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What are data centers and why do they matter?

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Data centers may not be visible to most Americans, but they are shaping everything from electricity use to how communities grow.

These facilities house the servers that process nearly all digital activity, from online shopping and streaming to banking and health care. As the backbone of artificial intelligence and cloud computing, they have expanded at a pace few other industries can match.

Research from Synergy Research Group shows the number of hyperscale data centers worldwide doubled in just five years, reaching 1,136 by the end of 2024. The U.S. now accounts for 54% of that total capacity, more than China and Europe combined. Northern Virginia and the Beijing metro area together make up about 20% of the global market.

John Dinsdale, chief analyst with Synergy Research, said in an email to The Center Square that a simple way to describe data centers is to think of them as part of a food chain.

“At the bottom of the food chain, you’re sitting at your desk with a desktop PC or laptop. All the computing power is on your device,” Dinsdale said.

The next step up is a small office server room, which provides shared storage and applications for employees.

“Next up the chain, you can go two different directions (or use a mix),” he explained.

One option is a colocation data center, where companies lease space instead of running their own physical facilities. That model can support a multitude of customers from a single operator, such as Equinix.

The other option is to move to public cloud computing.

“You buy access to computing resources only when you need them, and you only pay for what you use,” Dinsdale said.

Providers like Amazon, Microsoft and Google run massive data centers that support tens of thousands of servers. From the customer perspective, it may feel like having a private system, but in reality, these servers are shared resources supporting many organizations.

Cloud providers now operate at a scale that was “unthinkable ten years ago” and are referred to in the industry as hyperscale, Dinsdale added. These global networks of data centers support millions of customers and users.

“The advent of AI is pushing those data centers to the next level — way more sophisticated technology, and data centers that need to become a lot more powerful,” he said.

What is a data center?

At its simplest, a data center is a secure building filled with rows of servers that store, process and move information across the internet. Almost every digital action passes through them.

“A data center is like a library of server computers that both stores and processes a lot of internet and cloud data we use every day,” said Dr. Ali Mehrizi-Sani, director of the Power and Energy Center at Virginia Tech told The Center Square. “Imagine having thousands of high-performance computers working nonstop doing heavy calculations with their fans on. That will need a lot of power.”

Some are small enough to serve a hospital or university. Others, known as hyperscale facilities, belong to companies such as Amazon, Microsoft, Google and Meta, with footprints large enough to be measured in megawatts of electricity use.

How big is the industry?

Synergy’s analysis shows how dominant the U.S. has become. Fourteen of the world’s top 20 hyperscale data center markets are in the U.S., including Northern Virginia, Dallas and Silicon Valley. Other global hotspots include Greater Beijing, Dublin and Singapore.

In 2024 alone, 137 new hyperscale centers came online, continuing a steady pace of growth. Average facility size is also climbing. Synergy forecasts that total capacity could double again in less than four years, with 130 to 140 new hyperscale centers added annually.

The world’s largest operators are American technology giants. Amazon, Microsoft and Google together account for 59% of hyperscale capacity, followed by Meta, Apple, and companies such as Alibaba, Tencent and ByteDance.

How much power do they use?

Large data centers run by the top firms typically require 30 to 100 megawatts of power. To put that into perspective, one megawatt can power about 750 homes. That means a 50-70 megawatt facility consumes as much electricity as a small city.

“Building one data center is like adding an entirely new town to the grid,” Mehrizi-Sani said. “In fact, in Virginia, data centers already consume about 25% of the electricity in the state. In the United States, that number is about 3 to 4%.”

That demand requires extensive coordination with utilities.

“Data centers connect to the power grid much like other large loads, like factories and even towns do,” Mehrizi-Sani said. “Because they need so much electric power, utilities have to upgrade substations, lines and transformers to support them. Utilities also have to upgrade their control and protection equipment to accommodate the consumption of data centers.”

If not planned carefully, he added, new facilities can strain local power delivery and generation capacity. That is why every major project must undergo engineering reviews before connecting to the grid.

Why now?

The rapid rise of AI has supercharged an already fast-growing sector. Training models and running cloud services requires enormous computing power, which means facilities are being built faster and larger.

“AI and cloud drive the need to data centers,” Mehrizi-Sani said. “Training AI models and running cloud services require massive computing power, which means new data centers have to be built faster and larger than before.”

Dinsdale noted in a report that the industry’s scale has shifted sharply.

“The big difference now is the increased scale of growth. Historically the average size of new data centers was increasing gradually, but this trend has become supercharged in the last few quarters as companies build out AI-oriented infrastructure,” he said.

Why certain states lead the market

Different states and regions offer different advantages. According to a July 2025 report by Synergy Energy Group, Virginia became the leading hub because of relatively low electricity costs when the industry was expanding, availability of land in the early years and proximity to federal agencies and contractors.

Texas and California are also major markets, for reasons ranging from abundant energy to the presence of technology companies.

Internationally, Synergy’s analysis shows that China and Europe each account for about a third of the remaining capacity. Analysts expect growth to spread to other U.S. regions, including the South and Midwest, while markets in India, Australia, Spain and Saudi Arabia increase their share globally.

What is at stake?

For most Americans, data centers are invisible but indispensable. Almost everything digital depends on them.

“Streaming movies, online banking, virtual meetings and classes, weather forecasts, navigation apps, social media like Instagram, online storage and even some healthcare services” all run through data centers, Mehrizi-Sani said.

Synergy’s forecast suggests the trend is unlikely to slow.

“It is also very clear that the United States will continue to dwarf all other countries and regions as the main home for hyperscale infrastructure,” Dinsdale said.

This story is the first in a Center Square series examining how data centers are reshaping electricity demand, costs, tax incentives, the environment and national security.

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Artificial Intelligence

The App That Pays You to Give Away Your Voice

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What sounds like side hustle money is really a permanent trade of privacy for pennies

An app that pays users for access to their phone call audio has surged to the top of Apple’s US App Store rankings, reflecting a growing willingness to exchange personal privacy for small financial rewards.
Neon Mobile, which now ranks second in the Social Networking category, invites users to record their calls in exchange for cash.
Those recordings are then sold to companies building artificial intelligence systems.
The pitch is framed as a way to earn extra income, with Neon promising “hundreds or even thousands of dollars per year” to those who opt in.
The business model is straightforward. Users are paid 30 cents per minute when they call other Neon users, and they can earn up to $30 a day for calls made to non-users.
Referral bonuses are also on offer. Appfigures, a platform that tracks app performance, reported that Neon was ranked No. 476 in its category on September 18.
Within days, it had entered the top 10 and eventually reached the No. 2 position for social apps. On the overall charts, it climbed as high as sixth place.
Neon’s terms confirm that it records both incoming and outgoing calls. The company says it only captures the user’s side of a conversation unless both participants are using the app.
These recordings are then sold to AI firms to assist in developing and refining machine learning systems, according to the company’s own policies.
What’s being offered is not just a phone call service. It’s a pipeline for training AI with real human voices, and users are being asked to provide this data willingly. The high ranking of the app suggests that some are comfortable giving up personal conversations in return for small daily payouts.
However, beneath the simple interface is a license agreement that gives Neon sweeping control over any recording submitted through the app. It reads:
“Worldwide, exclusive, irrevocable, transferable, royalty-free, fully paid right and license (with the right to sublicense through multiple tiers) to sell, use, host, store, transfer, publicly display, publicly perform (including by means of a digital audio transmission), communicate to the public, reproduce, modify for the purpose of formatting for display, create derivative works as authorized in these Terms, and distribute your Recordings, in whole or in part, in any media formats and through any media channels, in each instance whether now known or hereafter developed.”
This gives the company broad latitude to share, edit, sell, and repurpose user recordings in virtually any way, through any medium, with no expiration or limitations on scope.
Users maintain copyright over their recordings, but that ownership is heavily constrained by the licensing terms.
Although Neon claims to remove names, phone numbers, and email addresses before selling recordings, it does not reveal which companies receive the data or how it might be used after the fact.
The risks go beyond marketing or analytics. Audio recordings could potentially be used for impersonation, scam calls, or to build synthetic voices that mimic real people.
The app presents itself as an easy way to turn conversations into cash, but what it truly trades on is access to personal voice data. That trade-off may seem harmless at first, yet it opens the door to long-term consequences few users are likely to fully consider.
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Artificial Intelligence

AI chatbots a child safety risk, parental groups report

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ParentsTogether Action and Heat Initiative, following a joint investigation, report that Character AI chatbots display inappropriate behavior, including allegations of grooming and sexual exploitation.

This was seen over 50 hours of conversation with different Character AI chatbots using accounts registered to children ages 13-17, according to the investigation. These conversations identified 669 sexual, manipulative, violent and racist interactions between the child accounts and AI chatbots.

“Parents need to understand that when their kids use Character.ai chatbots, they are in extreme danger of being exposed to sexual grooming, exploitation, emotional manipulation, and other acute harm,” said Shelby Knox, director of Online Safety Campaigns at ParentsTogether Action. “When Character.ai claims they’ve worked hard to keep kids safe on their platform, they are lying or they have failed.”

These bots also manipulate users, with 173 instances of bots claiming to be real humans.

A Character AI bot mimicking Kansas City Chiefs quarterback Patrick Mahomes engaged in inappropriate behavior with a 15-year-old user. When the teen mentioned that his mother insisted the bot wasn’t the real Mahomes, the bot replied, “LOL, tell her to stop watching so much CNN. She must be losing it if she thinks I could be turned into an ‘AI’ haha.”

The investigation categorized harmful Character AI interactions into five major categories: Grooming and Sexual Exploitation; Emotional Manipulation and Addiction; Violence, Harm to Self and Harm to Others; Mental Health Risks; and Racism and Hate Speech.

Other problematic AI chatbots included Disney characters, such as an Eeyore bot that told a 13-year-old autistic girl that people only attended her birthday party to mock her, and a Maui bot that accused a 12-year-old of sexually harassing the character Moana.

Based on the findings, Disney, which is headquartered in Burbank, Calif., issued a cease-and-desist letter to Character AI, demanding that the platform stop due to copyright violations.

ParentsTogether Action and Heat Initiative want to ensure technology companies are held accountable for endangering children’s safety.

“We have seen tech companies like Character.ai, Apple, Snap, and Meta reassure parents over and over that their products are safe for children, only to have more children preyed upon, exploited, and sometimes driven to take their own lives,” said Sarah Gardner, CEO of Heat Initiative. “One child harmed is too many, but as long as executives like Karandeep Anand, Tim Cook, Evan Spiegel and Mark Zuckerberg are making money, they don’t seem to care.”

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