Bruce Dowbiggin
Down But Not Out: The Unsinkable Bob McCown
“I guess I should let you know that I have had two strokes over the last couple of weeks and have been in hospital since. Can’t walk or talk but am getting better very slowly! Hope to get home and back on the podcast as quick as possible!— Bob McCown
Tough news for The BobCat. The 71-year-old has had a major medical setback, and those who know him wish him the best. Here’s what I wrote about this unique broadcast maverick in December of 2020 after he’d written a controversial (shock!) column about his past, present and future.
“The first time I met Bob McCown was on his Global Sportsline show in the fall of 1982. I was the sports editor thingy at TV Guide, and every Friday I’d go on his show to pick NFL games. He was on his first marriage at the time, and I believe one of his kids was around when we pre-taped.
To say I was excited understates my mood. Bob was wearing a Mickey Mouse sweater, he was smoking furiously and the energy in the studio was incandescent as he spoke to producer Mark Askin in the control room. He carried me through the segment, demanding I be interesting, taking contrarian positions to boost the atmosphere. I try not to look at the result which is still on tape in my basement somewhere.
Off-set, he told me what his real bets were for the weekend and about a plan he had to go to Vegas to use his blackjack system to break the bank. (He did eventually author the Vegas move when he was on CJCL radio, doing his show from his place in Vegas. The blackjack system didn’t work, and he returned to Toronto and other glories.)

Later, after I’d made my bones at CBC, he periodically had me on his Friday Round Table on The FAN 1430/ 590. The only rule with Bob was Don’t Be Boring. That meant don’t talk about the Leafs power play or how will the Blue Jays do this weekend in Milwaukee. Or else you wouldn’t be back.
He wanted a take, the big picture, business talk and a healthy dose of American references.The atmosphere was all snark, all the time. And his audience loved it (the panelists did, too, unless Bob got mad at you and banned you). The people who ran sports listened. I used to say that when McCown, who rarely watched much of what he talked about, turned against someone it was over. Toronto sports was run for years by McCown, especially after Harold Ballard snuffed it.
Later, when I was sports media columnist at the Mop & Pail and McCown was battling the suits at Rogers, I’d save Bob for a slow day. I knew if I called he’d fill my ear with industry gossip and some tasty ad hominems for his current enemies. He rarely disappointed.
In short, I’ve known him for a while— less so since moving to Calgary in 1998. And so my take on his volcanic feature in the G&M this week is probably more measured than some others I’m hearing. It’s clear from Simon Houpt’s lengthy description of him that McCown is in some peril of his own making. (No surprise as he’s done “King Midas in reverse” for decades) He’s selling his mansion, scrambling to cover losses from the Mike Weir Winery, losing weight to start dating again.
In the piece he takes shots at Rogers as “idiots” for canning him, describes his latest business tumult, the failure of his last marriage and sarcastically rips his current broadcast partner John Shannon (also canned by Rogers in the purges following their disastrous NHL $5.2 billion brainwave). It’s searingly honest and self-critical. It’s also rambling and sad.
Most of all it’s Bob— or The Bobcat in deference to his Ohio roots. He’s always been the product. He read the room and saw the need for celebrity. So he made himself one in the fashion of the big American flannel mouths like Mike Francesa, Chris Russo, Larry King etc. His tantrums and moods and sullen periods were all part of the act.
Along the way he invented sports radio in Canada, taking it away from earnest hockey pucks talking trades to Marvin Miller discussing labour law during another MLB strike/ lockout. What’s the phrase? Often imitated, never duplicated? His catch phrases became part of the vernacular. One of them, “I don’t give a fadoo” gave birth to Fadoo as his company handle.
On my own radio shows I shamelessly copied his strategy of never having current marble-mouthed athletes on the show (unless the station paid for a spot). He wanted people with edge who’d appeal to the “$500 million a year Bay Street guys” he frequently cites in the G&M. Movers. Shakers. Guys who stood up at the Raptors games in their open-necked shirts and rope jewelry to shout at their developer pals two sections away.
They were his guys, and they insulated him from the suits at Rogers who wanted him gone. When his mentors (Nelson Millman, Keith Pelley, Scott Moore) left the suits finally had their chance. Sure, he made Rogers money. But the insubordination and the mailing-it-in days got to be too much drama for the phone salesmen.
There are friends out there who still believe Rogers will recant and restore him to his afternoon perch. (Indeed, Toronto sports-talk radio is largely a disaster these days, a slop of dullards and hockey pucks driving the ratings needle down to zero. They could use him.) They contend there’s a niche out there for him. Bob’s been fired before and come back stronger.

The problem is, as Bob would say, tempus fugit. In the piece McCown hinges this next comeback on marshalling the Bay Street guys, the sharps and the squares, for another run at glory and prosperity. But the Toronto McCown conquered does not exist anymore. The aging Bay Street guys are fleeing the Covid-infested city for Caledon or Florida.
The arbiters of speech and behaviour have made his white-guy insouciance a tough act with younger people brought up to be nice little sheeple and to toe the line. The vast community of people who moved from outside Canada to the GTA are immune to his gruff charm. If they even know him.
His notion of a super sports zone at Downsview airport to put “Toronto on the map”— Bob’s idea, someone else’s finances— was not predicated on a population scared stiff of sitting next to someone coughing at a ballpark. Or government coffers mortgaged to the hilt to keep the basic economy functioning. I wish him well. But like Donald Trump it’s probably time for a new gig.”
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Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, he’s a regular contributor to Sirius XM Canada Talks Ch. 167. Inexact Science: The Six Most Compelling Draft Years In NHL History, his new book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via http://brucedowbigginbooks.ca/book-personalaccount.aspx
Bruce Dowbiggin
Burying Poilievre Is Job One In Carney’s Ottawa
The Liberals’ first budget under Mark Carney— about nine months overdue— snuck through Parliament with Green Party leader-of-one Elizabeth “Margarita” May as the deciding vote. (All it took was a commitment to her insane climate targets.) A quick review of the Book of Revelations does not reveal this as a sign of the Apocalypse. But to Canadians who voted for a change in the spring it’s a rude reminder that no one is minding the store in Ottawa.
The Parliament Hill media has largely shelved discussion of Carney’s budget ‘guzintas (the PBO said there is a “less than 10 percent chance the government will keep its deficit-to-GDP ratio on a downward track through 2029-30… and Finance Canada has “changed its reporting of deficit financing, separating capital from operational spending.”) Translation: If Carney keeps on this track till 2030 the total GST collected from Canadians will not be enough to service the federal debt.
The chattering class is, however, full speed ahead on their Pierre Poilievre deathwatch. The leader of the CPC is one of their more anodyne figures to lead a party since Mackenzie King. His earnest kitchen-table schtick is about as dynamic as a cheese sandwich. Even when he famously defenestrated a blundering BC journalist in an apple orchard he never raised his voice. (What page am I taking from Trump’s book?”)

In the House of Commons, he has performed a monotone strafing of Liberal policy since becoming leader in 2023. He hasn’t elbowed aside a female NDP member. In the fine tradition of the House he does mock the Liberals front bench, throws water on their fevered policies and acts like a vice-principal of a small high school disciplining a student.
But in the judgment of today’s febered media— okay, the Liberals— he’s “rage-farming” or “rage-baiting” when pointing out that Canada’s debt is out of control, its real estate is a bubble waiting to burst and the relationship with the U.S. is flat lining. In fact he’s all rage, all the time, for their purposes. According to Carney’s bots, Poilievre stoops “to stirring and riling up ‘white-trash’ elements in society into hateful rhetoric against the prime minister. “
Team Carney has gloried in his travails since Donald Trump upended the spring election by cozying up to Carney. (Poilievre didn’t help himself taking pot shots at Trump who then dismissed Poilievre). CBC/ CTV/ Global savants who spit every time they mention Trump bizarrely were suddenly in enthusiastic approval of Orange Man Bad spanking PP for them.

The tone about his performance as opposition leader is vitriolic. “Pierre Poilievre’s rage-baiting and empty slogans aren’t what Canada needs”. His slogans (stolen by Carney during the election campaign), his by-election win in Alberta, his insistence on core issues— it drives the panelists on talk shows to fits for pique.
Which is funny when you think about it. Those with longer memories can recall the hijinx of the Liberals’ Rat Pack in the 1980s and 90s. Led by Sheila Copps (dubbed Tequila Sheila by Tory justice minister John Crosbie), Don Boudria and John Nunziata they were an early version of Polievere and Melissa Lantsman and the CPC front bench. Just more obnoxious.
Except the wind therapists were amused by them. Instead of rage monkeys they were the subjects of puckish CBC features. Copps could speak Italian with her (Hamilton) constituents and also had “perfect French,” said reporter Jason Moscovitz.” But she needles Mulroney in plain English,” he added, as Copps introduced a question for Brian Mulroney by comparing him to to Johnny Carson.
The irreverent Rats even produced their own T-shirts to wear in the House. “Other MPs say he’s sleazy, slimy, and a snake,” said Moscovitz, of Nunziata as he donned one of the T-shirts. So Nunziata used the same words in the House of Commons.”Sleazy, slimy Tory patronage!” he proclaimed on the floor of the House.

Laugh? We could have died. It was entertaining in the collegial debating club of the time. The sparring of the feisty Copps and her target John Crosbie was mint.
But now that the Liberals are entering a second decade of mismanaging the nation, their appetite for impertinence has disappeared. So the clever ripostes of Copps are now Poilievre “rage” farming and “rage baiting”. Some people have noticed the contrast: “Caucus unrest treated as a calamity when it involves the Conservatives, while Liberals get a pass” But the bubble-bound Canadian public only hears one slant.
In the U.S. there are hopeful signs of a bubble breakthrough. Hip TV host Bill Maher was forced to tell Woke comedian Patton Oswalt that his BlueSky world was strangling him. He enlightens an oblivious Oswalt on the UK grooming gangs. He also brought him up to reality when Oswalt said the Left never orders gender off of passports.
It’s not much, but it’s hopeful, at least in America. Here in Canada the information corridor is so thoroughly policed by the culture Stasi (using their dreaded Trump guns) that nothing can get through. Singing O Canada and not abusing the lyrics is considered a sacrilege on the Left. Daniel Smith is a Trumpist etc. Carney is intent on importing British hate speech convictions, not AI chips and nuclear energy.
If that isn’t enough of a bummer remember that Carney is just a stop-gap, a guy to rag the puck for a few years till the Liberals have groomed Justin’s eldest for the PMO. Where he can complete the Woking of traditional Canada that Grandpapa Pierre started in 1968.
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
Bruce Dowbiggin
Sports 50/50 Draws: Make Sure You Read The Small Print
Throughout the recent World Series baseball fans were regaled with the exploding total in the Blue Jays World Series 50/50 draw. When the L.A.Dodgers finally subdued the Jays in the seventh game the total had skyrocketed to a whopping $50,020,115— half of which was won by a fan from Oshawa, Ont.
That means that $25,010,055 was donated to Jays Care Foundation which then sends money to worthy charities and causes supported by the Blue Jays. A number of those charities are identified by the team in its publicity. Win/ win, right?
Should be. But how much of the $25,010,055 devoted to charities and sports organizations goes to administer the draw? We examined the rules printed online and the financial records to see the distribution of those funds. “At Jays Care, every dollar of net revenue, after prize payouts and raffle-related expenses are deducted, goes directly to supporting kids in Jays Care programming.”
To the unwashed public that says that $25,010,055 is going completely to the charities;. Wait, they said “net revenue” and “raffle-related expenses” Okay, what constitutes net revenue? What are raffle-related expenses? In the 2024 statements for Jays Care Foundation, general and administration total is $324,321 after raising $21,234,364 . Seems like to might be worth noting.
This is not to suggest that the Jays Care lotteries are not what they seem on the surface. Or they do not have a charitable component. We have been unable to find any reporting on the draw that implies or states something shady. Or any reporting from Toronto’s vast media mob into just how these draws work. Still, the public should know how much of the prize money they’re donating goes to the charity. Because you won’t get it from listening to the team games on TV which marvel at the 50/50 amounts.
The Jays’ draw is worth noting, because there have been questions raised about other large sports 50/50 draws. The charity in charge of the Edmonton Oilers 50/50 raffles paid more than $81 million in lottery funds over four years to Win50, a sports betting and gaming company controlled by the Oilers Entertainment Group, according to audited financial statements obtained by the Investigative Journalism Foundation.

The IJF found that only 19.6 percent of the 50/50 raffle proceeds went to charity in 2024. The Oilers did not deny the claim, but did say that the charitable aspect of the draws and the publicity they generate far outweighs the costs in running the draws. “By focusing on expense ratios and purposely ignoring the millions of dollars in legitimate operational costs covered by WIN50, the IJF misleads readers about our how our 50/50 operates and our overall charitable impact.” Weak sauce, no?
Sources who spoke to us said that, in one case a capture of $550K returned just 10 percent— $55K— to their charity. The rest disappeared to pay bills and distribute funds as the organizers saw fit. Oh, and the charities must sign NDAs to keep their status as Oilers’ charities. There may be some legitimate reasons for the silence so far on the draws. But that was not communicated by the Oilers to their fans up front or in their response to the IJF.
It is reminiscent of stories we wrote for the Calgary Herald in the early 2000s about shady practices surrounding NHL oldtimers versus cops or fireman hockey promotions. Until we made it public the companies running the ticket sales oversold the arenas, created fictional handicapped children for donations, returned as little as five percent to charities and more— while never telling the NHL stars about the deception.
The other telling aspect of this Oilers Care story is that it was generated by an independent journalism source— not the main Edmonton media. The IJF is not likely to be getting seats on press row at the Rogers Centre any time soon with this kind of aggressive reporting.
With sports teams now partnering with broadcast and print partners, doing this kind of investigative work will not advance your career. We should know after enduring years of the cold shoulder for our reporting corruption in the NHL under Alan Eagleson and the league (Eagleson went to jail briefly for his fraudulent use of NHL Players Association and Hockey Canada funds.)

Rogers now has its name on numerous arenas and stadia across Canada. It controls MLSE, owners of the Maple Leafs, Raptors, Toronto FC and the Argonauts. Former journalists work for team owners. The government sends “support” money to so-called private broadcasters and newspapers to toe the line. As we wrote in October the PR pitch for Elbows Up has been everywhere in Canadian sport.
“Rogers Media is running commercials during the Blue Jays AL Divisional Series boasting in Liberal red and white “Proud owners of Canada’s national team”. (What team owner has ever put itself above the title on a sports team?) If you haven’t caught that ad there are others Rogers’ ads extolling its magnificence in giving Canada the highest telephone bills this side of Botswana. Oh wait… They say, Go Jays Go, Canada’s national team. Sorry about that.
The team’s announcers are also reading verbatim prefab slugs about the story of the Blue Jays “not being written yet.” (We counted three doing the hype before Gm. 1 of the World Series) Watching the proud-as-punch onslaught from the team’s owner one would think this has to be more than Vlad Guerrero uber alles.”
Watching the willful denial of Canada’s legacy-media death throes is reminiscent of when the big automobile companies were challenged by smaller, more efficient Asian imports in the early 1970s. The Detroit big shots tried ignoring them, then actively enlisted government to stop them. Then, with bankruptcies impending, they copied them. The car market finally became a freer market in North America.
The media elites are at the stage where they’re begging government to excuse their inefficiencies and corruption versus “uncouth” independent media. The protectionist racket won’t work any better than it did for the car makers. The question now is will they accept the ultimate solution of sharing the field with social media and doing that kind of reporting again? Because, without that reckoning they won’t be here to greet the 2030s.
As Mark Hebscher concludes in his new book Madness, “In the end it’s not so much the stories being covered as the stories being missed.”
Bruce Dowbiggin @dowbboy is the editor of Not The Public Broadcaster A two-time winner of the Gemini Award as Canada’s top television sports broadcaster, his new book Deal With It: The Trades That Stunned The NHL And Changed hockey is now available on Amazon. Inexact Science: The Six Most Compelling Draft Years In NHL History, his previous book with his son Evan, was voted the seventh-best professional hockey book of all time by bookauthority.org . His 2004 book Money Players was voted sixth best on the same list, and is available via brucedowbigginbooks.ca.
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