Bruce Dowbiggin
The NHL Changes Its Mind: It Won’t Wear The Ribbon After All

The NHL and #SJW membership was always a heavy lift. For a league whose core is largely wealthy owners, middle-class conservative whites and Orthodox Eastern Europeans, the idea of donning the symbols of #LGBTQ or Climate Change or one of the myriad hip causes du jour was a stretch.
But, pressed by ESG forces it felt is could not resist, the league shocked everyone by going full Woke earlier this year with a demand that its players wearing Pride jerseys in warmup before games. With its liberal media howler monkeys applauding wildly Gary Bettman must have thought it was a price worth paying.
But the NHL discovered what Bud Light, Target, Blackrock and others have found out about their consumers. While they are content to accept the differences in society they don’t want to be compelled into participating in controversial causes. They don’t want behaviours ground in their faces by the sanctimonious media purging its white guilt.
Hence the announcement from Gary Bettman last week that next season the league is not going to do novelty branding as an effort to raise consciousness and, yes, raise money using its products— the players. Cue the howler monkeys again— this time in indignation that not everyone will agree with their pet causes. Here is a Toronto morning show decrying the right to choose not to be one of the fanatically committed.
Then Toronto Blue Jays, whose parent company Rogers pays these morning show hosts, took a different tack with its excommunication of pitcher Anthony Bass for his objection to the #LGBTQ orthodoxy. In a move Lavrentiy Beria would applaud, Bass was publicly paraded before the media, forced to read prepared statements grovelling to Rogers’ pals and had on-air hosts like Dan Shulman discuss the psychological re-assignment Bass would undergo if he wanted to pitch in Toronto again.
Then they cut him in preparation for a Pride Month festi-palooza at the park. For now, the Blue Jays are only being criticized for their lack of clutch hitting.
As we wrote in March “The problem with liberal tolerance in Canada is that it’s not particularly liberal and it’s certainly not tolerant. For instance, the reverberations from goalie James Reimer declining to wear a San Jose Sharks rainbow jersey have continued…
It seems to have escaped many people’s tolerance that refusing to march in a parade does not mean you hate the people in the parade. It is to say that you have a different opinion. One your employer can’t compel you to abandon. An opinion guaranteed to you by generations of free speech defenders and religious freedom.
It is why we have halal and kosher foods. Live and let live. But the hysteria is not stopping with Reimer. The radical blood hounds have tracked down new targets to mount on their gibbet of 100 percent conformity to Woke causes.
The latest NHLers caught up in this fundamental failure to communicate are the Staal brothers in Florida who followed Reimer’s path to say that they haven’t and won’t wear symbols with which they disagree. Immediately the SJW sports media attacked them. When they said they wouldn’t Pride jerseys it was shown by the gotchas ‘ that they had worn subtle LGBTQ jerseys in the past. As if this makes them hypocrites.
My friend Mark Hebscher asked if the NHL should suspend them. Really? What would Mark say if Edmonton’s Zach Hyman, a Jew, declined to wear Muslim symbols on an Islamic Pride night? Would Mark demand Hyman be suspended?
What would he say if secular players in the league declined to wear the cross on their jersey for a Christian appreciation night? Should they be punished as haters? What if a pro sports team has a Mormon appreciation night. Does refusing to wear an LDS badge make people haters?
Of course these examples are moot. There are no progressive DEI laurels for creating political trip wires over Muslims or secularists to advance Woke influence. The only targets that matter here are conservative whites. Sports teams these days would only entertain the most provocative causes to create “a crisis that shouldn’t go to waste” (in the words of Saul Alinsky in his Rules for Radicals).
This put us in mind of the famous Everyone Must Wear A Ribbon episode on Seinfeld. In the classic 1987 episode The Sponge, Kramer is harassed by AIDS Walk organizers for refusing to wear a ribbon as he walks in the event. Here’s what we wrote in April.
VOLUNTEER: But you have to wear an AIDS ribbon.
KRAMER: I have to?
VOLUNTEER: Yes.
KRAMER: Yeah, see, that’s why I don’t want to.
VOLUNTEER: But everyone wears the ribbon. You must wear the ribbon!
KRAMER: You know what you are? You’re a ribbon bully (walks away).
VOLUNTEER: Hey! Hey you! Come back here! Come back here and put this on!
Kramer supports AIDS research, but he doesn’t support meaningless symbols. So some aggressive AIDS walkers eventually track him down and beat him in an alley for not going along with the mob. Comedian and curmudgeon George Carlin summed up Kramer’s resistance: “Religion is like a pair of shoes…..Find one that fits for you, but don’t make me wear your shoes.” But these days you must wear the shoes of the cool kids or suffer the consequences. “
Naturally, progressives pushing their myriad causes fail to see the irony— even as they laugh at the skit. Since when was it a cultural crime that 100 percent of people don’t agree on any position? You don’t demand everyone eat meat, worship God or write with your left hand. Why do we demand unanimity on Woke catechism? But white- guilt liberals now look for any excuse to suppress dissent from “the other” who spreads disinformation.
The last group you’d have expected to adopt the You Must Wear A Ribbon tactic is the NHL. But no, the league that forgot Don Cherry is once again forcing its sanctity on players who dare to say “No, thanks” to wearing LGBTQ+2 sweaters as part of their costume drama.
We summed it up this way in March: “As we’ve contended over decades, the key to acceptance of gays in hockey will be the coming-out of a prominent NHL star(s). They are out there. It wasn’t high rhetoric from Brooklyn Dodgers GM Branch Rickey that changed the colour line in baseball. It was Jackie Robinson’s forbearance. It wasn’t slogans that slowly changed the skin colour of golf. It was Tiger Woods’ utter dominance.
It was also the hyper-macho world that Brian Burke himself nurtured through the years before his son came out — not colourful jerseys— that has repressed gay participation in the NHL. The weeding-out of gay youth in the development process comes from the grass roots. (To his credit a penitent Burke now owns some of this.)
While it is commendable that Burke now supports his son’s memory, flailing Christians for refusing to wear Pride jerseys is not the way to achieve understanding. Worshipping symbols is a divisive, not a unifying action that plays into the hands of forces Burke clearly does not acknowledge or understand. Radicals who use terms like white settler and cis-gender-entitlement to baffle the vulnerable. And who will discard him when he’s no longer of use to them.
Churchill was prescient about appeasing today’s virtue warriors when he long ago said that appeasers “are like people who feed the crocodile in hopes that the crocodile eats them last.” Chomp.Chomp. Their day is coming. “ Just ask Bud Light.
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
Canadians Thinks America Owes Them. Trump Has Other Ideas

Breaking: It’s now being reported that in the 2024 U.S. election, zero Canadians voted for Donald Trump. In fact, zero Canadians voted for anyone on the ballot. They’re not allowed to. And yet rage monkeys in the Canadian media seem to have the idea that Canada is— and should be— an immediate priority of POTUS 47.
Here’s Globe & Mail/ CBC wind therapist Andrew Coyne about ten exits past normal on the idea of Donald Trump on Canadian soil. Okay, on Alberta soil. “We’re going to roll out the red carpet for the wannabe dictator of America at the very moment he is moving to suppress dissent with armed force?” (You mean like the Truckers Convoy?)
Cartoonist Michael DeAdder, who likely cries if you use improper pronouns, says “Hold my kombucha”. His latest etching has Trump asking a veteran what he did in the war. The witty retort is “Fought against people like you”. Get it? Trump murders six millions Jews. But The Hill keeps this guy working, and the laughs just keep on coming. Free speech!

The presumption is jaw-dropping. Even as Trump’s approval rating hits 53 percent, Canadians online were echoing Democrats’ fever dreams of forming a shadow government to take over from Trump via coup. This sense of impunity at a distance is why the Canadian government— along with other drive-by virtue signallers UK, Norway, New Zealand, and Australia— have imposed sanctions on two sitting members of the Israeli cabinet. They know it will rile Trump’s America.
For ordinary Canadians, Trump became a post-it note to justify giving Team Liberal another swing at ruining the nation. “We used to be such friends! He’s a tyrant.!” This just in: Love him or hate him Trump is employed by Americans to do their bidding. He’s not a sentimental buddy of Canada who’ll cut us some slack for old time’s sake. He has no remittance from Canada to please the Laurentian elites. If your defence is non-existent and your military gender-obsessed: you had it coming.
Are his policies jostling Canada? Absolutely. Read Art of the Deal. The 51st state jibe when Justin soiled himself was rude. But it worked on pliant Canadian liberals. Now the The Little Banker is disavowing the dissolute decade of Trudeau while employing Conservatives’ policies on defence spending, inter-provincial trade and border security. Hell, he’s naming longtime Tories to his personal staff.

In the end Carney knows this ain’t mock Parliament. That his dossier begins and ends with satisfying the beast to the south. None of this should be a surprise. Yet Canadians dozed when Trump made clear in his election campaign that the American economy is the greatest in the world. If you want to fish in that pond it’s not going to be for free. That means tariffs for a range of U.S. industries that couldn’t compete in a Biden world.
We can argue how well tariffs work, but Trump wants them to reduce taxes on the people who elected him. Not the Canadians who fly first class but pay economy. And who have pushed his approval ratings into the 50s, higher than ever before. (Likely to spike higher after the No Kings Riot season peters out.)
No wonder Canadians preferred the guy before Trump, the senile sock puppet whose government was run by anonymous figures using the auto-pen. Sleepy Joe let Canada slide into mediocrity and financial peril without any judgement. It was comfortable. Then The Donald had the nerve to expose the ditch Canada was in.
Canada, Trump pointed out, was delinquent on its defence, harbouring Chinese drug lords, printing money like Canadian Tire and its banks were involved in money laundering. That was the nice stuff. Try Organized fentanyl networks operating with impunity in the largest cities of the nation So dumping on Trump in salty cartoons allows Canada’s Mod Squad to ignore the real issues that should have been litigated in the April election.
We have written extensively about the ruse that was played on gormless Canadians in “U.S. Voters Smelled A Rat But Canadian Voters Bought The Cheese” We have catalogued Canada’s drug and money laundering disgrace in “Chinese Gangs Dominate Canada: Why Will Voters Give Liberals Another Term?” We’ve described the real-estate bubble economy created by Trudeau and sidekick Carney that threatens to crash the economy and ruin seniors’ pensions in
In the end, it is still la-la-la-la We Can’t Hear You. Trump-obsessed Boomers more concerned with the equity in their jumped-up bungalows gave the finger to the next generations and blamed it all on Orange Man Bad. In the monotone of Canadian political comment it all seemed so easy. Turn against Trump. Cash another dividend. Cheer on MSNBC and CNN bitch sessions.
The Family Compact don’t get it. Their Antifa heroes down south plan demos and “nonviolent” activity to crater the public resolve. In Canada that still works. But in the U.S. the Covid reverb is hitting the natural governing class of the nation. While they craft fine phrases about democracy the consumers remember them using a virus to stop society.
The appetite for Gavin Newsom blovaitors and Jen Psaki fart catchers is crashing in America. Riots may be coming in the U.S., but it won’t be like George Floyd and Covid and the pussy hats. At some point Canada’s docile classes better wake up, too. America owes them nothing. They need to earn the respect.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Simone Biles Fails To Stick The Landing Going After Riley Gaines

Some ideas are so stupid that only intellectuals believe them. George Orwell
Or, in the case of Olympic legend Simone Biles, only gymnasts believe in the incendiary issue of trans men competing in women’s sports. Biles, who has made a secondary career as an object of pity, took exception when former swimmer Riley Gaines, an opponent of trans men competing against women, sent a picture of Minnesota softball team that recently won a state title with a pitcher who is reported to be transgender.
“Comments off lol,’ Gaines wrote in response to the post which wasn’t permitting any comments from the public. “To be expected when your star player is a boy.”
That brought Biles into the fray. ‘You’re truly sick, all of this campaigning because you lost a race. Straight up sore loser. ‘You should be uplifting the trans community and perhaps finding a way to make sports inclusive OR creating a new avenue where trans feel safe in sports. Maybe a transgender category IN ALL sports!! ‘But instead… You bully them… One things for sure is no one in sports is safe with you around!!!!!’
She then poked Gaines again, saying: ‘Bully someone your own size, which would ironically be a male.” (Gaines husband is 6-foot-4)

The loser reference was to Gaines having lost to a trans swimmer in an NCAA race. Since then Gaines has launched a campaign to outlaw biological males from competing with cisgendered girls and women. She has testified in the U.S. Congress and has appeared in numerous interviews espousing a position supported by the vast majority of Americans.

One might think the proof of this position— unquestioned as recently as a decade ago— would be obvious. But Biles and gender radicals who’ve tried to make trans into the Emancipation Proclamation of the 21st century are not giving up the fight.
Here’s someone named Nancy Armour in USA Today. “There is no scientific evidence that transgender women athletes have a physical advantage over cisgender women athletes, but that hasn’t stopped Gaines from claiming they do..” When legislation banning trans men in girls/ women sports was presented in the U.S. Congress 106 Democrats voted against the motion. The chattering class on CBC, MSNBC and CNN likewise have a cohort of those opposing the ban.
But it was the outburst from Biles that most appalled fans who’d worshipped her as the GOAT of Olympic gymnastics and then sympathized with her victimization by Dr. Larry Nasser. Even when she bailed on her teammates at the 2024 Games they cut her slack. But suddenly a woman who’s preached against body shaming and intolerance was deriding a fellow athlete’s body and mocking her complaints.
Critics were quick to post Biles’ hypocrisy about compassion, citing her own tear-stained testimony about how she was taken advantage by a doctor. Here’s how we described her psychological distress last August during the Olympics. “Prominent among them was gymnast Simone Biles who described the abuse she’d suffered from a male trainer and on social media as the greatest female gymnast in history. Even as she added more golds to her mantle she’d seemed unable to find peace in her accomplishments.
“Due to mental blocks, she’d had to step away from the sport for a time to get her head straight. She had a lot of company from fellow competitors who described sexual harassment and intimidation on social media for their unhappiness. (Hence the constant mental health commercials on the TV broadcasts.)”
Now the same role model is mocking Gaines? It seems unthinkable. As for the claims that men have no advantage against women, it was pointed out that there are zero women who try to reverse the equation, going into men’s sports. They show the hard truths about competitive records of men versus women in a range of sports. They describe the physical risks for women playing against larger, stronger men. Here. Here. And here.
It’s still stunning to see Biles toeing the radical LGBTQ line while asking for traditional pity of a victimized woman herself. Or the amount of support that the cause has garnered from progressives throughout society. When did people became so obtuse about the growth this societal contagion?
We wrote earlier this year about how such notions take hold. MacDonald Laurier Institute fellow Mia Hughes charted a history of similar social contagions such as bulimia and multiple-personality disorder. “In 1972, British psychologist Gerald Russell treated a woman with an unusual eating disorder involving binging and purging. Over the next seven years, he saw a further 30 woman presenting with the same condition. In 1979, he wrote a paper published in Psychological Medicine, in which he gave it the name bulimia nervosa….
“Then something remarkable happened. The illness swept the globe like wildfire… affecting an estimated 30 million people by the mid-1990s, the majority of whom were teenage girls and young women. The explanation for this rapid spread is what philosopher Ian Hacking calls ‘semantic contagion’ – how the process of naming and describing a condition creates the means by which the condition spreads. The epidemic of multiple-personality disorder in the 90s was spread this same way… Multiple studies demonstrate the media’s culpability in the spread of social contagions.”
The new contagion is trans athletes. USA Today is just one example of how influencers try to legitimize campaigns to boost their own self esteem. As the battle to reverse the trans incursion shows, there are only too many willing to play politics in the gender debate. Like the pro-Palestinian movement in North America the trans athlete hoax exists is a bubble where reality and fiction can co-exist, knowing they’ll never be put to the test.
Orwell called it doublethink “the power of holding two contradictory beliefs in one’s mind simultaneously, and accepting both of them.” Biles and the liberal elites have it mastered. Nursing their grievance while finding it a fault in others.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, Bruce is regular media contributor. The new book from there team of Evan & Bruce Dowbiggin is Deal With It: The Trades That Stunned The NHL & Changed Hockey. From Espo to Boston in 1967 to Gretz in L.A. in 1988 to Patrick Roy leaving Montreal in 1995, the stories behind the story. In paperback and Kindle on #Amazon. Destined to be a hockey best seller. https://www.amazon.ca/Deal-Trades-Stunned-Changed-Hockey-ebook/dp/B0D236NB35/
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