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Bruce Dowbiggin

So You Say There’s A Chance? Watering Down The Product

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Legendary Boston Bruins coach/ GM Harry Sinden put his finger on the dilemma of NHL competitive balance when we interviewed him for our book Money Players. The problem with teams in the league, said Sinden, Is that there were (then) 20 teams who all think they are going to  win the Stanley Cup and they all going to share it. But only one team is going to win it. The rest are chasing a rainbow.”

And that trenchant observation was before the expansion Vegas Golden Knights won a Cup within five years while the third-year Seattle Kraken made a run in those same 2023 playoffs. There are currently 32 teams in the league, each chasing Sinden’s rainbow of a Stanley Cup. That means 31 cranky fan bases every year. And 31 management teams trying to avoid getting fired.

Maybe we’ve reached peak franchise level? Uh, no. If you believe the innuendo coming from commissioner Gary Bettman there is a steady appetite for getting a piece of the NHL operation. “The best answer I can give you is that we have continuous expressions of interest from places like Houston, Atlanta, Quebec City, Salt Lake City, but expansion isn’t on the agenda.” In the next breath Bettman was predicting that any new teams will cost “A lot, a lot.”

So you say there’s a chance. The mention of twice-failed Atlanta (see; Flames, Thrashers) getting a third try drew guffaws from those who’d seen the failures of the past in Dixie. But deputy NHL commissioner Bill Daly says, “I think some of the challenges that we’ve seen in the past in Atlanta can be overcome” Other scoffed at the idea of small-market Quebec City cutting into Montreal’s provincial monopoly.

Daly echoed Bettman’s caution about a sudden expansion but added, ”Having said that, particularly with the success of the Vegas and Seattle expansions, there are more people who want to own professional hockey teams.” Translation: If the NHL can get a billion for a new team, the clock might start ticking sooner. After all, small-market Ottawa just went for $950 M.

Houston is planning a renovation of the Toyota Center in the hopes of adding a second Texas franchise. If anyone can pat a billion it’s America’s energy capital. Why are people ponying up for the NHL and its mediocre media footprint? One very good reason— one for which Bettman fought long and hard— is payroll control. The league’s punitive salary cap forces players to guarantee a profit to owners before they get their full salary. As a result a mega star in the MLB, NBA and NFL can fetch over $40 M a year. In the NHL Connor McDavid tops salaries at just $13.25 M.

It’s not just the expansion-obsessed NHL talking more teams. MLB is looking to add franchises. This even as it decides about moving the neglected Oakland A’s to Las Vegas.  As a result Tom Brady’s recent appearance wearing an Expos jersey—he was drafted by Montreal in 1995 before choosing football— at an MLB store drew cautious interest in Montreal So did his passing comment about perhaps taking an ownership position in any future Montreal franchise.

Now, abandoned Montreal is once more getting palpitations over rumours that the league wants to return to the city that lost its Expos in 2005. Recent reports indicate that while MLB might prefer Salt Lake City and Nashville it also feels it must right the wrong left when the Expos moved to Washington DC 19 years ago.

The city needs a new ballpark to replace disastrous Olympic Stadium. They’ll also need more than Brady to fund the franchise fee and operating costs. And Quebec corporate support— always transitory in the Expos years— will need to be strong. But two more MLB franchises within five years is a lock.

While the NBA is mum on going past 30 teams it has not shut the door on expansion after seeing the NHL cashing in. Neither has the cash-generating monster known as the NFL where teams currently sell for over six billion US. The NFL is eyeing Europe for its next moves.

The question that has to be asked in this reported rush to expand is the one Harry Sinden put to us years ago, WTF, quality of competition? The more teams in a league the lower the chances of even getting to a semifinal series let alone a championship. Fans in cities starved for a championship— the NFL’s Detroit Lions or Cleveland Browns are entering their seventh decade without a title or the Toronto Maple Leafs title-less since 1967— know how corrosive it can be.

Getting to 34, 36, maybe 40 teams makes a short-term score for owners but it could leave leagues with an entire strata of loser teams that no one—least of all networks, carriers and advertisters—wants to see. Generations of fans will be like Canuck supporters, going their entire lives without a championship.

In addition, as we’ve argued in our book Cap In Hand: How Salary Caps Are Killing Pro Sports and How The Free Market Can Save Them, watering down the product with a lot of teams no one wants to watch nationally or globally seems counter productive. The move away from quality toward quantity serves only the gambling industry.

But since when has Gary Bettman cared about quality of the product? So long as he gets to say, “We have a trade to announce” at the Draft, he’s a happy guy.

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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx

BRUCE DOWBIGGIN Award-winning Author and Broadcaster Bruce Dowbiggin's career is unmatched in Canada for its diversity and breadth of experience . He is currently the editor and publisher of Not The Public Broadcaster website and is also a contributor to SiriusXM Canada Talks. His new book Cap In Hand was released in the fall of 2018. Bruce's career has included successful stints in television, radio and print. A two-time winner of the Gemini Award as Canada's top television sports broadcaster for his work with CBC-TV, Mr. Dowbiggin is also the best-selling author of "Money Players" (finalist for the 2004 National Business Book Award) and two new books-- Ice Storm: The Rise and Fall of the Greatest Vancouver Canucks Team Ever for Greystone Press and Grant Fuhr: Portrait of a Champion for Random House. His ground-breaking investigations into the life and times of Alan Eagleson led to his selection as the winner of the Gemini for Canada's top sportscaster in 1993 and again in 1996. This work earned him the reputation as one of Canada's top investigative journalists in any field. He was a featured columnist for the Calgary Herald (1998-2009) and the Globe & Mail (2009-2013) where his incisive style and wit on sports media and business won him many readers.

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Bruce Dowbiggin

Canada’s Humility Gene: Connor Skates But Truckers Get Buried

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My friend and colleague Roy MacGregor used to talk about the “humility gene” in Canada’s hockey heroes. From Gordie Howe to Jean Beliveau to Wayne Gretzky it described the aw-shucks attitude of the top players in the game, who are as Canadian as Roy’s famous canoes.

The refusal to go Hollywood like the NFL, NBA or MLB stars was a defining characteristic of the hockey culture that once bound Canadians. For decades this “fear of flying high” was used by the NHL against the stars when it came to getting paid. Even when players belatedly started a union, their executive director Alan Eagleson did everything he could to suppress salaries and please his buddies in the owners’ box.

What Eagleson’s treachery didn’t accomplish the Tallest Wheat syndrome in Canada did . “You’re paid to play a child’s game. When is enough money enough? You should be grateful the owners let you wear their uniform.” For most players the fans’ withering guilt was the worst fear. In short, outsiders are not allowed to rip on Canada’s stars, but Canadians themselves are free to bring low their heroes.

In our obit for Bob Goodenow, Eagleson’s successor at the NHLPA, we described the slow, painful climb to final self determination in the 1990s. “It’s hard to understate the mentality he had to change… Goodenow convinced hockey players that to earn their worth in the market they had to stick together in negotiations.”

This is relevant this week as Canada’s star player Connor McDavid resurrected the humility gene in Edmonton. The greatest player in his generation McDavid held all the cards to negotiate a new contract with the Oilers or whomever he wanted. Everyone outside Edmonton— particularly his hometown Toronto Maple Leafs— wanted a piece of McDavid and was willing to pay a huge price for him.

As a hint at what McDavid might earn, Minnesota’s Kirill Kaprizov, who’s never won a major award or played past the first round of the playoffs, just received $136 million for eight years ($17M per year). The new CBA allows that soon the top players could earn as much as $20 M a year.

But this was humble time in a Canadian city mortified that its coolest kid was leaving. What to do? Being a self-deprecating Canadian and successor to the humility gene McDavid chose to halve the baby, taking a preposterously low $12.5 a year for two years in Edmonton while also making it obvious he’s gone should the Oil again fail to win the franchise’s sixth Stanley Cup.

It was the most Canadian solution to wanting to be a good guy for a city that, trying to being kind, isn’t Palm Beach or Brentwood. While hinting he will cash in later.

For certain the low-ball conclusion to what was to be a season of painful interviews about his future did nothing to endear McDavid to his fellow NHLPA members. Notwithstanding Kaprizov’s haul, McDavid’s cratering will put a chill on salaries for stars while putting a big smile on the face of NHL commissioner Gary Bettman. He has players back in the barn, and he has Canada to thank for it.

We saw that same Canadian herd instinct in the election when the Liberals marshalled ex-pat Mike Myers to reinforce the suppressing instinct. Exposed by Trump for their handling of their economy the past 10 years the Laurentian elite recoiled in horror, preferring the sunny fairways of self delusion over the reality of a dysfunctional nation.

The best bookend to McDavid’s humility is the concurrent legal resolution to the Truckers Convoy of 2022, a non-violent event (okay, someone pissed on the Cenotaph) that convulsed the nation for three weeks. If a Covid mask obscured your view of the circus let’s just say it was a sit-in by truckers upset with the arbitrary virus/ vaccine actions inflicted by Justin Trudeau’s government.

While Trudeau hid beneath his desk the truckers frolicked next to Parliament Hill, honking horns and playing on Bouncy Castles while the Hill’s media entertained thoughts of Lenin seizing power in 1917. The reality of the demonstration— no guns, no breaking down the doors of Parliament, no firebombing Trudeau’s residence— was lost on locals inconvenienced by long lineups at Shoppers Drug Mart. There was no mention of regime change or insurrection. Except in the eager-to-please-Justin media.

The high-profile stunt from the West clearly Irritated Woke Canada clinging to rumours of MAGA invasion (still embraced by these spares ), firebombing and CBC suggestions of Putin espionage demanded the full weight of the law for organizers Tamara Lich and Chris Barber.

So Trudeau sent in mounted police to bowl over grannies, and his justice droogs threw the book at the evil doers behind the convoy. Okay, they were charged with mischief. Remember. Not assault. Not destruction of property. Not subversive behaviour. Not overthrowing government. Not possession of  weapons. All this performative justice applauded by Canada’s purchased media. Even when the OPP head of intelligence found no credible evidence of threats to national security, extremism, foreign influence (e.g., Russian or American sources, or Donald Trump), or plans for violence.

Because you can’t flaunt Canada’s Liberals and get away with it. So Lich and Barber were keel-hauled through the Canadian justice system and jails for three years. Huffy prosecutors and tendentious judges made the proceedings look like The Mikado, slapping the pair with criminal records and house arrest for not being sufficiently contrite to the Laurentian elites.

They still face civil charges from people whose bed times were upset by the truckers. And the judge hinted that they’ll be made to pay for the cost of cleaning up Wellington street after turning it into a party zone. But by God, they’ll think twice about challenging the federal liberals again.

And so, kids, our lesson? It’s okay to pretend humility in Canada. Just don’t dare get above your station.

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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Bruce Dowbiggin

Elbows Up Part Deux: Liberal Canada Now Riding The Blue Jays

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And you thought Elbows Up was just a hockey thing? Ha! The folks who marketed the Mike Myers hockey election campaign to use Donald Trump to distract Canadians have decided that baseball fans must too be swept up in patriotic fury to support the governing Liberal minority. All over a baseball team with zero Canadians on its roster.

This from the nation that half an hour ago was telling the world Canada was a genocidal settler tyranny burying murdered babies in the moonlight. Go figure.

Rogers Media is running commercials during the Blue Jays AL Divisional Series boasting in Liberal red and white “Proud owners of Canada’s national team”. (What team owner has ever put itself above the title on a sports team?) If you haven’t caught that ad there are others Rogers’ ads extolling its magnificence in giving Canada the highest telephone bills this side of Botswana. Oh wait… They say, Go Jays Go, Canada’s national team. Sorry about that.

The team’s announcers are also being made to read verbatim prefab trite slugs about the story of the Blue Jays not being written yet. (We counted three doing the hype before Gm. 1.) Watching the proud-as-punch onslaught from the team’s owner one would think this has to be more than Vlad Guerrero uber alles. And, of course, there is. Rudyard Griffiths, publisher of The Hub, calls it part of the “soft, silent takeover of the nation’s press”. Having used public money to bribe… er, support even the richest media in the country Liberals can count on their support for tongue bathing of Mark Carney’s faculty lounge.

The intro for Game One of the ALDS lathered the “Canada’s team” lard. You’re supposed to think its the 1992-93 World Series all over again. Don’t pay attention to those MAGA cranks in the corner. Rogers is not alone. Much of the advertising during the Jays/ Yankees equates Canada’s team and Canada proud. The advertisers on the games are punctuating ads with a “made in Canada by Canadians” angle (even as jobs flee the country).

But never has the Laurentian Elite of Canada needed a distraction from the mess of Canada’s Liberal hegemony. It can’t be seen that Trump was correct stating it was a better deal being part of the U.S. Samples of Elbows Down:

Canada has no mail system.

“Hollywood North” just got torpedoed by Trump.

Government financial watchdog said the economy is “unsustainable”

Country is in cost-of-living, unemployment and housing crises.

Imperial just let go 1,000 employees and sold its Calgary HQ.

There’s plenty more. Like the virtuous refusing to visit the U.S., the Jays’ insertion into the mindset of Boomer Canada is providential to advertisers who make a living pitching the Liberal brand. Almost as precious as “Our” team is the concept of the Blue Jays as a national team. It seems like only yesterday they were deposing the previous national team, the Montreal Expos. The ‘Spos had aided Toronto in getting a franchise in 1977. When Toronto sputtered in the early days the Expos gave them oxygen. But as we wrote in July of 2023, the newcomer turned on their National League cousins.

“As the Jays went from weak sister to equal partner to dominant team on the field winning the 1992-93 World Series, their tone about letting Expo games generate income in their territory grew less than cordial. Labatt Breweries owned the biggest, most lucrative market in Canada. And only they should profit from it.

This exposed the fundamental weakness of the Montreal franchise. The Olympic Stadium was proving to be a cold, fan-unfriendly disaster. Hundreds of thousands of English speakers had left the province when the Parti Québecois took power. At the same time as initial owner Charles Bronfman was tiring of coming up short on the field and repeated labour stoppages, the Expos were threatened with a severe hit to their broadcast revenues.

Their friendly sharing of MLB in Canada with the Jays now appeared naïve.  MLB said the Expos could control Quebec and the Maritimes, but it would have to stay out of southern Ontario. McHale could see the writing on the wall. Owner Bronfman appealed to then-commissioner Bowie Kuhn for relief, saying this ruling would “ghettoize” the team within Canada. His intent on buying the club in 1969 had been to “bring Quebec into the nation”. Instead, the team he’d encouraged to join MLB was freezing the Expos out of the large English speaking markets.

After hearing from the Jays, MLB commoner Bowie Kuhn allowed the Expos to show 15 TV games a season in Ontario. McHale and Bronfman knew this was inadequate. As the Jays started getting into the postseason in 1985 and the Expos sank in the NL the die was cast. Making it worse, the Canadian dollar began its plunge that ended with a 62-cent dollar versus the U.S.

The 1994 season, in which Montreal had the best record in MLB, was cancelled. Bronfman sold the club to a consortium of owners without Bronfman’s means. By 2000, attendance nosedived as the Expos dumped their great core of Walker, Pedro Martinez, Moises Alou and John Wetteland. By the early 2000s, new American owner Jeffrey Loria was actively trying to sell the team to investors who’d move it  to the U.S.

By 2005, the Expos were sold to new owners in Washington who renamed the club the Washington Nationals. Loria, meanwhile, was allowed to buy the Florida Marlins franchise, which he ran into the ground as he’d done to the Expos.

The Blue Jays, meanwhile swept in to capture the entire Canadian sports TV audience. They are today valued by Forbes magazine at a cool $2.1 billion. There was talk of transferring the Tampa Bay Rays to Montreal but that evaporated when local Florida politicians promised lawsuits. MLB is now talking about possibly returning to Montreal as an expansion club should they build a proper ball park.

Although who in Quebec has a billion to throw at a baseball stadium is unclear. And how they’d get past the Blue Jays monopoly on broadcast rights in English Canada is also a huge question. Just remember, however, that you needn’t look far to see who had a large hand in killing the Expos.

It was the Toronto Blue Jays.”

Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster  A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.

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