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7 Basic Key Elements of Digital Marketing

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Did you know that nearly half of all companies use digital marketing to promote their business online? Digital marketing strategies drive significantly higher revenue than traditional marketing. The benefits are innumerable. 

If you don’t use digital marketing currently, you are missing out on potential leads and returns. You can get help from the best digital marketing companies to learn about these strategies. You can also enhance your digital marketing skills by learning about the seven best key elements of digital marketing mentioned in this article—

Building a Powerful Website 

A powerful website is the best marketing asset to have. Having a user-friendly website helps to generate leads and increase product sales. The best digital marketing companies provide specialized tools to build powerful websites. To build a powerful website, focus on the following four aspects—

  • Secure your website—Website security is a search ranking factor. Unsecure websites always have the danger to get hacked. Your website should be ‘HTTPS’ instead of ‘HTTP’. 
  • Minimize the loading time–Google analytics shows that a loading time of three seconds is an optimum time for users to stay on your website for a longer time. Therefore, it is crucial to minimize the loading time of your website.
  • Make it mobile-friendly—These days people prefer to browse through their phone. The mobile website traffic now outpaces desktop web traffic. This is the reason you must focus on building a mobile-friendly website. 
  • Good web design—A clean interface with easy-to-use design features enhances user experience. Your web design should look good and add value to your customers. 

Search Engine Optimization

Search engine optimization is the foundation for successful digital marketing. It is one of the most crucial marketing strategies designed to boost your ranking on the search engine results page. When your website ranks at the top of the online search results page, it opens up an opportunity to attract more qualified leads. 

SEO is a long-term marketing strategy. Therefore, it requires regular upkeep to maintain high rankings. The best digital marketing companies hire SEO specialists to optimize websites, content, and social media profiles to rank higher in the search results. Higher search rankings translate into more leads and improve conversion rates for the company. 

Email Marketing 

Email marketing is one of the oldest yet effective lead nurturing strategies. This marketing tool allows you to follow up with potential customers and send them information about discount offers and product sales. 

You can personalize your emails based on the user’s interests and deliver valuable content that may resonate with them. The best digital marketing agencies provide efficient email marketing services to cater to the needs of your customers. They also provide email automation services to make the customer journey smooth. 

Video Marketing

As the name suggests, video marketing uses captivating video content to engage the audience. This strategy is incredibly effective. Google analytics show that a video is 50 times more likely to get organic leads than regular text content. 

A well-structured video can help to communicate your brand’s message more effectively and impact the customer to purchase the product. You can build a strong customer base by posting valuable video content on social platforms. 

Social Media Marketing 

Social media marketing is one of the essential strategies of digital marketing. Most online brands take leverage of this strategy to scale their business. Today, 70% of the people worldwide use social media for customer service. 

Social media marketing allows you to develop strong relationships with existing and potential customers. Moreover, it is the best platform to communicate your brand’s message to the audience, answer their queries, and sell your products. It is the most effective way to provide value to your audience and turn them into loyal customers. You can get help from the best digital marketing companies to scale your business through social media marketing. These social media marketing agencies specialize in providing tools and services that are customized to your needs. 

Pay per Click Ads 

Pay-per-click advertising is one of the powerful marketing strategies for maintaining a presence in search results. You may establish organic rankings with the help of SEO. However, pay-per-click ads help to boost your visibility online. Additionally, Pay per click ads gives you quick results. They help to drive qualified leads to your website as soon as you release your ad online. 

Other benefits of pay per click advertising include – 

  • Budget-friendly – You only pay when people click your ads
  • PPC offers an advanced audience targeting feature

Marketing Automation 

Marketing automation reduces the workload and allows you to accomplish various tasks with ease. It is one of the most powerful marketing strategies that help to create lead generation funnels. For example, automation tools take out customer information from the CRM software, informing you about new leads. Moreover, it sends follow-up emails to nurture them. 

Conclusion

To grow your business online, you need to dip your toes into the marketing component. Strategies like pay-per-click ads, email marketing, video, and social media marketing help to expand your business exponentially. 

The above marketing strategies are the fundamental elements of digital marketing. Enhance your skills by learning about these strategies and boost your presence online. You can also get help from the best digital marketing companies to build strong marketing campaigns.

 

Todayville Content Team works with a wide variety of clients to develop sponsored content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Wild TV launches streaming app for hunting enthusiasts

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Wild TV launches streaming app for hunting enthusiasts

If you’re a hunter, or an enthusiast, this new APP from Edmonton’s Wild TV Inc might be the perfect addition to your entertainment options.

Wild Television Network (Wild TV), the number one hunting, fishing, and outdoor lifestyle television channel in Canada, is launching its subscription streaming service, The Wild TV App, to provide its fans in North America access to its trove of hunting content anywhere and anytime.

After running a successful linear TV channel for over two decades, Wild TV expands its services to offer hunting enthusiasts a new way to experience its unparalleled hunting content with The Wild TV App for only $4.99 per month or $39.99 per year.

The Wild TV App will feature shows made by hardcore hunters who share their stories, lessons and experiences from the most exceptional hunting environment globally – the Canadian Wild. It will also include the network’s hit shows, including How to Hunt, The Edge, Trapping Inc., Mitchell Payment’s Moment of Truth and Non-typical Nation, to name a few.

Ryan Kohler, President of Wild TV Inc., said the Wild TV App would complement their linear television service and help further realize their vision of building the strongest hunting community in the world by promoting excitement, wellness and conservation.

“The launch of The Wild TV App marks the beginning of a new era for us and our fellow Wilders. We know what makes a great hunting entertainment because we eat, sleep and breathe hunting. Every show in The Wild TV App is hand-picked by a hunting expert,” he said.

“With The Wild TV App, we also want to bring people closer together and inspire them to get outside to hunt. We want to further strengthen the hunting community by entertaining, sharing knowledge and respecting the ecosystem,” Kohler added.

The Wild TV App is available on all Apple and Android devices, Roku devices, Amazon Fire TVs and Fire Sticks, Samsung Smart TVs, LG Smart TVs, and the web www.wildtvplus.ca.

About Wild TV:

The Canadian wilderness has the best hunting in the world and we want you to explore what makes it so great. Wild TV is the only viewing platform for hunting enthusiasts made by hardcore hunters that share stories, lessons, and experiences from the most exceptional hunting environment in the world – The Canadian Wild.

Our shows are made by hunters, for hunters! We know what makes great hunting entertainment because we eat, sleep and breathe hunting. Every show is hand-picked by a hunting expert, who would rather be outside hunting.

We are Wild TV. Contact your local service provider to subscribe to our television channel today. Or click here to purchase the Wild TV APP and get access to exclusive hit hunting TV shows featuring some of the biggest names in the hunting world.

 

 

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A STEP-BY-STEP GUIDE ON HOW TO GAIN INSTAGRAM FOLLOWERS FAST

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Instagram has quickly evolved from its original perception as a friendly app for youngsters to a real content promoting, sale, device management, and community building tool for individuals and brands. It’s one of the most popular long-distance social networking places in the world, with more than 200 million active monthly users exchanging 60 million pictures and 1.6 billion interests every day. If your Instagram influence isn’t as strong as you believe, now could be a good time to work out how to improve your strategies for having real engagement and buy Instagram followers. The larger your crowd grows, the more opportunities you’ll have to attract customers and provide them with exclusive experiences. Begin developing your identity in the right direction with these Instagram tips for increasing followers. 

  • Make a unique hashtag. 

A dedicated, heritage, or marked hashtag allows you to essentially create an array of your best content. When a prospective follower finds you from another extremely concentrated on tag, they will undoubtedly follow you and see your top posts. You should also try having an unique tag for all of your Instagram marketing activities. This is sometimes a superior option because it often feels less constrained than using anything more explicit to your company, for example, your organization name. As a result, campaign hashtags are often used by Instagram followers, which attracts the attention of their groups. If they share your interests, they will start following you as well. 

  • Cross-promote your special hashtag. 

It’s great that you created a hashtag for your organization, but who knows who would use it to spread content about you? Make sure it’s in your profile but take the game off and have it imprinted on your records, ads, shop signs, and other relevant times. If you’re on the radio or TV, tell people to use your hashtag. Incorporate online and offline missions by ensuring it’s reported on the other media accounts, website, and email impacts. Don’t just assume that people would find it.

  • Use hashtags that are exclusive to the field. 

You need followers who are enthusiastic about what you do and hold. Using words that are not exclusive to the field can result in a small number of followers. As a result, you can use hashtags in your posts that your target audience can specifically search for. The more explicit you are, the more interested people you will get, and the more often they will become devout followers. Furthermore, using more specific brands reduces the number of competitors vying for the followers of related individuals you’re interested in. As a result, the data would be easier to find and, as a result, easier to track.

  • Try not to be too monotonous. 

When it comes to Instagram caption ideas, you can look beyond the single term, straightforward hashtags. Of course, you can use those as well, but mix it up and use hashtags to share a portion of your post. Be funny, surprising, or silly – just don’t be BORING. WeWork, a community-oriented workspace organization, excels at this, and they add a fantastic mix of Instagram material as well.

  • Get to know the surroundings. 

By going to the hunt page and selecting the Places tab, you can see what’s going on in a specific territory (say, your area, a city you’re working on promotions, or even an event in a specific area). Then, type for the sake of the location to see all geotagged posts for that location.

  • Begin the discussion 

Individuals are continuing to use social media platforms as a point of touch with brands, regardless of whether it is for spontaneous queries and discussion, real customer service inquiries, or acclaim for their top brands and products. Furthermore, you should be powerful and accessible on Instagram for your followers. Attempt to respond to as many questions or comments as possible, as it could be the difference between gaining another consumer, follower, or strengthening your interaction with your viewer. It is critical to obtain the care and consistency required to convert a visitor to your profile into an adherent.

  • Thank your Instagram followers. 

To summaries, when you please your Instagram followers, you see the outcome in community growth. We’ve given you a lot of ideas for conceptualizing and planning content, so make them a habit that feels authentic to your picture personality. As a result, avoid being needy, deal-driven, or standardized.

  • Create your own Instagram appearance. 

It’s human nature to want to blend in, but on Instagram, you need to stand out. Frooti, an Indian refreshment company, has developed an especially remarkable visual substance theme, which is immediately noticeable if a customer sees a Frooti message in their newsfeed.

CONCLUSION

For certain information, this entails sprinkling in messages that are genuinely meant to bring a smile to followers’ faces and build professional relationships. Remember to provide content to your followers as if they had been friends on your own feed: this may include uploading videos, rousing content, or simply re-sharing interesting photos or fine art (all properly attributed, of course) that will provide your followers a mental break during the day.

 

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