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7 USEFUL TIKTOK MARKETING TACTICS

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Only within a couple of years, TikTok has become one of the most widely used and popular social media platforms, especially amongst Gen-Z. It has become the go-to app for entertainment and also increasing exponentially for brands. If you are a creator on a hunt for useful marketing tactics, this article is for you. So read this article to know 7 useful TikTok marketing tactics to increase your engagement rate on TikTok, other than simply to buy TikTok followers

  1. FOLLOW TRENDS WITH A TWIST

TikTok is all about the dynamic nature of trends, giving its users a lot of room to experiment with. If you want to market yourself well and increase engagement rate on TikTok, you have to be quick to catch up with trends in all domains. From using trending hashtags to trying trending challenges to inserting trendy music; you have to be quick with all of these and have fun with it at the same time. Because the one trend that has remained consistent about TikTok is that it’s all about having fun and being cool. Adding a twist to trends with a personal touch may help you start a new trend and also attract more audiences, owing to your creativity. 

  1. PROVIDE SOME AUTHENTIC VALUE

Nothing can market you quicker than your own content. This implies that you have to provide some value to people to grab their attention. You have to create content that is either entertaining or inspirational. Whatever niche you pick, master your art to stand out and increase engagement rate on TikTok. Make sure that the content you post must be authentic and real because if you simply post copied content, you will be caught and you will simply be redirecting your audience to the creator’s account. This also means that you can create your own challenges and hashtags for a faster and more prominent response from your audience. 

  1. KEEP CONTENT SHORT BUT INTERESTING

TikTok makes no exception when it comes to the 3-seconds rule! According to this, the first three-second of your video can decide whether your audience is here to stay or they’ll simply scroll on to the next creator. If you want to increase your engagement rate on TikTok and market yourself, you have to ensure that the initial part of your videos is captivating enough to make people stay. People are also quick to get bored and lose interest. Hence, keeping your videos short and precise can help in maintaining the fun factor. In case of your inspirational videos or storytelling, you can keep it short by being intriguing and dropping cliffhangers so people have a reason to stay tuned to your space. 

  1. COLLABORATIONS

If you want to market yourself well on TikTok, your account doesn’t necessarily have to be the only space where you can gain fame. Here comes the role of collaborations. Collaborating with other brands, and influencers can display you on their account, redirecting people to you. If you have a history of collaborations, other brands are more likely to check you out. Further, you don’t necessarily need to “collaborate” with other influencers in a monetary sense. However, creating duels, taking up challenges together, doing an account takeover and such ideas can help you grow potentially through the other person’s audience. So, come out of your shell and reach out to creators of your interest. 

  1. STITCH

TikTok has a lot of up-and-coming features each new day and stitch is another one of its blessings! This new feature allows one to use other video clips in their videos, giving due credits. Make sure that you have given permissions in your privacy that everyone can use your content for stitch. This way, if someone resonates with your content and uses it in their videos; it can make their followers be interested in you and explore your profile.  You can also include other people in your Stitched videos to expand your reach by attracting their fans. 

  1. STAY ACTIVELY ENGAGING AND CONSISTENT

One of the foremost marketing tips on TikTok, or any platform is to remain active and consistent. Remember that TikTok is for fun and you have to keep having fun, without letting yourself down. It takes time for some people to increase engagement rate on TikTok but saying inconsistent will only make the process longer. Staying engaging can further make people feel a connection for you and improve the quality of your followers. If people start engaging with your videos, there is a higher probability of your efforts being recognized. So, reply to comments, DMs, go live and be friendly with everyone. 

  1. TRACK YOUR ANALYTICS

You do things on TikTok that may be working for your TikTok marketing, and others that may not be your cup of tea. The only way to find out is by actively tracking your analytics, and making comparative decisions. You can upgrade to TikTok pro, pick your industry, and look at the overview, followers, and content section to get a clear picture. 

CONCLUSION

TikTok is different from other channels and platforms, and it may be said that it requires more effort to market yourself and sell your name on TikTok. However, as long as you continue to have fun and stay consistent, you’ll get there. Stay tuned for more tips to master the art of various aspects of social media.

 

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Wayne Gretzky’s Final Edmonton Oilers Jersey Sets a New Record: Most Ever Paid for a Hockey Jersey

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The sports memorabilia market is heating up at the moment, and the record-breaking amount paid for the last jersey iconic hockey hero Wayne Gretzky wore for the Edmonton Oilers is clear evidence of this.

Even if you don’t have huge sums available to snap up meaningful items once owned by your favorite players, it’s entertaining to see just how much wealthy fans are willing to hand over. Let’s discuss what makes this particular jersey so special, and what else people who are passionate about hockey can do to show their support.

A game-changing auction lot

When the hammer fell on the recent sale of Gretzky’s jersey, a jaw-dropping winning bid of $1.452 million had been made to secure this totemic piece of otherwise standard hockey gear.

This easily toppled the $1.2 million paid for another jersey, this time worn by Paul Henderson, to set a new high watermark for hockey-based auction lots.

This type of sale is always interesting, in the sense that it’s not just the historic value of the lot that’s at play, but also its investment potential. The buyer will no doubt hope that Gretzky’s legendary status will grow with time, along with the value of the jersey.

How to watch the Edmonton Oilers play at home

If you want to catch the amazing Edmonton Oilers in the flesh, you can find a ticket for their next game via the web, and plan your game day visit in advance as well.

There’s something unbeatable about attending a hockey game in person, and the atmosphere is simply not something you can recreate when watching coverage from your own home.

Why this jersey in particular?

There are quite a few genuine Gretzky-worn jerseys out there, so what makes this one so special, and so valuable?

Well, as mentioned, it comes from the last game he played prior to leaving the Oilers in favor of a move to the LA Kings. It also has the honor of being from a Stanley Cup playoff game which actually had to be replayed due to a power cut part way through the first attempt.

Gretzky’s stellar performance was crucial to his team’s victory, and the post-game celebrations included him having champagne poured liberally over his head, which led to stains that can be seen on the jersey that was sold.

Other auction highlights

Any association with Gretzky helps sports memorabilia to sell, and the jersey wasn’t the only item worn by him which went under the hammer.

A little over $204,000 was paid for gloves he briefly used for protection during the aforementioned playoff game, demonstrating that even seemingly anonymous objects can fetch a pretty penny if they’ve got the right pedigree.

Of course even the $1.452 million that the jersey commanded is not even close to being the most expensive piece of sports memorabilia ever sold, when you include items from every sport, and not just hockey.

The Guinness Book of World Records reports that the current frontrunner sold in May of 2022 for a sum of £7.142 million, equivalent to $8.823 million. In this case it was another game shirt, this time one worn by soccer stalwart Diego Maradona during the quarter finals of the World Cup all the way back in 1986.

The particular game in which the shirt got its outing was one between Argentina and England, in which Maradona’s notorious goal put his team on the track to eventually win the whole tournament.

This record will no doubt be broken eventually, although it’s hard to imagine ever being able to justify such an investment.

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Three years into its existence, the Canadian Elite Basketball League includes more teams than the CFL

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Accomplishments of the CEBL

It was three years ago when the CEBL first opened its doors as a six-team enterprise. Upon its first year, the league felt they could add a seventh club, in Ottawa. Then came Covid-19. It could have destroyed the new endeavour, had it not been for the commissioner and former CFL receiver Mike Morreale. In the summer of 2020, Morreale organized a two-week contest in St. Catharines, Ont., to allow CEBL to crown a champion. Thanks to the resulting boost from that championship run, in 2021, the CEBL again had a complete and steady schedule.

In 2022 the CEBL has added the Montreal Alliance, the Scarborough Shooting Stars and the Newfoundland Growlers. Just like that

The league continues to expand.  After the addition of clubs in Toronto, Montreal, and St. John’s, the CEBL locations are now spread from Langley, B.C. to the east of the country. So now it can truly be called a national league. In fact, there are now 10 teams, making the CEBL the largest professional sports league in Canada.  That’s more Canadian based teams than the NHL (7), the NBA (1), and MLB (1) combined!  It also makes the league larger than the CFL. 

The Scarborough (Toronto) Shooting Stars included a rap celebrity. J. Cole (Jermaine Cole) signed a contract with Scarborough, along with former local NBA star Jamaal Magloire as an executive. With J. Cole, there’s a trick component to signing a 37-year-old with insignificant experience consisting of three rounds last year in Rwanda. It is also uncertain how available he is going to be, as the artist has tour dates starting with June 10 — only five games into the season. But his acquisition has already attracted a lot of media attention. You can learn more about players and teams in different kinds of sports, and place bets on them online at https://bookmaker-ratings.net.za/bonuses/ , follow the link to learn about bonuses.  

CEBL lost its Michael Jordan. Three years in a row Xavier Moon earned the CEBL Player of the Year prize. The American guard (Now with the LA Clippers) also directed Edmonton to the title in both of the last two seasons and accepted Finals MVP honours. He’s one of the CEBL players who leaped to the NBA during the last season as it grappled with COVID-affiliated problems. Another one is Lindell Wigginton, the Canadian Player of 2021, who has joined the Milwaukee Bucks upon exiting Hamilton. While losing such stars is sad, at the end of the day it might have a positive effect on the CEBL  as it proves to players and fans the league can serve as a gateway to the NBA. 

A new Moon might be rising. Since the departure of their celebrity, Edmonton may rely more on the forward Jordan Baker, winner of the 2020 Canadian Player of the Year award, who got 14.9 points and 9.4 rebounds on average last season. Kadre Gray is another powerful Canadian, previously a Laurentian U Sports star who averaged 15.3 points last year and 4.6 assists for Ottawa and is now part of the Fraser Valley Bandits. Guelph’s Cat Barber can take over the title, an American guard who averaged 17.6 points last season before getting a short break with the Atlanta Hawks. 

The Elam Ending is still a thing. For years basketball geeks have been telling the NBA to embrace this inspiring way of ending matches. It removes the irritating custom of the losing team purposely fouling when the game is coming to an end. The NBA successfully tried it in 2020 at its All-Star Game, but they have not had the courage to try it in significant games. The CEBL has been doing it since 2020.

 

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