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Alberta

Province teaming up with Calgary company for a $2 Billion dollar upgrading facility near Edmonton

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From the Province of Alberta

Made-in-Alberta plan moves $2-billion investment forward

Premier Rachel Notley’s Made-in-Alberta energy strategy is taking a major step forward in diversifying the economy, creating new jobs and adding more value to our resources.

Calgary-based Value Creation Inc. (VCI) and its wholly owned subsidiary Value Chain Solutions Inc. are on track to invest $2 billion in an upgrading facility in the Alberta Industrial Heartland, just east of Edmonton, which will create more than 2,000 construction jobs and another 200 full-time positions once the facility is up and running.

This is just the first of several new projects made possible through the Made-in-Alberta strategy to do more upgrading and refining of the province’s oil and gas resources here at home.

“We’re taking the bull by the horns and fighting to get full value for our oil. Albertans have been talking about this for decades, and we’re not content to sit on the sidelines and let good jobs and investment pass Alberta by for places like Louisiana. That has happened for too long and it has got to stop. We’re making sure the next generation of Albertans have the opportunities they deserve in a stronger, more resilient, more diversified province.”

Rachel Notley, Premier

VCI’s leading-edge facility will upgrade diluted oil sands bitumen into a higher-value crude blend that can flow easier through pipelines. This provides significant cost savings to industry because it would reduce the need for diluent, while increasing pipeline capacity by up to 30 per cent, and providing access to more refineries around the world that cannot currently accept Alberta’s oil sands bitumen.

The partial upgrading technology is expected to reduce greenhouse gas (GHG) emissions by 16 per cent per barrel compared to current processes used to extract bitumen.

“We here at Value Creation Inc. and Value Chain Solutions Inc. look forward to building upon Premier Rachel Notley’s vision of diversifying our energy markets and maximizing the value of the resources owned by Albertans. Our project is going to create good, long-term jobs with game-changing technology for low-cost upgrading and strong environmental performance.”

Columba Yeung, chairman and CEO, Value Creation Inc. and Value Chain Solutions Inc.

Through a letter of intent, the province has agreed to support the project through a $440-million loan guarantee, subject to reaching a final agreement. In all, Alberta is providing more than $3 billion in support for crude oil and bitumen partial upgrading and petrochemical upgrading, which turns Alberta natural gas into higher-value products like plastics.

“This government’s Made-in-Alberta upgrading program is a crucial element to ensuring these value-add investments happen in Alberta. Alberta’s Industrial Heartland is a key economic driver of the province’s economy, with potential for $30 billion in new investment by 2030. Upgrading more of our resources here at home means more jobs and more investment in our local communities, with new value chains that will help diversify our economy for generations to come.”

Mark Plamondon, executive director, Alberta’s Industrial Heartland Association

Construction of the Strathcona County-based project is already underway, with some foundational infrastructure in place and design work nearly completed. The plant is expected to be operational in 2022. Once completed, this would be the first commercial-scale partial upgrader in the world using this new technology, which VCI has been developing over several years.

VCI’s facility is just the first of others to be announced under Premier Notley’s Made-in-Alberta strategy, which is focused on creating jobs, adding value to our energy resources and exporting our products to new markets. This plan is at the heart of diversifying Alberta’s energy sector and making sure we get full value for the resources owned by all Albertans.

VCI project background

  • The first phase of the Value Chain Solutions – Heartland Complex (VCS-H) will use 77,500 barrels-per-day (bpd) of diluted bitumen to produce a medium synthetic crude oil and an ultra low sulfur diesel, which is a cleaner-burning transportation fuel used here at home and around the world.
  • Founded in 1999 and based in Calgary, Value Creation Inc. has nearly 1,200 square kilometres of oil sands land holdings in Alberta.
  • The company has developed a plan to engage with Indigenous communities across the region for employment, contracting and long-term alliance opportunities.
  • VCI’s technology is expected to help reduce GHG emissions by up to 16 per cent compared to current processes. This is the equivalent to cutting 620,000 tonnes of harmful emissions per year, or removing 135,000 cars from the road.
  • The project is expected to generate roughly $2.5 billion in revenue to the province over the 30-year life of the project.
  • Strathcona County is expected to receive about $280 million in municipal tax revenue over the life of the project.

Made-in-Alberta energy strategy

Partial upgrading of bitumen

  • $1 billion in grants and loan guarantees to encourage companies to build bitumen upgrading facilities to:
    • increase the value of our energy resources before shipping
    • allow more volume to be shipped through pipelines
  • Partial upgrading reduces the thickness of oil sands bitumen so it can flow through pipelines more easily, without having to be blended with diluent, or as much diluent, a thinning agent. Benefits include:
    • higher prices for our resources
    • more access to international markets
    • cost savings on diluent for industry
    • fewer emissions by removing high carbon content
  • Partial upgrading is cheaper to do than full upgrading because it requires less processing.
  • In 2016, oil sands companies in Alberta purchased $13.3 billion worth of diluent, much of it imported.
  • Bitumen that goes to market without upgrading or refining has historically been sold at lower prices compared to other crude oils.
    • Partial upgrading could help reduce this discount by improving the quality of the product and increasing the number of refineries capable of processing it.

Petrochemical upgrading

  • Total support will now reach $2.1 billion to unlock about $20 billion in private-sector investment.
  • This would help create as many as 15,500 jobs during construction of multiple petrochemical facilities across the province.
  • Inter Pipeline’s Heartland Petrochemical Complex is already under construction as a result of this program:
    • $3.5 billion private investment
    • 2,300 construction jobs, 180 operational jobs
    • The complex processes propane into plastic pellets called polypropylene, which is used around the world making kids’ toys, electronics and automotive parts.

After 15 years as a TV reporter with Global and CBC and as news director of RDTV in Red Deer, Duane set out on his own 2008 as a visual storyteller. During this period, he became fascinated with a burgeoning online world and how it could better serve local communities. This fascination led to Todayville, launched in 2016.

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Alberta

Busting five myths about the Alberta oil sands

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Construction of an oil sands SAGD production well pad in northern Alberta. Photo supplied to the Canadian Energy Centre

From the Canadian Energy Centre

By Deborah Jaremko

The facts about one of Canada’s biggest industries

Alberta’s oil sands sector is one of Canada’s most important industries — and also one of its most misunderstood.

Here are five common myths, and the facts behind them.

Myth: Oil sands emissions are unchecked

Steam generators at a SAGD oil sands production site in northern Alberta. Photo courtesy Cenovus Energy

Reality: Oil sands emissions are strictly regulated and monitored. Producers are making improvements through innovation and efficiency.

The sector’s average emissions per barrel – already on par with the average oil consumed in the United States, according to S&P Global – continue to go down.

The province reports that oil sands emissions per barrel declined by 26 per cent per barrel from 2012 to 2023. At the same time, production increased by 96 per cent.

Analysts with S&P Global call this a “structural change” for the industry where production growth is beginning to rise faster than emissions growth.

The firm continues to anticipate a decrease in total oil sands emissions within the next few years.

The Pathways Alliance — companies representing about 95 per cent of oil sands activity — aims to significantly cut emissions from production through a major carbon capture and storage (CCS) project and other innovations.

Myth: There is no demand for oil sands production

Expanded export capacity at the Trans Mountain Westridge Terminal. Photo courtesy Trans Mountain Corporation

Reality: Demand for Canadian oil – which primarily comes from the oil sands – is strong and rising.

Today, America imports more than 80 per cent more oil from Canada than it did in 2010, according to the U.S. Energy Information Administration (EIA).

New global customers also now have access to Canadian oil thanks to the opening of the Trans Mountain pipeline expansion in 2024.

Exports to countries outside the U.S. increased by 180 per cent since the project went into service, reaching a record 525,000 barrels per day in July 2025, according to the Canada Energy Regulator.

The world’s appetite for oil keeps growing — and it’s not stopping anytime soon.

According to the latest EIA projections, the world will consume about 120 million barrels per day of oil and petroleum liquids in 2050, up from about 104 million barrels per day today.

Myth: Oil sands projects cost too much

Heavy haulers at an oil sands mining operation in northern Alberta. Photo courtesy Suncor Energy

Reality: Operating oil sands projects deliver some of the lowest-cost oil in North America, according to Enverus Intelligence Research.

Unlike U.S. shale plays, oil sands production is a long-life, low-decline “manufacturing” process without the treadmill of ongoing investment in new drilling, according to BMO Capital Markets.

Vast oil sands reserves support mining projects with no drilling, and the standard SAGD drilling method involves about 60 per cent fewer wells than the average shale play, BMO says.

After initial investment, Enverus says oil sands projects typically break even at less than US$50 per barrel WTI.

Myth: Indigenous communities don’t support the oil sands 

Chief Greg Desjarlais of Frog Lake First Nation signs an agreement in September 2022 whereby 23 First Nations and Métis communities in Alberta acquired an 11.57 per cent ownership interest in seven Enbridge-operated oil sands pipelines for approximately $1 billion. Photo courtesy Enbridge

Reality: Indigenous communities play an important role in the oil sands sector through community agreements, business contracts and, increasingly, project equity ownership.

Oil sands producers spent an average of $1.8 billion per year with 180 Indigenous-affiliated vendors between 2021 and 2023, according to the Canadian Association of Petroleum Producers.

Indigenous communities are now owners of key projects that support the oil sands, including Suncor Energy’s East Tank Farm (49 per cent owned by two communities); the Northern Courier pipeline system (14 per cent owned by eight communities); and the Athabasca Trunkline, seven operating Enbridge oil sands pipelines (~12 per cent owned by 23 communities).

These partnerships strengthen Indigenous communities with long-term revenue, helping build economic reconciliation.

Myth: Oil sands development only benefits people in Alberta 

The Toronto Stock Exchange (TSX) on Bay St. Getty Images photo

Reality: Oil sands development benefits Canadians across the country through reliable energy supply, jobs, taxes and government revenues that help pay for services like roads, schools and hospitals.

The sector has contributed approximately $1 trillion to the Canadian economy over the past 25 years, according to analysis by the Macdonald-Laurier Institute (MLI).

That reflects total direct spending — including capital investment, operating costs, taxes and royalties — not profits or dividends for shareholders.

More than 2,300 companies outside of Alberta have had direct business with the oilsands, including over 1,300 in Ontario and almost 600 in Quebec, MLI said.

Energy products are by far Canada’s largest export, representing $196 billion, or about one-quarter of Canada’s total trade in 2024, according to Statistics Canada.

Led by the oil sands, Canada’s energy sector directly or indirectly employs more than 445,000 people across the country, according to Natural Resources Canada.

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Alberta

Click here to help choose Alberta’s new licence plate design

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Your province, your plate

For the first time in more than 40 years, Alberta is refreshing its licence plate with a Strong and Free motto, and the final look will be decided by Albertans.

From Oct. 15 until Nov. 5, Albertans can take part in a tournament-style online vote for a new provincial licence plate design that proudly reflects who we are every time we hit the road.

The new licence plate will be available in late 2026 and will be based on a “Strong and Free” theme, echoing the Latin motto of our province and reflecting Alberta’s bold identity, economic strength and deep-rooted provincial pride. The motto’s inclusion on the licence plates will also serve as a nod to Canada’s national anthem and Alberta’s position as a strong and sovereign province within a united Canada.

“From our wide-open landscapes to our entrepreneurial spirit, Alberta has so much to be proud of, and our new licence plate will reflect that pride. For the first time in four decades, Albertans will choose how we tell that story. I look forward to seeing which design is selected to show the world that this is the land of the strong and free.”

Danielle Smith, Premier

With options that include famous Alberta landmarks such as the Three Sisters Mountains, and long-standing symbols of our province’s core industries including agriculture and energy production, the potential plates each contain symbols of Alberta’s beauty, history and spirit.

In the first phase of voting, Albertans can vote for their favourite of eight unique concepts that incorporate Alberta’s unique landscape and history. Following the first phase, four designs will advance to the next round of voting where the top two will be selected, and subsequently, there will be a final vote for the winning plate concept. The winning new licence plate will be announced during the fall session of the legislature.

“Alberta is strong and free, and Albertans will have the opportunity to choose a new licence plate that captures that spirit. The new licence plate will be a fresh design that every Albertan will be proud to show off, whether they’re driving to work, heading to the lake or exploring North America.”

Dale Nally, Minister of Service Alberta and Red Tape Reduction

If an Albertan wants to replace their current plate for the new licence plate once it is released, they can voluntarily pay a $28 fee. Alternatively, Albertans could obtain a new plate on their vehicle registration renewal date at no additional cost. Motorists may also continue using the previous licence plate once the new licence plate is brought onboard, provided it is still in good condition.

Quick facts

  • Alberta’s current licence plate was designed in 1984.
  • In 2021, Alberta began a transition from painted to reflective plates with the same design.
  • The new designs each incorporate reflective technology to improve readability for law enforcement and automated systems in low-light conditions, and also meet international standards for visibility, legibility and counterfeit resistance.

Related information

Licence plate designs. Click link above to vote

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