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Mark Ruffalo, Hollywood filmmakers wrong about Canadian energy, RBC

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Hollywood actors Mark Ruffalo, Rachel McAdams and Joaquin Phoenix are pressuring TIFF to remove RBC as a sponsor because of the bank’s support for Canadian oil and gas. Getty Images photos

From the Canadian Energy Centre

By Deborah Jaremko
 

They say RBC is not a ‘worthy source of financing’ for Canadian film because of its ongoing support for Canadian oil and gas. They are wrong

A group of Hollywood filmmakers including Mark Ruffalo, Joaquin Phoenix and Rachel McAdams is calling on the Toronto International Film Festival (TIFF) to drop RBC as its main sponsor. 

They say RBC is not a “worthy source of financing” for Canadian film because of its ongoing support for Canadian oil and gas. They claim RBC is fueling climate change and disrespecting Indigenous rights.  

They are wrong.  

RBC is helping fund climate solutions while enabling Indigenous self-determination and prosperity. And Indigenous communities do not want Hollywood to speak for them.  

Here are the facts.  

Fact: RBC primarily funds Canadian oil and gas, and the world needs more Canadian oil and gas – not less 

The world’s growing population needs access to reliable, affordable, responsibly produced energy. And a lot more of it.  

According to the United Nations, last November the global population reached 8 billion people, just over a decade after hitting the landmark 7 billion in 2011. Driven by India and China, the world’s population is projected to reach 8.5 billion in 2030 and 9.7 billion 2050.  

All those people need energy. Many don’t even have it today, with about 775 million without access to electricity last year, according to the International Energy Agency (IEA).  

Even with accelerating investment in low carbon energy resources, the world’s consumption of oil, gas and coal is as high or higher than it has ever been, with both oil and coal demand reaching new records this year, the IEA reports.  

The agency projects the world’s total energy consumption – which increased by 15 per cent over the last decade – will increase by a further 24 per cent by 2050.  

On the world’s current trajectory, the IEA says oil, gas and coal will account for 62 per cent of world energy supply in 2050, compared to 78 per cent in 2021.  

As IEA executive director Fatih Birol said last year, “We will still need oil and gas for years to come… I prefer that oil is produced by countries like Canada who want to reduce the emissions of oil and gas.” 

Canada has been a cornerstone of global energy markets and a reliable partner for years, he said. 

Fact: Coastal GasLink will help reduce emissions  

The Hollywood activists take issue with RBC’s funding of the Coastal GasLink pipeline. This is nonsensical because the project can help reduce emissions in Asia. It also has the support of and is benefiting Indigenous communities.  

One of the fastest and most effective ways to reduce emissions is to switch from coal-fired power to power generated from natural gas, traded globally as LNG.  

Consider that between 2005 and 2019, emissions from the U.S power sector dropped by 32 per cent because of coal-to-gas switching, according to the U.S. Energy Information Administration.  

The LNG Canada project – supplied with Canadian natural gas via Coastal GasLink – will have among the world’s lowest emissions intensity, at 0.15 per cent CO2 per tonne compared to the global average of 0.35 per cent CO2 per tonne, according to Oxford Energy Institute.  

Natural gas from LNG Canada alone could reduce emissions in Asia by up to 90 million tonnes annually, or the equivalent of shutting down up to 60 Asian coal plants, the project says. That’s also a reduction of more than the entire emissions of the province of British Columbia, which were 64 million tonnes in 2022.   

Expanding Canada’s LNG exports to Asia could reduce emissions by 188 million tonnes per year, or the annual equivalent of taking all internal combustion engine vehicles off Canadian roads, according to a 2022 study by Wood Mackenzie.  

“It is a disservice to take the choice of Canadian LNG away from those that need it,” Billy Morin, former chief of the Enoch Cree Nation, said earlier this year. 

Fact: Coastal GasLink benefits Indigenous communities 

The Coastal GasLink pipeline is enabling shared prosperity between Indigenous communities and Canada’s energy industry.  

Not only will it connect to the LNG Canada terminal on the traditional lands of the Haisla Nation – where the project has been transformational for the community, according to Chief Councillor Crystal Smith – but it will also provide natural gas for the proposed Cedar LNG project, in which the Haisla Nation is 50 per cent owner. 

“Cedar is not only important from a Haisla perspective, [but from] a global perspective,” Smith says 

“Our territory is not in a bubble and protected from what is happening in Asia and India with coal burning.” 

Sixteen First Nations will become 10 per cent owners of the Coastal GasLink pipeline itself once it is completed.  

And so far, LNG Canada and Coastal GasLink together have spent more than $5.7 billion with Indigenous-owned and local businesses.    

“When there is foreign interference, especially from high-profile celebrities like Ruffalo, it sets us back. He does not think beyond the pipeline. He does not think beyond the cause of the day,” Indigenous policy analyst Melissa Mbarki wrote following a previous attack on Coastal GasLink by the actor.   

“Over the long term, such actions serve to drive away investment and keep Indigenous communities in poverty. We are dealing with so many social issues, including high rates of suicide, incarceration and homelessness. Speaking on our behalf is not the answer if you fail to acknowledge the entire story.”    

Fact: Indigenous communities speak with their own voices 

Ruffalo is a prominent activist against the Coastal GasLink pipeline, often spreading misinformation about the project’s relationship with Indigenous communities. But they are fighting back.  

“Hollywood celebrities from outside of Canada are actively campaigning against the Coastal GasLink project, claiming Indigenous People do not support it. However, 20 elected First Nations governments along the route do support it,” the Indigenous Resource Network said in a statement last year 

“Hollywood celebrities are standing in the way of us being able to make our own decisions. Their main goal is to push their agenda and use us as talking points; ultimately, communities are left to pick up the pieces. 

“Although their intentions may be to help Indigenous people in Canada, this can be best done by allowing our people to use their own voices. We are able to decide for ourselves what is best for ourselves and our communities.” 

Fact: The film industry has its own emissions to deal with 

Rather than campaign against Canadian energy projects that can help reduce emissions and foster prosperity for Indigenous communities, Hollywood film makers could be better served addressing the emissions in their own backyard.  

2020 study by the British Film Institute analyzing the emissions associated with producing movies in the U.S. and U.K. found that films with a budget of $70 million or over generate an average 2,840 tonnes of CO2 pollution. 

Air travel alone to support a movie production of this scale generates equivalent emissions of flying one way from London to New York 150 times, BFI said.  

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Energy

Minus Forty and the Myth of Easy Energy

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It’s not about ideology at  forty degrees below zero. It’s about survival

When the thermometer plunges to forty below, ideology no longer matters. Survival does.

That lesson was driven home in January 2024, when a brutal cold snap swept across America’s Pacific Northwest and western Canada. For four days, the region’s interconnected energy system teetered on the brink of collapse. Power lines snapped, gas pipelines strained, and four states of emergency were declared. In Portland, a falling power line killed three people and injured a baby.

This was no ordinary winter storm. It quickly became known as the January 2024 Event – a capital-letter crisis that planners are still analyzing nearly two years later. As recently as August 2025, experts continued to hold panels to ask the same question: how did the grid survive? Their verdict is grim.

Hydropower, long the Northwest’s reliable backup, faltered. Wind turbines stood still as the winds died at exactly the wrong time. Solar panels offered little under heavy gray skies. Natural gas supplied about two-thirds of the energy as furnaces worked around the clock – but even gas has limits.

The Real Problem: Capacity, Not Cold

Here’s the twist: post-event analysis shows the real problem wasn’t the cold. It was demand growth colliding with a system stripped of firm capacity. The cold snap may not have been unprecedented, but the risks were, BC Hydro’s Powerex reported.

They also warned that fashionable fixes like batteries and pumped hydro aren’t the cavalry many hope for. These technologies can even worsen shortages by competing for scarce electricity when it’s needed most. One Alberta utility estimated it would take a battery bigger than 13 years of the world’s entire EV battery output to cover its customers’ electricity needs for those few days.

Meanwhile, the renewables lobby was left scrambling for answers. Investigations by ProPublica and Oregon Public Broadcasting highlighted the obvious: Oregon and Washington had set “100% green” targets without solving the transmission bottlenecks needed to deliver that power. Instead of addressing the flaw, advocates doubled down, calling for more wind, more solar, more batteries without any credible plan for the impossibly large quantities required.

And so, in the depths of that frigid January, reality intruded. Gas-fired generation carried the essential load. Imports were pulled in. Utilities called for conservation, and households responded. System operators dug deep, showing remarkable resilience under pressure. Heroic efforts kept the lights on. But it should never have come to that.

The lesson is not that renewables are bad or that we should cling to the past. It is that energy policy must begin with humility. Weather is unpredictable. In a cross-border region of 26 million people, demand is also growing much faster than once forecast.

A Wake-Up Call Ignored

When lives are on the line, nothing replaces firm, dispatchable power. A balanced system – yes, with more renewables, but anchored by natural gas and supported by robust transmission – is essential. Pretending we can run an advanced economy on press releases and hope is how ideology masquerades as policy, and how families end up shivering in the dark.

The January 2024 event should have been a wake-up call. Yet too many leaders remain captivated by slogans and blind to physics. The grid doesn’t read legislation. It doesn’t listen to speeches. It responds only to supply, demand, and the weather. And when the weather turns deadly, the reckoning is swift.

Dreamers will keep promising a painless transition. British Columbia, for example, is shutting down domestic gas generation in what’s branded a “pivot” to renewables – even as the province ships its first LNG cargoes to a world hungry for reliable gas. At the same time, the explosive growth of data centres driven by artificial intelligence has experts agog at what this means for an already strained system.

Eighteen months after the event, the people we expect to have answers are still asking questions.

Questions Still Unanswered

Here’s one more: is our energy system’s fragility the result of wishful thinking colliding with reality? To many experts, the answer seems obvious.

At minus forty, there is no spin, no ideology—only survival.

If Canada and the Northwest want to avoid a repeat of January 2024, the path is clear: double down on reliability, build the neglected transmission, and keep firm power in the system. Because the next deep freeze—or heat wave—will not wait for us to get our politics straight.

References

LA Times (Jan 17, 2024). Pacific Northwest ice storm kills three.

NewsData (Aug 2025). Panelists: January 2024 gas shortage sparked conversations on coordination.

USACE (2024). Don’t bet on the weather: the role hydropower plays in balancing the grid.

Western Power Pool (2024). Assessment of January 2024 Cold Weather Event.

Powerex (Mar 2024). Analysis of the January 2024 Winter Weather Event.

ProPublica/OPB (May 2025). How the Pacific Northwest’s dream of green energy fell apart.

NW Energy Coalition (2024). Customer-side resources critical to reliability.

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Alberta

Busting five myths about the Alberta oil sands

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Construction of an oil sands SAGD production well pad in northern Alberta. Photo supplied to the Canadian Energy Centre

From the Canadian Energy Centre

By Deborah Jaremko

The facts about one of Canada’s biggest industries

Alberta’s oil sands sector is one of Canada’s most important industries — and also one of its most misunderstood.

Here are five common myths, and the facts behind them.

Myth: Oil sands emissions are unchecked

Steam generators at a SAGD oil sands production site in northern Alberta. Photo courtesy Cenovus Energy

Reality: Oil sands emissions are strictly regulated and monitored. Producers are making improvements through innovation and efficiency.

The sector’s average emissions per barrel – already on par with the average oil consumed in the United States, according to S&P Global – continue to go down.

The province reports that oil sands emissions per barrel declined by 26 per cent per barrel from 2012 to 2023. At the same time, production increased by 96 per cent.

Analysts with S&P Global call this a “structural change” for the industry where production growth is beginning to rise faster than emissions growth.

The firm continues to anticipate a decrease in total oil sands emissions within the next few years.

The Pathways Alliance — companies representing about 95 per cent of oil sands activity — aims to significantly cut emissions from production through a major carbon capture and storage (CCS) project and other innovations.

Myth: There is no demand for oil sands production

Expanded export capacity at the Trans Mountain Westridge Terminal. Photo courtesy Trans Mountain Corporation

Reality: Demand for Canadian oil – which primarily comes from the oil sands – is strong and rising.

Today, America imports more than 80 per cent more oil from Canada than it did in 2010, according to the U.S. Energy Information Administration (EIA).

New global customers also now have access to Canadian oil thanks to the opening of the Trans Mountain pipeline expansion in 2024.

Exports to countries outside the U.S. increased by 180 per cent since the project went into service, reaching a record 525,000 barrels per day in July 2025, according to the Canada Energy Regulator.

The world’s appetite for oil keeps growing — and it’s not stopping anytime soon.

According to the latest EIA projections, the world will consume about 120 million barrels per day of oil and petroleum liquids in 2050, up from about 104 million barrels per day today.

Myth: Oil sands projects cost too much

Heavy haulers at an oil sands mining operation in northern Alberta. Photo courtesy Suncor Energy

Reality: Operating oil sands projects deliver some of the lowest-cost oil in North America, according to Enverus Intelligence Research.

Unlike U.S. shale plays, oil sands production is a long-life, low-decline “manufacturing” process without the treadmill of ongoing investment in new drilling, according to BMO Capital Markets.

Vast oil sands reserves support mining projects with no drilling, and the standard SAGD drilling method involves about 60 per cent fewer wells than the average shale play, BMO says.

After initial investment, Enverus says oil sands projects typically break even at less than US$50 per barrel WTI.

Myth: Indigenous communities don’t support the oil sands 

Chief Greg Desjarlais of Frog Lake First Nation signs an agreement in September 2022 whereby 23 First Nations and Métis communities in Alberta acquired an 11.57 per cent ownership interest in seven Enbridge-operated oil sands pipelines for approximately $1 billion. Photo courtesy Enbridge

Reality: Indigenous communities play an important role in the oil sands sector through community agreements, business contracts and, increasingly, project equity ownership.

Oil sands producers spent an average of $1.8 billion per year with 180 Indigenous-affiliated vendors between 2021 and 2023, according to the Canadian Association of Petroleum Producers.

Indigenous communities are now owners of key projects that support the oil sands, including Suncor Energy’s East Tank Farm (49 per cent owned by two communities); the Northern Courier pipeline system (14 per cent owned by eight communities); and the Athabasca Trunkline, seven operating Enbridge oil sands pipelines (~12 per cent owned by 23 communities).

These partnerships strengthen Indigenous communities with long-term revenue, helping build economic reconciliation.

Myth: Oil sands development only benefits people in Alberta 

The Toronto Stock Exchange (TSX) on Bay St. Getty Images photo

Reality: Oil sands development benefits Canadians across the country through reliable energy supply, jobs, taxes and government revenues that help pay for services like roads, schools and hospitals.

The sector has contributed approximately $1 trillion to the Canadian economy over the past 25 years, according to analysis by the Macdonald-Laurier Institute (MLI).

That reflects total direct spending — including capital investment, operating costs, taxes and royalties — not profits or dividends for shareholders.

More than 2,300 companies outside of Alberta have had direct business with the oilsands, including over 1,300 in Ontario and almost 600 in Quebec, MLI said.

Energy products are by far Canada’s largest export, representing $196 billion, or about one-quarter of Canada’s total trade in 2024, according to Statistics Canada.

Led by the oil sands, Canada’s energy sector directly or indirectly employs more than 445,000 people across the country, according to Natural Resources Canada.

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