Bruce Dowbiggin
It’s Half-Past Tomorrow, And the Blue Jays Alarm Is Ringing

Everyone has a plan till they get punched in the mouth.- Mike Tyson
Okay, maybe it’s not exactly funereal, but the sad music is playing for the Toronto Blue Jays 2018 Master Plan. The design that was supposed to make Jays fans forget departing GM Alex Anthopoulos and worship new Jays president Mark Shapiro and his GM Ross Atkins. That was the legacy plan predicated on three hot prospects with famous baseball names— Vladimir Guerrero, Bo Bichette and Cavan Biggio—and a pitching staff of gaudy free-agent signings—José Berrios, Kevin Gausman, Hyun-Jin Ryu and Chris Bassett— returning the Jays to their 1990s glory
What did Iron Mike say about plans? The peak of the 2024 season probably occurred last winter where, for a few short days, some Toronto media convinced the fans that Shohei Ohtani was taking Toronto’s money over Dodgers’ green. He didn’t, and with no Plan B, Shapiro started talking about the re-design of the Rogers Centre. Anything but the fact they were in big trouble on the field.
As the 2024 season winds down the Blue Jays now resemble their Baseball America Top 20 prospects roster more than a Shohei powerhouse on par with the Yankees, Dodgers and Astros. Yes, there have been some encouraging glimmers from the farm in this phoney war since the season collapsed months ago. In Spencer Horowitz, Addison Barger, Will Wagner, Joey Loperfido and Leo Jimenez there are hints at a more promising future. The no-hit bids by Bowden Francis have been a pleasant surprise.
Just not the Golden Boys + rented-pitching formula advertised for years by president Shapiro and GM Atkins. This formula, much-touted by Jays media, hasn’t worked out for a number of reasons. Briefly, the injury plague that laid low the bullpen this season occurring concurrently with Guerrero and Bichette slumping early was more than manager John Schneider could handle.
An offence that promised fireworks at the plate reminiscent of the 2015-2017 Gun Show has been more like a pop gun. While the starting pitching has stayed relatively healthy it has not dominated in a way that justifies the huge salaries doled out to its component parts. The abject failure of a series of Jays pitching prospects— typified by dumping uber-prospect Nate Pearson recently— has also scuttled the promise of catching the Yankees and Orioles. Will Francis break the schneid?.
Nor does the prospect of heading into 2025 with these components augur well. Before they get to next year there remains the vexing question of signing Guerrero and Bichette to longterm deals before 2026. Vladdy will get the moon and stars after rehabilitating this career midseason, becoming one of the top five hitters in baseball. (He also appears more grounded.) The question remains will he take that money in Toronto or go catch steam with a title contender. Because Toronto is not that team in 2025.
Bichette is the sticking point. In 2023 it looked as though he was the rock to build on. But his production suddenly cratered and injuries robbed him of about 250 at bats this year. There was talk he wanted out, that he was available at the trade deadline, that he’s in funk over family issues. Whatever, he’s not getting Vladdy money now as a free agent. He says he wants to stay, but will someone else pony up the full meal deal for him?

Yes, there’ll be primo free agents available to overpay. Juan Soto, Alex Bregman and Pete Alonso would all answer some need in the Blue Jays lineup— at astronomical costs (if they were even interested in playing in Canada). But as a second-tier location Toronto may have to bring back old pal Edwin Encarnacion or Arizona’s Christian Walker to distract from the decline of the team.
Which leaves the real question: will the phone salesmen at Rogers re-up with the Shapiro/ Atkins/ Schneider troika for one more try at pushing the rope the hill? It’s clear that Rogers loves Shapiro’s handling of the reconstruction of the playing surface, even if the work seeks to have turned Rogers Centre from a launching pad to a power neutral/ power negative one for the home team’s offence.
For the Rogers shareholders Shapiro’s Loonie Hot Dogs, Bobblehead nights and Oktoberfest specials are swell. The stands remain populated despite the dreck on the field. But the team they watch has been a painful failed strategy. Perhaps there will be enough feedback from disgruntled season ticket holders to force the hand of the Rogers paymasters.
But even if there isn’t, how can you let this front office handle the contract decisions on Guerrero and Bichette when another bad season will seem them gone? Perhaps this hinge point is a good time to reload the C suite with new eyes and something better than doing Western Night or the Westjet Flight Deck. The fans of MLB’s largest home market may seem content with bells and whistles.
But it’s half past tomorrow, and the alarm is ringing.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. His new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Canada’s Humility Gene: Connor Skates But Truckers Get Buried

My friend and colleague Roy MacGregor used to talk about the “humility gene” in Canada’s hockey heroes. From Gordie Howe to Jean Beliveau to Wayne Gretzky it described the aw-shucks attitude of the top players in the game, who are as Canadian as Roy’s famous canoes.
The refusal to go Hollywood like the NFL, NBA or MLB stars was a defining characteristic of the hockey culture that once bound Canadians. For decades this “fear of flying high” was used by the NHL against the stars when it came to getting paid. Even when players belatedly started a union, their executive director Alan Eagleson did everything he could to suppress salaries and please his buddies in the owners’ box.
What Eagleson’s treachery didn’t accomplish the Tallest Wheat syndrome in Canada did . “You’re paid to play a child’s game. When is enough money enough? You should be grateful the owners let you wear their uniform.” For most players the fans’ withering guilt was the worst fear. In short, outsiders are not allowed to rip on Canada’s stars, but Canadians themselves are free to bring low their heroes.
In our obit for Bob Goodenow, Eagleson’s successor at the NHLPA, we described the slow, painful climb to final self determination in the 1990s. “It’s hard to understate the mentality he had to change… Goodenow convinced hockey players that to earn their worth in the market they had to stick together in negotiations.”

This is relevant this week as Canada’s star player Connor McDavid resurrected the humility gene in Edmonton. The greatest player in his generation McDavid held all the cards to negotiate a new contract with the Oilers or whomever he wanted. Everyone outside Edmonton— particularly his hometown Toronto Maple Leafs— wanted a piece of McDavid and was willing to pay a huge price for him.
As a hint at what McDavid might earn, Minnesota’s Kirill Kaprizov, who’s never won a major award or played past the first round of the playoffs, just received $136 million for eight years ($17M per year). The new CBA allows that soon the top players could earn as much as $20 M a year.
But this was humble time in a Canadian city mortified that its coolest kid was leaving. What to do? Being a self-deprecating Canadian and successor to the humility gene McDavid chose to halve the baby, taking a preposterously low $12.5 a year for two years in Edmonton while also making it obvious he’s gone should the Oil again fail to win the franchise’s sixth Stanley Cup.
It was the most Canadian solution to wanting to be a good guy for a city that, trying to being kind, isn’t Palm Beach or Brentwood. While hinting he will cash in later.
For certain the low-ball conclusion to what was to be a season of painful interviews about his future did nothing to endear McDavid to his fellow NHLPA members. Notwithstanding Kaprizov’s haul, McDavid’s cratering will put a chill on salaries for stars while putting a big smile on the face of NHL commissioner Gary Bettman. He has players back in the barn, and he has Canada to thank for it.
We saw that same Canadian herd instinct in the election when the Liberals marshalled ex-pat Mike Myers to reinforce the suppressing instinct. Exposed by Trump for their handling of their economy the past 10 years the Laurentian elite recoiled in horror, preferring the sunny fairways of self delusion over the reality of a dysfunctional nation.
The best bookend to McDavid’s humility is the concurrent legal resolution to the Truckers Convoy of 2022, a non-violent event (okay, someone pissed on the Cenotaph) that convulsed the nation for three weeks. If a Covid mask obscured your view of the circus let’s just say it was a sit-in by truckers upset with the arbitrary virus/ vaccine actions inflicted by Justin Trudeau’s government.

While Trudeau hid beneath his desk the truckers frolicked next to Parliament Hill, honking horns and playing on Bouncy Castles while the Hill’s media entertained thoughts of Lenin seizing power in 1917. The reality of the demonstration— no guns, no breaking down the doors of Parliament, no firebombing Trudeau’s residence— was lost on locals inconvenienced by long lineups at Shoppers Drug Mart. There was no mention of regime change or insurrection. Except in the eager-to-please-Justin media.
The high-profile stunt from the West clearly Irritated Woke Canada clinging to rumours of MAGA invasion (still embraced by these spares ), firebombing and CBC suggestions of Putin espionage demanded the full weight of the law for organizers Tamara Lich and Chris Barber.
So Trudeau sent in mounted police to bowl over grannies, and his justice droogs threw the book at the evil doers behind the convoy. Okay, they were charged with mischief. Remember. Not assault. Not destruction of property. Not subversive behaviour. Not overthrowing government. Not possession of weapons. All this performative justice applauded by Canada’s purchased media. Even when the OPP head of intelligence found no credible evidence of threats to national security, extremism, foreign influence (e.g., Russian or American sources, or Donald Trump), or plans for violence.
Because you can’t flaunt Canada’s Liberals and get away with it. So Lich and Barber were keel-hauled through the Canadian justice system and jails for three years. Huffy prosecutors and tendentious judges made the proceedings look like The Mikado, slapping the pair with criminal records and house arrest for not being sufficiently contrite to the Laurentian elites.
They still face civil charges from people whose bed times were upset by the truckers. And the judge hinted that they’ll be made to pay for the cost of cleaning up Wellington street after turning it into a party zone. But by God, they’ll think twice about challenging the federal liberals again.
And so, kids, our lesson? It’s okay to pretend humility in Canada. Just don’t dare get above your station.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Elbows Up Part Deux: Liberal Canada Now Riding The Blue Jays

And you thought Elbows Up was just a hockey thing? Ha! The folks who marketed the Mike Myers hockey election campaign to use Donald Trump to distract Canadians have decided that baseball fans must too be swept up in patriotic fury to support the governing Liberal minority. All over a baseball team with zero Canadians on its roster.
This from the nation that half an hour ago was telling the world Canada was a genocidal settler tyranny burying murdered babies in the moonlight. Go figure.
Rogers Media is running commercials during the Blue Jays AL Divisional Series boasting in Liberal red and white “Proud owners of Canada’s national team”. (What team owner has ever put itself above the title on a sports team?) If you haven’t caught that ad there are others Rogers’ ads extolling its magnificence in giving Canada the highest telephone bills this side of Botswana. Oh wait… They say, Go Jays Go, Canada’s national team. Sorry about that.
The team’s announcers are also being made to read verbatim prefab trite slugs about the story of the Blue Jays not being written yet. (We counted three doing the hype before Gm. 1.) Watching the proud-as-punch onslaught from the team’s owner one would think this has to be more than Vlad Guerrero uber alles. And, of course, there is. Rudyard Griffiths, publisher of The Hub, calls it part of the “soft, silent takeover of the nation’s press”. Having used public money to bribe… er, support even the richest media in the country Liberals can count on their support for tongue bathing of Mark Carney’s faculty lounge.
The intro for Game One of the ALDS lathered the “Canada’s team” lard. You’re supposed to think its the 1992-93 World Series all over again. Don’t pay attention to those MAGA cranks in the corner. Rogers is not alone. Much of the advertising during the Jays/ Yankees equates Canada’s team and Canada proud. The advertisers on the games are punctuating ads with a “made in Canada by Canadians” angle (even as jobs flee the country).

But never has the Laurentian Elite of Canada needed a distraction from the mess of Canada’s Liberal hegemony. It can’t be seen that Trump was correct stating it was a better deal being part of the U.S. Samples of Elbows Down:
Canada has no mail system.
“Hollywood North” just got torpedoed by Trump.
Government financial watchdog said the economy is “unsustainable”
Country is in cost-of-living, unemployment and housing crises.
Imperial just let go 1,000 employees and sold its Calgary HQ.
There’s plenty more. Like the virtuous refusing to visit the U.S., the Jays’ insertion into the mindset of Boomer Canada is providential to advertisers who make a living pitching the Liberal brand. Almost as precious as “Our” team is the concept of the Blue Jays as a national team. It seems like only yesterday they were deposing the previous national team, the Montreal Expos. The ‘Spos had aided Toronto in getting a franchise in 1977. When Toronto sputtered in the early days the Expos gave them oxygen. But as we wrote in July of 2023, the newcomer turned on their National League cousins.

“As the Jays went from weak sister to equal partner to dominant team on the field winning the 1992-93 World Series, their tone about letting Expo games generate income in their territory grew less than cordial. Labatt Breweries owned the biggest, most lucrative market in Canada. And only they should profit from it.
This exposed the fundamental weakness of the Montreal franchise. The Olympic Stadium was proving to be a cold, fan-unfriendly disaster. Hundreds of thousands of English speakers had left the province when the Parti Québecois took power. At the same time as initial owner Charles Bronfman was tiring of coming up short on the field and repeated labour stoppages, the Expos were threatened with a severe hit to their broadcast revenues.
Their friendly sharing of MLB in Canada with the Jays now appeared naïve. MLB said the Expos could control Quebec and the Maritimes, but it would have to stay out of southern Ontario. McHale could see the writing on the wall. Owner Bronfman appealed to then-commissioner Bowie Kuhn for relief, saying this ruling would “ghettoize” the team within Canada. His intent on buying the club in 1969 had been to “bring Quebec into the nation”. Instead, the team he’d encouraged to join MLB was freezing the Expos out of the large English speaking markets.
After hearing from the Jays, MLB commoner Bowie Kuhn allowed the Expos to show 15 TV games a season in Ontario. McHale and Bronfman knew this was inadequate. As the Jays started getting into the postseason in 1985 and the Expos sank in the NL the die was cast. Making it worse, the Canadian dollar began its plunge that ended with a 62-cent dollar versus the U.S.

The 1994 season, in which Montreal had the best record in MLB, was cancelled. Bronfman sold the club to a consortium of owners without Bronfman’s means. By 2000, attendance nosedived as the Expos dumped their great core of Walker, Pedro Martinez, Moises Alou and John Wetteland. By the early 2000s, new American owner Jeffrey Loria was actively trying to sell the team to investors who’d move it to the U.S.
By 2005, the Expos were sold to new owners in Washington who renamed the club the Washington Nationals. Loria, meanwhile, was allowed to buy the Florida Marlins franchise, which he ran into the ground as he’d done to the Expos.
The Blue Jays, meanwhile swept in to capture the entire Canadian sports TV audience. They are today valued by Forbes magazine at a cool $2.1 billion. There was talk of transferring the Tampa Bay Rays to Montreal but that evaporated when local Florida politicians promised lawsuits. MLB is now talking about possibly returning to Montreal as an expansion club should they build a proper ball park.
Although who in Quebec has a billion to throw at a baseball stadium is unclear. And how they’d get past the Blue Jays monopoly on broadcast rights in English Canada is also a huge question. Just remember, however, that you needn’t look far to see who had a large hand in killing the Expos.
It was the Toronto Blue Jays.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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