Bruce Dowbiggin
The NHL Changes Its Mind: It Won’t Wear The Ribbon After All
The NHL and #SJW membership was always a heavy lift. For a league whose core is largely wealthy owners, middle-class conservative whites and Orthodox Eastern Europeans, the idea of donning the symbols of #LGBTQ or Climate Change or one of the myriad hip causes du jour was a stretch.
But, pressed by ESG forces it felt is could not resist, the league shocked everyone by going full Woke earlier this year with a demand that its players wearing Pride jerseys in warmup before games. With its liberal media howler monkeys applauding wildly Gary Bettman must have thought it was a price worth paying.
But the NHL discovered what Bud Light, Target, Blackrock and others have found out about their consumers. While they are content to accept the differences in society they don’t want to be compelled into participating in controversial causes. They don’t want behaviours ground in their faces by the sanctimonious media purging its white guilt.

Hence the announcement from Gary Bettman last week that next season the league is not going to do novelty branding as an effort to raise consciousness and, yes, raise money using its products— the players. Cue the howler monkeys again— this time in indignation that not everyone will agree with their pet causes. Here is a Toronto morning show decrying the right to choose not to be one of the fanatically committed.

Then Toronto Blue Jays, whose parent company Rogers pays these morning show hosts, took a different tack with its excommunication of pitcher Anthony Bass for his objection to the #LGBTQ orthodoxy. In a move Lavrentiy Beria would applaud, Bass was publicly paraded before the media, forced to read prepared statements grovelling to Rogers’ pals and had on-air hosts like Dan Shulman discuss the psychological re-assignment Bass would undergo if he wanted to pitch in Toronto again.
Then they cut him in preparation for a Pride Month festi-palooza at the park. For now, the Blue Jays are only being criticized for their lack of clutch hitting.
As we wrote in March “The problem with liberal tolerance in Canada is that it’s not particularly liberal and it’s certainly not tolerant. For instance, the reverberations from goalie James Reimer declining to wear a San Jose Sharks rainbow jersey have continued…
It seems to have escaped many people’s tolerance that refusing to march in a parade does not mean you hate the people in the parade. It is to say that you have a different opinion. One your employer can’t compel you to abandon. An opinion guaranteed to you by generations of free speech defenders and religious freedom.
It is why we have halal and kosher foods. Live and let live. But the hysteria is not stopping with Reimer. The radical blood hounds have tracked down new targets to mount on their gibbet of 100 percent conformity to Woke causes.

The latest NHLers caught up in this fundamental failure to communicate are the Staal brothers in Florida who followed Reimer’s path to say that they haven’t and won’t wear symbols with which they disagree. Immediately the SJW sports media attacked them. When they said they wouldn’t Pride jerseys it was shown by the gotchas ‘ that they had worn subtle LGBTQ jerseys in the past. As if this makes them hypocrites.
My friend Mark Hebscher asked if the NHL should suspend them. Really? What would Mark say if Edmonton’s Zach Hyman, a Jew, declined to wear Muslim symbols on an Islamic Pride night? Would Mark demand Hyman be suspended?
What would he say if secular players in the league declined to wear the cross on their jersey for a Christian appreciation night? Should they be punished as haters? What if a pro sports team has a Mormon appreciation night. Does refusing to wear an LDS badge make people haters?
Of course these examples are moot. There are no progressive DEI laurels for creating political trip wires over Muslims or secularists to advance Woke influence. The only targets that matter here are conservative whites. Sports teams these days would only entertain the most provocative causes to create “a crisis that shouldn’t go to waste” (in the words of Saul Alinsky in his Rules for Radicals).
This put us in mind of the famous Everyone Must Wear A Ribbon episode on Seinfeld. In the classic 1987 episode The Sponge, Kramer is harassed by AIDS Walk organizers for refusing to wear a ribbon as he walks in the event. Here’s what we wrote in April.
VOLUNTEER: But you have to wear an AIDS ribbon.
KRAMER: I have to?
VOLUNTEER: Yes.
KRAMER: Yeah, see, that’s why I don’t want to.
VOLUNTEER: But everyone wears the ribbon. You must wear the ribbon!
KRAMER: You know what you are? You’re a ribbon bully (walks away).
VOLUNTEER: Hey! Hey you! Come back here! Come back here and put this on!
Kramer supports AIDS research, but he doesn’t support meaningless symbols. So some aggressive AIDS walkers eventually track him down and beat him in an alley for not going along with the mob. Comedian and curmudgeon George Carlin summed up Kramer’s resistance: “Religion is like a pair of shoes…..Find one that fits for you, but don’t make me wear your shoes.” But these days you must wear the shoes of the cool kids or suffer the consequences. “
Naturally, progressives pushing their myriad causes fail to see the irony— even as they laugh at the skit. Since when was it a cultural crime that 100 percent of people don’t agree on any position? You don’t demand everyone eat meat, worship God or write with your left hand. Why do we demand unanimity on Woke catechism? But white- guilt liberals now look for any excuse to suppress dissent from “the other” who spreads disinformation.
The last group you’d have expected to adopt the You Must Wear A Ribbon tactic is the NHL. But no, the league that forgot Don Cherry is once again forcing its sanctity on players who dare to say “No, thanks” to wearing LGBTQ+2 sweaters as part of their costume drama.
We summed it up this way in March: “As we’ve contended over decades, the key to acceptance of gays in hockey will be the coming-out of a prominent NHL star(s). They are out there. It wasn’t high rhetoric from Brooklyn Dodgers GM Branch Rickey that changed the colour line in baseball. It was Jackie Robinson’s forbearance. It wasn’t slogans that slowly changed the skin colour of golf. It was Tiger Woods’ utter dominance.
It was also the hyper-macho world that Brian Burke himself nurtured through the years before his son came out — not colourful jerseys— that has repressed gay participation in the NHL. The weeding-out of gay youth in the development process comes from the grass roots. (To his credit a penitent Burke now owns some of this.)
While it is commendable that Burke now supports his son’s memory, flailing Christians for refusing to wear Pride jerseys is not the way to achieve understanding. Worshipping symbols is a divisive, not a unifying action that plays into the hands of forces Burke clearly does not acknowledge or understand. Radicals who use terms like white settler and cis-gender-entitlement to baffle the vulnerable. And who will discard him when he’s no longer of use to them.
Churchill was prescient about appeasing today’s virtue warriors when he long ago said that appeasers “are like people who feed the crocodile in hopes that the crocodile eats them last.” Chomp.Chomp. Their day is coming. “ Just ask Bud Light.
Sign up today for Not The Public Broadcaster newsletters. Hot takes/ cool slants on sports and current affairs. Have the latest columns delivered to your mail box. Tell your friends to join, too. Always provocative, always independent. https://share.hsforms.com/16edbhhC3TTKg6jAaRyP7rActsj5
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
In Contentious Canada Reality Is Still Six Degrees Of Hockey
There’s an observation that only two things bind modern Canada. The federal equalization scheme and hockey, The past year illustrated that equalization is on tenuous ground with talk of separation in Quebec, Alberta and Saskatchewan.
Hockey, conversely, drew the nation closer at the moment that Donald Trump read the riot act to Canada’s elites. After the mens junior squad bombed out of the Junior Hockey championships for a second straight year, a new crisis emerged. To cover their purging of Justin Trudeau and insertion of Mark Carney as PM. the notorious Mike Myers’ Elbows Up homage to Gordie Howe’s elbows was appropriated by the Liberals (In true Woke wonk fashion, Howe never carried his elbows in Carney’s crash position. He kept them by his sides for greater power.)
In February’s Four Nations Cup, played at the height of tension between the two nations, Americans launched a Shoresy brawl in the first game, won easily by Team USA 3-1. As we wrote at the time, “Despite public calls for mutual respect, the sustained booing of the American national anthem and the Team Canada invocation by MMA legend Georges St. Pierre was answered by the Tkachuck brothers, Matthew and Brady, with a series of fights in the first nine seconds of the game.
Three fights to be exact when former Canuck J.T. Miller squared up with Brandon Hagel. (All three U.S. players have either played on or now play for Canadian NHL teams.) Premeditated and nasty. To say nothing of the vicious mugging of Canada’s legend Sidney Crosby behind the U.S. net moments later by Charlie McEvoy.”
Perhaps the least-appreciated aspect of the tension was the booing of the Star Spangled Banner by Canadians who have many Americans playing in their nation’s NHL squads. Leftist Toronto Star scribbler Bruce Arthur, bristled, “You’re damn right Canadians should boo the anthem.”
But in the rematch for the tournament title Canada reversed the tables, winning 3-2 in OT. The rush of nationalistic pride— from people who just weeks before were at each other’s throats over Indigenous claims and pipelines—fed a demographic topsy-turvy that swung Liberals 20 points in the polls, defeating the stunned Conservatives and coming within a few seats of a majority under Carney. Such was the hockey-fed insanity that NDP voters abandoned their far-left mantras to vote for a man who’d only weeks prior was a director of international giant Brookfield Investments.

One other byproduct of the Four Nations was the defrocking of Canadian legend Wayne Gretzky, who’d made a public show of his support for Trumping the 2024 presidential election. He was coldly rebuffed as he shook hands with the Canadian players before the Final game. It was not the finish for Gretz. He was reviled for golfing with The Donald in November, and then mocked for his faceplant appearance at the FIFA 2026 World Cup men’s draw. We wrote, “Gretzy apparently thinks there are countries called “North Mack-a-donia” and “Cur-ack-ow.” Other stabs at geography were almost as tortured.
Bitter Canadians could put up with him sucking up to Trump (he was mentioned as being in the crowd at the DC Xmas tree lighting) but failing geography is unforgivable. The week that started with Gretzky in a photo golfing at POTUS’s Jupiter, Florida, golf course was ending with him pummelled for his abuse of nations with different-sounding names. The Wayne Gretzky Center For Kids Who Want To Talk Good. “

In between the Gretzky episodes, two men who’d shaped modern hockey passed away. In September, on the anniversary of his participation in the 1972 Canada/ USSR series, Ken Dryden died at age 78. “For a generation that watched him develop he was likely the quintessential modern Canadian. Son of a charitable community figure. Educated in the Ivy League. Obtained his law degree. Served as a federal cabinet minister. Author of several definitive hockey books (The Game is perhaps the best sports non-fiction in the English language). Executive of the Toronto Maple Leafs. And more.
“He was on the American telecast of the 1980 U.S. Miracle On Ice at Lake Placid. And the radio broadcast of the 1976 Canada Cup. Ubiquitous media source. Loyal to Canada. And crucially, a son, husband, father and grandfather. If you’d created a model for the citizen of Canada of his times it was Ken.”
A less-loved figure in hockey— but no less significant— died the week after Dryden with the passing of former NHL Players Association director Bob Goodenow, who led the union through three momentous labour fights. Our take: “Tenacious, fearless and bold describes his style. Cuddly and sentimental he was not. The former lawyer and player agent for Brett Hull was not impressed by NHL self-dealing, and he said so. The Harvard product made a bad enemy after he succeeded Alan Eagleson in 1992.

“Today’s players owe him so much for finally giving them self respect. While players in other leagues ate steak, NHL players ate KD. Our book on the topic Money Players is an exhaustive catalogue of dirty dealing and deceit.
“Goodenow convinced hockey players that to earn their worth in the market they had to stick together in negotiations. It would be trying as fans and the media took the owners’ line under new commissioner Gary Bettman when they locked out players in 1994. He didn’t suffer reporters who were NHL echo chambers or old-timers who pined for their good old days of making $1000 a year.
CBA negotiations have never been the same. Player salaries have never been the same. Media covering hockey has never been the same. Eagleson was criminally convicted in the U.S. and Canada for the self dealing revealed by Conway and us. That’s an impressive legacy. RIP the man who reformed pro hockey from within.”
In a hangover story stretching back seven years, the sexual assault trial of the World Junior Hockey gold medalists of 2018 was a field day for narratives in the media and the courtroom. The facts, meanwhile, were stowed away beneath the surface of social media. As we reported in our June 28 column: “Outside diligent reporters such as Katie Strang of The Athletic and Rick Westhead of TSN, the media universe simply assumed guilt in the five players, because. hockey… Social media liberally smeared them as rapists, symbols of women’s degradation.

The five players on trial had been unfairly branded as criminals by Hockey Canada which rushed to condemn them in a quick civil settlement of EM’s charges. HC never consulted them about their side of the story before surrendering the cash. In the end, Ontario Justice Maria Carroccia found EM not “credible or reliable” enough to send the players to jail. While scolding their behaviour she declared the young men not guilty. It was a courageous decision, knowing it would prompt backlash. The Globe&Mail led the charge, declaring “After the Hockey Canada verdict Advocates fear survivors will fall silent”.
As 2026 dawns the outlook for Canadian NHL teams looks bleak. Just two teams would make the postseason today— Edmonton and Montreal— while Toronto, Ottawa, Winnipeg, Calgary and Vancouver wallow below the cut line. Which leaves the Elbows Up crowd pining for a replay of the Four Nations as Canada heads to the Olympic tournament. Don’t expect Wayne Gretzky to ride to their rescue.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his 2025 book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His new poetry collection In Other Words is available via brucedowbigginbooks.ca and on Kindle books at https://www.amazon.ca/dp/1069802700
Bruce Dowbiggin
Be Careful What You Wish For In 2026: Mark Carney With A Majority
“The unifying theme that enables the Liberal party to maintain its hold over Canada is persistent anti-Americanism…I hope Canadians finally mature, acknowledge that we are neither superior nor inferior to the United States, and abandon our collective national inferiority complex.” Conrad Black quotes a friend.
Canadian media have almost always been reflexively anti-American. Fair enough. Abandoned by Britain they needed to push back. But the real fear of being consumed by the rebel colonies to the south has morphed into a fear of Donald Trump reminding Canada that it has been riding first class while paying economy.
Bashing noisy, bumptious America has always been good business if you owned a Canadian newspaper or television/radio network. The performative worship of Canadian leaders who cocked a snook at the Yankees led, in recent times, to the open-mouthed support for the fatuous Trudeaupian line of monarchs. As Ray Davies sang, “each one a dedicated follower of fashion.”
Since Pierre “The Bold” Trudeau succeeded Lester Pearson and ascended to the throne of the Family Compact in 1968, Canadian policy from Viet Nam to Trump has become “What are the Americans doing? Then let’s do the opposite”. Sample of spite: CBS TV pulled a controversial 60 Minutes news story —but it aired in Canada after being leaked by pissed-off CBS employees.
Yes, there was the brief Harper interregnum when Canada actually fought a military campaign alongside the U.S. in Afghanistan. But mostly it was Jean “Golf Balls” Chretien sitting out the Iraq War.
Alas, all good things must end. Or at least pause. People were starting to notice that Justy was a Chinese trusty, his Montreal riding campaign funded by hundreds of Chinese “businessman” from far away. The tragi-comic Trudeuapian succession hit a speed bump with Mark Carney being brought in to domesticate Canada in manner satisfactory to Brookfield and the EU.

But no one is betting the Libs won’t turn to a third generation of Quebec fashionistas— in the form of another Trudeau progeny— when all else fails.
As usual caustic Conrad Black sums up Canada best. With Quebec and Alberta talking separation he quotes a friend on the state of the nation. “What exists instead is a Liberal Party that manages — often quite poorly — the finances of a collection of provinces and territories, while relying on its media apparatus to shape and safeguard its narrative. It resembles a hedge fund supported by an image consulting firm.” (Insert your convict felon/ anglo wannabe reference here.)
There is no doubt that, as 2025 skulks out, the “image-consulting firm” painting rosy pictures of the Laurentian Elite is in for a a challenge. Justin thought using Trump as his pretext could achieve peace by buying up the lads and lasses of the fourth estate. It worked with Covid and the Truckers Convoy as the column writers/ panel hosts dutifully wrote it like he called it (even as the international press chided Trudeau.).
But even those good times didn’t last, forcing the Libs to do a presto-chango before Justin could lead them to a catastrophic defeat in the spring election. Once more, faced with Trump’s aggressive posture toward trade with Canada, the press closed ranks over Elbows Up, portraying CPC leader Pierre Poilievre as Dick Dastardly.
But new polling shows that the burst of enthusiasm for more Liberal pantomime is wearing thin. The new “new” trade deal promised with Trump has dissipated. The threat to private home ownership in B.C. by government’s indigenous land concessions has sent a chill through the middle class. The NDP fainting goats who bought Elbows Up are headed back to Crazytown, likely under Avi Lewis.
Now, at last, the reckoning promised by the Conservatives’ 20-point lead in polling this time last year may be at hand. While the diehards will go their graves mumbling land acknowledgements and 32 pronouns, there is hope that the under 60s— who emphatically support the Tories— will force change.
What change? Tristan Hopper in the National Post suggests that one place to start reforming the jalopy of Canadian government is in the oceans of money lavished on cause-related political leeches. Seeing the Bondi Beach slaughter by ISIS radicals many now question how long before Toronto or Montreal experiences a similar tragedy at the hands of jihadis who are lavishly supported by tax money.
Yes, not all Muslims in the West are terrorists. But almost all terrorists in the West are Muslim. Hate-spewing Hamas groupies from college faculty are regularly allowed major intersections with police protection as they promise to wipe out infidels. Till now it’s been poor form to even mention, let alone criticize, this pantomime.
Withdrawing financial aid to these groups and their academic fellow travellers would immediately rob these brigands of their impact. The cries of despair from cutting the cord would also expose those in the Commons who have coddled these vipers with grants and ministries.
Similar hacking at the slush money aimed at every other form of leftist posing— from trans to indigenous to illegal immigrants— would also mark the end of free money. Of course there will be caterwauling from the Elizabeth May Free Lunch crew. But with the threat of Canada coming apart with Quebec and Alberta/ Saskatchewan headed for the door those usual dissenting voices will be muted.
Only one thing stands in the way of this culling. That is PM Mark Carney coercing one more MP to cross the floor to his party, cementing its majority status for up to four more years. While the At Issue panels slap their flippers in glee at Poilievre’s demise, the rest of the nation will be less enthralled with the new realities of censorship, trade and housing.

As Stephen Punwasi states. “People in Canada can’t afford homes & prices can’t fall because debt was securitized with widespread fraud—so taxpayers will subsidize foreign speculation. It’s like they hired the mayor of Vancouver to run housing. Oh—they did, eh? Kids, run.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his 2025 book Deal With It: The Trades That Stunned The NHL And Changed Hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His new poetry collection In Other Words is available via brucedowbigginbooks.ca and on Kindle books at https://www.amazon.ca/dp/1069802700
-
Business8 hours agoICYMI: Largest fraud in US history? Independent Journalist visits numerous daycare centres with no children, revealing massive scam
-
Daily Caller2 days agoWhile Western Nations Cling to Energy Transition, Pragmatic Nations Produce Energy and Wealth
-
Daily Caller1 day agoUS Halts Construction of Five Offshore Wind Projects Due To National Security
-
Alberta2 days agoAlberta Next Panel calls for less Ottawa—and it could pay off
-
Bruce Dowbiggin1 day agoBe Careful What You Wish For In 2026: Mark Carney With A Majority
-
Energy2 days agoWhy Japan wants Western Canadian LNG
-
Business2 days agoLand use will be British Columbia’s biggest issue in 2026
-
Business2 days agoMainstream media missing in action as YouTuber blows lid off massive taxpayer fraud


