Economy
Stunning Climate Change pivot from Bill Gates. Poverty and disease should be top concern.
Three tough truths about climate
What I want everyone at COP30 to know.
This article is From Gates Notes
There’s a doomsday view of climate change that goes like this:
In a few decades, cataclysmic climate change will decimate civilization. The evidence is all around us—just look at all the heat waves and storms caused by rising global temperatures. Nothing matters more than limiting the rise in temperature.
Fortunately for all of us, this view is wrong. Although climate change will have serious consequences—particularly for people in the poorest countries—it will not lead to humanity’s demise. People will be able to live and thrive in most places on Earth for the foreseeable future. Emissions projections have gone down, and with the right policies and investments, innovation will allow us to drive emissions down much further.
Unfortunately, the doomsday outlook is causing much of the climate community to focus too much on near-term emissions goals, and it’s diverting resources from the most effective things we should be doing to improve life in a warming world.
It’s not too late to adopt a different view and adjust our strategies for dealing with climate change. Next month’s global climate summit in Brazil, known as COP30, is an excellent place to begin, especially because the summit’s Brazilian leadership is putting climate adaptation and human development high on the agenda.
This is a chance to refocus on the metric that should count even more than emissions and temperature change: improving lives. Our chief goal should be to prevent suffering, particularly for those in the toughest conditions who live in the world’s poorest countries.
Although climate change will hurt poor people more than anyone else, for the vast majority of them it will not be the only or even the biggest threat to their lives and welfare. The biggest problems are poverty and disease, just as they always have been. Understanding this will let us focus our limited resources on interventions that will have the greatest impact for the most vulnerable people.
I know that some climate advocates will disagree with me, call me a hypocrite because of my own carbon footprint (which I fully offset with legitimate carbon credits), or see this as a sneaky way of arguing that we shouldn’t take climate change seriously.
To be clear: Climate change is a very important problem. It needs to be solved, along with other problems like malaria and malnutrition. Every tenth of a degree of heating that we prevent is hugely beneficial because a stable climate makes it easier to improve people’s lives.
I’ve been learning about warming—and investing billions in innovations to reduce it—for over 20 years. I work with scientists and innovators who are committed to preventing a climate disaster and making cheap, reliable clean energy available to everyone. Ten years ago, some of them joined me in creating Breakthrough Energy, an investment platform whose sole purpose is to accelerate clean energy innovation and deployment. We’ve supported more than 150 companies so far, many of which have blossomed into major businesses. We’re helping build a growing ecosystem of thousands of innovators working on every aspect of the problem.
Government policies can accelerate the innovations we need.
My views on climate change are informed by 25 years of work on health and development.
My views on climate change are also informed by my work at the Gates Foundation over the past 25 years. The foundation’s top priority is health and development in poor countries, and we approach climate largely through that lens. This has led us to fund a lot of climate-smart innovations, especially in agriculture, in places where extreme weather is taking the worst toll.
COP30 is taking place at a time when it’s especially important to get the most value out of every dollar spent on helping the poorest. The pool of money available to help them—which was already less than 1 percent of rich countries’ budgets at its highest level—is shrinking as rich countries cut their aid budgets and low-income countries are burdened by debt. Even proven efforts like providing lifesaving vaccines for all the world’s children are not being fully funded. Gavi (the vaccine-buying fund) will have 25 percent less money for the next five years compared to the past five years. We have to think rigorously and numerically about how to put the time and money we do have to the best use.
So I urge everyone at COP30 to ask: How do we make sure aid spending is delivering the greatest possible impact for the most vulnerable people? Is the money designated for climate being spent on the right things?
I believe the answer is no.
Sometimes the world acts as if any effort to fight climate change is as worthwhile as any other. As a result, less-effective projects are diverting money and attention from efforts that will have more impact on the human condition: namely, making it affordable to eliminate all greenhouse gas emissions and reducing extreme poverty with improvements in agriculture and health.
In short, climate change, disease, and poverty are all major problems. We should deal with them in proportion to the suffering they cause. And we should use data to maximize the impact of every action we take.
I believe that embracing the following three truths will help us do that.
Even if the world takes only moderate action to curb climate change, the current consensus is that by 2100 the Earth’s average temperature will probably be between 2°C and 3°C higher than it was in 1850.
From the standpoint of improving lives, using more energy is a good thing, because it’s so closely correlated with economic growth. This chart shows countries’ energy use and their income. More energy use is a key part of prosperity.
But we will have the tools we need if we focus on innovation. With the right investments and policies in place, over the next ten years we will have new affordable zero-carbon technologies ready to roll out at scale. Add in the impact of the tools we already have, and by the middle of this century emissions will be lower and the gap between poor countries and rich countries will be greatly reduced.
I wasn’t sure this would be possible when Breakthrough Energy was started in 2015 after the Paris agreement. Since then, the progress of Breakthrough companies and others and the acceleration now being provided by the use of artificial intelligence have made me confident that these advances will be ready to scale.
All countries will be able to construct buildings with low-carbon cement and steel. Almost all new cars will be electric. Farms will be more productive and less destructive, using fertilizer created without generating any emissions. Power grids will deliver clean electricity reliably, and energy costs will go down.
Energy innovation will help health clinics like this one in Tanzania treat more patients.
Even with these innovations, though, the cumulative emissions will cause warming and many people will be affected. We’ll see what you might call latitude creep: In North America, for instance, Iowa will start to feel more like Texas. Texas will start to feel more like northern Mexico. Although there will be climate migration, most people in countries near the equator won’t be able to relocate—they will experience more heat waves, stronger storms, and bigger fires. Some outdoor work will need to pause during the hottest hours of the day, and governments will have to invest in cooling centers and better early warning systems for extreme heat and weather events.
Every time governments rebuild, whether it’s homes in Los Angeles or highways in Delhi, they’ll have to build smarter: fire-resistant materials, rooftop sprinklers, better land management to keep flames from spreading, and infrastructure designed to withstand harsh winds and heavy rainfall. It won’t be cheap, but it will be possible in most cases. Unfortunately, this capacity to adapt is not evenly distributed, a subject I will return to below.
So why am I optimistic that innovation will curb climate change? For one thing, because it already has.
You probably know about improvements like better electric vehicles, dramatically cheaper solar and wind power, and batteries to store electricity from renewables. What you may not be aware of is the large impact these advances are having on emissions.
Ten years ago, the International Energy Agency predicted that by 2040, the world would be emitting 50 billion tons of carbon dioxide every year. Now, just a decade later, the IEA’s forecast has dropped to 30 billion, and it’s projecting that 2050 emissions will be even lower.
Read that again: In the past 10 years, we’ve cut projected emissions by more than 40 percent.
Of course, to get to net zero, we need more breakthroughs. This will become even more important if new evidence shows that climate change will be much worse than what the current generation of climate models predicts, because we will need to lower the Green Premium faster and accelerate the transition to a zero-emission economy.
Luckily, humans’ ability to invent is better than it has ever been.
Breakthrough Energy focuses its new investment on the areas of innovation that still have large positive Green Premiums. Below I write about the state of play in the five sectors of the economy that are responsible for all carbon emissions. I’ll cover highlights and challenges—one common theme will be the difficulty of scaling rapidly—and I’ll include some of the companies Breakthrough Energy works with so you can see how much activity there is in each sector.
Electricity (28 percent of global emissions)
Making electricity is the second biggest source of emissions, but it’s arguably the most important: To decarbonize the other sectors, we’ll have to electrify a lot of things that currently use fossil fuels. We need more innovation in renewables, transmission, and other ways to generate and store electricity.
- New approaches to wind power can generate more energy using less land, and advances in geothermal mean it’s being tapped in more places around the world. (Examples: Fervo, Baseload Capital, Airloom)
- Companies are pilot-testing highly efficient power lines that can transmit much more electricity than the previous generation of cables. (TS Conductor, VEIR)
- We need to keep reducing the cost of clean energy that’s available around the clock, including new nuclear fission and fusion facilities. More than half of today’s emissions from electricity could only be eliminated using these so-called “firm” sources, but they have a Green Premium of well over 50 percent. I’m hopeful that we can get rid of the Green Premium with fission; a next-generation nuclear power plant is under construction in Wyoming. And fusion, which promises to give us an inexhaustible supply of cheap clean electricity, has moved from science fiction to near-commercial. (TerraPower, Commonwealth Fusion Systems, Type One Energy)
Advances in geothermal energy are making it easier to produce.
A career in energy innovation is a fantastic way to help fight climate change.
Manufacturing (30 percent of global emissions)
When someone tells you they know how to curb emissions, the first question you should ask is: What’s your plan for cement and steel? They’re key to modern life, and they’re hard to decarbonize on a global scale because it’s so cheap to make them with fossil fuels.
- Zero-emissions steel exists today. It’s made using electricity, so if you can get clean electricity that’s cheap enough, you end up with clean steel that’s cheaper than the conventional type. The technology still needs to get into more markets, and companies that make clean steel need to expand their capacity. (Boston Metal, Electra)
- Clean cement faces similar hurdles. Several companies have found ways to make it with no Green Premium, but it takes years to get a foothold in the global market and ramp up manufacturing capacity. (Brimstone, Ecocem, CarbonCure, Terra CO2, Fortera)
- One of the biggest energy surprises of the past decade is the discovery of geologic hydrogen. Eventually, hydrogen will be widely used to make clean fuels and will help with clean steel and cement. Today we make it from fossil fuels or by running electricity through water, but geologic hydrogen is generated by the Earth itself. Companies have already proven that they can find it underground; now the challenge is to extract it efficiently. There’s also been a lot of progress on making hydrogen with electricity much more cheaply than current technology does it. (Koloma, Mantle8, Electric Hydrogen)
- Companies are beginning to roll out ways to either capture carbon from facilities that currently emit it, such as cement and steel plants, or to remove it directly from the air and store it permanently. If captured carbon becomes cheap enough, we could even use it to make things like sustainable aviation fuel. (Heirloom, Graphyte, MissionZero, Deep Sky)
Agriculture (19 percent of global emissions)
Much of the emissions from agriculture comes from just two sources: the production and use of fertilizer, and grazing livestock that release methane.
- Farmers can already buy one replacement for synthetic fertilizer that’s made without any emissions, and another that turns the methane in manure into organic fertilizer. Both are selling at a negative Green Premium. Now the challenge is to produce them in large quantities and persuade farmers to use them. (Pivot Bio, Windfall Bio)
- Additives to cattle feed that keep livestock from producing methane are nearly cheap enough to be economical for farmers, and a vaccine that does the same thing has been shown to work. It’s now moving into the next stage of development. (Rumin8, ArkeaBio)
- Another source of methane is the cultivation of rice, one of the world’s most important staple foods. Companies are helping rice farmers around the world adopt new methods that both reduce methane emissions and increase crop yields. (Rize)
- One stubborn problem is that some of the nitrogen in fertilizer seeps into the atmosphere as nitrous oxide, a potent greenhouse gas. It’s very dilute, which makes it hard to capture.
Breakthrough fertilizers are reducing emissions from farming.
Transportation (16 percent of global emissions)
Nearly one in four cars sold in 2024 was an EV, and more than 10 percent of all vehicles in the world are electric. In some countries including the U.S., they still have disadvantages, such as long charging times and too few public charging stations, that keep them from being as practical as gas-powered cars. In addition, cars and trucks are just one part of this sector, which also includes tough-to-decarbonize activities like shipping and aviation.
- Airplane emissions are projected to double by 2050, and clean jet fuel still comes with a Green Premium of over 100 percent. Today we know of only two cost-effective ways to make it: produce it with algae, or make synthetic fuel using very cheap hydrogen. Companies are in the early stages of work on both approaches.
- As more transportation goes electric, the demand for batteries is going to increase, which is why companies have developed ways to make them cheaper and more efficient. (KoBold Metals, GeologicAI, Redwood, Stratus Materials)
Breakthroughs in geoscience are unearthing new sources of crucial minerals (left and right).
Buildings (7 percent of global emissions)
Heating and cooling buildings is the smallest slice of global emissions today, but it’s going to skyrocket with urbanization and the growing need for air conditioning.
- Electric heat pumps are widely available, up to five times more efficient than boilers and furnaces, and often the cheaper option. But there aren’t enough skilled workers around the world to install them. Next-generation, extra-efficient heat pumps are already on the market, and ones that are easier to install are in the works. (Dandelion, Blue Frontier, Conduit Tech)
- Other zero Green Premium products are available, including building sealants and super-efficient windows. But as with so many clean technologies, reaching scale takes time. (Aeroseal, Luxwall)
The global temperature doesn’t tell us anything about the quality of people’s lives. If droughts kill your crops, can you still afford food? When there’s an extreme heat wave, can you go somewhere with air conditioning? When a flood causes a disease outbreak, can the local health clinic treat everyone who’s sick?
Quality of life may seem like a vague concept, but it’s not. One useful tool for measuring it is the United Nations’ Human Development Index, which provides a snapshot of how people in a country are faring—from 0 to 1, with higher numbers meaning better outcomes.
If you look through a list of the HDI scores of the world’s countries, the disparities leap out at you. Switzerland has the highest HDI, at 0.96. South Sudan, the lowest, is at 0.33. The 30 countries with the lowest HDI scores are home to one out of every eight people on the planet, but they produce only about one third of 1 percent of global GDP. They have the highest poverty rates and, tragically, the worst health outcomes. A child born in South Sudan is 39 times more likely to die before her fifth birthday than one born in Sweden.
This inequity is the reason our climate strategies need to prioritize human welfare. This may seem obvious—who could be against improving people’s lives?—but sometimes human welfare takes a backseat to lowering emissions, with bad consequences.
Climate actions need to prioritize improving life for people in low-income countries.
For example, a few years ago, the government of one low-income country set out to cut emissions by banning synthetic fertilizers. Farmers’ yields plummeted, there was much less food available, and prices skyrocketed. The country was hit by a crisis because the government valued reducing emissions above other important things.
Sometimes the pressure comes from outsiders. For example, multilateral lenders have been pushed by wealthy shareholders to stop financing fossil fuel projects, with the hope of limiting emissions by leaving oil, gas, and coal in the ground. This pressure has had almost no impact on global emissions, but it has made it harder for low-income countries to get low-interest loans for power plants that would bring reliable electricity to their homes, schools, and health clinics.
Granted, situations like these are complicated, since burning fossil fuels helps people now at the cost of making the climate worse for people in the future. But remember that climate change is not the biggest threat to the lives and livelihoods of people in poor countries, and it won’t be in the future. In the next section, I’ll explain why and what it means for our climate strategies.
A few years ago, researchers at the University of Chicago’s Climate Impact Lab ran a thought experiment: What happens to the number of projected deaths from climate change when you account for the expected economic growth of low-income countries over the rest of this century? The answer: It falls by more than 50 percent.
This finding is exciting because it suggests a way forward. Since the economic growth that’s projected for poor countries will reduce climate deaths by half, it follows that faster and more expansive growth will reduce deaths by even more. And economic growth is closely tied to public health. So the faster people become prosperous and healthy, the more lives we can save.
When you look at the problem this way, it becomes easier to find the best buys in climate adaptation—they’re the areas where finance can do the most to fight poverty and boost health.
At the top of that list is improvements in agriculture.
Most poor countries are still largely agrarian economies. The average smallholder farmer in these countries has between two and four acres and makes about $2 a day. And she gets relatively little from her fields, about 80 percent less per acre than an American farmer. A single drought or flood can wipe her out for an entire season.
New crop varieties and other innovations are helping farmers grow more food despite the changing climate (left and right).
Lower emissions will eventually lead to fewer devastating losses, but today’s farmers don’t have time to wait for the climate to stabilize. They need to raise their incomes and feed their families now.
Mobile phones are already making a dramatic difference. Farmers use their phones to get advice on what to plant, when to plant, and when to fertilize that’s tailored by artificial intelligence to account for their soil, weather, and other local conditions. In India, during the most recent summer monsoon, around 40 million farmers in 13 states received an advance warning by SMS that the rains would arrive early and then pause. That single message saved millions of acres of crops.
And the technology is improving rapidly: In the next five years, a low-income farmer will be able to get better advice than anything that’s available to the richest farmers today.
Advances in crop breeding are another great buy, and Kenya has set an excellent example. Nearly 20 years ago, a group of African agricultural scientists saw that hotter, drier seasons were putting staple crops like maize under stress. So with support from the Gates Foundation and others, they developed a variety that could thrive in a changing climate. It worked: The new seeds gave a group of Kenyan farmers 66 percent more maize, enough to feed a family of six for a year and still have $880 worth of crops left over to sell. That’s equivalent to five months of income for them.
The list of innovations goes on. For example, researchers have helped farmers identify breeds of cattle that are naturally more resilient in tough conditions. And the new class of natural zero-emissions fertilizers I mentioned earlier is being tailored to the conditions in low-income countries. Scientists at the Tamil Nadu Agricultural University in India found that when smallholder farmers added these biofertilizers to their fields, their yields went up as much as 20 percent.
If you measure climate action by impact per dollar, improving agriculture and health is at the top of the list.
Improvements like these need to go hand in hand with improvements in health. I think if you ask most people how they think climate will affect health, they’ll talk about heat waves and natural disasters. So let’s start there and look at the facts.
Excessively hot weather now causes around 500,000 deaths every year. Despite the impression you’d get from the news, though, the number has been decreasing for some time, chiefly because more people can afford air conditioners. And, surprisingly, excessive cold is far deadlier, killing nearly ten times more people every year than heat does. As for what will happen in the future, heat deaths will go up and cold deaths will go down. The best current estimates suggest that the net effect will be a global rise in temperature-related mortality, and that most of the increase will be in developing countries.
The story so far with natural disasters is similar. In the past century, direct deaths from natural disasters, such as drowning during a flood, have fallen 90 percent to between 40,000 and 50,000 people a year, thanks mostly to better warning systems and more-resilient buildings.
Keeping families healthy needs to be a bigger priority in our climate strategies.
But indirect deaths from natural disasters have not followed the same pattern of decline. In most cases today, people caught in storms and floods are more likely to die from a waterborne disease than from drowning. When floodwaters contaminate drinking water, they create ideal breeding grounds for cholera and rotavirus, which cause diarrhea and are especially deadly for children. More floods equals more diarrheal deaths.
But pathogens don’t wait around for storms or floods to infect people. Diarrheal diseases kill more than a million people a year, and the vast majority of infections don’t happen in a sudden tragic flash. They’re part of life in a low-income country. And, sadly, they’re not the only ongoing health threat.
If you include the other major causes of death in poor countries—malaria, TB, HIV/AIDS, respiratory infections, and complications from childbirth—poverty-related health problems kill about 8 million people a year.
And the burden is even worse when you factor in the health problems that don’t kill people but make them too sick to work, go to school, or take care of their kids. If a pregnant woman is already malnourished and then has her food supply cut off because of a flood, she’s even more likely to give birth prematurely, and her baby is more likely to start life underweight. But if she’s well-nourished to begin with, she and her baby have a much better chance to stay healthy.
Keeping kids healthy helps them survive extreme weather and other effects of climate change (left and right).
I’m not saying we should ignore temperature-related deaths because diseases are a bigger problem. In fact, temperature-related deaths are one of the reasons why cheap clean energy is so important—it will make heating and air conditioning more affordable everywhere.
What I am saying is that we should deal with disease and extreme weather in proportion to the suffering they cause, and that we should go after the underlying conditions that leave people vulnerable to them. While we need to limit the number of extremely hot and cold days, we also need to make sure that fewer people live in poverty and poor health so that extreme weather isn’t such a threat to them.
Artificial intelligence has already begun to help do that. Today, for example, AI-powered devices make it possible for health workers to provide ultrasound exams for pregnant women in low-income settings—a breakthrough that means many more women will get the treatment they need to survive childbirth and deliver a healthy baby. AI is also helping researchers develop new vaccines and treatments faster, adding to the long list of affordable lifesaving tools that are already available, including vaccines, biofortified foods, bed nets, and treatments for diseases like AIDS, malaria, and tuberculosis.
The benefits of improving health and agriculture go beyond climate resilience. For example, as child survival rates go up, something unexpected takes place: People choose to have smaller families. When this happens, governments of poor countries can invest more in schools and health clinics, roads and ports, and sanitation systems and power grids. These things in turn make it easier to improve health and raise incomes. It is a remarkable virtuous cycle and it is set in motion by better health and agriculture.
In this memo, I’ve argued that we should measure success by our impact on human welfare more than our impact on the global temperature, and that our success relies on putting energy, health, and agriculture at the center of our strategies.
Development doesn’t depend on helping people adapt to a warmer climate—development is adaptation.
Under Brazil’s leadership, adaptation and human development will get more attention at COP30 than at any other COP. That’s a promising first step.
For COP30 and beyond, I see two priorities that I hope the climate community will embrace.
1. Drive the Green Premium to zero.
At each COP, governments take turns announcing commitments to lower their emissions. Unfortunately, this process doesn’t tell us which technologies are needed to meet those commitments, whether we have them yet, or what it will take to get them.
This is why, in addition to country-by-country commitments, every COP should have high-level discussions and commitments based on the five sectors. Policies and innovations in each sector need to get more visibility. Representatives from each of the five sectors should report on progress toward affordable and practical zero-carbon innovations, using the Green Premium as their yardstick.
Government leaders would get a view into whether they can meet their commitments with existing tools. They would see, sector by sector, which technologies they can start adopting now, which ones they should plan to roll out soon, and which ones still need government action to reduce the Green Premium. They would talk to their peers from other countries about working together on promising breakthroughs that will help everyone meet their commitments.
If you’re a policymaker, you can bring this sector-by-sector focus on the Green Premium to your government’s work. You can also protect funding for clean technologies and the policies that promote them. This is not just a public good: The countries that win the race to develop these breakthroughs will create jobs, hold enormous economic power for decades to come, and become more energy independent.
If you’re an activist, you can call for steps that make clean alternatives in every sector as cheap and practical as their fossil fuel counterparts. The public is more likely to switch to clean technology when it’s cheaper and better than fossil fuels.
If you’re a young scientist or entrepreneur, this is a moment to rethink what it means to change the world. The people working on clean materials today will have an enormous impact on human welfare. If you need pointers, the Climate Tech Atlas published last month by Breakthrough Energy and other partners is an excellent guide to the technologies that are essential for decarbonizing the economy.
If you’re an investor, I encourage you to invest in companies working on high-impact clean technologies that will eventually have no Green Premium. I’m putting more of my own money into these efforts because reducing the Green Premium to zero demands more for-profit capital. It’s also a fantastic investment in what will be the biggest growth industry of the 21st century. (I will give any profits I make from my investments to the Gates Foundation.)
2. Be rigorous about measuring impact.
I wish there were enough money to fund every good climate change idea. Unfortunately, there isn’t, and we have to make tradeoffs so we can deliver the most benefit with limited resources. In these circumstances, our choices should be guided by data-based analysis that identifies ways to deliver the highest return for human welfare.
Vaccines are the undisputed champion of lives saved per dollar spent. Since 2000, Gavi has spent $22 billion to immunize children in poor countries, preventing 19 million deaths. That means Gavi can save a life for a little more than $1,000. Other estimates find that vaccines cost less than $5,000 per life saved. And vaccines become even more important in a warming world because children who aren’t dying of measles or whooping cough will be more likely to survive when a heat wave hits or a drought threatens the local food supply.
Every effort in the world’s climate agenda should undergo a similar analysis and be prioritized by its ability to save and improve lives cost-effectively. Malaria prevention, for example, is nearly as good as vaccines on the basis of cost per life saved. Energy innovation is a good buy not because it saves lives now, but because it will provide cheap clean energy and eventually lower emissions, which will have large benefits for human welfare in the future. Many of the best buys in agricultural innovation will be on display at COP30 in a showcase hosted by the Gates Foundation, the Brazilian government, and other partners.
This moment reminds me of another time when I called for a new direction.
Thirty years ago, when I was running Microsoft, I wrote a long memo to employees about a major strategic pivot we had to make: embracing the internet in every product we made.
It seems like an obvious move now, given that online activity is such an integral part of everyone’s life, but at the time, the internet was just entering the mainstream. If we hadn’t adjusted our strategy, our success would have been at risk.
For a company, it’s relatively easy to make a shift like that because there’s only one person in charge. By contrast, there is no CEO who sets the world’s climate priorities or strategies, which is exactly as it should be. These are rightly determined by the global climate community.
So I urge that community, at COP30 and beyond, to make a strategic pivot: prioritize the things that have the greatest impact on human welfare. It’s the best way to ensure that everyone gets a chance to live a healthy and productive life no matter where they’re born, and no matter what kind of climate they’re born into.

Business
Canada’s combative trade tactics are backfiring
This article supplied by Troy Media.
Defiant messaging may play well at home, but abroad it fuels mistrust, higher tariffs and a steady erosion of Canada’s agri-food exports
The real threat to Canadian exporters isn’t U.S. President Donald Trump’s tariffs, it’s Ottawa and Queen’s Park’s reckless diplomacy.
The latest tariff hike, whether triggered by Ontario’s anti-tariff ad campaign or not, is only a symptom. The deeper problem is Canada’s escalating loss of credibility at the trade table. Washington’s move to raise duties from 35 per cent to 45 per cent on nonCUSMA imports (goods not covered under the Canada-United States-Mexico Agreement, the successor to NAFTA) reflects a diplomatic climate that is quickly souring, with very real consequences for Canadian exporters.
Some analysts argue that a 10-point tariff increase is inconsequential. It is not. The issue isn’t just what is being tariffed; it is the tone of the relationship. Canada is increasingly seen as erratic and reactive, negotiating from emotion rather than strategy. That kind of reputation is dangerous when dealing with the U.S., which remains Canada’s most important trade partner by a wide margin.
Ontario Premier Doug Ford’s stand up to America messaging, complete with a nostalgic Ronald Reagan cameo, may have been rooted in genuine conviction. Many Canadians share his instinct to defend the country’s interests with bold language. But in diplomacy, tone often outweighs intent. What plays well domestically can sound defiant abroad, and the consequences are already being felt in boardrooms and warehouses across the country.
Ford’s public criticisms of companies such as Crown Royal, accused of abandoning Ontario, and Stellantis, which recently announced it will shift production of its Jeep Compass from Brampton to Illinois as part of a US$13 billion U.S. investment, may appeal to voters who like to see politicians get tough. But those theatrics reinforce the impression that Canada is hostile to
international investors. At a time when global capital can move freely, that perception is damaging. Collaboration, not confrontation, is what’s needed most to secure investment in Canada’s economy.
Such rhetoric fuels uncertainty on both sides of the border. The results are clear: higher tariffs, weaker investor confidence and American partners quietly pivoting away from Canadian suppliers.
Many Canadian food exporters are already losing U.S. accounts, not because of trade rules but because of eroding trust. Executives in the agri-food sector are beginning to wonder whether Canada can still be counted on as a reliable partner, and some have already shifted contracts southward.
Ford’s political campaigns may win applause locally, but Washington’s retaliatory measures do not distinguish between provinces. They hit all exporters, including Canada’s food manufacturers that rely heavily on the U.S. market, which purchases more than half of Canada’s agri-food exports. That means farmers, processors and transportation companies across the country are caught in the crossfire.
Those who believe the new 45 per cent rate will have little effect are mistaken. Some Canadian importers now face steeper duties than competitors in Vietnam, Laos or even Myanmar. And while tariffs matter, perception matters more. Right now, the optics for Canada’s agri-food sector are poor, and once confidence is lost, it is difficult to regain.
While many Canadians dismiss Trump as unpredictable, the deeper question is what happened to Canada’s once-cohesive Team Canada approach to trade. The agri-food industry depends on stability and predictability. Alienating our largest customer, representing 34 per cent of the global consumer market and millions of Canadian jobs tied to trade, is not just short-sighted, it’s economically reckless.
There is no trade war. What we are witnessing is an American recalibration of domestic fiscal policy with global consequences. Canada must adapt with prudence, not posturing.
The lesson is simple: reckless rhetoric is costing Canada far more than tariffs. It’s time to change course, especially at Queen’s Park.
Dr. Sylvain Charlebois is a Canadian professor and researcher in food distribution and policy. He is senior director of the Agri-Food Analytics Lab at Dalhousie University and co-host of The Food Professor Podcast. He is frequently cited in the media for his insights on food prices, agricultural trends, and the global food supply chain
Troy Media empowers Canadian community news outlets by providing independent, insightful analysis and commentary. Our mission is to support local media in helping Canadians stay informed and engaged by delivering reliable content that strengthens community connections and deepens understanding across the country
Business
Trans Mountain executive says it’s time to fix the system, expand access, and think like a nation builder
Mike Davies calls for ambition and reform to build a stronger Canada
A shift in ambition
A year after the Trans Mountain Expansion Project came into service, Mike Davies, President and Chief Operating Officer at Trans Mountain, told the B.C. Business Summit 2025 that the project’s success should mark the beginning of a new national mindset — one defined by ambition, reform, and nation building.
“It took fifteen years to get this version of the project built,” Davies said. “During that time, Canadian producers lost about $50 billion in value because they were selling into a discounted market. We have some of the world’s largest reserves of oil and gas, but we can only trade with one other country. That’s unusual.”
With the expansion now in operation, that imbalance is shifting. “The differential on Canadian oil has narrowed by about $13 billion,” he said. “That’s value that used to be extracted by the United States and now stays in Canada — supporting healthcare, reconciliation, and energy transformation. About $5 billion of that is in royalties and taxes. It’s meaningful for us as a society.”
Davies rejected the notion that Trans Mountain was a public subsidy. “The federal government lent its balance sheet so that nation-building infrastructure could get built,” he said. “In our first full year of operation, we’ll return more than $1.3 billion to the federal government, rising toward $2 billion annually as cleanup work wraps up.”
At the Westridge Marine Terminal, shipments have increased from one tanker a week to nearly one a day, with more than half heading to Asia. “California remains an important market,” Davies said, “but diversification is finally happening — and it’s vital to our long-term prosperity.”
Fixing the system to move forward
Davies said this moment of success should prompt a broader rethinking of how Canada approaches resource development. “We’re positioned to take advantage of this moment,” he said. “Public attitudes are shifting. Canadians increasingly recognize that our natural resource advantages are a strength, not a liability. The question now is whether governments can seize it — and whether we’ll see that reflected in policy.”
He called for “deep, long-term reform” to restore scalability and investment confidence. “Linear infrastructure like pipelines requires billions in at-risk capital before a single certificate is issued,” he said. “Canada has a process for everything — we’re a responsible country — but it doesn’t scale for nation-building projects.”
Regulatory reform, he added, must go hand in hand with advancing economic reconciliation. “The challenge of our generation is shifting Indigenous communities from dependence to participation,” he said. “That means real ownership, partnership, and revenue opportunities.”
Davies urged renewed cooperation between Alberta and British Columbia, calling for “interprovincial harmony” on West Coast access. “I’d like to see Alberta see B.C. as part of its constituency,” he said. “And I’d like to see B.C. recognize the need for access.”
He summarized the path forward in plain terms: “We need to stem the exit of capital, create an environment that attracts investment, simplify approvals to one major process, and move decisions from the courts to clear legislation. If we do that, we can finally move from being a market hostage to being a competitor — and a nation builder.”
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