Bruce Dowbiggin
How Kevin Bieksa Taught HNIC To Laugh At Itself
Like Ozymandias lying stolidly in the windswept desert for centuries, Hockey Night In Canada has endured. Okay, maybe not that long. But it seems like the format, the tone, the zeitgeist of the program has been locked in for as long as memory serves.
That tone was serious, sombre, even a touch grim. As the technology of the show soared and danced, the editorial drift was rooted on the spot. Levity? Humour? Irony? Nope. In part, this was due to the lengthy reign of Don Cherry and Ron Maclean over the editorial. It was Grandpa Simpson’s fierce-old-man-cursing-clouds leavened with a highly-sentimental-pensioner.
If there were any levity it escaped our attention. But there is evidence that with Cherry gone and Maclean playing Goodbye Mr. Chips that a sea change is occurring on at least two fronts. One is the emergence of former Canuck Kevin Bieksa as the new tone-setter of the editorial. The other is the embrace of betting on the show.
Bieksa— whom Cherry always malapropped as Bieska— was a good quote for years in the dressing rooms of the Canucks and Ducks. Among the many gems that filled reporters’ notebooks was this one on the sex appeal of the Sedins: “Two good looking red heads with goatees, how can you resist?”
But as we’ve seen too often to count, locker-room wit can melt like the snow under the hot lights of TV. Yet Bieksa has been a moveable feast. His insouciance with media has become his ragging on the fellow panelists during intermissions that used to be as much fun as skating in July. (Wait, they’re doing that this year!)
In particular, Bieksa’s ongoing banter over reporter Elliotte Friedman’s garish wardrobe and hockey experience are must-watch. (Friedman gets in his own shots.) What he says is rarely as important as how he says it. Lippy, sarcastic, sardonic, disruptive.
Bieksa told Lisa Dillman of The Athletic that his inexperience might be a bonus. “I feel like I came out of the gate, raw and almost naïve to everything, but I thought that really helped me. I don’t know if that makes any sense… You don’t get sucked into the everyday lingo and what other people are doing. ”
The former Canuck is also good on the whiteboard stuff, although the panels have others who can talk shop. He talks the Cherry Code of honour without any of the accompanying blood lust. Sunday he was on point showing how the Rangers lulled Tampa’s Alex Killorn into cheating in the defensive zone, leading to a New York goal.
There’s no going back since Bieksa joined the crew in 2020. The younger iteration of the crew has moved it into less formal territory. HNIC is no longer a church, it’s a supper club. Bieksa is now the must-watch for his hockey insight, but even more so for his “what will he say now?” quality.
The other altering change on HNIC has been its embrace of betting. As we’ve written numerous times, sports wagering is the temptation that has finally had its way with pro sports. For over a hundred years betting was the poison that haunted sports. With the integrity of the event in question, there could be no hint of tainting games.

But after all this time, repressing sports betting did not prevent the growth of the industry. The online global betting industry began encroaching on the property of the sports leagues, earning them nothing from their own product. Governments responded with ponderous betting schemes such as ProLine where bettors had to go in person to stores and outlets.
With the U.S. Supreme Court decision in 2018 allowing regulated sports betting in states, the lid was off on social media betting. In Canada, Ontario finally legalized online online betting in 2021, opening the door for co-operation between media and casinos/ online sites.
And so betting has come to HNIC. To say that traditionalists hate the segments on the show is understating it. Former HNIC host Dave Hodge summed up the disdain: “Tonight from Edmonton, “that” HNIC “intermission feature” will remind us that every Canadian kid should dream of placing a winning bet on a Stanley Cup playoff game.” Ouch.
Editorial Note: We have long been advocating for the integration of legalized betting with sports broadcasts. Lord knows we could do with fewer vapid interviews and more content that affects the viewer. In time, betting will fill that gap.
But for now, the broadcasters haven’t a clue how to make the content interesting. It;’s like the old beer ads where they weren’t allowed to show a bottle or people drinking. Somewhere between glassy-eyed analytics nerds and flashy Nathan Detroit characters lies a formula for acknowledging the reality of betting and making it palatable. Maybe even fun.
The current attempts are closer to community cable than network TV. It may take a breakthrough star to show HNIC and other sports broadcasts the future of their marriage to the betting industry.
To those who say it encourages the addictive lure of betting— yes, it does. But HNIC and other sports broadcasters have been flogging alcohol for decades. And not many things are more addictive than alcohol. Betting isn’t going away. It remains for the networks to find a palatable format that reflects that reality.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster (http://www.notthepublicbroadcaster.com). The best-selling author was nominated for the BBN Business Book award of 2020 for Personal Account with Tony Comper. A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s also a regular contributor to Sirius XM Canada Talks Ch. 167. His new book with his son Evan Inexact Science: The Six Most Compelling Draft Years In NHL History is now available on http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
Wayne Gretzky’s Terrible, Awful Week.. And Soccer/ Football.
Inquiring minds want to know: Why did FIFA (Federation of International Fraud Artists) award American president Donald Trump a new “Peace Prize” at the Washington D.C. draw for the June/ July tournament? The usual suspects are paralyzed with rage. Everyone else is laughing at the kabuki theatre stunt.
The short answer is that if you were FIFA and you were receiving a reported billion or more dollars from the U.S. and the Canadian/ Mexican cities hosting the 48-team tournament you’d give the host more than a bottle of wine and flowers as a thank-you. Thus the ugly statue and the Boy Scout medal. The obsequious awarding of the prize and match medal were proportionate to the greed of FIFA in extorting the cash.
(America’s fainting goat media immediately complained about unearned awards for little virtue, forgetting as usual that the Nobel folks gave Barack Obama a Peace Prize after nine months in the White House for simply being a black man.)
Trump getting a peace award from FIFA, the most corrupt sports body in the sports world, is mint, however. You can’t write this stuff. (They should give it to him on a speed boat heading across the Caribbean.) The Donald then playfully suggested that Americans leave the name football to the soccer folks because, you know… feet and a ball. More outrage from NFL fans.
So what was the gift for the two Canadian cities hosting games who have also coughed up plenty? Toronto says its estimated budget is $380 million for six games/ B.C. tax payers are obliged to cough up an estimated $580 million for Vancouver’s five games). For cities with, how shall we say, bigger fish to fry.
Sadly all they got was a little farce in which a delighted PM Mark Carney was allowed to Canada as the first ball to start the picking, evidently unaware that all the balls he had to select from also said Canada. Carney’s joy was tempered when he saw Mexican president Claudia Sheinbaum draw a ball that said “Mexico” while Trump— in on the fix— got one entitled “United States”.

In a final attempt to curry favour with the fleeced nations FIFA boss Gianni Infantino gathered the world leaders for a painful onstage selfie, marking the first time Trump and Sheinbaum had ever met in the (orangey) flesh. Call it National Lampoon’s Soccer Vacation.
Having exhausted itself with the peace prize falderol FIFA evidently forgot to put any more thought into the rest of the 55-minute run-up to the draw. While soccer/ footie fans around the world ground their teeth in impatience the organizers presented a combination Eurovision/ People’s choice Awards ordeal of failed cues, untranslated interviews (the Spanish translator showed up about 30 minutes late) and pregnant pauses.
Host Heidi Klum’s stunning gold dress nearly made up for her wooden repartee with comedian Kevin Hart (“not sure why I’m here”) and co-host Rio Ferdinand, former star English defender who, alas, never won the WC. But that was all an appetizer for the real low point, the introduction of global brand stars to pick the draw. NFL legend Tom Brady, NBA legend Shaquille O’Neal and NHL… er, player Wayne Gretzky.
Their task, hectored by the hosts, was to draw a ball, unscrew the thing, withdraw a nation’s name and so on. While there may have been some tension in the audience there was no appreciation of that on the screen as more clunking dialogue and curious pronunciations (Ferdinand kept referring to Group “Haitch”) landed dead on the floor.
The nadir of the ceremony—indeed of his career— was Gretzky’s contribution. Brady and O’Neal had managed to survive their task of unscrewing the ball and pronouncing a name, but Gretzky was brought low by the stage business of the balls and the nations he was forced to announce.

The clearly flustered Gretz (he insisted he’d practiced all morning) wrestled manfully with the balls. Finally the producers went with a long shot of him fumbling in the dark. Then he topped that. Gretzy apparently thinks there are countries called “North Mack-a-donia” and “Cur-ack-ow.” Other stabs at geography were almost as tortured.
Bitter Canadians could put up with him sucking up to Trump (he was mentioned as being in the crowd at the DC Xmas tree lighting) but failing geography is unforgivable. The week that started with Gretzky in a photo golfing at POTUS’s Jupiter, Florida, golf course was ending with him pummelled for his abuse of nations with different-sounding names. The Wayne Gretzky Center For Kids Who Want To Talk Good.
The moral: Never send a centre to do a netminder’s job. Makes you understand why Bobby Orr has laid low since his Trump endorsement came out.
With that bracing date with immortality disposed of the draw proceeded. We had been pounded for an hour about how great the tournament was, and finally footy fans got what they wanted. As a host Canada got a bye into the field. Their reward is playing the tenacious Swiss and, gulp, probably Italy, which is forced to qualify after playing with their food for too long. (Insert your Stanley Tucci joke.)
If not Italy then one of Wales, Bosnia and Herzegovina or Northern Ireland. Oh, right Qatar is in there too as fodder. Been nice knowing you, Canada. The Americans somehow drew a creme puff quartet of Australia, Paraguay and Slovakia, Kosovo, Turkey or Romania. Money can’t buy you love, but it can get you a warm hug from FIFA.
In the end it’ll be one of Brazil, Argentina, Germany or France for the final in the NJ Meadowlands on July 19. Maybe they’ll have a spelling bee at halftime. Or maybe they’ll bring back Trump for the final game to give him another peace prize. Just don’t ask Gretzky to announce Lothar Matthaus, Bruno Guimaräes or Gabriel Magalhäes.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Carney Hears A Who: Here Comes The Grinch
It’s a big day for the Who’s of Whoville. Mayor Augustus Maywho is now polling at 62 percent approval. Cindy Lou Who and Martha May Whovier can barely contain their trans-loving heart that finally the Pierre The Grinch is done.
Okay it’s not WhoVille. It’s Canada and it is leader Mark Carney who’s zooming in the polls against Pierre Poilievre. But it might as well be the real nation that Carney commands today. As 2025 comes to a conclusion Donald Trump seems the least of Whoville’s perils. For example:
The NDP government in B.C. has now declared that future legislation must be interpreted through the lens of the United Nations Declaration on the Rights of Indigenous Peoples. According to Chief Bent Knee (David Eby) this means that the province cannot act independently of the progressive diktats of Sudan, Nepal, Moldova and other international titans. Having been informed of Canada’s “genocidal” behaviour by Trudeau in the Rez Graves pantomime, the UN folk will no doubt look on Canadians as worthy of punishment.
The UNDRIP menace has been around since the days when Skippy Trudeau was wielding the mace in Parliament. On June 20, 2021 the federal government passed UNDRIP into law by a vote of 210 to 118. (The Liberals, NDP and Bloc all voted in favour.) The only party that opposed it were the Conservatives. In defence of those hapless boobs none of them voting yes ever expected a province to align itself with such legislation. That’s the Canadian way. Act on conscience. Retract on self preservation.

But on the heels of Eby’s unopposed capitulation to B.C.’s many “peoples” in recent land settlements, ones that threaten the legal right to properties of home owners, the wholesale framework for governing the province now will be determined by appeal to the UN.
The Carney crew — who act as though Canada’s indigenous communities are now equal partners in Confederation— assure Canadians that judicious lawyering by government savants has everything under control, but anyone trusting the Liberals after the past decade is in need of counselling.
The B.C. conundrum plays into another of the challenges (read: disasters) faced in B.C. by the Elbows Up brigade. Namely the much-heralded memorandum of understanding on energy policy between the feds and Alberta. Canadians were assured by Ottawa that this federal government sees pipelines as a priority, and getting Alberta’s product to tidewater as an urgent infrastructure need. Carney described the MOU as if it were a love-letter to the restless West. How is he going to get pipelines through to the B.C. coast when Eby and the indigenous said it was a no-go? Trust us, said Carney.
Before you could say Wetaskiwin dark clouds gathered on the deal. Smith took it in the ear from Alberta separatists for compromising anything to the feds. Carney, meanwhile, ran into the predictable roadblock from B.C. Eby talked of maybe allowing pipelines in the future, but the ban on shipping off the province’s shoreline was verboten.
To test the resilience of the MOU the federal Conservatives (remember them?) put forward a motion to build the pipeline from Alberta to the B.C. coast. Even though the motion used the same language of the MOU between Danielle Smith and Mark Carney, the Liberals and their hand maidens defeated the motion. Carney himself abstained because, hey look at that shiny object.
Immediately the Trudeaupian Deflection Shield was employed. Here’s Liberal Indigenous Service minister and proud Cree operative Mandy Gull Masty “Today’s motion that’s being put on the floor is not a no vote for the MOU. It’s a no vote against the Conservatives playing games and creating optics and wasting parliamentary time when they should be voting on things that are way more important.”
Robert Fife, the highly rated G&M scribbler who just won some big award, led the media pack, “Conservatives persist with cute legislative tricks, while the government tries to run a country.” Run a country? Into the ground?
Let’s not forget the $1.5 billion bloviators at CBC. They, too, say the vote is a big loss for the Tories. “It risks putting them offside, what is a very top priority and frankly, was considered a big win for Alberta Premier Danielle Smith.’” said Janyce McGregor. Here’s Martin Patriquin on one of the Ceeb’s endless panels. “It’s embarrassing, man. I don’t see any sort of political advantage to what happened today.”
Embarrassing? The Libs have committed to re-building gas pipelines in Ukraine, even as they stall on developing pipelines in Canada. Luckily CBC washrooms have no mirrors. And there’s always Donald Trump to deflect from the pantomimes of Canadians Laurentian debating club.
Here, CTV hair-and-teeth Scott Reid is nursing a Reuters poll that has Trump’s approval at historic lows of 36 percent. Reuters is a firm that predicted Kamala winning the presidency. Until she didn’t on Nov.4. Meanwhile Rasmussen, which correctly had Trump ahead the entire campaign, has his current approval at 44 percent while the RCP average is 43.9.
But corrupt data to make Trump seem odious is no sin in WhoVille Ottawa. Keep feeding the Karens bad data. At least Canadians have their beloved healthcare to fall back on. Or maybe their beloved MAID. A Saskatchewan woman suffering from parathyroid disease has revealed that she is considering assisted suicide, because she cannot get the surgery she needs.
“Jolene Van Alstine, from Saskatchewan, has extreme bone pain, nausea and vomiting. She requires surgery to remove a remaining parathyroid, but no surgeons in the province are able to perform the operation. In order to be referred to another province for the operation, Van Alstine must first be seen by an endocrinologist, yet no Saskatchewan endocrinologists are currently accepting new patients.
The pain has become so unbearable that she has been approved for Canada’s euthanasia and assisted suicide program, with the ending of her life scheduled to take place on 7 January 2026.”
Well. Happy New Year, Canada. May no one offer you MAID in the next twelve months.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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