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Bruce Dowbiggin

WOKE NBA Stars Seems Natural For CDN Advertisers. Why Won’t They Bite?

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The wonderful people who brought you Elbows Up and Don’t Shop At Home Depot! are now on to Edmonton Oilers Bring Home The Cup. In response to no Canadian-based team winning the Stanley Cup since 1993 the corporate nostalgia folks are linking arms with Connor McDavid & Co in their struggle with the dastardly Florida Panthers. The Oil are now Canada’s team!

In one bit they were taking ice shavings from McDavid’s home rink in southern Ontario to mix with the frozen Zamboni water of Edmonton’s Rogers Place arena. Okay, they have eight players on the Oilers roster who aren’t Canadian (hello Leon Draisaitl), and the stars now killing it for the Panthers, Sam Bennett and Brad Marchand, are from Ontario. But never mind. Like playing Mr. Dressup trivia with Mike Meyers it’s just too good an idea to waste.

The outcome of all this patriotic wind therapy will be determined Tuesday— or Thursday at the latest. But it will have achieved the desired goal of warming the cockles of all those Canadians who turtled in the election, flipping back to Mark Carney’s Liberals when the going got a little rough with Donald Trump. Resulting in a maximum four more years of Carney’s faculty lounge of dunces and Kamala Harris clones.

While the marketers were playing the Maple Syrup March over the Stanley Cup Final they missed an even better opportunity to marry Canadian patriotism with sport. We speak, of course, of the inevitable crowning of Canadian stars as champions of the NBA. In fact the entire progress of the postseason in the sneaker league has witnessed great Canadian results.

Not least of which: Hamilton’s Shai Gilgeous Alexander winning the NBA MVP while leading his Oklahoma City Thunder to the brink of the NBA crown. For those distracted by Stu Skinner and Corey Perry, SGA is a revelation, If you missed him leading Canada back to the Olympics last year the wiry 26-year-old is a lithe, unstoppable chinook who routinely scores 30 points a game.

He has help from another Canadian, Montreal’s Lu Dort, a finalist for NBA defensive player of the year, who also led Canada to the Olympics. As unstoppable as SGA is, Dort is immovable. But that’s not all the Canadian content. In the Finals they are up against two more Canadian teammates from last year. Aurora Ont.’s Andrew Nembhard is the back-court catalyst for Tyrese Haliburton’s  Indian Pacers, taking them to the Eastern title and within two wins of the NBA title. He’s assisted by another Canadian, Montreal’s Benedict Mathurin, the hero of the Game 3 win for the Pacers. They’re now household names.

The Canadian content didn’t end there, either. In the semifinals, the Thunder beat the Minnesota Timberwolves featuring SGA’s cousin Nickeil Alexander-Walker , another alumnus of the CDN national team. At one point the two close friends were anything but friendly, shoving each other under the basket.

They had Canadian company in the postseason. In earlier rounds R.J. Barrett and the New York Knicks made it to the second round in the East, Jamal Murray’s Denver Nuggets fell to the Thunder in Round Two, while the Houston Rockets and Mississauga’s Dillon Brooks, a tenacious physical presence, lost to Steph Curry’s Golden State Warriors . Meanwhile, Corey Joseph’s Orlando Magic lost in the first round to Boston.

But the Canadian content didn’t end there. The Toronto Raptors, NBA champs of 2019, are now spread throughout the league, affording nostalgic Canadian fans a rooting playoff interest in players such as Pascal Siakim, who’s pairing with Nembhard and Mathurin to push the upset-minded Pacers, shooting guard OG Anunoby teamed with small forward R.J. Barrett on the Knicks and point guard Fred Van Vliet of the Rockets. All harkened back to the Raptors’ greatest days.

But in the heat of Elbows Up marketing these great performances don’t seem to get a sniff from marketers looking to promote Canadian unity in these fractious days. While the sports networks give airtime to the stories in the Association. the general public and advertisers have little time or inclination to draw patriotic strength from these young men.

Before we completely condemn Canadian marketers it should be noted that the interest in the NBA in general is waning. The NBA has lost 75 percent of its TV audience since the Michael Jordan peak while many other sports — NFL, men’s & women’s college basketball, college football — have set record TV ratings. Yes, TV ratings in many fields have dropped since the 1990s. Still, it seems significant.

The problem for the NBA in a Time of Trump is its embrace of hard-left politics. Whether it’s LeBron James defending Chinese shoe manufacturers, the slavish devotion to #BLM even as its corruption is revealed and a maniacal obsession with Donald Trump (and embrace of Kamala Harris) the NBA has made its bed with radical political and cultural elements. It’s as if the Trump election and cultural shift never happened.

In this wilful blindness they are supported by their media partners whose own credibility is at an all-time low after carrying water for the Biden farce and Kamala’s erasure. Ironically, this is the same political crash car running Canadian politics at the moment.  You’d think that would make the NBA— and its sister Women’s NBA—like catnip to the Canada Not For Sale crew.

So far the hockey quest is foremost in their minds. But perhaps when SGA holds the Larry O’Brien Trophy they might just achieve the symbiosis that the sport has always coveted.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

The McDavid Dilemma: Edmonton Faces Another Big Mess

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The 2025-26 NHL season opens this week with one overriding issue: Connor McDavid. Will the best player in this generation stay in Edmonton or go elsewhere? It’s a question that will be asked every day till the playoffs end or McDavid is traded. Naturally Edmonton is having a meltdown. Some are resigned to losing him. Others feel he could sign a bridge deal.

When it comes to losing their stars, Oilers City has been there before. The trade that always gets top billing is the 1988 Gretzky deal to the L.A. Kings, the seismic re-organization of hockey in the late 20th century. Less talked about— but more impactful on the ice— was a trade made this week in 1991 that sent Mark Messier to the New York Rangers. Messier led the Rangers their first Stanley Cup in 1994— their first since 1940. Gretzky never won a Cup away from Edmonton.

Here’s how Messier described the deal in our most recent book Deal With It: The Tales That Stunned The NHL & Changed Hockey:

Calling up GM Glen Sather a couple of months after the 1991 postseason ended to tell him he wanted to move, Messier years later recalled “phoning him was a tough thing. I think it was mid-July. I’d been thinking of this for a while. It wasn’t just the money. I’ve made it clear their offer was pretty good. Certainly enough, where I’d never have to worry again… But I had a gut feeling I wanted to make a change, to go. To try for a new challenge and grow a bit.” 

Both sides knew it was just business of course. Messier was correct in assuming he would not enjoy anything close to a sixth Cup if he stayed for a lucrative offer in Edmonton.

“I was delighted with Mark,” Sather would admit about the parting of ways. “He’s a terrific guy to be with and a great player, and it’s sad for me to have to trade him. But it becomes more complicated than that, because of what we’re trying to do here now. I don’t want to be caught in a situation where we’re going to be struggling for five or six years, depending on the draft to get us competitive again. If you analyze the way teams in this league have worked, they’ve all run on cycles. You peak for three or four years, and then go downhill and try to get back up again. And if you don’t trade players you can recover with, then you’re never going to recover. You only have so many assets to make deals with.

Neil Smith, the Rangers general manager who had seen his team endure back-to- back playoff disappointments (beaten both times by the Capitals), got wind of the possibility of landing the great “Moose” over the summer that year. Haggling for weeks toward an eventual deal, Sather would later point out the discrepancies between markets that were tearing apart the NHL at that time, bemoaning that “Maybe they’ll pay (Mark) in New York, maybe Mark is the kind of guy that can attract enough attention to do that. I mean, he’s going to be the matinee idol, he’s Madison Avenue, he’ll be terrific there. He’s the first big superstar they’ve had since Rod Gilbert, so they can afford to pay him whatever they want to pay. We don’t have MSG behind us.”

Edmonton’s training camp in 1991 went on with Messier absent, while he headed to Hilton Head to play golf with his father and brother following the 1991 Canada Cup win. Messier’s sabbatical in the sun ended on the day Edmonton’s season had started. On October 4, 1991, Messier got the call on the 16th tee box at Palmetto Dunes in South Carolina. It was Sather telling him he was headed to Broadway. In the deal, Bernie Nicholls, Steven Rice, Louie DeBrusk and future considerations (completed when the Rangers snagged Jeff Beukeboom for David Shaw) would be coming over in exchange for the vaunted Oiler captain. In the aftermath, an elated Smith hyperbolically called it “the biggest day in the 66-year history of the New York Rangers.” Hundreds and hundreds of miles away to the Northwest, reactions were considerably less enthusiastic.”

The rest was legend. With the media pressure and criticism mounting in the 1994 Conference Final, Messier was asked before the pivotal Game 6 matchup if he guaranteed a win. Responding, “Yes, we will win tonight,” he made what seemed like an innocuous comment at the time. But it was used by a NYC sports media that still lionized when “Broadway” Joe Namath had guaranteed his Jets would pull off the upset of the Baltimore Colts in Super Bowl III in 1969. Newspaper headlines honed in on Messier’s “bold guarantee.” The bravado would fall flatter than a pancake if this bulletin-board quote instead got the Rangers eliminated. Instead, Messier’s performance solidified his legacy as one of the great leaders/captains the sport had ever seen.” And the Rangers carried off the Cup, besting longtime whipping boys Vancouver in seven games.

Will McDavid win a Cup in Edmonton in 2026? Will he, like Messier, get his Cup with a large market team? Or will he be like Gretzky, doomed to play for three more teams without the big prize? This week we start the engines on Edmonton’s worst nightmare.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

What We Had Here Is A Failure To Communicate

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1 Corinthians 13:11, 

“When I was a child, I spake as a child, I understood as a child, I thought as a child: but when I became a man, I put away childish things.”

Back in our formative days we wrote a stage play that won a book prize at University of Toronto. Flushed with success we hastily dispatched the play to our former prof, the late Urjo Kareda, who was then dramaturge at the Stratford Shakespeare Festival. And we waited.

A short time later he returned the play. As I opened the package I could see the pages marked up like some Napoleonic battle plan. My eyes went to the title page where four angry slashes underlined my artful title. “What kind of meaningless glop is this?” he wrote. It went downhill from there.

We quickly penned a hurt note, pleading, “I thought you were my friend.” To which Urjo replied, “I thought you wanted to be a writer.” Game. Set. Match. Two years and about a hundred drafts later the play was produced at the Tarragon Theatre Writers Workshop. Because we had much to learn.

We were reminded of that epiphany while watching video of Charlie Kirk’s Socratic debating (mostly) students over the years. Seeing eager young people in debate was remarkable. After unloading their box cars of prefab hate— racist, sexist, transphobe, Nazi— they were clinically defenestrated by Kirk’s casual “Name me one time I said that”. Or Kirk correcting them on Scripture texts. Or the contradictions of pro-choice politics. That began the humana-humana-humana phase of the encounter.

Our fave was Kirk offering $10,000 to anyone at Oxford Union who could name a U.S. citizen deported by ICE. That was followed by a crestfallen silence. Soon followed by the recognition from the mini-AOCs that their education and the hundreds of thousands they spent were wasted by corrupt professors and radical institutions. This produced either a) resignation or b) in the case of Tyler Robinson, a vengeful wrath and a bullet.

Because they have been indoctrinated into an education cult that equates classic argument with arguing, words with violence and religion with poison they suddenly realize that going through life depending on your feelings— as they’ve been taught since kindergarten— is going to be a disaster for them. They’re lost in a secular hellhole with no moral signposts. Just slogans. Had they been encouraged to discipline their minds to the Socratic model they might have stood a chance.

Socrates described his method as “midwifery”, because it is employed to help his interlocutors develop their understanding in a way analogous to a child developing in the womb. But their heroes told them to be nice. Or to support Hamas. Or both.

Now they were standing outside the Woke bubble with their pants at their knees on social media. “Yes, he was a bit of a jerk,” wrote one of his debaters, “Yes, he held extreme political beliefs. That does not justify violence.”

Modern education has failed them on the exchange of ideas. Marinated in radical chic by their union leaders who told them to read the room, not the books. “If your opinion depends on reliably knowing another person’s inner thoughts,” Scott Adams writes in his book Loserthink, “you might be experiencing loserthink… Keep a few examples of your wrongness fresh in your memory so you can generate the right level of humility about your omniscience in future situations.”

But enough about Jimmy Kimmell. Humility would require self awareness which is verboten for those graduating from contemporary public schooling and colleges. That’s why critics tried mightily to demean Kirk’s signature open-mike format. “Instead of debating experienced left-wing political commentators,” blubbers leftist New University, “these right-wing talking heads intentionally target college students who are often inexperienced in debate, studying subjects other than political science and uninformed in the particular policy area they are being grilled about.” Also because the late-night Edward R. Murrows would never risk it. Ah, the cruelty!

These bunkered beauties think they’ve achieved some enlightenment for reading minds. Wrong. “You can be smart and well informed while at the same time be a flagrant loserthinker,” notes Adams. Once you learn to see the walls of your mental prison, “and you learn how to escape, you will have better tools to help usher in what I call the Golden Age.”

The classic teaching model once was the erudite John Houseman as the Harvard law legend in the Paper Chase movie and TV program in the 1980s. “You teach yourselves the law, but I train your minds. You come in here with a skull full of mush; you leave thinking like a lawyer.” Houseman’s rigourous professor inspired dread in his students, and at the same time a measure of hero worship; he literally wrote the books they study.

He was pitiless in the face of the casual stereotypes that are the meat of Gavin Newsom or Jagmeet Singh. In one famous scene Houseman’s character tells a struggling student, “Call your mother, and tell her you will never be a lawyer.” (Today he’d be arrested for assault.) Moving young minds away from using feelings in argument was his goal. Tender hearts need not apply. Kirk replicated that discipline, demanding that critics bring the receipts. But it bruised the tender sensibilities of those disinclined to match his scholarship and commitment. Best to shoot him, allowed his critics.

Silencing Kirk’s voice— or replacing it with faux victim Jimmy Kimmel— is supposed help the Rachel Maddow scholars reach total consciousness. Here’s a Canadian feminist in the Globe and Mail dancing on his grave. “Charlie Kirk’s videos thrived on controversy as he used the manosphere playbook to reshape politics”. It’s all so tired, so trope, so predictable.

But it’s worked on a generation of typically well-off kids who entered schools with open minds and left as bitter, angry antifa foot soldiers. In between came the purveyors of white capalist guilt. As Voltaire is reported to have said, “Those who can make you believe absurdities can make you commit atrocities.” Welcome to 2025 M. Voltaire.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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