Connect with us

Bruce Dowbiggin

Will Cable Cord Cutting Shock Pro Sports Back To Its Senses?

Published

9 minute read

If there’s one constant in modern sports it’s bewilderment at how high salaries have risen for elite athletes. Where a million dollars a year was once the “unheard-of” threshold for salaries, today’s stars are easily taking home 20, 40, even 50 million a year under the new economy in sports. Even college athletes, once forbidden to accept remuneration, are cashing in millions for their name, image or likeness.

When people complain about overpaid athletes to IDLM we simply say the money is in the business, who else do you think should get the cash? Ditto for franchise values, where the Denver Broncos recently sold for a staggering $4.65 B. and the Washington Commanders might fetch $6B.

Largely the infusion of riches in pro sports has come from TV and digital-rights contracts between leagues and regional sports networks (RSN). Those RSNs are the carriers of the local and regional teams. Packaged through cable or satellite carriers they deliver valuable programming dollars to leagues. And for smaller media markets they are a vital source of revenue to keep up with the big boys whose ancillary revenues are pumped by many more customers.

As just one example, the MLB St. Louis Cardinals are currently earning about $66 million a year from their 15-year, $1B deal they signed with Fox Sports in 2015. There are 18 other teams on Sinclair/Diamond local TV deals, all of whom rely on RSNs to play New York salaries in Pittsburgh or Kansas City.

In Canada, as opposed to the American model, regional sports contracts are held directly by either TSN or Sportsnet, national carriers. The monopoly status has suppressed revenues to Canadian NHL, MLB or NBA teams relative to the deals cut in large markets such as New York’s tri-state area, southern California or Chicago.

Recently TV rights packages values were boosted by the arrival of Amazon, YouTube and Google which began to compete with traditional networks for U.S. broadcast rights. But now RSNs are threatened by the cord-cutting trend that sees American and Canadian consumers dumping their traditional bundlers of services to go à la carte digital directly with the producers of programming. ( In Canada the DAZN network has gone head-to-head with TSN for NFL games on a digital deal with the league.)

This past week the American cable giant Comcast reported a year-over-year 11 percent loss in its customer base. That’s about two million Americans saying “I can do without the middle men and the useless channels. I want to subscribe directly to the producers of the material I want to see.” From a peak of 110.5 million customers in 2013 the Comcast market is estimated to drop as low as 65 million customers by 2025.

In part this is consumers shedding programming bundles they never watch and bloated subscription fees as they tighten their belts. It’s also a reflection on the Netflix streaming revolution sparked by Covid-19 lockdowns that saw locked-down consumers get used to the convenience of directly streaming programming from Netflix or Amazon Prime or Disney without paying for a raft of useless channels.

Advertisers have noticed, too. They are headed to streaming services, where their messages can be more targeted to desired audiences than cable TVs scattershot approach.

The impact is being seen in the U.S. where Diamond Sports Group, which controls a huge portion of the pro sports RSNs, is said to be headed to bankruptcy court to restructure its $8.6B in debt. “There are a lot of business and financial terms and policies to work through,” says Deadspin, “but the long and short of it is that DSG is likely going to skip an interest payment it owes, which should be enough for them to get to the bankruptcy claim they’ve been rumored to be after for a while now.”

Bloomberg reported that if they file for bankruptcy it could “potentially put at risk crucial broadcasting rights revenues” for major North American sports networks. Greg Boris, a sports management professor at Adelphi University summed up the looming disaster for pro sports. He told The Score that RSNs have “been a golden goose. You remove cable TV from the scenario, and franchises are worth a fraction of what they are today, players make a fraction of their salaries today… the boom has been going on for almost 30 years. But the vast majority of the people that pay never watch (services they purchase). That’s been the model.”

Leagues are now investigating what to do if the RSN model collapses. Currently the leagues operate direct streaming services for customers wishing to watch out-of-town games not involving their local team. They could simply add the RSN rights too these streams.But direct-to-consumer can be very costly. The Disney+ operation was thought to be a slam dunk, but now management at Disney admits it will be a few years before the operation gets out of the red. American carrier Comcast launched the Peacock network as an outlet for NBC content. It lost $2.5B in 2022 and projects to lose another $2B in 2023. Similar startups such as CBC Gem have been flops.

Direct-to-consumer is also not the easy money machine that RSNs were. If a league or a team operates a direct customer service it takes on the responsibility of signing up and maintaining its customer base. That means dealing with the fickle fans who might drop his/ her package to an NHL, NFL, MLB or NBA team for a few years till the club improves.

That could be a disaster for underperforming teams like MLB’s Pirates or NHL Vancouver Canucks who had the assurance that, while their programming sucked, the other offerings on the cable package were worth customers retaining the service. Direct-to-consumer could, however, be a ray of hope for fans of bad teams that force clubs to finally get serious about producing a winning product.

This potential financial shortfall is probably one of the reason pro sports has so fervently embraced sports betting— to the annoyance of many fans. If the TV money goes, they’ll need every dollar they can find to pay out the contracts they’ve been issuing with impunity the past decade.

Sign up today for Not The Public Broadcaster newsletters. Hot takes/ cool slants on sports and current affairs. Have the latest columns delivered to your mail box. Tell your friends to join, too. Always provocative, always independent.  https://share.hsforms.com/16edbhhC3TTKg6jAaRyP7rActsj5

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

Follow Author

More from this author

Bruce Dowbiggin

Mistrial Declared in Junior Hockey Assault Trial. What Now?

Published on

With all the Elbows Up election idiocy you can be forgiven for missing the news this past week that the trial of five former members of the 2018 men’s gold-medal winning Team Canada hockey team was declared a mistrial just a day into the proceedings. The five have all plead not guilty.

On Friday the judge ordered a new jury be empanelled after a half day of evidence in the trial of the players who are accused of sexually assaulting a woman in a hotel room in 2018 in London, Ont. Superior Court Justice Maria Carroccia has not released the reasons she halted the trial. It comes after outrage over a civil settlement between the victim and Hockey Canada in 2020 forced authorities to pursue the criminal charges.

The graphic nature of the evidence so far promises dramatic testimony should the trial go its full length. Thoughts that one of the quintet might accept a plea deal to roll over on his former teammates— a goal of the police and prosecution— have so far been unrealized. It is expected that the victim will testify.

The low-profile start to the trial in the case is a contrast with the front-page treatment it received after excellent reporting from Katie Strang of The Athletic and Rick Westhead of TSN. At the time the charges were announced in 2024, Michael McLeod and Cal Foote were with the New Jersey Devils, Dillon Dubé was with the Calgary Flames and Carter Hart was with the Philadelphia Flyers. Alex Formenton had been signed by the Ottawa Senators but was playing in Switzerland.

The sensation was amplified by the role of Hockey Canada in the civil case, using funds to pay off the victim. Parliamentary hearings and front-page headlines added to the impact.

As we wrote in January of 2024, the hysteria encouraged the usual radicals to denigrate the national sport. “For the same reason that some think guns kill people, the toffs believe that hockey itself causes outbreaks of macho sexual behaviour. These people cheer for Sweden when it plays Canada because… Canadian hockey is just too down-market for them. Sweaty guys. Cold rinks. Meritocracy. Ick!

“We should clarify here that we mean men’s hockey. Womens’ hockey is not included in the loathing. In fact, metrosexuals from PM Justin Trudeau on down worship the wholesome new PWHL. Skippy recently gave a pep talk to the Ottawa players in their dressing room. Surprise. They lost.

“Players are married to rivals on other teams. Can you get more hip than that?  Women’s hockey is nominally about winning; the real prize is equal pay for work of equal value. And the love of the Trudeau cabinet.

“But men’s hockey, with its crude meritocracy, must be shunned at all costs. Pediatric “experts” blame its emphasis on winning for causing kids to drop out.. So when the sordid tale of a 2018 multiple-sex allegation at a golf tournament arrived it warranted a hearing in the Commons, tut-tutting editorials by the score about the over-sexed nature of teenaged young hockey stars and multiple attempts to convict someone, anyone, for the act.

“That’s why the principals eventually pursued a civil case, where rules of evidence are less stringent. A civil case that Hockey Canada quickly paid off from a suspicious slush fund to end the ordeal for everyone. How’d that work out?

”Feminists and the non-binary set howled about this, but after the storm of outrage the media cycle disappeared from the public view. The 20 or so players on the 2018 Team Canada gold medal winners graduated into the NHL, and the league, which had no power to compel testimony nor a criminal charges to rely on, let them play.

“But pressure on police over the following months finally forced criminal charges. Butter cloak of secrecy prevailed. This was highly unsatisfactory. Who was under suspicion? Who was innocent? Player agents and lawyers kept their charges from self-incrimination at all costs.

“How will it end? Will there be convictions or will deals be done? In this time where social-media truths are fungible and Woke causes are paramount no one should hazard a guess. But one thing that will get an airing is the charge that hockey created this climate of sexual permissiveness. The sport must be condemned when its participants break the law.

You think that hockey caused this? That it doesn’t happen in the world of millionaire basketball or football or baseball players? Guess again. Cleveland Browns QB DeShaun Watson faced 24 sexual assault accusations. One former NBA player had seven children by six different women. Former MLB pitcher Trevor Bauer faced sexual assault charges from an alleged assault at his home.

How about the stories of young women who, like the young women pursuing athletes, went backstage at concerts and shows for a rendezvous with a famous rock star like Steven Tyler or Axl Rose and got more than they bargained for.

Or those who tried to climb the political or corporate ladder by submitting to power figures? Hello, Kamala Harris. This case is about power, stardom, privilege and exploitation. Ugly, yes. Life-wrecking for some. But trying to pigeon-hole hockey as the unique engineer of the tragedy is ignorant and irresponsible. “

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

Continue Reading

2025 Federal Election

How Canada’s Mainstream Media Lost the Public Trust

Published on

Breaking: CBC News admits that host Rosemary Barton was wrong on April 16 when she said “remains of indigenous children” have been discovered.

Call it the Panic Election. From The Handmaid’s Tale to Quebec alienation to plastic straws, the dynamic is citizens being stampeded in a brief six weeks by Big Brother. (There’s no Big Sister. That would mess with the narrative.) Prompting Covid Part Deux from the Laurentian media scolds.

Nowhere is this panic more keen than among aging Boomers who’ve pronounced themselves willing to ignore a decade of Justin Trudeau’s clumsy, unethical and sometimes criminal behaviour in the wake of Big Bad Trump. Even the threat of losing the country’s AAA credit rating can’t sway them from full-throated panic about being the 51st state.

The 51st state gambit is the window dressing. The real Trump panic is over him exposing the inadequacies of a Canadian society penetrated by China, dominated by globalist fanatics and more indebted every day. Specifically, Trump labelled Canadians defence dead-beats and entitled snobs who’d be crazy not to join the U.S. The insulting Trump framing has been a lifeline to those most recently in office— Liberals— to point at the Big Bad Wolf outside the door rather than the Frozen Venezuela inside its walls.

Integral to this panic is the role of Canada’s legacy media, a self-serving caste saved from bankruptcy (for now) by generous wads of public money. The 416/613 bubble ponies operate as if it were still 1985, not 2025. They’ve managed to preserve their status while society changed around them. For instance, CBC’s flagship At Issue panel features three people from Toronto and a fourth from Montreal.

It has worked perfectly in Boomer Canada. Until this past week, when the media guardians finally lost the plot. The combination of TV panel hubris and the incompetence of the Elections Commission exposed an industry more interesting in protecting its own turf than protecting the truth.

The meltdown was the notion that conservative social media— with its intrusive reporters and tabloid tactics— had no place in their sandbox. This hissy fit came after Wednesday’s French debate. Members of Rebel News, True North and other outfits dominated the party leaders’ scrums with obtrusive questions about Mark Carney’s opinions on same-sex sports and what constitutes a woman— questions the French moderator had neglected to ask.

For legacy reporters and hosts who take it as given that they be allowed the front pew this was an affront to their status.  As purveyors of the one true political religion the talking heads on CBC, CTV and Global began speaking of “so-called journalists” and “far-right” intruders elbowing into their territory. Their resentment was all-consuming.

This resentment spilled into Debate Night Two when a shouting match ensued in the press room. A CBC source claimed (incorrectly) that Rebel Media leader Ezra Levant had been barred from the press room. A writer from the Hill Times screamed at members of their raucous rivals. The carefully chose panelists suggested that these outfits were funded by dark right-wing sources.

Before the debate had ended Elections Commission organizers— reportedly goaded by the Liberals— called off the post-debate scrum citing “safety” issues that seemingly included a Rebel reporter conducting a hostile walking interview with a furious Liberal official. This unleashed another torrent of Media Party vitriol about its position as the keepers of Canadian journalism.

In a show of irony, these complaints about right-wing misinformation came from people whose livelihood is dependent on Liberal slush funds or whose organizations have accepted government funds to stave off bankruptcy or whose union is an active shill for non-Conservative parties. The conflicts are never mentioned in the unctuous festival of privilege.

What makes this rearguard action against new media risible was the 2024 U.S. election where Donald Trump acknowledged the new day and rode the support of non-traditional media back to the presidency. His shunning of the legacy networks and hallowed print brands heralded a new reality in American elections. Poilievre has struggled to find this community in Canada, but for those with eyes it remains the future of disseminating political thought.

A perfect example of alternative media scooping the tenured mob on Parliament Hill has been the sterling work on China by Sam Cooper, a former Global employee who has independently demonstrated the ties between Chinese criminal gangs and the Canadian political structure going back to the 1980s. Working with others outside the grid he’s shown the scandal of a Liberal candidate urging Chinese Canadian voters to reap a bounty for turning his Conservative opponent to the Chinese Communist Party. A disgrace that Carney has forgiven.

Predictably Cooper’s work and the independent story by two retired RCMP investigators who implicated nine Liberal cabinet members in compliance with the Chinese communists has gotten the ‘tish-tish” from the Laurentian elites. Like the Democrats who buried the Hunter Biden laptop story to save his father in the dying days of the 2020 U.S. election the poodle media hope to delay the truths about China long enough to get the compliant Carney over the finish line.

For contrast to how it was— and could be— one only had to witness the moderator performance of journalist Steve Paikin of TVO. Largely unknown outside Ontario, Paikin overcame the skepticism of Westerners by playing it straight down the middle. Such was his honest-broker performance that Poilievre was heard telling him after the debate that he had no idea how Paikin might vote. (Ed. note: Paikin is a former colleague and longtime friend.) In other words, it’s still possible.

It’s a cliché that this election is a hinge point for Canada. Will it face itself in the mirror or indulge in more denialism about its true self? No wonder unaffiliated journalists joke that their stories today will be the lead on mainstream media in three months. Carney has promised to continue bribing the mainstream media, but their day is done. It’s simply a matter of fixing a date for the next panic.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster. His new book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org. You can see all his books at brucedowbigginbooks.ca.

Continue Reading

Trending

X