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Alberta company develops first of its kind technology in Canada to predict crisis before it hits.


2 minute read

From SAM (Social Asset Management)

​SAM, a startup company based in Edmonton leads the way globally with first of its kind technology to predict patterns and crisis before it becomes unmanageable. Many early warnings of COVID-19 were missed due to out-dated monitoring. This provides a tool to predict and plan.

SAM taps into real-time data sources in social media and uses AI to dissect and identify disruption trends hours ahead of traditional alerting systems.

James Neufeld, founder and CEO of SAM, said, “Our system scans billions of pieces of content on platforms such as Twitter and emergency feeds to discover correlations. We’ve built an AI engine that can identify an event in one part of the world and decipher if it is unfolding as an emergency, such as a school lockdown or an outbreak, earlier than anyone else. That information is extremely valuable to devise a strategic response in a crisis. We think this is a ground-breaking development in AI that helps move society forward.”

Recent investment from venture capitalists, of 3.6 million dollars has positioned SAM at the forefront, ahead of lagging technology, during this unprecedented health crisis of Covid-19.

“The pandemic proved there’s an incredible need to decipher world events and potential hazards sooner,” said Brian Craig, founding partner of Calgary-based Adventure Capital leading the investment round. “The SAM platform can help predict a crisis earlier allowing organizations to react more quickly.”

SAM’s technology creates situational awareness to ensure decisions are made quickly and can be applied to a variety of settings, including, education, travel and with first responders.


SAM was founded in Edmonton in 2013 and has been growing rapidly after launching its global disruption monitoring platform. The startup now works with large enterprises, emergency responders, and NGOs across the world that all depend on the delivery of real- time, accurate crisis data. As SAM continues to grow, they are working with users across the globe on more ways AI can detect potential problems or hazards—to benefit human safety, business, and community.


Calgary man dies in mountain hiking incident, others injured by rock fall

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CANMORE, Alta. — The RCMP say a Calgary man died of injuries he suffered Saturday afternoon while hiking in Kananaskis Country near Canmore, Alta.

Police say the 30-year-old man was on a popular trail on Mount Tamnuska when he fell about six metres.

They say that as bystanders came to the injured man’s aid, several boulders broke loose from the scree slope above, striking the man as well as some other people.

Police say the hiker suffered a head injury and later died despite the life saving efforts of both bystanders and personnel from a number of emergency services.

The man’s name was being withheld pending notification of next of kin, and there was no immediate word on the condition of the others hit by the falling rocks.

The RCMP also say that in two other separate incidents Saturday in the same area, a 24-year-old man suffered a head injury in a fall on the scree slope, while another hiker sustained a fracture in a fall.

This report by The Canadian Press was first published July 12, 2020.

The Canadian Press

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Northern Alberta First Nation requires masks in public following first COVID-19 case

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FORT MCKAY, Alta. — The chief of a northern Alberta First Nation says masks are now mandatory after the community learned of its first COVID-19 case.

Fort McKay First Nation Chief Mel Grandjamb announced the positive test in a video message posted to Facebook on Friday, and he says that protective masks will now be necessary for everyone outside of their homes and yards in the community.

Trips into and out of the First Nation will be limited to one per day, and travel within the community is strongly discouraged.

Grandjamb asked members to make sure youth stay at home, too.

He also asked people not to blame the person who tested positive, and encouraged the community to stick together.

He says contact tracing is being done, and that anyone who gets a call from health authorities should co-operate with them.

“The minute you’re out in the community, any public buildings, masks are mandatory. We will be monitoring the compliance and we will be talking to the individuals in the event of non-compliance,” Grandjamb said in the announcement.

“It’s proven from a number of studies and things that we read that masks will prevent the spread.”

Grandjamb said the community has had a plan since March 9 for what to do in the event of a positive test, and is following it.

He noted the announcement was not about instilling fear, and said essential service personnel will be required to undergo advanced screening.

Commercial drivers entering the community will also be screened.

“We have seen from observations in other communities that as the names of affected individuals are revealed that they can face negativity towards them,” he said.

“Let’s remember we are all family in this community.”

This report by The Canadian Press was first published July 11, 2020.

The Canadian Press

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july, 2020

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