Community
United Way teams up with McDonald’s for first Heart Campaign in Central Alberta
October 26, 2017
FOR IMMEDIATE RELEASE
United Way of Central Alberta has teamed up with McDonald’s Red Deer for the first ever Heart Campaign in Central Alberta
Red Deer, Alberta – October 26, 2017 – United Way Central Alberta is pleased to announce the inaugural McDonald’s Red Deer Heart Campaign is underway, and continues until the very first McDonald’s United Way Day on November 15th. United Way Hearts have landed in McDonald’s locations across Red Deer, Alberta. Guests visiting Red Deer McDonald’s locations can purchase a paper Heart to publicly pledge support towards United Way.
On November 15th, Red Deer McDonald’s locations will be wrapping up the Heart campaign with McDonald’s United Way Day. One dollar ($1.00) from every Big MacTM, Happy MealTM and Egg McMuffinTM will be donated to United Way. McDonald’s United Way Day is a one-day community event that provides an opportunity for participants to make a positive impact. All the money raised by McDonald’s stays local and goes directly to helping kids be all they can be.
“We strongly believe in our community and giving back to the neighbourhoods where we live and work,” said Bob Carpenter, McDonald’s Red Deer Franchisee. “McDonald’s United Way Day and the Heart Campaign will give our employees an opportunity to support families and children in Central Alberta.”
“The timing of this new partnership with McDonald’s couldn’t be better. We know there are a lot of businesses still struggling with the economy and we can’t keep asking the same people to give more each year,” commented Ken Johnson, United Way Co-Chair. “This is a great step forward in expanding the reach and impact of United Way Central Alberta.”
About United Way Central Alberta
United Way’s mission is to improve lives and build community through engagement and mobilized collective action. By investing in programs that get to the root causes of complex social issues, United Way is able to change people’s lives and lift them to new levels of possibility. All donations are invested by active community volunteers and directed into Central Alberta communities to create community impact. Established in 1965, United Way Central Alberta celebrated its 50th anniversary in 2015.
About McDonald’s Canada
In 1967, Canadians welcomed the first McDonald’s restaurant to Richmond, British Columbia. Today, McDonald’s Restaurants of Canada Limited has become part of the Canadian fabric, serving close to three million guests every day. Together with our franchisees, we proudly employ nearly 90,000 people from coast-to-coast and approximately 85 per cent of McDonald’s 1,400 Canadian restaurants are locally owned and operated by independent entrepreneurs. Of the almost $1 billion we spend on food, more than 85 per cent is purchased from suppliers in Canada. For more information on McDonald’s Canada visit McDonalds.ca.
Community
Charitable giving on the decline in Canada
From the Fraser Institute
By Jake Fuss and Grady Munro
There would have been 1.5 million more Canadians who donated to charity in 2023—and $755.5 million more in donations—had Canadians given to the same extent they did 10 years prior
According to recent polling, approximately one in five Canadians have skipped paying a bill over the past year so they can buy groceries. As families are increasingly hard-pressed to make ends meet, this undoubtedly means more and more people must seek out food banks, shelters and other charitable organizations to meet their basic necessities.
And each year, Canadians across the country donate their time and money to charities to help those in need—particularly around the holiday season. Yet at a time when the relatively high cost of living means these organizations need more resources, new data published by the Fraser Institute shows that the level of charitable giving in Canada is actually falling.
Specifically, over the last 10 years (2013 to 2023, the latest year of available data) the share of tax-filers who reported donating to charity fell from 21.9 per cent to 16.8 per cent. And while fewer Canadians are donating to charity, they’re also donating a smaller share of their income—during the same 10-year period, the share of aggregate income donated to charity fell from 0.55 per cent to 0.52 per cent.
To put this decline into perspective, consider this: there would have been 1.5 million more Canadians who donated to charity in 2023—and $755.5 million more in donations—had Canadians given to the same extent they did 10 years prior. Simply put, this long-standing decline in charitable giving in Canada ultimately limits the resources available for charities to help those in need.
On the bright side, despite the worrying long-term trends, the share of aggregate income donated to charity recently increased from 0.50 per cent in 2022 to 0.52 per cent in 2023. While this may seem like a marginal improvement, 0.02 per cent of aggregate income for all Canadians in 2023 was $255.7 million.
The provinces also reflect the national trends. From 2013 to 2023, every province saw a decline in the share of tax-filers donating to charity. These declines ranged from 15.4 per cent in Quebec to 31.4 per cent in Prince Edward Island.
Similarly, almost every province recorded a drop in the share of aggregate income donated to charity, with the largest being the 24.7 per cent decline seen in P.E.I. The only province to buck this trend was Alberta, which saw a 3.9 per cent increase in the share of aggregate income donated over the decade.
Just as Canada as a whole saw a recent improvement in the share of aggregate income donated, so too did many of the provinces. Indeed, seven provinces (except Manitoba, Nova Scotia and Newfoundland and Labrador) saw an increase in the share of aggregate income donated to charity from 2022 to 2023, with the largest increases occurring in Saskatchewan (7.9 per cent) and Alberta (6.7 per cent).
Canadians also volunteer their time to help those in need, yet the latest data show that volunteerism is also on the wane. According to Statistics Canada, the share of Canadians who volunteered (both formally and informally) fell by 8 per cent from 2018 to 2023. And the total numbers of hours volunteered (again, both formal and informal) fell by 18 per cent over that same period.
With many Canadians struggling to make ends meet, food banks, shelters and other charitable organizations play a critical role in providing basic necessities to those in need. Yet charitable giving—which provides resources for these charities—has long been on the decline. Hopefully, we’ll see this trend turn around swiftly.
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