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Diversification requires “action” not just “rhetoric”


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Diversification requires action not just rhetoric.

We have become adept at revolving around the energy boom and bust cyclical economy. During every cycle we hit a the bust years when we talk about diversifying our economy while we ironically put all our efforts and planning for the next boom years.

During this current years long, bust period we are planning expansions of industrial parks while ignoring opportunities in other areas like tourism. The Advocate’s headline on Feb. 29 was “Staycations expected to rise”, and at the same time the city was beginning developing 3,000 acres around Hazlett Lake in Red Deer. The city is talking about building an Aquatic Centre in 2020, not near the lake but replacing the downtown recreational centre. They are planning industrial parks, commercial and residential areas around the lake. Industrial parks in anticipating the next boom years.

In 1910 the City of Lethbridge turned a slough into a man made lake and built a tourist destination with swimming, fishing, boating, skating, camping, and golf along with gardens to attract tourist dollars and as a staycation destination kept more money at home.

This area survived the Depression, dirty thirties, stock market crashes and world wars and it started as a slough. Red Deer has a lake, bare land, and is in a bust situation. Population has decreased by over 900 this past year, and things do not look promising anytime soon.

Why not consider combining Hazlett Lake, Aquatic Centre, Staycation and tourist destination and not just brush it off, as the city has been doing these last few years. I have been told by the city for years that it is too early to talk about Hazlett Lake, and now it appears to be close to being too late.

Tourism is becoming an ever-increasing economic staple, staycations are becoming more acceptable and the energy sector is looking less positive everyday, so why not consider it?

What is the harm in studying the feasibility of building an Aquatic Centre on the lake. Having a tourist destination with provincial and national competitions capabilities, visible from highway 2 should not be ignored any longer.

It may not be Sylvan Lake, but it would be a lake or a beach that could be used by residents of Red Deer who would drive to Sylvan Lake for the day. For the people who want an option or a smaller beach. The lake would be an asset to a recreational complex for training, lessons, and practice.

Lethbridge had to build a lake, while Red Deer has one available. Lethbridge built a tourist destination and a Staycation paradise, while Red Deer wants to build Industrial Parks. Why not think about it.

Diversification requires action not just rhetoric.


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$10 ticket for a shot at up to $10,000

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Your Hall. Needs Heroes.

We’re enhancing the Alberta Sports Hall of Fame experience, one ticket at a time.

It’s time for us to replace our “vintage” ski machine with something a little more modern. But changing an interactive doesn’t come cheap.

Be Our Hero – get your tickets today for a potential shot at $10,000.

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Out with the old …

Pixels might be cool again, but our ski machine has seen better days. We’ve kept it going, but it’s past its prime.

In with the new.

The super-sized version of our old classic, Super Alpine Racer is as close as you can get to the real thing.

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Support Smiles Thru Lindsey when you order out this month

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Article submitted by Red Deer Catholic Regional Schools

Throughout the month of May, purchase a “Big Smile” burger from Cilantro and Chive and $2 will be donated to the Smiles Thru Lindsey Foundation as part of École Secondaire Notre Dame High School’s grad service project. This year’s goal is to raise $40,000.

Lily Forsyth and Allyne Simonot, Grade 12 students at École Secondaire Notre Dame High School, worked in collaboration with the chef at Cilantro and Chive to design the “Big Smile” burger. The burger was designed featuring some of Lindsey’s favourite ingredients and is a great way to raise money for an amazing cause. The “Big Smile” features marinated chicken breast, bacon, a sunny fried egg, arugula, tomato, balsamic glaze and a lime avocado aioli on a brioche bun and is served with hand-cut fries.

“The Class of 2021 agreed that in light of COVID-19 mental health should be a priority now more than ever. Lindsey More was, like us, a Notre Dame graduate. After she tragically took her life in 2015, her family began Smiles Thru Lindsey. She was a regular happy girl, nothing seemingly wrong. She was involved in the school community through sports and the grad service project of 2011. We knew that our school community would connect to her and her story as easily as it has,” said Allyne Simonot, student at École Secondaire Notre Dame High School.

“This cause is actually very personal for me, it is another way for me to support my friends who are struggling, a way to communicate to every person who is willing to listen that they are not alone. That everyone is feeling or has felt a toll on their mental health and that there are resources and people out there to help,” said Lily Forsyth, student at École Secondaire Notre Dame High School.

“In a year of such uncertainty, I am so proud of how our students have found such unique ways to fundraise and create awareness for mental health. Through their dedication and creativity, they have been able to partner with some amazing local businesses allowing the entire community the opportunity to be part of our quest to end the stigma surrounding mental health,” said Principal, Rose McQuay at École Secondaire Notre Dame High School.

“We get to meet the wonderful people who work tirelessly behind the scenes in deserving organizations while enjoying delicious burgers created and inspired by amazing people in our community. In just over four years we have been able to give back over $80,000 to local charities and organizations in our own backyard. Thank you to École Secondaire Notre Dame High School for being a part of our Burger of the Month and having some fun with us, while raising awareness for Smiles Thru Lindsey,” said Rieley Kay, owner of Cilantro and Chive restaurant.

Red Deer Catholic Regional Schools serves over 10,360 students in 20 schools in Red Deer, Blackfalds, Sylvan Lake, Rocky Mountain House, Innisfail, and Olds, as well as an at-home learning program. It also supports the learning of over 1095 students in a Traditional Home Education Program. The Division is committed to serving children and parents with a complete offering of learning opportunities delivered within the context of Catholic teachings and within the means of the Division.

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may, 2021

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