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Province of Alberta reaching out to the rest of Canada for skilled workers

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Alberta is calling again

A second Alberta is Calling campaign is launching to attract more skilled workers from across Ontario and Atlantic Canada.

Alberta’s economy continues to grow and diversify, creating rewarding jobs across industries and the province, including in high-demand sectors like skilled trades, health care, food service and hospitality, accounting, engineering and technology. Alberta workers continue to have the highest earnings across all provinces. As more jobs are created, businesses need more skilled workers.

In summer 2022, Alberta’s government launched the Alberta is Calling campaign to help address labour shortages across industries throughout the province. The first campaign targeted Canadians living in Toronto and Vancouver, while this second campaign turns its attention to Canadians living in the Maritimes and parts of Ontario, including London, Hamilton, Windsor and Sudbury.

The campaign highlights Alberta’s economic advantages, including the booming technology and innovation sector as well as offering the highest weekly earnings and lowest taxes in Canada. In addition, the campaign again promotes lifestyle attractions including Calgary, North America’s most liveable city, and access to world-famous mountains and parks for year-round hiking, skiing, biking, and more than 300 days of sunshine per year.

“As Alberta continues to create jobs, attract investment and diversify its economy, we are once again putting out a call for skilled workers to join our great province and appreciate the quality of life that Alberta has to offer. It is the Renewed Alberta Advantage, and I encourage more people to experience it for themselves.”

Brian Jean, Minister of Jobs, Economy and Northern Development

“Since last summer, nearly 70,000 individuals have moved here, the largest inflow of people we have seen in two decades. Between opportunity and quality of life, Alberta has a fantastic value proposition and the Alberta is Calling campaign has helped to share this message. We look forward to welcoming even more Canadians to Alberta soon.”

Adam Legge, president, Business Council of Alberta

“Alberta’s vibrant and diverse restaurant sector is one of the province’s largest employers. However, coming out of the pandemic there are almost 18,000 vacancies in the restaurant sector for vital roles like managers, chefs and prep cooks. That is why Restaurants Canada is pleased to support the relaunched Alberta is Calling campaign.”

Mark von Schellwitz, vice-president, Western Canada, Restaurants Canada

“What a great time for people to pursue careers in the trades in Alberta. Women Building Futures supports women seeking new career opportunities to get quality pre-apprenticeship training for exciting careers in the inclusive workplaces WBF Employers of Choice create.”

Carol Moen, president and CEO, Women Building Futures Society

To learn more about the opportunities and advantages of living in Alberta, visit albertaiscalling.ca.

Quick facts

  • The new phase of Alberta is Calling is launching in:
    • Atlantic Canada
      • St. John’s, N.L.; Charlottetown, P.E.I.; Moncton and Saint John, N.B.; and Halifax, N.S.
    • Ontario
      • Hamilton, London, Windsor, Sudbury, Sault Ste. Marie, North Bay, Chatham, Timmins and Cornwall
  • In 2022, Alberta saw the highest employment growth in the country.
  • Alberta workers continue to have the highest weekly earnings of any provinces, at $1,268 (Statistics Canada, December 2022).
  • Alberta families earned a median after-tax income of $104,000 in 2020, which is more than $7,000 higher than Ontario.
  • Alberta families generally pay lower personal taxes (for 2022, considering annual family incomes of $75,000, $150,000 and $300,000).
  • Alberta saw the highest net interprovincial migration in Canada, at 19,285 people, in the third quarter of 2022.
  • According to Alberta’s Short-Term Employment Forecast, high and moderately high-demand occupations include:
    • restaurant and food service managers
    • software engineers and designers
    • web designers and developers
    • transport truck drivers
    • registered nurses and registered psychiatric nurses
    • accounting technicians and bookkeepers
    • shippers and receivers

This is a news release from the Government of Alberta.

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Alberta’s grand bargain with Canada includes a new pipeline to Prince Rupert

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From Resource Now

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Alberta renews call for West Coast oil pipeline amid shifting federal, geopolitical dynamics.

Just six months ago, talk of resurrecting some version of the Northern Gateway pipeline would have been unthinkable. But with the election of Donald Trump in the U.S. and Mark Carney in Canada, it’s now thinkable.

In fact, Alberta Premier Danielle Smith seems to be making Northern Gateway 2.0 a top priority and a condition for Alberta staying within the Canadian confederation and supporting Mark Carney’s vision of making Canada an Energy superpower. Thanks to Donald Trump threatening Canadian sovereignty and its economy, there has been a noticeable zeitgeist shift in Canada. There is growing support for the idea of leveraging Canada’s natural resources and diversifying export markets to make it less vulnerable to an unpredictable southern neighbour.

“I think the world has changed dramatically since Donald Trump got elected in November,” Smith said at a keynote address Wednesday at the Global Energy Show Canada in Calgary. “I think that’s changed the national conversation.” Smith said she has been encouraged by the tack Carney has taken since being elected Prime Minister, and hopes to see real action from Ottawa in the coming months to address what Smith said is serious encumbrances to Alberta’s oil sector, including Bill C-69, an oil and gas emissions cap and a West Coast tanker oil ban. “I’m going to give him some time to work with us and I’m going to be optimistic,” Smith said. Removing the West Coast moratorium on oil tankers would be the first step needed to building a new oil pipeline line from Alberta to Prince Rupert. “We cannot build a pipeline to the west coast if there is a tanker ban,” Smith said. The next step would be getting First Nations on board. “Indigenous peoples have been shut out of the energy economy for generations, and we are now putting them at the heart of it,” Smith said.

Alberta currently produces about 4.3 million barrels of oil per day. Had the Northern Gateway, Keystone XL and Energy East pipelines been built, Alberta could now be producing and exporting an additional 2.5 million barrels of oil per day. The original Northern Gateway Pipeline — killed outright by the Justin Trudeau government — would have terminated in Kitimat. Smith is now talking about a pipeline that would terminate in Prince Rupert. This may obviate some of the concerns that Kitimat posed with oil tankers negotiating Douglas Channel, and their potential impacts on the marine environment.

One of the biggest hurdles to a pipeline to Prince Rupert may be B.C. Premier David Eby. The B.C. NDP government has a history of opposing oil pipelines with tooth and nail. Asked in a fireside chat by Peter Mansbridge how she would get around the B.C. problem, Smith confidently said: “I’ll convince David Eby.”

“I’m sensitive to the issues that were raised before,” she added. One of those concerns was emissions. But the Alberta government and oil industry has struck a grand bargain with Ottawa: pipelines for emissions abatement through carbon capture and storage.

The industry and government propose multi-billion investments in CCUS. The Pathways Alliance project alone represents an investment of $10 to $20 billion. Smith noted that there is no economic value in pumping CO2 underground. It only becomes economically viable if the tradeoff is greater production and export capacity for Alberta oil. “If you couple it with a million-barrel-per-day pipeline, well that allows you $20 billion worth of revenue year after year,” she said. “All of a sudden a $20 billion cost to have to decarbonize, it looks a lot more attractive when you have a new source of revenue.” When asked about the Prince Rupert pipeline proposal, Eby has responded that there is currently no proponent, and that it is therefore a bridge to cross when there is actually a proposal. “I think what I’ve heard Premier Eby say is that there is no project and no proponent,” Smith said. “Well, that’s my job. There will be soon.  “We’re working very hard on being able to get industry players to realize this time may be different.” “We’re working on getting a proponent and route.”

At a number of sessions during the conference, Mansbridge has repeatedly asked speakers about the Alberta secession movement, and whether it might scare off investment capital. Alberta has been using the threat of secession as a threat if Ottawa does not address some of the province’s long-standing grievances. Smith said she hopes Carney takes it seriously. “I hope the prime minister doesn’t want to test it,” Smith said during a scrum with reporters. “I take it seriously. I have never seen separatist sentiment be as high as it is now. “I’ve also seen it dissipate when Ottawa addresses the concerns Alberta has.” She added that, if Carney wants a true nation-building project to fast-track, she can’t think of a better one than a new West Coast pipeline. “I can’t imagine that there will be another project on the national list that will generate as much revenue, as much GDP, as many high paying jobs as a bitumen pipeline to the coast.”

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Albertans need clarity on prime minister’s incoherent energy policy

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From the Fraser Institute

By Tegan Hill

The new government under Prime Minister Mark Carney recently delivered its throne speech, which set out the government’s priorities for the coming term. Unfortunately, on energy policy, Albertans are still waiting for clarity.

Prime Minister Carney’s position on energy policy has been confusing, to say the least. On the campaign trail, he promised to keep Trudeau’s arbitrary emissions cap for the oil and gas sector, and Bill C-69 (which opponents call the “no more pipelines act”). Then, two weeks ago, he said his government will “change things at the federal level that need to be changed in order for projects to move forward,” adding he may eventually scrap both the emissions cap and Bill C-69.

His recent cabinet appointments further muddied his government’s position. On one hand, he appointed Tim Hodgson as the new minister of Energy and Natural Resources. Hodgson has called energy “Canada’s superpower” and promised to support oil and pipelines, and fix the mistrust that’s been built up over the past decade between Alberta and Ottawa. His appointment gave hope to some that Carney may have a new approach to revitalize Canada’s oil and gas sector.

On the other hand, he appointed Julie Dabrusin as the new minister of Environment and Climate Change. Dabrusin was the parliamentary secretary to the two previous environment ministers (Jonathan Wilkinson and Steven Guilbeault) who opposed several pipeline developments and were instrumental in introducing the oil and gas emissions cap, among other measures designed to restrict traditional energy development.

To confuse matters further, Guilbeault, who remains in Carney’s cabinet albeit in a diminished role, dismissed the need for additional pipeline infrastructure less than 48 hours after Carney expressed conditional support for new pipelines.

The throne speech was an opportunity to finally provide clarity to Canadians—and specifically Albertans—about the future of Canada’s energy industry. During her first meeting with Prime Minister Carney, Premier Danielle Smith outlined Alberta’s demands, which include scrapping the emissions cap, Bill C-69 and Bill C-48, which bans most oil tankers loading or unloading anywhere on British Columbia’s north coast (Smith also wants Ottawa to support an oil pipeline to B.C.’s coast). But again, the throne speech provided no clarity on any of these items. Instead, it contained vague platitudes including promises to “identify and catalyse projects of national significance” and “enable Canada to become the world’s leading energy superpower in both clean and conventional energy.”

Until the Carney government provides a clear plan to address the roadblocks facing Canada’s energy industry, private investment will remain on the sidelines, or worse, flow to other countries. Put simply, time is up. Albertans—and Canadians—need clarity. No more flip flopping and no more platitudes.

Tegan Hill

Tegan Hill

Director, Alberta Policy, Fraser Institute
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