon Draisaitl and Ryan Nugent Hopkins are the primary tenants of the doubleheader slot, followed by Calgary. Winnipeg? We’ll get to them.

But there’s going to be no ignoring them in the spring of 2025. The Jets in the northern outpost in Manitoba were the top team in the entire league in 2024-25. They’ll comfortably win the Presidents Cup as the No. 1 squad and have home-ice advantage throughout the playoffs. They have the league’s best goalie in Connor Hellebuyck (an American) and a stable of top scorers led by Kyle Connor and Mark Schiefele. Because Winnipeg is on a lot of No Trade lists, they have built themselves through the draft and thrifty budgeting.
But will the same people who swooned over the Jets in 2011 now find them as adorable if they ruin the Stanley Cup plot lines of the Oilers, Leafs and Ottawa Senators? Will the fans of Canadian teams in Vancouver, Calgary and Montreal not making the postseason take the Jets to their hearts or will they be as phoney as the Mike Myers commercials for the Liberals?
In addition, the Jets will be swamped by national media should they proceed through the playoffs. It’s one thing to carry the expectations of Winnipeg and Manitoba. It’s another to foot the bill for a hockey crazy county. We remember Vancouver’s GM Mike Gillis during the Canucks 2011 Cup run bemoaning the late arrivers of the press trying to critique his team as they made their way through the playoffs.
It will be no picnic for the Jets, however strong they’ve been in the regular season. No one was gunning for them as they might for the Oilers or Leafs. They will now get their opponents’ best game night after night. Hellebuyck has been a top three goalie in the NHL for a while, winning the Vezina Trophy, but his playoff performance hasn’t matched that of his regular-season version.
Already the injury bug that sidelines so many Cup dreams is biting at the Jets. Nikolaj Ehlers collided with a linesman in Saturday’s OT win in Chicago. Defenceman Dylan Samberg is also questionable after stopping a McDavid slap shot with his leg. A rash of injuries has ended the run of many a worthy Cup aspirant in the past. Can Winnipeg’s depth sustain the churn of seven weeks of all-out hockey?
As always for the small-market Jets time is of the essence. Keeping this core together is difficult with large markets lusting after your players. With the NHL salary cap going up it remains a chore to keep their top players. Schiefele and Hellebuyck are tied up longterm, but 40-goal man Connor is a UFA after next season while Ehlers is not signed after this season. Young Cole Perfetti will be an RFA in 2026. Etc.
So how much do Canadians love the Jets if they sneak in and steal the hero role by winning a Canadian Cup? Lets see Ron MacLean pun his way through that one.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.
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