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Nestlé boycott begins as activists target DEI rollbacks

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Quick Hit:

The latest corporate boycott targeting companies rolling back their diversity, equity, and inclusion (DEI) initiatives is set to begin this week, with Nestlé in the crosshairs. Unlike previous boycotts of Amazon and Target, which focused on avoiding specific retailers, this campaign urges consumers to boycott hundreds of household products from March 21 to March 28. Other major companies, including Walmart, McDonald’s, and General Mills, are also slated for boycotts in the coming months.

Key Details:

  • The Nestlé boycott runs from March 21 to March 28 and encourages avoiding products like Cheerios, KitKat, Purina pet food, and DiGiorno frozen pizza.

  • The movement follows the rollback of DEI policies by several major corporations after President Donald Trump’s call to eliminate DEI at the federal level.

  • Additional boycotts are planned for Walmart, McDonald’s, and Amazon, with an “economic blackout” scheduled for April 18.

Diving Deeper:

The push for boycotts against Nestlé and other corporations stems from a broader activist response to changes in corporate policies following President Donald Trump’s directive to rescind DEI initiatives at the federal level. Many companies, including AmazonTarget, and Walmart, have scaled back or eliminated their DEI programs, prompting backlash from activist groups.

While past boycotts targeted specific retailers—such as avoiding Amazon purchases or skipping Target shopping trips—the Nestlé boycott is structured differently. Consumers are being asked to avoid a wide range of products, from Coffee-Mate creamers to Stouffer’s frozen meals and Perrier sparkling water. This more expansive approach seeks to impact Nestlé’s bottom line across multiple product categories, rather than just limiting consumer spending at a particular store.

This campaign is part of a broader wave of organized economic boycotts. A 40-day boycott of Target was launched last week, intentionally aligning with Lent, a religious period of fasting leading up to Easter. Additionally, Amazon is facing another boycott in May following one that concluded recently.

Nestlé is far from the last target. Activists have mapped out additional boycotts for General Mills (April 21-28), McDonald’s (June 24-30), and an Independence Day boycott on July 4. These efforts appear to be designed for maximum financial pressure, with coordinated economic “blackouts” meant to disrupt revenue streams at key moments throughout the year.

As these corporate boycotts continue, companies may be forced to decide between maintaining DEI initiatives to appease activists or rolling them back to avoid alienating a different segment of their customer base. With President Trump advocating against DEI policies, businesses that comply with his agenda may find themselves the target of an increasingly organized opposition.

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Automotive

Power Struggle: Governments start quietly backing away from EV mandates

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From Resource Works

Barry Penner doesn’t posture – he brings evidence. And lately, the evidence has been catching up fast to what he’s been saying for months.

Penner, chair of the Energy Futures Institute and a former B.C. environment minister and attorney-general, walked me through polling that showed a decisive pattern: declining support for electric-vehicle mandates, rising opposition, and growing intensity among those pushing back.

That was before the political landscape started shifting beneath our feet.

In the weeks since our conversation, the B.C. government has begun retreating from its hardline EV stance, softening requirements and signalling more flexibility. At the same time, Ottawa has opened the door to revising its own rules, acknowledging what the market and motorists have been signalling for some time.

Penner didn’t need insider whispers to see this coming. He had the data.

Barry Penner, Chair of the Energy Futures Institute 

B.C.’s mandate remains the most aggressive in North America: 26 per cent ZEV sales by 2026, 90 per cent by 2030, and 100 per cent by 2035. Yet recent sales paint a different picture. Only 13 per cent of new vehicles sold in June were electric. “Which means 87 per cent weren’t,” Penner notes. “People had the option. And 87 per cent chose a non-electric.”

Meanwhile, Quebec has already adjusted its mandate to give partial credit for hybrids. Polling shows 76 per cent of British Columbians want the same. The trouble? “There’s a long waiting list to get one,” Penner says.

Cost, charging access and range remain the top barriers for consumers. And with rebates shrinking or disappearing altogether, the gap between policy ambition and practical reality is now impossible for governments to ignore.

Penner’s advice is simple, and increasingly unavoidable: “Recognition of reality is in order.”

  • Now watch Barry Penner’s full video interview with Stewart Muir on Power Struggle here:

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Business

New Chevy ad celebrates marriage, raising children

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From LifeSiteNews

By Matt Lamb

Chevrolet’s new Christmas ad portrays the ups and downs of family life and the fun of parenting.

Car company Chevrolet launched its Christmas ad campaign with a beautiful commercial that highlights the messiness of raising kids while championing the value of having a family.

The ad, titled “Memory Lane,” shows a middle-aged married couple loading up their decades-old Chevy Suburban with food to head off to a family dinner. At this point, the ad switches between the couple in the present day and grainy, recorder-quality video of family memories.

It begins with a young family, including a baby, loading up into the same car. As the couple begins to drive, the wife and mom is reminiscing. The husband asks her not to “keep all the good stuff” to herself.

From there, the ad reflects on the ups and downs of the family’s life, including memories of mistakenly tying a Christmas tree to the car door and comforting their college-aged daughter about a break-up. As the couple pulls up to a house at the end of their trip, the wife turns to her husband and says: “They never made it easy, did they?”


“Did you want it to be easy?” he replies.

“No, I wanted it to be just like it was,” she says, before they exit the car to meet family, including a grandchild and a new dog that looks like their old dog.

“The greatest journey is the one we take together,” the ad ends.

Commercial accurately portrays that family life isn’t easy, but it is fun

Anyone who has kids knows that it is not always easy raising them, but it is enjoyable. They scream, they cause messes, they wake you up in the middle of the night. And that’s just before they turn five years old. It only gets more enjoyable, and more difficult, as they age (from what I can tell).

Even if you do not have kids, you can probably remember your own life and think about the ways you caused your parents headaches (getting a bad grade in a class or breaking the curfew), but also the ways you brought them joy (graduating from college, joining the military, or getting married).

Another thing that stuck out is that both parents remained married throughout their life and are celebrating Christmas with both of their children.

One of the kids did not avoid Christmas because dad voted for Trump or because mom has strongly held religious beliefs – something that does happen to the glee (and detriment) of leftist writers. The entire family, not just those who perfectly agree with each other, were together for the holidays. In fact, this is one way we honor our father and mother, by getting together over the holidays and at other family gatherings.

As a parent myself, I sometimes wish it would be “easy,” but the truth is the ups and downs are what make it enjoyable.

Thank you to Chevy for reminding me, and other parents, of this lesson.

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Matt lives in northwest Indiana with his wife and son. He has a B.A. in Political Science with minors in Economics and Catholic Studies from Loyola University, Chicago. He has an M.A. in Political Science and a graduate certificate in Intelligence and National Security from the University of Nebraska, Omaha. He has worked for Students for Life of America, Students for Life Action, Turning Point USA and currently is an associate editor for The College Fix.

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