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7 USEFUL TIKTOK MARKETING TACTICS
Only within a couple of years, TikTok has become one of the most widely used and popular social media platforms, especially amongst Gen-Z. It has become the go-to app for entertainment and also increasing exponentially for brands. If you are a creator on a hunt for useful marketing tactics, this article is for you. So read this article to know 7 useful TikTok marketing tactics to increase your engagement rate on TikTok, other than simply to buy TikTok followers.
- FOLLOW TRENDS WITH A TWIST
TikTok is all about the dynamic nature of trends, giving its users a lot of room to experiment with. If you want to market yourself well and increase engagement rate on TikTok, you have to be quick to catch up with trends in all domains. From using trending hashtags to trying trending challenges to inserting trendy music; you have to be quick with all of these and have fun with it at the same time. Because the one trend that has remained consistent about TikTok is that it’s all about having fun and being cool. Adding a twist to trends with a personal touch may help you start a new trend and also attract more audiences, owing to your creativity.
- PROVIDE SOME AUTHENTIC VALUE
Nothing can market you quicker than your own content. This implies that you have to provide some value to people to grab their attention. You have to create content that is either entertaining or inspirational. Whatever niche you pick, master your art to stand out and increase engagement rate on TikTok. Make sure that the content you post must be authentic and real because if you simply post copied content, you will be caught and you will simply be redirecting your audience to the creator’s account. This also means that you can create your own challenges and hashtags for a faster and more prominent response from your audience.
- KEEP CONTENT SHORT BUT INTERESTING
TikTok makes no exception when it comes to the 3-seconds rule! According to this, the first three-second of your video can decide whether your audience is here to stay or they’ll simply scroll on to the next creator. If you want to increase your engagement rate on TikTok and market yourself, you have to ensure that the initial part of your videos is captivating enough to make people stay. People are also quick to get bored and lose interest. Hence, keeping your videos short and precise can help in maintaining the fun factor. In case of your inspirational videos or storytelling, you can keep it short by being intriguing and dropping cliffhangers so people have a reason to stay tuned to your space.
- COLLABORATIONS
If you want to market yourself well on TikTok, your account doesn’t necessarily have to be the only space where you can gain fame. Here comes the role of collaborations. Collaborating with other brands, and influencers can display you on their account, redirecting people to you. If you have a history of collaborations, other brands are more likely to check you out. Further, you don’t necessarily need to “collaborate” with other influencers in a monetary sense. However, creating duels, taking up challenges together, doing an account takeover and such ideas can help you grow potentially through the other person’s audience. So, come out of your shell and reach out to creators of your interest.
- STITCH
TikTok has a lot of up-and-coming features each new day and stitch is another one of its blessings! This new feature allows one to use other video clips in their videos, giving due credits. Make sure that you have given permissions in your privacy that everyone can use your content for stitch. This way, if someone resonates with your content and uses it in their videos; it can make their followers be interested in you and explore your profile. You can also include other people in your Stitched videos to expand your reach by attracting their fans.
- STAY ACTIVELY ENGAGING AND CONSISTENT
One of the foremost marketing tips on TikTok, or any platform is to remain active and consistent. Remember that TikTok is for fun and you have to keep having fun, without letting yourself down. It takes time for some people to increase engagement rate on TikTok but saying inconsistent will only make the process longer. Staying engaging can further make people feel a connection for you and improve the quality of your followers. If people start engaging with your videos, there is a higher probability of your efforts being recognized. So, reply to comments, DMs, go live and be friendly with everyone.
- TRACK YOUR ANALYTICS
You do things on TikTok that may be working for your TikTok marketing, and others that may not be your cup of tea. The only way to find out is by actively tracking your analytics, and making comparative decisions. You can upgrade to TikTok pro, pick your industry, and look at the overview, followers, and content section to get a clear picture.
CONCLUSION
TikTok is different from other channels and platforms, and it may be said that it requires more effort to market yourself and sell your name on TikTok. However, as long as you continue to have fun and stay consistent, you’ll get there. Stay tuned for more tips to master the art of various aspects of social media.
Also Interesting
Historic Return: NHL Confirms Player Participation in 2026 Winter Olympics
The NHL has officially confirmed the inclusion of its players in the 2026 Winter Olympics in Milan-Cortina, Italy, following a 12-year absence that left the fans craving the excitement of the real best-on-best international hockey. The announcement is a historical event, as it goes back to the Olympic arena where the hockey powerhouse nations of the world will eventually be faced with their complete NHL prowess.
The ruling has not only shaken the hockey fraternity but also the sports fraternity at large, as it has generated early predictions, betting debates, and revived rivalries. Also, such large websites as GGBet, where many fans place their bets, have also been on the lookout, offering odds and analysis on which country will win gold.
A Long-Awaited Comeback
Since the 2014 Olympics in Sochi, NHL players have not been given the chance to play in the Olympics. The spectators have since witnessed world championships that, even though competitive, did not have the superstar appeal of Olympic hockey. This decision of the league in selecting the players to Milan-Cortina is a recreation of the desires of the NHL and the international arena to become one again.
The 2026 tournament will be the one offering the excitement, talent, and passion that will be fitting among NHL players. These legends, such as Sidney Crosby, Connor McDavid, Auston Matthews, and Leon Draisaitl, could play with young players like Jack Hughes and Tim Stützle – that sort of experience and youth.
The Tournament Breakdown
The event in hockey will take place between 11 and 22 February 2026, and the team count will be 12, which will be divided into three groups:
● A: Canada, Switzerland, Czechia, France.
● B: Italy, Finland, Sweden, Slovakia.
● C: Latvia, Denmark, the US, Germany.
The teams will be playing three pre-elimination games followed by play-off, which will lead to the final match, and a gold medal will be given on February 22.
Slovakia is going to play against Finland, and Sweden against Italy. Team USA starts playing on February 12, and Team Canada plays against Czechia. The matches would all be at either the Santagiulia Ice Hockey Arena or the Rho Ice Hockey Arena, both in Milan.
Why This Moment Matters
It is not only entertainment but a legacy that the NHL has gone back to the Olympics. To the league, it reestablishes itself as the world body in professional hockey. To players, it makes their lifelong dream of playing in the national team a reality in the biggest sporting arena. And to fans, it revives the magic that made such moments as Crosby scoring his Golden Goal in Vancouver 2010 unforgettable.
Nevertheless, beyond the ice, such a move will make the NHL more global and strengthen the new generation of sportsmen. The Games of 2026 are expected to achieve a huge global following, whereby fans in North America, Europe, and other continents will be reached.
Looking Ahead
As the opening of February 2026 approaches, the teams are plotting, investigating, and preparing to contest a tournament that numerous people are calling the most competitive Olympic hockey tournament to date. The already existing dream is Canada vs. USA, Finland vs. Sweden, and national pride will clash against the NHL-type talent.
Final Thoughts
It is not a sports story, but a cultural phenomenon because NHL players are returning to the 2026 Winter Olympics. It is an embodiment of unity, excellence, and the unadulterated affection of hockey. The fans all around the world are eagerly awaiting the days when the puck will drop in Milan and they will be watching a show that has been 12 years in the making.
The tournament will not be remembered for the successive gold medals, but rather for the first face-off to the final gold medal celebration. It can be either your country that wins; it could be just watching the magic, but in any case, one thing is certain: the Olympics are back, and the game has never been this alive.
Alberta
From Underdog to Top Broodmare
WATCH From Underdog to Top Broodmare (video)
Executive Producers Jeff Robillard (Horse Racing Alberta) and Mike Little (Shinelight Entertainment)
What began as an underdog story became a legacy of excellence. Crackers Hot Shot didn’t just race — she paved the way for future generations, and in doing so became one of the most influential producers the province has known.
The extraordinary journey of Crackers Hot Shot — once overlooked, now revered — stands as one of Alberta’s finest success stories in harness racing and breeding.
Born in humble circumstances and initially considered rough around the edges, Crackers Hot Shot overcame long odds to carve out a career that would forever impact the province’s racing industry. From a “wild, unhandled filly” to Alberta’s “Horse of the Year” in 2013, to producing foals who carry her spirit and fortitude into future generations.
Her influence ripples through Alberta’s racing and breeding landscape: from how young stock are prepared, to the aspirations of local breeders who now look to “the mare that did it” as proof that world-class talent can emerge from Alberta’s paddocks.
“Crackers Hot Shot, she had a tough start. She wasn’t much to look at when we first got her” — Rod Starkewski
“Crackers Hot Shot was left on her own – Carl Archibald heard us talking, he said ‘I’ll go get her – I live by there’. I think it took him 3 days to dig her out of the snow. She was completely wild – then we just started working on her. She really needed some humans to work with her – and get to know that people are not scary.” — Jackie Starkewski
“Crackers Hot Shot would be one of the top broodmares in Albeta percentage wise if nothing else. Her foals hit the track – they’re looking for the winners circle every time.” — Connie Kolthammer
Visit thehorses.com to learn more about Alberta’s Horse Racing industry.
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