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Bruce Dowbiggin

When Analytics Fail Is It Time To Call In Legends?

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It seemed only a short while ago that the trend in NHL management was going to toward analytics and new-age concepts of building a Stanley Cup winner. The poster boy for this movement was Kyle Dubas, hired by the Maple Leafs at age 32 to be their general manager. The idea was to take a more empirical approach to winning, eschewing the old sweats of the past.

Dubas, who’d been a GM in the OHL with Sault Ste Marie, represented the ascent of using analytics to determine what makes a team click. It also was a concession to the complications of salary-cap management, the byzantine art of juggling egos and eight-year contracts. It was believed that individuals schooled on that side of the business would be best for the new challenges.

Dubas was not alone in promoting something other than the old “try harder” school of management. Every team made a concession small or large to the new orthodoxy. Needless to say the hockey establishment saw this as a threat to their hegemony in the sport. (Using the term analytics can get you tossed out of a few hockey bars.) Dubas’s firing does not mark the failure of analytics.

Even as they bend a knee to the digital ways of doing business, NHL owners still are fans of the game. Yes, they want the perks in winning. But they also love to hang around the legends of their franchise, guys they grew up idolizing. So when fans get restless, NHL owners often turn to the legendary players of the franchise to take the heat off them.

A classic example covered in our 2015 book Ice Storm was how the hapless Vancouver Canucks, winners of zero Stanley Cups since 1969, pivoted from progressive GM Mike Gillis, who’d taken the team to within a game of the Cup in 2011. When the club failed to advance past the first round in 2012/ 2013, however, owner Francesco Aquilini began taking heat in the market.

A tangled trade controversy with goalie Roberto Longo only exacerbated the tension. When forcing Gillis to hire firebrand coach John Tortorella failed to improve the club’s fortunes, Aquilini handed the GM post to franchise legend Trevor Linden, who had no managerial experience. Since sacking Gillis, the Canucks have failed to make the postseason seven times in nine seasons.

A similar situation has emerged in Calgary where the team canned GM Brad Treliving (who immediately replaced Dubas in Toronto) after missing the playoffs in 2022-23. When given an ultimatum between Treliving and hard-ass coach Darryl Sutter, principal owner Murray Edwards opted to keep Sutter, who had two years left on his contract. When that brainwave went over like a lead balloon in the fan base, the Flames pivoted to hiring Craig Conroy, fan favourite and (here’s a hint) a guy already under contract with the Flames.

The GM shuffle either indicated loyalty to a Flames employee or the fact that Calgary has become a toxic job site in the NHL due to the meddling of its principal owner who flips quarters like manhole covers. Sensing Conroy alone might not be able to placate the base, Flames legend Jarome Iginla was brought in as a special assistant to put a nice face on the floundering Flames.

The genial Iginla has no managerial experience, and new rookie coach Ryan Huska is not going to enjoy Iginla breathing over his shoulder— no matter how pleasant a guy the Hall of Fame is. But if this uncomfortable management structure buys peace for the owner (who principally lives in Switzerland these days) then it will be seen as a success in the owners’ box.

CALGARY, CANADA – MARCH 3: Jarome Iginla #12 of the Calgary Flames jumps over the boards to start his shift during their NHL game against the Vancouver Canucks at the Scotiabank Saddledome on March 3, 2013 in Calgary, Alberta, Canada. (Photo by Tom Szczerbowski/Getty Images)

Making the Calgary situation more perilous, the other owners are aging, no one locally is a natural candidate to spend the billion dollars it takes to run an NHL club, and the Flames new arena is still, at best, three or four years away. Good luck. So they’re hiring at discount prices.

Calgary is hardly alone. In Philadelphia, Flyers hero Daniel Briere has been handed the job of resurrecting the proud franchise. The Flyers have missed the playoffs the last three seasons, and so Briere has carte blanche (for now) to blow things up in Philly. He’s got two first-round picks at the moment and has done a three-team trade. So he’s been active. Adding ex-Flyer legend John LeClair is another attempt to placate  fans.

Briere says, “We’re going to try to make things happen”. But the question is, how long will the faithful remember Briere the Hero when the current team is a mess on the ice? Former heroes don’t like their reputations tarnished by making the wrong moves.

Mike Grier is another former fan favourite, this time in San Jose, where he took over the GM job from longtime stalwart Doug Wilson. Grier hired his old college buddy David Quinn to coach the toothless Sharks, but you know his stale date is coming soon if San Jose doesn’t get moving fast.  Ditto for former-stars-turned GMs Chris Drury (New York Rangers) and Rob Blake (L.A. Kings).

Joe Sakic is one legend-turned-general-manager who did succeed, taking over the Colorado Avalanche is 2014 and helping to guide them to a Stanley Cup in 2022. Sakic was aided by taking over the Avs at their lowest point, which earned them superstars like Nathan McKinnon and Cale Makar in the draft. He won the GM of the year in 2022 and has now moved out of the GM chair.

Red Wings legend and current GM Steve Yzerman is unique, having built the Tampa Bay Lightning into Stanley Cup winners before returning to Detroit to resuscitate the pitiful Red Wings, who’ve gone from model NHL franchise between 1990-2017 to seven straight playoff misses since. It would take something monumental for the Detroit fanbase to turn on Yzerman, but there is an expectation that he needs success— soon.

So analytics may not have conquered the NHL as yet, but summoning team legends still has its fans in owners desperate to have someone else to blame.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

 

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Sometimes An Ingrate Nation Pt. 2: The Great One Makes His Choice

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@PaulChampLaw So, Wayne Gretzky flew on an FBI jet in April 2025 with Kash Patel to watch the Capitals? We all make choices…

Canadians always liked to see themselves as a reflective people. Not hurried into extremes. Slow to anger, quick to act on danger. Humble guys like Wayne Gretzky or Bobby Orr.

If there’s one thing that pissed them off it was anyone sucking up to Americans. Unless… they make it BIG in the U.S.. There was a big exemption for Canadians like Gretzky or Orr or Mike Myers who went south to make a fortune. For them the standards didn’t apply. They were heroes of the nation.

Until Donald Trump. Any Canadian hero not calling him Cheeto or Orange Man Bad or Hitler can expect to receive the mark of Cain from the Left huddling in the Great White North. Anyone excoriating POTUS 45/ 47 , however, is given a lifetime hall pass. No exceptions.

As Gretzky has learned again. Sunday a new photo emerged of the greatest offensive star in NHL history playing golf with the president at his Jupiter, Florida, golf course— the one where Ryan Wesley Routh tried to assassinate Trump.  This led to the same predictable rending of garments and clutching of pearls that greeted Gretzky’s earlier declaration of loyalty to The Worst Human Being Ever®. Traitor is now the mildest description of 99 chez nous.

Give the Gretzkys credit, they didn’t disguise their decision. After Trump’s stunning (to some) win last November, Janet Gretzky cooed, “Congratulations Mr. President Donald J Trump ♥️🤍💙🇺🇸 You did it, You deserved it, you earned every bit of it. The world is a better place to have you as our Leader. Proud to be an American. Thank you for being such a great friend. May God keep watching over you ♥️🙏🏻♥️ Love our family to yours !”

The incensed Canadian left swung into action. “University of Alberta professor Robert Summers @RJSCity: “He’s been a pretty unlikable guy for a long time, this just further solidifies it. @ktownkeith: “Gretzky is disgusting and pathetic. I will celebrate when Ovechkin breaks his record. Also FYI, Mario was the best hockey player ever, not Whine Gretzky.” “People should burn all their old hockey jersey and cards of this guy. A shame”. And those were the nice ones.

The bile harkened to Orr supporting Trump in 2020. In our column at the time we noted the furious aftermath from Canadian hockey worshippers. Canadian sports media called Trump a “monster”, a “racist” and “a totalitarian”. You could heat most of the GTA with the steam emitted by their indignation at Orr having the temerity to speak out politically.

Orr has taken a low profile since, as even some in his hometown of Parry Sound wants nothing to do with him. “Poor Parry Sound,” tweeted Mary Lou George on Oct. 31, 2020. “What a disgrace #BobbyOrr has turned out to be. Guess he believes bragging about assaulting women really is just locker room talk since he wants Trump on his team. Sad.”

As with everything in the current McCoys vs Hartfields feud between the countries the venom launched at Gretzky’s decision to support Trump is underscored by the quaint notion that Canada is anything like it was when Gretzky’s 1988 wedding was a national celebration in Canada.

As the polling from the 2025 Canadian federal election showed young people are fed up with their Boomer parents’ nostalgia for the nation that smuggled the American diplomats out of Iran in 1979. They want economic opportunities and the ability to buy homes. What successive Liberal governments have given them is trans insanity, cities overrun by Hamas protesters and national debt backloaded on their shoulders.

To say nothing of Chinese infiltration of the economy and trade. No wonder they keep trying to change the words to O Canada all the time.

The decisions by Gretzky and Orr, among many expats, is partially due to Trump’s contrarian stance. But it also reflects a distance from the land where they grew up. Mike Myers and Elbows Up played on this sentimental loyalty to help Mark Carney succeed Justin Trudeau. But as more and more financial and talent stacks head south for opportunity (see Nutrien’s decision to ship Saskatchewan potash via the U.S., ignoring B.C.) it’s becoming clear that a reckoning is coming.

Trump’s brusque brushoff of Canada as no better than a 51st state was like an intervention with a friend or family member who’s gotten lost. It was a chance for self examination as we said in this 2018 column, Sometimes An Ingrate Nation.

Instead they bought the fake line that Trump would “invade” the country. Canadians lamented their treatment of “loyal old friend Canada”. But since the Iran heroics what has Canada done to help the U.S.? America has guarded Canada militarily. It has protected the trade lanes where Canadian goods are shipped. It has accepted hundreds of thousands of health patients unable to receive timely treatment in Canada’s single payer system.

It has encouraged Canada an automobile industry. It has allowed Canada’s film and TV industry subsidies. It has (so far) tolerated Canada’s dairy cartels. And it has welcomed Canadians by the millions to holiday or invest in America.

Now list the selfless deeds Canada has performed for America since Ken Taylor squirrelled the diplomats out of Tehran. Um… give us time. We sent Orr and Gretzky to the U.S. to jumpstart hockey. And all the SCTV folks. Canada also became the home for every foaming leftist in America seeking to escape Trump. Beyond that? Diddly squat.

So instead of the prolonged lamentations of the women and men and others of Canada, perhaps Elbows Up should listen to VPOTUS J.D. Vance. “And with all due respect to my Canadian friends, whose politics focus obsessively on the United States: your stagnating living standards have nothing to do with Donald Trump or whatever bogeyman the CBC tells you to blame. The fault lies with your leadership, elected by you.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

Integration Or Indignation: Whose Strategy Worked Best Against Trump?

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““He knows nothing; and he thinks he knows everything. That points clearly to a political career.” George Bernard Shaw

In the days immediately following Donald Trump’s rude intervention into the 2025 Canadian federal election— suggesting Canada might best choose American statehood— two schools of thought emerged.

The first and most impactful school in the short term was the fainting-goat response of Canadian’s elites. Sensing an opening in which to erode Pierre Poilievre’s massive lead in the 2024 polls over Justin Trudeau, the Laurentian elite concocted Elbows Up, a self-pity response long on hurt feelings and short on addressing the issues Trump had cited in his trashing of the Canadian nation state.

In short order they fired Trudeau into oblivion, imported career banker Mark Carney as their new leader in a sham convention and convinced Canada’s Boomers that Trump had the tanks ready to go into Saskatchewan at a moment’s notice. The Elbows Up meme— citing Gordie Howe— clinched the group pout.

(In fact, Trump has said that America is the world’s greatest market, and if those who’ve used it for free in the past [Canada] want to keep special access they need to pay tariffs to the U.S. or drop protectionist charges on dairy and more against the U.S.)

The ruse worked out better than they could have ever imagined with Trump even saying he preferred to negotiate with Carney over Poilievre. In short order the Tories were shoved aside, the NDP kneecapped and the pet media anointed Carney the genius skewing Canada away from its largest trade partner to the Eurosphere. We remain in that bubble, although the fulsome promises of Carney’s first days are now coming due.

Which brings us to the second reaction. That was Alberta premier Danielle Smith bolting to Mar A Lago in the days following Trump’s comments. Her goal was to put pride aside and accept that a new world order was in play for Canada. She met with U.S. officials and, briefly, with Trump to remind them that Canada’s energy industry was integral to American prosperity and Canadian stability.

Needless to say, the fainting goats pitched a fit that not everyone was clutching pearls and rending garments in the wake of Trump’s dismissive assessment of his northern neighbours. Their solution to Trump was to join China in retaliatory tariffs— the only two nations to do so— and to boycott American products and travel. Like the ascetic monks they cut themselves off from real life. Trump has yet to get back to Carney the Magnificent

And Smith? She was a “traitor” or a “subversive” who should be keel hauled in the North Saskatchewan. For much of the intervening months she has been attacked at home in Alberta by the N-Deeps and in Ottawa by just about everyone on CBC, CTV, Global and the Globe & Mail. “How could she meet with the Cheeto?”

Nonetheless conservatives in the province moved toward a more independence within Canada. Smith articulated her demands for Alberta to prevent a referendum on whether to remain within Confederation. At the top of her list were pipelines and access to tidewater. Ergo, a no-go for BC’s squish premier David Eby who is the process of handing over his province to First Nations.

It became obvious that for all of Carney’s alleged diplomacy in Europe and Asia (is the man ever home?) he had a brewing disaster in the West with Alberta and Saskatchewan growing restless. In a striking move against the status quo, Nutrien announced it would ship its potash to tidewater via the U.S., thereby bypassing Vancouver’s strike-prone, outdated port and denying them billions.

Suddenly, Smith’s business approach began making eminent good sense if the goal is to keep Canada as one. So we saw last week’s “memorandum of understanding” between Alberta and Ottawa trading off carbon capture and carbon taxes for potential pipelines to tidewater on the B.C. coast. A little bit of something for everyone and a surrender on other things.

The most amazing feature of the Mark Carney/Danielle Smith MOU is that both politicians probably need the deal to fail. Carney can tell fossil-fuel enemy Quebec that he tried to reason with Smith, and Smith can say she tried to meet the federalists halfway. Failure suits their larger purposes. Which is for Carney to fold Canada into Euro climate insanity and Smith into a strong leverage against the pro-Canada petitioners in her province.

Soon enough, at the AFN Special Chiefs Assembly, FN Chief Cindy Woodhouse Nepinak told Carney that  “Turtle Island” (the FN term for North America popularized by white hippy poet Gary Snyder) belongs to the FN people “from coast to coast to coast.” The pusillanimous Eby quickly piped up about tanker bans and the sanctity of B.C. waters etc.

Others pointed out the massive flaw in a plan to attract private interests to build a vital bitumen pipeline if the tankers it fills are not allowed to  sail through the Dixon Entrance to get to Asia.

But then Eby got Nutrien’s message that his power-sharing with the indigenous might cause other provinces to bypass B.C. (imagine California telling Texas it can’t ship through its ports over moral objections to a product). He’s now saying he’s open to pipelines but not to lift the tanker ban along the coast. Whatever.

Meanwhile the kookaburras of isolation back east continue with virtue signalling on American booze— N.S. to sell off its remains stocks — while dreaming that Trump’s departure will lead to the good-old days of reliance on America’s generosity.

But Smith looks to be wining the race. B.C.’s population shrank 0.04 percent in the second quarter of 2025, the only jurisdiction in Canada to do so. Meanwhile, Alberta is heading toward five million people, with interprovincial migrants making up 21 percent of its growth.

But what did you expect from the Carney/ Eby Tantrum Tandem? They keep selling fear in place of GDP. As GBS observed, “You have learnt something. That always feels at first as if you have lost something.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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