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7 USEFUL TIKTOK MARKETING TACTICS

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Only within a couple of years, TikTok has become one of the most widely used and popular social media platforms, especially amongst Gen-Z. It has become the go-to app for entertainment and also increasing exponentially for brands. If you are a creator on a hunt for useful marketing tactics, this article is for you. So read this article to know 7 useful TikTok marketing tactics to increase your engagement rate on TikTok, other than simply to buy TikTok followers

  1. FOLLOW TRENDS WITH A TWIST

TikTok is all about the dynamic nature of trends, giving its users a lot of room to experiment with. If you want to market yourself well and increase engagement rate on TikTok, you have to be quick to catch up with trends in all domains. From using trending hashtags to trying trending challenges to inserting trendy music; you have to be quick with all of these and have fun with it at the same time. Because the one trend that has remained consistent about TikTok is that it’s all about having fun and being cool. Adding a twist to trends with a personal touch may help you start a new trend and also attract more audiences, owing to your creativity. 

  1. PROVIDE SOME AUTHENTIC VALUE

Nothing can market you quicker than your own content. This implies that you have to provide some value to people to grab their attention. You have to create content that is either entertaining or inspirational. Whatever niche you pick, master your art to stand out and increase engagement rate on TikTok. Make sure that the content you post must be authentic and real because if you simply post copied content, you will be caught and you will simply be redirecting your audience to the creator’s account. This also means that you can create your own challenges and hashtags for a faster and more prominent response from your audience. 

  1. KEEP CONTENT SHORT BUT INTERESTING

TikTok makes no exception when it comes to the 3-seconds rule! According to this, the first three-second of your video can decide whether your audience is here to stay or they’ll simply scroll on to the next creator. If you want to increase your engagement rate on TikTok and market yourself, you have to ensure that the initial part of your videos is captivating enough to make people stay. People are also quick to get bored and lose interest. Hence, keeping your videos short and precise can help in maintaining the fun factor. In case of your inspirational videos or storytelling, you can keep it short by being intriguing and dropping cliffhangers so people have a reason to stay tuned to your space. 

  1. COLLABORATIONS

If you want to market yourself well on TikTok, your account doesn’t necessarily have to be the only space where you can gain fame. Here comes the role of collaborations. Collaborating with other brands, and influencers can display you on their account, redirecting people to you. If you have a history of collaborations, other brands are more likely to check you out. Further, you don’t necessarily need to “collaborate” with other influencers in a monetary sense. However, creating duels, taking up challenges together, doing an account takeover and such ideas can help you grow potentially through the other person’s audience. So, come out of your shell and reach out to creators of your interest. 

  1. STITCH

TikTok has a lot of up-and-coming features each new day and stitch is another one of its blessings! This new feature allows one to use other video clips in their videos, giving due credits. Make sure that you have given permissions in your privacy that everyone can use your content for stitch. This way, if someone resonates with your content and uses it in their videos; it can make their followers be interested in you and explore your profile.  You can also include other people in your Stitched videos to expand your reach by attracting their fans. 

  1. STAY ACTIVELY ENGAGING AND CONSISTENT

One of the foremost marketing tips on TikTok, or any platform is to remain active and consistent. Remember that TikTok is for fun and you have to keep having fun, without letting yourself down. It takes time for some people to increase engagement rate on TikTok but saying inconsistent will only make the process longer. Staying engaging can further make people feel a connection for you and improve the quality of your followers. If people start engaging with your videos, there is a higher probability of your efforts being recognized. So, reply to comments, DMs, go live and be friendly with everyone. 

  1. TRACK YOUR ANALYTICS

You do things on TikTok that may be working for your TikTok marketing, and others that may not be your cup of tea. The only way to find out is by actively tracking your analytics, and making comparative decisions. You can upgrade to TikTok pro, pick your industry, and look at the overview, followers, and content section to get a clear picture. 

CONCLUSION

TikTok is different from other channels and platforms, and it may be said that it requires more effort to market yourself and sell your name on TikTok. However, as long as you continue to have fun and stay consistent, you’ll get there. Stay tuned for more tips to master the art of various aspects of social media.

 

Todayville Content Team works with a wide variety of clients to develop compelling content solutions. Our experienced team develops strategic campaigns that use video and storytelling, digital advertising and social media to help our clients position and distinguish themselves in the market.

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Moving your business? Choose Toronto’s fast and reliable commercial movers

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Toronto is a large metropolis where tons of cargo are transported every day, and thanks to this, commercial moving services in Toronto are in high demand, which stimulates the growth of supply and the emergence of a large number of companies offering various types of cargo transportation. How do you choose the company that can offer the best combination of price, service quality, and — very importantly — characteristics such as efficiency? We will try to find answers to these questions together with A-Z Moving, a company that can offer a very wide range of additional services in addition to cargo transportation, including furniture disassembly and assembly, temporary cargo storage, and many other rare services
that you will not find at all companies engaged in transportation in Canada. No matter if you’re relocating just a few blocks away or heading to another province, A-Z Moving handles both local and long-distance moves starting from Toronto.

Why Go with A-Z Moving

When you are faced with the task of organizing a move, you first need to decide what is more important to you, the cost of the moving service or the integrity and safety of your belongings, if you don’t want to take any risks and are willing to pay whatever it takes to guarantee a stress-free move and the complete safety of your property, then A-Z Moving is the right choice for you. With many years of experience in the freight transportation market, the company has gained a wealth of experience that allows it to organize moves of any size, including commercial moves.

Whether you’re moving across Toronto or across the country, A-Z Moving understands the unique challenges that can arise: traffic congestion, restricted truck access, tight scheduling, and more. Even local moves within Toronto can be surprisingly complex. That’s why working
with a professional mover is essential. If you are a business owner, large or small, don’t neglect the opportunity to make the right decision and turn to the professional commercial movers Toronto at A-Z Moving, which guarantees you that everything will be organized at the highest level and you can relax and enjoy the emotions of moving to a new place.

Remember that in business it is very important to start well, to make the first step and in this context moving plays an important role, if you trust a professional and avoid any problems, you will have a good start in the new place. Even moving a short distance can be a very stressful situation. Make sure that it is handled by professionals who have the necessary experience and are ready to ensure that your move is easy and efficient.

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From Coast to Coast: Inside Canada’s Gambling Culture

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Just recently, Statista released a report claiming that the Canadian casino market could hit US$9.57 billion by the end of 2025. If things go well for this sector, it could continue growing by a CAGR of 2.95%, translating to a market size of about US$17.51 billion by 2029. This is just to show you how gambling has become ingrained in this country’s culture.

And while gambling might not be the first thing that comes to mind when you think of Canada, this country’s residents have been engaging in games of chance since time immemorial. Looking at the statistics, studies show that close to six in ten Canadians participate in some kind of gambling.

And in this digital age, accessing gambling experiences has never been as convenient. Can you imagine that, by simply clicking a few buttons on their phones, players can access the best online gambling sites from anywhere at any time? Considering all these factors, you definitely want to stay around and explore this colourful world.

Where It All Began

As already mentioned, gambling is not a thing of yesterday in Canada. Indigenous people would engage in the Slahal game using the foreleg bone of a deer or similar animal. There were two sets of bones: one striped and another unstripped.

The game involved players singing songs while hiding the striped and unstriped bones in their hands. An opposing team would try to guess the hand holding the unstripped bone, and if they guessed right, they took the bones. If their guess was wrong, they handed over one of their sticks, which they used for scoring. This game would continue until one of the teams had all the scoring sticks.

After several years, colonists’ gambling games, such as dice games, came to the scene. This was followed by changes in regulations, which dramatically impacted the country’s gambling culture. A good example is when the government enacted the Canadian Criminal Code in 1892 to prohibit gambling games. However, the following years saw some games like raffles excluded. In 1920, racetrack betting using the pari-mutuel system was reintroduced, and certain games of chance were permitted at agricultural fairs and exhibitions.

Other major shake-ups came in 1938, when Canada allowed games of chance at bona fide social clubs. About 16 years later, the three-card monte, which was becoming exceedingly popular, was added to the list of prohibited games. Then came the late 1960s when the government delegated the responsibility of running lotteries to individual federal and provincial governments. These changes did not stop here, as more amendments were made over the following years, causing Canada’s gambling ecosystem to be what it is today.

Popular Physical Destinations

After the first land-based casino launched in 1989 in Winnipeg, many others would follow. Now, if you want to immerse yourself in some table games, there are over 115 options at Casino de Montreal. You’ll also find more than 3,000 slot game variations, video poker and electronic gaming machines like the electronic Texas Hold’em poker table to keep you engaged. Surprisingly, Casino de Montreal welcomes over seven million visitors annually, highlighting its undisputed reputation in Canada’s culture.

Over on the west coast is the Parq Casino, a 72000 square-foot casino spread across two floors. You may also want to take advantage of this destination’s eight award-winning restaurants and a rooftop park. If you want an exclusive experience, luxury hotels at this location will offer just that.

Then there’s Casino Nova Scotia in Halifax, where the vibe shifts again. Besides the various casino game variations, the venue embraces a maritime spirit with seafood-focused menus, music concerts and a more relaxed, welcoming atmosphere. If you intend to combine your casino gaming with some electrifying live performances at this venue, you do not want to miss the ‘Queen: It’s a Kinda Magic’ concert, which will be held on August 31, 2025.

The Age of the Internet

Like other nations, the Canadian gambling culture has not escaped the online platforms’ wave. As a result, players can now access entertainment regardless of their location – whether in Kugluktuk, Ketchikan or Nova Scotia. All they need is proper internet connectivity and a smartphone to get started.

This convenience is part of why bridgerliner.com expects the online casino market revenue to hit $3.7 billion by the end of this year (2025), a compound yearly growth rate of more than 6% since 2020. The exciting part is how these gambling providers work hard to ensure the online experiences are as realistic as possible. That’s why you may have seen most of them integrating live casino games into their product portfolios.

Besides live games, operators have also been taking advantage of technologies like artificial intelligence to improve customer experience. By using AI, an operator can monitor your online activity and extract meaningful information about your preferences that can help provide more relevant experiences. This helps to keep players more connected, as it presents the operator as caring and customer-focused. According to WiserNotify, customizing encounters like this can actually increase retention capacity by as much as 44%.

Seeing a bigger percentage of Canadians gambling shouldn’t be surprising. From the ancient days of Slahal to the contemporary age of the internet, games of chance have been adjusting and have become more accessible, allowing more Canadians to participate. Physical destinations also offer beyond-gambling experiences that keep locals and visitors returning for more, further explaining why this practice is deep-rooted in the country’s culture.

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