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Outsourcing of jobs and real impact on rural communities
While unemployment has been a cause for concern for many years, the outsourcing of some job functions has already had an adverse impact on rural economies.
Following the unprecedented global conditions of 2020, many people were left unemployed or faced with financial difficulties due to pay cuts. Unemployment remains of concern in not just parts of the USA, but the world at large. Although unemployment has been an issue for years, it was exacerbated by the conditions of 2020. In 2018, Canada’s unemployment rate was reportedly at its 43-year low of 5.6%, but fast forward to early 2021, it reportedly worsened to a national unemployment rate of 7.8%. In light of the global landscape and state of economies, businesses have been forced to reassess their operations and cut costs where possible.
It is therefore not surprising that those businesses that were fortunate enough to pivot or make it through 2020 have tried to cut down on unnecessary operations. In some cases, entire departments were shut down and companies have, instead, resorted to either outsourcing some operations or working with freelancers and consulting with experts when necessary. The closure of some departments and businesses can be noted as a contributing factor to the current unemployment rate, particularly in rural communities.
Outsourcing and rural communities
In addition to the above, policies that allow employees to work remotely have been problematized by some. It is argued that remote work will lead to less job opportunities and the need for human capital. One of Lacombe’s largest employers has implemented such a policy, which allows employees to work remotely from anywhere in Canada. Moreover, others believe that it will lead to an overall decline in commercial investment. Due to the fact that jobs are generally outsourced to more developed or economically active states or countries, the impact on local rural communities has been highlighted. A recent example of this was the outsourcing of some of the in-house laundry operations of an Alberta laundromat. The move reportedly had an impact on roughly 350 employees, following a reported cut of some 11 000 jobs before that. This was prompted by the need to cut costs and save on upgrades and further investment into the existing company, more so under the current global financial conditions. These positions are often filled by general workers with little to no formal qualification, most of whom live in rural communities. Therefore, the company’s transition and outsourcing had an impact on the rural economy and the livelihoods of the people, further proving that the objections and initial reluctance from some may have been warranted.
In cases where some functions are outsourced, companies often centralise operations in larger cities and do away with the positions that were occupied by employees from the rural communities. With that in mind, people have found themselves in difficult financial positions and having to find alternative ways of staying afloat and providing for their families. It is because of such circumstances that the disadvantaged from rural communities have had to either explore entrepreneurial endeavours or consider the likes of online forex trading in the United States, as one need not depend on an employer in such cases. However, there is often not enough money available for circulation in the rural economies because unemployment is rife.
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How Digital Platforms Are Changing Culture, Creativity, and Everyday Life

Being connected has become a way of life. From the moment we reach for our phones in the morning to evenings spent streaming our favourite shows or playlists, digital platforms shape how we communicate, learn, and relax. What began as simple tools for entertainment have evolved into dynamic ecosystems that influence culture, creativity, and social interaction. Looking ahead, this evolution will only deepen, the line between digital and physical life will continue to blur, weaving online experiences into nearly every aspect of daily living. This transformation is not just technological but cultural, reflecting how people choose to connect, learn, and share meaning in a constantly moving world. The digital lifestyle has become part of who we are, shaping how we live, think, and experience the world around us.
A new kind of lifestyle
The idea of a digital lifestyle goes beyond technology itself. It represents the culture that surrounds how people use it. Across Canada, the way people experience leisure, work, and social connection has changed dramatically in the past decade. Streaming platforms, gaming communities, and social networks are no longer separate spaces but extensions of everyday reality.
It is no longer only about watching or consuming content. People now act as curators and participants, shaping what they see and share. Through short-form videos, online communities, and live streams, users are not only consuming culture but helping to create it. This participatory model has produced a more inclusive and expressive entertainment landscape that reflects shared interests and creativity.
The cultural shift behind entertainment
Digital media has opened the door to creativity for everyone. Anyone with a smartphone and an idea can share their perspective with a global audience. This accessibility has changed what it means to be a creator or a commentator. Online platforms have become modern stages where cultural trends emerge, evolve, and spread.
Gaming communities now attract audiences comparable to traditional sports, while music and visual storytelling have merged through digital platforms. The result is a culture that values immediacy, diversity, and collaboration. A recent report on technological innovation in digital entertainment highlights how streaming and social media are merging to create new hybrid ecosystems. This evolution encourages direct engagement between creators and audiences and pushes industries to rethink how content is produced and shared.
Life in Canada’s expanding digital landscape
In Canada, the digital shift is clear in how people interact with entertainment and information. Remote work, online learning, and digital leisure have become part of
everyday life. Platforms that once served niche audiences now represent mainstream culture, shaping how people spend their free time and connect with others.
Within this wider transformation, platforms such as speedz.com illustrate how digital entertainment continues to evolve. This online entertainment operator applies a modern “Pay’n Play” model that focuses on accessibility and speed. This approach reflects a broader cultural shift toward seamless, on-demand digital experiences, where interaction and convenience shape how users engage with content. While its foundation lies in entertainment, the platform embodies how technology-driven design now defines user expectations across all digital spaces.
As global discussions explore the merging of online and offline experiences, Canada’s digital lifestyle continues to evolve through entertainment, innovation, and community connection. People are becoming more mindful of how they use technology, balancing their online engagement with offline experiences to maintain a sense of connection and perspective.
The benefits and boundaries of the digital lifestyle
Living digitally offers new ways to connect, collaborate, and express ideas. People can work remotely, explore new interests, or join communities that share their passions. Access to diverse content has become easier and faster, and cultural exchange is now a daily experience.
However, this lifestyle also requires balance. Many Canadians are choosing to set limits on screen time or focus on quality interactions rather than quantity. As technology continues to evolve, awareness and self-regulation will remain important skills for maintaining a fulfilling digital life.
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Local, Online, and Booming: The Business Shift Happening Across Alberta

Central Alberta is experiencing a marked change in the way business is conducted. Many local operators are now looking beyond the storefront and are adopting digital tools to operate things more efficiently. This is not merely about following the fashions. It’s about enhancing their way of reaching customers, their operations and their services.
Small and medium businesses are using digital strategies to make smarter decisions and stay competitive. Local stories, backed by growing national data, show that online tools are no longer just an add-on, they’re now a key part of the business model.
More Efficient Workstreams
Online tools are helping businesses operate with fewer delays and less overhead. For many small companies, that means faster order management, automatic communication, and better use of space and time. A key result of this shift is better customer handling across industries, including the online gaming sector.
Even in industries with international visibility within gaming, like online casino entertainment platforms, users are becoming more selective. When people compare trusted online casinos, the decision is no longer based on flashy offers alone. They now look for consistent customer service, clear complaint resolution, and visible licensing, all signs that operations behind the scenes are run with the same care expected from any modern business.
This expectation is also being transferred to the local businesses who are learning that speedy service, legible records, and stable systems are more important than ever. The model of good digital operations established by these larger platforms is influencing customer habits all over the world.
A Larger Customer Base
As the internet has opened up e-commerce tools to more people, the concept of selling only within one’s local community is becoming obsolete. Many small businesses that used to only do business in local retail locations are now receiving orders from across the province and in some cases the country.
This change was not the result of a random change of mind, it was the result of the steady growth of sites such as eBay and Amazon over the last decade. Noting the sudden surge in online shopping brought about by a change in consumer habits, the Avanta report says more small and mid-sized businesses were able to grow quickly as a result.
Organizations have become exposed to national and international buyers and therefore, need the space and infrastructure to handle increased volumes of orders. What was previously just a pipe dream for a small Alberta-based producer is now not only possible, but expected.
Logistics: The Demand Behind the Growth
Online growth means more customers, but it is also more pressure. As businesses are expanding into digital sales, many are experiencing a sudden jump in demand for products which places stress on the way stock is stored, managed and delivered. This is particularly the case with small and mid-sized operations that previously only traded locally or in small volumes.
Once an online store is open, the potential of selling nationally or even outside the country, becomes real. But that growth doesn’t simply mean fulfilling orders. This can be affected by whether there is sufficient space to store inventory and whether staff members are able to move orders fast enough to satisfy customers’ expectations.
Businesses are also expected to control returns and complaints without any delay. This shift has caused some Alberta businesses to rethink their set up. It’s not enough to have a back room with shelves and some packing boxes anymore. Larger warehousing, improved dispatch systems and faster coordination between departments are becoming the norm.
Alberta’s Push to Make Digital Work
To help Alberta businesses keep up with these demands, the province has invested $3 million into the Digital Economy Program. Managed by Business Link in partnership with Digital Main Street, the program aims to bring more small companies online with one-on-one support. ShopHERE, a no-cost platform within the program, gives eligible businesses help with setting up and promoting online stores.
Daniel Vandal, the Minister responsible for Prairies Economic Development Canada, announced the program alongside Alberta representatives. Only about one in three Alberta small businesses had the ability to sell online when the program launched. That gap left many at risk of losing ground as consumer habits shifted toward digital shopping.
The program doesn’t just provide tools, it offers real training. Through its Digital Service Squads, recent graduates across Alberta assist local businesses in learning how to use these systems effectively. With roughly 4,800 businesses expected to benefit over two years, the goal is to raise the province’s digital maturity without putting pressure on companies to figure it out alone.
This push is already being felt. From Calgary to Central Alberta, businesses are using these resources to shorten the learning curve and give their customers a better, faster, more modern experience.
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